Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Marketing Insider Group

MAY 27, 2023

According to their site, Marketing Over Coffee is “audio on demand” that covers both classic and new marketing. Steve Woods As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. Check out our weekly blog content service , or schedule a free consultation now to learn more!

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Zoominfo

OCTOBER 28, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

Vidyard

SEPTEMBER 1, 2015

Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. But there aren’t that many hours in a day, so how do you pick which blogs to follow? So without further ado: Eloqua. Read the post.). Read the post.). No thumb twiddling allowed!

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Leadspace

MARCH 22, 2023

It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.) You can fuel and optimize your demand funnel with the best B2B buyer profiles enhanced by company Fit, Persona and Intent models along with your own engagement scoring for true TAM-to-opportunity prioritization.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. Just kidding.or Maybe next week. [I

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Smashmouth Marketing

OCTOBER 20, 2010

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Customer Experience Matrix

NOVEMBER 19, 2008

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. But I’ve also been approached by some of the other demand generation specialists. You can read about the analysis in fascinating detail on my marketing measurement blog, MPM Toolkit.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. Responses are still coming in but I thought I'd at least post some preliminary results to whet your appetite. Fair enough.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

PathFactory

AUGUST 11, 2021

Buyers now bring consumer-like demands for hyper-relevant, self-directed content into every purchase decision. No one has higher standards than millennials, who are playing a bigger role in buying committees as their careers progress. According to TrustRadius , 60% of all B2B tech buyers are millennials.

Digital Transformation 105

Digital Transformation Eloqua Content Account Based Marketing 105

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Read More] Tracked on May 11, 2007 at 12:21 PM Comments On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Vidyard

SEPTEMBER 2, 2015

Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. But there aren’t that many hours in a day, so how do you pick which blogs to follow? The blog even shares hard lessons learned, so you don’t have to go through the same mistakes.

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. I also promised a blog post on the topic. The table below presents a reasonably comprehensive list of demand generation (a.k.a. Here it is.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Here, then, is the final usability matrix. 12 11 simple 8 10 10 10 12 8.5 9 Now what? 0 0 0 0 0.5

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Webbiquity

SEPTEMBER 29, 2020

This is driven partly by disappointment in tools purchased early in the lockdown, and partly by the demand from attendees for richer, more engaging online event experiences. The post The Founder Interview Series #30: Stas Zaslavsky, VII Events appeared first on B2B Marketing Blog | Webbiquity.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

ANNUITAS

APRIL 30, 2015

There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. According to the 2014 ANNUITAS B2B Enterprise Demand Generation Study , 60% of marketers reported that they deploy 15 plus demand generation campaigns per year.

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

Valasys

FEBRUARY 19, 2024

Today’s digital world demands you to leverage the power of technology to stay ahead of the marketing curve. Build Brand Authority Social media demands active engagement. In this era of extreme development and growth, the business industry has transformed into a battleground.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Only B2B

OCTOBER 20, 2020

In the earlier blog episode, we checked the method to measure the quality lead, right?! They know that, market actually demands for quality leads. According to the Eloqua research, the lead scoring system increases the deal close rate by 30%, company revenue surges by 18% and the revenue per deal goes up by 17%. Lead Nurturing.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

NuSpark Consulting

JANUARY 21, 2012

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business . Demand Generation and Lead Process. Balancing the Demand Equation. Books are listed by funnel category. Steven Woods.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Zoominfo

OCTOBER 28, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

Customer Experience Matrix

FEBRUARY 21, 2014

DemandBase had to build its own engines for real time bidding (RTB) and ad serving (Demand Side Platform or DSP) to support its approach. I’ll assume the Eloqua integration is most interesting to readers of this blog. Basically, it lets Bizo read audience segments created by Eloqua. Other partners will be added over time.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

SnapApp

JANUARY 29, 2015

Here’s what you missed in great reads for modern marketers this week: Marketo Blog: Flaunt Your Humanity. In this piece on the Marketo blog, Sanjay Dholakia sums up the key points in Jim’s interview. Read On>> HubSpot: 17 Demand Generation Stats Every CMO Needs to See.

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

ANNUITAS

MARCH 10, 2016

However, even as amazing as email is for demand generation, used outside the context of a solid demand generation strategy, it can have a negative effect on productivity, communications, brand, revenue and growth. It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

Metadata

FEBRUARY 28, 2022

billion business profiles, segmented by technographics, firmographics and buyer intent signals Attracted nearly 2,000 live attendees and over 4,000 registrants to its first annual DEMAND conference Has consistently been named a leader in customer satisfaction and “time to ROI” by LinkedIn and G2. About Metadata.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Ledger Bennett

JULY 31, 2020

It’s not surprising that a mental health charity like MIND BLMK is struggling to cope with the increased demand – especially since lockdown started. Click here to show your support Other blogs that may interest you. Click here to show your support Other blogs that may interest you. I think a lot of the above is connected.

Eloqua 52

Eloqua Paid Search Agency Stats Marketing Automation Services 52

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Do you know what blog posts or articles you read last week? I read a lot of blogs and articles. But I don’t remember specific blogs, unless they are unusually insightful.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). Genius Demand Gen Academy , series of 12 webinars, starting June 9th. Genius Demand Gen Academy.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

markempa

MARCH 8, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Marketing Insider Group

JANUARY 24, 2013

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. And I quickly found that no list is perfect.).

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ledger Bennett

MARCH 19, 2021

In a recent blog post titled The Marketing Revenue Accountability Roadmap we cited that rapid digital transformation, along with other factors, has led the marketing function to its Moneyball moment. The platform provides an aggregated view of cross-channel performance, from paid and organic social media to sales funnel and CRM activity.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Content4Demand

OCTOBER 16, 2020

New technologies are constantly cropping up, making us more efficient and effective at generating demand and building pipeline. Since their days at Eloqua, Triblio’s co-founders, Andre Yee (CEO) and Mike Ball (CTO), have been committed to building martech to help real practitioners in the field impact revenue at their organizations.

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119