Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. Here it is.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

ANNUITAS

AUGUST 20, 2014

Today we launched our latest eBook, Change Management – Staying Relevant, Predictive and Sane in the Changing Landscape of Demand Generation , a joint venture by Mathew Sweezey , author and Marketing Automation Evangelist for Salesforce.com and Carlos Hidalgo , CEO and Principal, ANNUITAS. What is your strategic focus?

Marketing Automation 100

Marketing Automation Work Management Salesforce.com Automation 100

Adobe Experience Cloud Blog

JULY 25, 2010

As a Salesforce.com user group leader, I often talk to marketers who are looking to get more and/or better data out of their Salesforce.com system. Because of this, many marketers have picked up Salesforce.com admin skills that are highly valued at their companies. . Salesforce.com Certification: it’s for Marketers, too!

Salesforce.com 48

Salesforce.com Work Management Class Sales Qualified Leads 48

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. As a follow-up to this popular 2015 post, How to Use LinkedIn to Generate Leads , I interviewed Susan Tatum (@susanptatum) , Partner at The Conversion Company.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

The Mx Group

NOVEMBER 17, 2017

Account-Based Marketing. Demand Gen and Lead Management. During our recent webinar on how to operationalize account-based marketing we had a very engaged audience, and many excellent questions about ABM came up. Do you have any economical suggestions for managing offline data and IP targeting? News & Events.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

LeadSloth

MARCH 8, 2010

This morning we saw a demo of Salesforce.com Chatter , a collaboration tools integrated with Salesforce.com. Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes. Salesforce.com Chatter Screenshot. is all about. Chatter and Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. But consumer marketers also need inputs from transaction systems. Good stuff.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Share this on del.icio.us. Post this on Diigo.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

LeadSloth

MAY 16, 2009

I have hands-on experience with Marketo, Market2Lead, Pardot, Hubspot, Salesforce.com, DemandTools, various Email Service Providers, multiple CMSs (Wordpress, Drupal), and a range of other tools. Around that time I will also pick up blogging and Twittering again. June 8th I will officially start as a full-time consultant. See you then!

Marketing Automation Services 100

Marketing Automation Services Consulting Market2Lead Marketing Automation 100

Customer Experience Matrix

JULY 10, 2013

The biggest obvious difference (if you ignore HubSpot’s $100 million or so in venture capital funding) is that HubSpot offers its own blogging and Web content management, while Optify provides WordPress and Drupal plug-ins for visitor tracking and landing pages. Users can send the contact a system email or add it to a list.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

ANNUITAS

MARCH 18, 2014

I was sitting in some client meetings recently going over their Demand Generation Strategy, and something struck me as out of the ordinary…but in a good way. Moving from tactics-based marketing to strategic Demand Generation will most likely require the development of a new skill set within your team. Step One: People.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Customer Experience Matrix

AUGUST 21, 2009

The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

The Point

SEPTEMBER 6, 2011

All this presents real challenges for both demand generation and lead management. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Next, iDirect sought out a partner to provide strategic counsel and advice on best practices.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Webbiquity

JULY 12, 2016

Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. Which means that it takes inbound from many angles – it’s not just your social that brings in people, there are landing pages with helpful information, blog posts, newsletters, etc.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. One distinct disadvantage is that most small business marketing automation systems offer their own low-cost alternative to Salesforce.com, while HubSpot does not.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. The Venture Beat slide lists some; we report on a good number of them in the VEST; and I''ve written about others on this blog.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 1, 2009

It can also import a client’s list of target accounts from Salesforce.com and issuing alerts when those companies visit. According to the company, it typically finds that 50-60% of the Web site visitors come through a generic Internet Service Provider connection and thus can’t be traced to a particular company.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

The Point

NOVEMBER 16, 2011

Regardless of who’s in the driver’s seat, however, there’s absolutely no reason, no excuse, for a company’s social media efforts not to be generating leads, and lots of them. For example, take this blog our agency designed more than a year ago for Navicure , a leading online medical claims clearinghouse. Good luck with that.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

LeadSloth

OCTOBER 16, 2009

Avinash has great advice for that in his Signs You Are a Great Analyst blog post. Let’s try to get a similar list for Marketing Automation managers. First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. Sales Force Automation software (primarily Salesforce.com).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Adobe Experience Cloud Blog

MARCH 8, 2010

Are you using targeted social media for lead generation? Demand results of Sales 2.0 Corporate collaboration with Salesforce.com Chatter. Tweets to note from his session of note: milesaustin : Brett Queener-Salesforce.com "Cloud computing ver 2 is all about about collaboration". practices and technology.

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

The Point

JANUARY 30, 2018

In “ The Startup’s Guide to Demand Generation: From Your First 10 Customers to Your Next 1,000 ,” the two authors cover everything from when to make the first marketing hire, to what marketing technologies to buy first, to how best to leverage marketing data. Branding Doesn’t Matter. Brand may not matter, but message does.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

Only B2B

JANUARY 24, 2018

Taboola has their reach amounts to 300 billion recommendations on popular blogs and 550 million unique monthly users. We accept blog posts and videos containing advice, tips, news or resources of interest to small business owners, managers, and entrepreneurs. ShareThis . It’s for brand marketers in large enterprises.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Marketing Insider Group

JANUARY 24, 2013

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. And I quickly found that no list is perfect.). So if you feel you should be included on this list, please add yourself to the comments below. Storytelling through content marketing, blogs, social media & more. London, UK – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

FEBRUARY 9, 2012

The case was made yet again this week in an excellent blog post by Joby Blume, describing his former company’s struggles with marketing automation. (Be Howard Sewell of Spear Marketing Group made a similar point on his own blog. Be sure to read the comments).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Adobe Experience Cloud Blog

NOVEMBER 24, 2009

While a reputation of thought leadership will never be as “risk-reducing” as a personal referral, it is a great way to build awareness and increase your chances that the prospect will respond to future demand generation efforts. Social media can encourage promoters.

Lead Scoring 48

Lead Scoring Lead Ranking Social Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 31, 2011

by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. In order to correctly target our database, we leverage our events functionality to segment based on various demographic and behavioral information.

Marketo 48

Marketo Marketing Management Event Marketing Software 48

Adobe Experience Cloud Blog

AUGUST 12, 2011

It is essential to engage your target audience early and through the right channels (hint: social media), then continue to engage them and create buzz leading up to the event. Set realistic and targeted goals upfront. This will keep the event top-of-mind for registrants. Secret Sauce to Online Events. Happy Xchanging!

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

Spear Marketing is a full-service, B2B agency specializing in creative, strategic demand generation and lead nurturing. One demand generation manager (lifecycle strategy/content/campaigns). One demand generation manager (lifecycle strategy/content/campaigns). What Does Each Role Do? Marketing Automation'

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

Spear Marketing is a full-service, B2B agency specializing in creative, strategic demand generation and lead nurturing. One Demand Generation Manager (Lifecycle Strategy/Content/Campaigns). One Demand Generation Manager (Lifecycle Strategy/Content/Campaigns). What Does Each Role Do? Marketing Automation'

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Jon showed a snapshot of actual data from Marketo’s own programs and showed all of the different types of programs our demand generation, content, and social teams run. He discussed how content drives top-of-funnel lead generation and showed all of the different programs that content touches. Salesforce.com'

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Adobe Experience Cloud Blog

JULY 26, 2010

Reputable lead generation companies should offer multiple ways to receive leads – email, text message, bulk file (CSV or TSV), XML, and/or integration directly with a CRM like Salesforce.com. To learn more about how BuyerZone can help grow your business with targeted and timely B2B sales leads, click here.

Sales Qualified Leads 48

Sales Qualified Leads Leads Lead Marketing Qualified Leads 48

Webbiquity

AUGUST 29, 2011

Squarespace is a generally well-regarded tool with reasonable design functionality for building natively search-optimized websites and blogs. Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. Pricing: $150-$600 per year ($12-$50 per month). 1,800/year ($150 per month).

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Interested in demand generation best practices and Napa Valley wineries? Video has become a demand generation strategy your business cannot afford to ignore, and effective B2B marketers match video content to reflect the interest levels of their audience. No problem. Feature videos on your website.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Adobe Experience Cloud Blog

APRIL 24, 2011

When you first implement Salesforce.com, your default lead sources are Web, Phone Inquiry, Partner Referral, Purchased List and Other. Top 5 Lead Source Best Practices was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Avoid lead source clutter.

Lead Scoring 48

Lead Scoring Lead Ranking Practices Leads 48

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50