Drive More Revenue With Content Marketing With Form URL Analysis
MAY 12, 2016
Tracking the URL of form downloads within your attribution solution seems like a particularly nerdy thing to get excited about. But when I learned what types of reports I was now capable of making and the amount of insights that I could draw from tracking form URLs, I got excited.
How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post
APRIL 25, 2017
The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. We needed a lower cost solution to bringing in new customers. Guest Blogging. Article URL. SEO Daily Blogging
12 Benefits of Blogging for B2B Marketers
B2B Marketing Traction
MARCH 27, 2012
Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. Add value for prospects and customers. Engage with customers, prospects, partners. Engagement increases customer intimacy.
Why Business Blogging Works
MAY 28, 2014
Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. First, let''s get on the same page about what a blog is. Blogging
10 Reasons why you should have an active business blog
JANUARY 12, 2015
Blogs have been around for quite some time now. Business blogs just started to go mainstream about 10 years ago. Blogs have been around for so long because they can be a very useful communication tool for businesses. Blogging is free or very low cost.
How to Research Blog Topics: A Step-by-Step Process
FEBRUARY 9, 2015
Conducting research is an essential part of writing quality blog content. In this post I will take you through a four-step process for researching your blog posts. Once you fine-tune this process , it shouldn’t take longer than an hour to do research for each blog post.
10 Fresh Ways to Get Better Results From Your Blog Posts
OCTOBER 3, 2014
You''ve published a blog post. After brainstorming a topic, doing a whole lot of research, writing a few drafts, adding a couple sweet images, picking a call-to-action, having a buddy edit it, and tightening up your title. 4) Share your blog post with prospects. Blogging
Why Your Blog Is Failing
APRIL 28, 2014
Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. There are other circumstances a blog could fall victim to, to be sure. You''re using your blog as informal PR.
What Makes Top Company Blogs So Successful? [New Data]
SEPTEMBER 4, 2015
Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. So what's the "right" strategy for growing a blog?
How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
FEBRUARY 23, 2016
Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Implementing the Blog Strategy.
How to Get More Leads from Your B2B Blog
SEPTEMBER 10, 2015
Why does your company have a blog? If you’re in B2B and you’ve got a company blog, you’ve probably got it for the leads. And you always want more leads from your blog. Fortunately, blogs can be really good at all that. Offer recommended reading at the close of blog posts.
7 Quick Ways to Curate Industry Content for Your Blog
MAY 13, 2014
Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. With that goal in mind, here are several quick ways to curate content for your industry blog.
The Complete Guide to Updating and Republishing Outdated Blog Content
SEPTEMBER 9, 2013
So sit back, read on, and learn all about how you should approach and execute the process of updating and republishing your outdated blog content. Your blog readers will thank you for it. That stuff is buried deep in the depths of your blog, and no one is going to see it anyway.
90 Tips to Make Your Blog Rock
JANUARY 4, 2011
Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! 90 Tips To Make Your Blog Rock 1. Write about industry News – whats happening this week, this month 2.
How Twitter Amplifies a Customer Attack
AUGUST 9, 2012
The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. It’s also established the popular microblog service as a prime channel for customer complaints and a favored tool of the critics we call “Casual Complainers.” Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
With Netvibes, you can offer clients your very own proprietary, custom-branded social dashboard that automatically pulls in real-time results from all the social campaigns you’re running.” Showcase reviews: MarketingLand, Social Media Today, StoreYa Blog. Blogging Wizard.
Want to Dominate Organic Search? How Blogging Can Help
DECEMBER 17, 2013
We always hear that blogging is important for our search engine rankings. Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. How to Improve Your SEO With Your Business Blog. 1) Blog.
How to Run a Blog Lead Generation Analysis
JANUARY 19, 2015
It''s the timeless question for corporate bloggers: How many leads did your blog post generate? It''s much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog -- and your business.
The 26 Best WordPress Plugins
FEBRUARY 23, 2017
Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. Showcase reviews: Blogging Wizard (Content).
How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
MARCH 19, 2015
One of the biggest reasons companies start a business blog is to drive more search engine traffic to their site. You can pour thousands of dollars and dozens of posts into a company blog only to see it sit silent. Here’s how to write a (nearly) perfectly optimized blog post: 1.
How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
APRIL 19, 2017
To acquire new customers. Pro tip: If you're a HubSpot customer, I recommend using the HubSpot Sales Meetings and Templates tools to make scheduling meetings really, really easy. Researched their online material (blogs, videos, interviews) and created a Google Doc of canned questions.
5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
The Forward Observer
APRIL 28, 2015
Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads? Let’s pretend your business is planning a website redesign but you have to make a choice : you can have a brand new website but no blog.
B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing
B2B Lead Generation Blog
JUNE 14, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog.
7 Effective Ways to Market Your Business Blog
NOVEMBER 19, 2013
billion pages each month – and that’s just on WordPress-hosted blogs! The concept of publishing content in real-time to the web has gone from an obscure pastime in the late 1990’s to the formidable force it is today. Building your first 1,000 blog followers is tough work.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources.
Six Best Practices for Marketing with White Papers
MARCH 25, 2014
Suggestions from your company’s consultants, customer service representatives, and sales people. Discussions with current and prospective customers. Industry news sources and blogs. If your white paper adds nothing new to knowledge of the topic, it may not be worth writing.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). Pricing: $9 to $24 per month, plus custom pricing for enterprises. Pricing: free to $59 per month, plus custom pricing for enterprises.
Blog Marketing Tactics - 10 Tested, Proven Ideas
JANUARY 4, 2011
I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. This is in the hopes of inspiring some new ideas to help your blog or your client’s blog.
B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens
B2B Lead Generation Blog
NOVEMBER 16, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
The Secret to Content Optimization for People and Search
APRIL 17, 2013
Working as a content marketing director, my team and I are responsible for the creation, editing, publishing and optimization of dozens of pieces of content each week. Write for Humans, Not Search. Create your content for your customers and prospects first and foremost.
B2B Lead Generation Blog: How to leverage word of mouth for more leads
B2B Lead Generation Blog
MAY 25, 2005
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. write, speak, publish, and promote ) Benefit from the Halo Effect. Associate with the big names Use Customer Reference Selling.
20 Online Marketing Tools That Boost Campaign Results
JULY 19, 2016
This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.”
Optimize Your LinkedIn Profile With These 10 Key Elements
AUGUST 7, 2014
In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. Customize and organize your information for readability purposes.
The Ultimate Online Editing and Proofreading Checklist
APRIL 24, 2015
As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." Download this free guide for even more writing and editing tips. Does this topic work better as a longer form ebook, or a blog post? Writing / Copyediting.
What Does a Content Marketer Do? Answered by a Content Marketer
MARCH 21, 2017
Tactics like optimizing onsite content, creating corporate blog posts, contributing to third-party publications, managing social media, identifying advertising opportunities, creating email campaigns, and much more should all be considered. It’s a good idea to collaborate with departments outside of marketing (like sales and customer service) to learn more about what it truly is that the buyers are looking to consume from a content perspective.
B2B Lead Generation Blog: Lead Generation via Industry Experts
B2B Lead Generation Blog
MAY 20, 2005
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Look at speakers at industry events, authors, bylines and contributed articles in trade journals, and blogs. Research them, their companies, their clients or customers.
BrightInfo: Content Recommendations Made Simple
Customer Experience Matrix
JANUARY 6, 2014
I spent much of last year writing about Customer Data Platform systems and have reviews on tap for a half dozen more. Today''s topic is BrightInfo , which uses semantic technology to automatically recommend the most relevant content to Web site and blog visitors.