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5 Places B2B Marketers Can Find Blogging Inspiration

KoMarketing Associates

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Customer Service Communication. Customer service communication is a great place to start.

FAQ 126

Why Blog? The Benefits of Blogging for Business and Marketing


I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing.

Industrial Blogs and Their Benefits-Challenge Duality

Industrial Marketing Today

Blogging is proving to be just as as paradoxical for industrial companies as the wave–particle duality in quantum physics. However, they are struggling with the challenge of creating engaging content for their industrial blogs. How does one solve this industrial blogging duality?

11 Tweet Writing Tips for a Quick Start [+Examples]


With over 6,000 Tweets published each second, Twitter has a well-earned reputation of being something of a noisy network. Here are 11 tried-and-true Tweet writing formulas that really change everything: 1: Command Action. Consider freelance writing services. Love this blog?

7 Ways to Create More Interesting Content for Your Blog


And one of the most reader-friendly, popular types of content is blog posts. Marketers who produce blog content are landing 67 percent more leads for their organizations than those who don’t. Leverage FAQs into informative posts. Blogging is all about relationships.

7 Places You Need to Publish Content on Your Website (Beyond Your Blog)


Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. But once companies master blogging, isn't there another way to expand content creation efforts on your website?

32 Blog Post Ideas for Your Next Article


Even the world’s most creative bloggers find themselves in need of blog post ideas every once in a while. Even worse, it can be easy to find yourself writing what feels like the same thing over and over again. Write the Perfect Content. Publish a Mind Map.

FAQ 40

A 7-Step Process for Building a Blog Content Backlog


The more you blog, the more traffic you drive to your site. In fact, companies that blog generate 55% more website visitors, 97% more inbound links, and 434% more indexed pages on average. This is no easy task, but we are here to help you get started coordinating all that blog content.

Which Format Is Right for Your Next Blog Post?


And when it comes to choosing the right format for your next blog post, there''s quite the smorgasbord to choose from. But just because you have a signature format, doesn''t mean it''s necessarily right for the topic you''re blogging about. 9) The FAQ Post. Choices are hard.

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” Button Optimizer allows users to design and customize CTA buttons in minutes. FAQ Fox. B2B Online Marketing Blog

17 Content Marketing Tips For Any Size Budget

B2B Marketing Insider

The answer for me was to publish customer stories. I interviewed folks around the company in sales and customer support. Turn your email outbox into blog posts. Look for emails where you are answering popular questions from customers or salespeople. Blogs.

Budget 109

12 Business Blogging Shortcuts for Time-Crunched Marketers


But over the years, we've figured out some creative ways to keep our blog fed with content even on days that are jam packed with meetings, weeks with days lost to vacations and holidays, and times when we're just plain not feelin' it. 12 Tactics for Faster Business Blogging.

Book Review: Optimize


The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. ” • Search visibility isn’t important only for prospective customers.

15 Blogging Secrets Even Gurus Would Be Surprised to Know


Have you taken the time to figure out what works, or are you publishing content and just hoping for the best? There’s strategy, metrics, and then there’s closely-guarded blogging secrets that even many of the elite don’t know. Comment on Other Blogs. Don’t Just Blog.

17 Ways to Recycle Content and Triple Its Lifespan


billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Getting the most mileage possible out of custom content is a true challenge professionals are facing every day. Start a File of FAQ.

35 Quick and Easy Tips to Make Your Daily Marketing Life Better


If you’re stumped on what topics to write about for your company blog, refer to your FAQs. Answer them in blog posts. . Quick content tip #5: Search through frequently asked questions for blog post ideas. . You marketers aren’t just busy people – you’re jugglers.

FAQ 27

15 Insider Tips for Creating a Content Creation Machine [SlideShare]


In fact, the first 500 people to download our latest offer, How HubSpot Does Inbound: Creating a Content Machine , will be entered for a chance to win a free, one-hour blog consultation with one of our blogging experts, Corey Eridon. Remember -- blogs are conversational by nature.

FAQ 52

A 50-Point Checklist For Creating The Ultimate Landing Page

delicious b2bmarketing

Build, Publish & A/B Test Landing Pages Without IT. The Unbounce Blog. Does the writing focus primarily on benefits rather than features? Do you provide examples of previous customers using or complimenting your product/service? » More blog posts by Oli Gardner.

17 Questions On How To Build A Content Marketing Strategy [Q&A]

B2B Marketing Insider

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. It’s not just about more content, you really want to make sure you set a quality threshold and publish quality stuff.

17 Ways to Repurpose Content and Triple Its Lifespan


billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Getting the most mileage possible out of custom content is a true challenge professionals are facing every day. Start a File of FAQ.

A 15-Step Guide to Creating Viral-Ready Branded Content


33% of the average B2B marketing budget is currently allocated towards custom content creation. 91% of B2B organizations are currently using custom content for marketing. The voice behind your company’s content will represent your brand to prospects and customers.

Viral 42

Data Talks! 2 Proven Lead Generation Tactics to Jump on Now

Modern B2B Marketing

Author: Sesame Mish Customers are the lifeblood of any business. But for the many B2B marketers that have taken the plunge, they’ve found that it’s an ideal vehicle for building relationships with B2B customers, especially with products and services with long sales cycles.

21 Content Marketing Tools to Use in 2014


Much like our recent blog on tools and apps for rapid visual content creation , I personally believe that everything on this list has immense value to offer brands of any size. Who knows, perhaps even your most writing-averse colleague could be convinced to blog. Blog Post Ideas.

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). We have invited White Paper Experts to shed light on the following question: "What is the biggest mistake to avoid when writing a white paper?" Blogs. White Paper FAQs.


17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About


For example, maybe you want to write down a quote from a video, but the tedium of pausing-and-typing, pausing-and-typing would drive you up a wall. by adding something very similar to Facebook's "Save for Later" feature (#2 in this blog post ).

The Top 8 Priorities for Any One-Man Marketing Team


Before you start posting blog posts, sending emails or scheduling tweets, you’ll find you’re more effective in the future if you’ve properly set goals for your marketing. If you’re not familiar with buyer personas, they’re models for what your ideal customers are like.

5 Power Players You Need On Your Lead Management Team

Marketing Action

Brands are becoming their own publishers, designers, development experts, all in an effort to reach the busy digital consumer. Content Tools: blogs, social posts, infographics, case studies, or videos. Follow through, and make sure the customer is satisfied with the product.

17 Brilliant Sources of Content Hiding Right Under Your Nose


I mean, maybe you'll get a blog post written in a couple weeks. And we've worked with thousands of customers that struggle with the exact same problem. Ask them to write down the questions they get asked all the time, along with the answers they give.

The Three Biggest Mistakes Companies Make with B2B Websites

delicious b2bmarketing

FAQs – Multiple FAQ pages regarding different aspects of your business answer people’s questions as well as drawing them to your site via search. Dianna has been quoted in numerous blogs, books, and articles; her work is also featured in David Meerman Scott’s book, World Wide Rave.

FAQ 27

21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far


Dennis Yu provides an outstanding set of techniques to use in various circumstances, such as when you hosting an event, promoting a video, or if your customers are other businesses: “If you know the names of the actual companies you’d like to have as clients, include them in the your list of workplace targets. For example, “While you can have a total of 12 custom tabs (including your Photos and Page Likes), only four are showed at the top of your page.

30 Low-Cost Ideas for Content Marketing on a Shoestring Budget


You can’t produce custom blog articles, eBooks, or multi-media content without time, which is the world’s most precious, non-renewable resource. Interview a Customer. A 30 minute interview with a customer could be repurposed into loads of low cost marketing content.

How to Conduct Competitive Analysis to Step Up Your Content Strategy


These are created for search engines to more easily crawl and index a website's content, but some companies choose to publish an HTML version, as well. Blog posts. Tip: Be sure to research whether your competitor has more than one blog, and if so, note for what those blogs are used.

URL 21

10 Types of Updates to Power Your Social Media Presence


Links to New Content - Whenever someone gets started with social media and blogging, I always tell them the lowest barrier to entry is by sharing your blog content in social media. By posting the blog content to your network, you'll get more site traffic and subscribers to your blog, and if you include social sharing and follow buttons on your blog , you'll turn blog readers into fans and followers on your social network.

FAQ 16

The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers


Blog Bundle. If you're a dedicated inbound marketer, you're probably blogging on a regular basis and have built up a great arsenal of short-form content. Choose only your best blog content, and try to select a mix of blog posts that cover all angles of your subject.

29 Content Strategy Offers Ideas You’ve Never Dreamed Of


Publish Original Research. Is your company currently surveying your customers on a regular basis? Identify an area in your niche that’s not currently being examined regularly, create a survey, and publish the results in a report. FAQ Lists. Blog Bundles. Pssst.

5 Ways to Better Connect With Your Technology Audience

Hinge Marketing

Here are a few common formats you might want to consider: A “best of the web” roundup: Your subscribers might not have a chance to follow the blogs of all the best thought leaders in your industry. But the benefits of guest blogging don’t stop there.


Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. just didn't write my thoughts down above.

101 Signs You're an Inbound Marketer


You know exactly how many visitors, leads, and customers you got from Facebook. You brainstorm blog post ideas in the shower. You constantly publish blog posts titled, "X Ways to do Y." ( Tweet this! ). You write blog posts on the fly on your smartphone while traveling.

FAQ 11

Toward a New Knowledge Society

Buzz Marketing for Technology

Embed in your blog. custom. Embed in your blog. Like blogs and blogging â?? Like wikis and collaborative writing â?? content author, publisher, classifier) Distributed metadata â?? (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Download not available The user has chosen not to allow download of this file.


Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

Writing, Speaking and Consulting on School Technology and Library Issues. Special note from Linworth Publishing : If you say you “saw it on my website, you will receive a $5 discount on any of my books. What one really wants to do is write a letter. Doug Johnson.