A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Marketing Strategy Social Media/Web 2.0

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. For more information about this, read the blog post by Amanda MacArthur, Tiny Twitter: What’s the Best URL Shortener for Twitter?

Trending Sources

USA Today is Web 2.0. OK

Anything Goes Marketing

If you're looking for an example of a website that employs some of the latest and greatest of web 2.0. USA Today has reported a 380% surge in web traffic since it re-built its website last month with over 40,000 more user generated comments. Here are some of the web 2.0

Informal learning & web 2.0: the mash-up

Buzz Marketing for Technology

Informal Learning Blog. Informal learning & web 2.0: In January, Donald Clark, Nigel Paine, and I led discussions on informal learning and web 2.0 BUSINESS BLOG. LEARNING BLOG. COMMUNITY. Internet Time Ecosystem Blog â?¼ Community â?¼

Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Romi was also a speaker on Agency 2.0 They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. HiveLive – Platform for building unique communities I spoke to the CEO John Kimbel and visited with HiveLive crew on the Expo floor and was very impressed.

Best of 2007: Web 2.0 Sites


A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Go2Web20.net Billed as "the complete Web 2.0 directory," this site has cataloged more than 2,000 Web 2.0

BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

BMJ Group blogs. Search BMJ blog: You dont need to be signed in to read BMJ Group Blogs, but you can register here to receive updates about other BMJ Group products and services via our Group site. Subscribe to the BMJ blog feed here. Richard Smith: Get with Web 2.0 Web 2.0â??the t tell you much about Web 2.0â??despite The essence of Web 2.0 Most websites are firmly Web 1.0â??a Bmj.com has its Web 2.0

Personal Learning for Learning Professionals - Using Web 2.0 Tools to Make Reading & Research More Effective

Buzz Marketing for Technology

Tony Karrers eLearning Blog on eLearning Trends. eLearning 2.0. Web 2.0. Enterprise 2.0. Personal Learning for Learning Professionals - Using Web 2.0 This first post looks at how we can take advantage of some of the relatively recent Web 2.0

The Bamboo Project Blog

Buzz Marketing for Technology

The Bamboo Project Blog. June 25, 2008 in knowledge management , knowledge sharing , professional development , Web 2.0 | Permalink. |. Web 2.0 This weeks Web 2.0 Thanks especially to Ines who sent me several Web 2.0 One of the beauties of Web 2.0 So heres this weeks activity: Use a Web 2.0 You can: Take a picture (or several) and upload them to Flickr or to your blog. June 25, 2008 in Web 2.0

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Web 2.0 and the Evolution of Marketing


Hot on the heels of my last post came several news announcements on the growing influence of Web 2.0 First, there was Use Web 2.0 Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 He recommends that marketers reward their best customers with valuable information (something I've said before ) and use Web 2.0 tools to drive customer community participation. Web 2.0

Web 2.0 Social Tagging Sites, Part 7: The Best


Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 social bookmarking sites produced the best results, in terms of driving direct traffic and having active, engaged discussion communities. Overall, Web 2.0 tags: web 2.0,

Welcome to the Business-to-Human (B2H) Movement


They don’t read your blog, click on your ads, or buy your products or services. Most of all, we want a sense of community. Because automation, in the traditional sense, lacks community. Need for Affiliation/Community. Blog Marketing Marketing Leadership

The Victorian School Libraries Learning with Web 2.0 Program. Re-imagine.

Buzz Marketing for Technology

The Victorian School Libraries Learning with Web 2.0 Register your blog. Congratulations to all of you who have chosen to participate in this program and who are on your way to developing an understanding of the Web 2.0 Week 1: About Learning 2.0 and Starting a blog. Create your own blog and write something. Send us the link to your blog. Comment on each others’ blogs. Subscribe to some library related blogs.

Driving More Web Traffic: The Community Effect

Anything Goes Marketing

How does this relate to driving web traffic? Gaming - The Online Community of Youth Besides Facebook, MySpace and other web 2.0 online communities, my wedding table guests explained that they spend a tremendous amount of time playing online Xbox games.

Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites


1) The site states that " indiamarks is a social bookmarking service for the global Indian community," which is attractive to members of that community as well perhaps as businesses that market to it, but not relevant for more general use, and 2) the top links displayed on the day I checked it out contained tags like "topless," "voyeur," "steriods," "dating" and a few I can't print here; presumably not tags that many marketers would like their brands associated with.


10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. You can find many other blog posts out there on that subject. I would also recommend recognizing and thanking Tweeple that have contributed to your community. That's the stuff that builds social media loyalty and grows and nurtures your community.

Wikipedia and the wiki utopia, revisited


Was that just a collective hallucination caused by too many consultants who drank a lot of the Kool-Aid 2.0? It’s essentially a “Web 2.0, It’s the web of all the above connected to all the other rooms, crowds, experts and content.

Tuula Lehtimäki & Jari Salo & Heidi Hiltula & Mikko Lankinen. Harnessing web 2.0 for business-to-business marketing - Literature review and an empirical perspective from Finland. ISBN:978-951-42-9120-3

delicious b2bmarketing

Web 2.0 By web 2.0 tools, we mean blogs and podcasts, social networks, communities, content aggregators and virtual worlds. Among the examined Finnish industrial firms the utilization of web 2.0 Overall, web 2.0

eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

eLearning 2.0 eLearning, Learning Design, eLearning Standards, Knowledge Management, Active Learning, Blended Learning, Web 2.0, Labels: start page eLearning 2.0 I have been using Netvibes for more than a year now and similarly to the use case in the presentation I have tailored my start page to fulfill my needs in certain contexts (trips, translation tools, tech news, community and collaboration). Search the blog: Member of International Edublogger Directory.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR


explains how the African-American community uses Twitter to discuss social issues and finds out why that communication is unique to black culture: ” It reminded me that Twitter isn’t remotely dying. He specializes in Web 2.0 Every once in a while magic happens.

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4 Ways to be a Better B2B Twitterer


You can tweet about any of these, though revolutionary innovations tend to attract the most attention on Twitter, blogs and other forms of social media. Tags: Web 2.0 There's a tremendous amount of interest in Twitter among b2b marketers.

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Social Media Success Stories

Anything Goes Marketing

Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. I see blogging as a way of connecting many of the dots in social media - let me focus on a recent story to show you what I mean.

Web 2. Slowww - Low Adapatation by Corporations

Anything Goes Marketing

The discussions around web 2.0. From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. Marketers first need to convince management to trail this concept and then need to prove how podcasts (and other web 2.0.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Web Apps. Web 2.0. To get a feel for what students are studying in Social Media U, you only need to do a web search because many of the students arent just learning how to, theyre blogging about it too. Lesson # 2 Know What Web 2.0 Web 2.0

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Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

Blogging Communications Crowdsourcing Customer Support Enterprise 2.0 Reputation Monitoring Social Media Social Networking Web 2.0

10 Genius Ideas That Changed Marketing Forever


2) Blogging. but when's the last time you took a step back and realized, "Wow, blogging is one of the strongest marketing tools in my kit." A blog is a long-term marketing asset that brings traffic and leads to your business. companies use blogs for marketing purposes.

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I’m an influencer, pay me more!


Today’s discussion topics: Is the PR community going about influencer marketing all wrong? He specializes in Web 2.0 technologies , including content syndication, online collaboration, blogging, and consumer generated media.

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A Blogging Style to Call Your Own

Industrial Marketing Today

It takes time and practice to find and develop your own blogging voice. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one. It is definitely worth watching and it may just inspire you to find your own blogging style.

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

PLNs provide individuals with learning and access to leaders and experts around the world bringing together communities, resources and information impossible to access solely from within school walls. skills) and grow into PLN producers (2.0 I belong to Classroom 2.0 (for

What to Do When the Social Media Horse Has Already Left The Barn?

B2B Marketing Traction

The volume and variety of messaging, group discussions, event listings, blogs and more will only get worse. Here are some good examples I selected from Laurel Papworth’s blog entry and Chris Boudreax’s Social Media Governance site : New Media and the Air Force. Tweet.

Facebook, LinkedIn and Twitter in Plain English

Paul Gillin

Profiles are online identities that define members’ backgrounds and interests and reflect their activities and contributions to the community. The more active members are in the community, the greater their influence and the richer the interactions with other members. That means that every member’s actions within the community can potentially be communicated to 130 other people through the every-flowing timeline called the “activity stream.”.

The Top #Nifty50 Women in Technology on Twitter for 2012


Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family.

Building Content Marketing Strategy – 10 Steps

Marketing Insider Group

Maximize your content: Create good content and turn it into a white paper, then take chunks and make them blog posts. Some of the slides where the basis for my Web 2.0 Gerardo is the author of the blog www.theAdaptiveMarketer.com and is on twitter at @ gerardodada.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums. Blog Council.

How to Improve Your Email Newsletter

Anything Goes Marketing

Email Newsletter 2.0 In the "new world" of web 2.0, A while back I wrote about the concept of a " blogletter " that combines a newsletter and a blog. When you leave a comment on my blog, I get an email that tells me what you wrote about.

YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0

Buzz Marketing for Technology

Community. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. This video will appear on your blog shortly. Diigo ~ more than a research tool - a knowledge sharing community. community. Social Bookmarking: Making the Web Work for You. Web 2.0 & Community Guidelines. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Upload. Videos. Channels. advanced. Loading.

The evolution of the employee-employer relationship

Buzz Marketing for Technology

The emergence of Web 2.0 In many professions, communities of practice and professional organizations have replaced the shop floor and company mentors as the source of employee training. Here’s another piece from the archives, this one from April 2004. I’ve pulled this one out as part of a response to a discussion between Bill Brantley and Harold Jarche on the question of the work literacy gap and its impact on, and the role of, the organization. = = == ==.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. Blog at WordPress.com.

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Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

Community. Knowledge Worker 2.0 - Power to the people. entreprise 2.0. Web 2.0 @ Work. Enterprise 2.0. Embed in your blog. Embed in your blog. Collaboration Tools and Web 2.0. I Am Knowledge Worker 2.0. Slide 1: Knowledge Worker 2.0 Knowledge Management 2.0 Knowledge Worker 2.0 Peter Senge The Fifth Discipline Slide 54: Case Study: IBM Innovative communities [link] Slide 55: Knowledge Management 2.0


Even Your Father is on YouTube

Anything Goes Marketing

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? It means that YouTube is much more then just a community in itself as Shmuel perceived it.