The Six Signs of an Authoritative Blog

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By Obaidul Haque, {grow} community member. For many reasons, blogging remains one of the most important components in a search and social media marketing strategy. How do you identify the best, the most popular, the most authoritative, blogs to connect with?

The art of narrative storytelling via social media marketing


So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex.

Trending Sources

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Public relations is not what it used to be. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists. Mapping the community. Business 2 Community.

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Influencer outreach is more PR than marketing or advertising


Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog. Make sharing, posting, and blogging your pitch is as easy as possible (premasticate!). It’s about relating, it’s about engaging.

Am I connecting with my customers enough? 10 tips for customer outreach


Share your latest blog post on LinkedIn, or post your Instagram photos to your website’s photo gallery. When a customer hears about a great experience from someone they can relate to, they make a connection. Give back to your community. How’s your customer outreach?

Creative strategies to improve your brand’s online reputation


Just as you are likely to face bad publicity from time to time, so too are your competitors. This move allowed Lyft to spin Uber’s negative publicity in favor of their online reputation.

7 Tools to Get Free Publicity for Your Business

Vertical Response

As a business owner, you want to publicize your business without breaking the bank. In fact, few small business owners have much of an advertising budget, or a public relations manager. Of course, who has time to sift through websites looking for publicity options?

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10 Strategies to Battle Content Shock

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If your competitor has overwhelmed the market with blog content, try videos. In a recent Marketing Companion podcast , my co-host Tom Webster commented that the top search results for a new shoe he was looking to buy were all blog posts. Blog posts.

How Trump’s unpopular decisions can strengthen brand engagement


We are living in a new world today, where contentious decisions by Trump are creating unexpected ripple effects throughout society, government, and the business community.

The slippery slope of influence marketing

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A digital agency recently approached me about a host of new opportunities to make money from blogger outreach programs, I had to put on the brakes and give them some advice and I think this is important enough to share with the blog community, too.

Hey PR: make way for content and creativity


Now, a new study from USC Annenberg Center for Public Relations and the Holmes Report is out, and it includes data that bolsters my point. The report surveyed public relations executives at agencies and corporate in-house communicators on the state of the PR industry.

How 6 Companies Use Content For Other Departments Besides Marketing


Vox covers politics, culture, science, and technology—as you might expect—but it also has a blog dedicated to product news. Public relations. And, on a larger scale, Patagonia developed a documentary video series on the effects of climate change on local communities.

Vulnerability is essential to your social media marketing success


In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking.

Outsourcing your social media isn’t all or nothing


Even if you, yourself, and your team are super-excited to keep up-to-date with posting, tweeting, blogging, and all of that, what harm would a little more do? Related articles. Real lawyers don’t have to blog, but increasingly their clients do… (

One person can change the world. Thank you, Internet


While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Back in 2006, everyone was blogging. Get yourself a blog — Nothing fancy here, either.

Why you shouldn’t bring your social media (completely) in-house


Someone who has completely rebuilt itself to over-serve its communities. Blog posts, tweets, and page posts will descend to periodically and then to Ghost Town. Photo credit: edrabbit.

I’m an influencer, pay me more!


Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Today’s discussion topics: Is the PR community going about influencer marketing all wrong?

The Marketer's Guide to Developing a Strong Corporate and Brand Identity


Customers, employees, blog readers (sound familiar?), It includes the logo, color scheme, packaging, and the online spaces and communities. Coca-Cola symbolizes an equal and friendly relationship among people in a community. Read this blog post on cultural archetypes.


The state of earned media blogger outreach


Blogger and influencer outreach should only be done in the framework of public relations because what you’re doing, literally, is reaching out to publishers. I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed.

Blogger outreach is scary


It is true that bloggers are unpredictable and we all know, thanks to posts by the Consumerist and the Bad Pitch Blog , that one false move and you’re public mincemeat. Publicly shamed, drawn, quartered and, finally, drummed out of the corps. Image via Wikipedia.

Can Google find you in your online store?


Maybe you’d become part of a powerful private blog network. ” A Commitment to Web Demands a Commitment to Community. Blog your life , your love, your business, your passion.

Are you a content marketer or a content carnie?

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One sign that your blog is becoming successful is that it begins to attract attention from all sorts of spammers who want to buy back-links on your site, place promotional content through guest posts, or even pay you for favorable reviews.

Get Recognized: 10 Small Business Awards You Should Enter

Vertical Response

The Small Business Influencer Awards are produced by Ramon Ray (founder of ) and Anita Campbell (founder of Small Business Trends ), two big names in the small business community. There is a public-voting component. © 2014, VerticalResponse Blog.

Blogger outreach is more PR than social media


My expertise, however, is online community outreach and engagement. Real bloggers and real blogs always trump Robot Armies. Real Americans don’t care much about A-list blogs. Related articles.

Social media strategy leaders: Robert Bochnak


I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. Next I launched a blog. Starting from scratch, I coaxed subject matter experts to respond to sets of questions over email and turned their responses into blog posts. Hello, Bob !

What is a Community Manager and Does Your B2B Company Need One?


In the marketing field, the term “community manager” has become increasingly popular. A community manager is the online face (and voice!) Twitter is particularly good for this, but community managers may also leverage Facebook and LinkedIn to stay in touch.

How to Write a Press Release [Free Template]


Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy. Public relations should always be evolving, innovating, and improving to mirror how technology is shifting human behavior. content creation public relations

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Are you a social media forager?


While this is an excellent first step, it’s very passive and generates relatively little meat for your family, while also easily being depleted as you evolve from being a lone wolf to joining a tribe, evolving into a village, a town, and a city.

5 Tips For B2B Public Relations Professionals

Modern B2B Marketing

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors.

7 Ways to Get More Value From Your PR Campaigns


You’ve created blog posts, been included in news articles, and even made an appearance in a few features. Following on from that, we can see a smattering of other mentions, which could be from publications a bit late on the up take. 6) Explore Reddit and other related forums.

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Build some social media marketing backbone you big wuss


All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. Related articles.

Are you prepared to deal with social media backlash?

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She has graciously agreed to share these seven lessons with the {grow} community: 1. So I went onto their website (couldn’t even load the blog, still can’t), to read what those policies were, and what they are. Public relations prediction is part of the job.

Being Pretty Isn’t Enough for Social Media Marketing


No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

3 More Critical Roles that Need SEO Skills


You also need to build a network of links into your content, which tell Google about the relative importance of the content in the context of other related content. Media Relations Managers. Community Managers. Panda and Penguin.

How Do You Start Over After Building a Successful Blog?

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By Jason Falls, {grow} Community Member. In October of 2010 it spent a couple of weeks ranked number 1 on the Ad Age rating of top marketing blogs – a feat that, though just the product of a favorable algorithm, still baffles me. Subscribing to blogs is, well, sooooo 2007.

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The Long Tail of Blogger Outreach


By reaching out ever farther, we don’t assume that anyone outside of the five major urban centers are obsessed with the top five major papers or the top five major blogs. Internet Marketing Organic Search Public Relations Abraham Harrison blogs Outreach public relations

The Commoner’s Guide to Using Social Influence

grow - Practical Marketing Solutions

Conversationalist —Interacts with large numbers of people in one-on-one or small-group conversations, perhaps through a blog or a social network. Social networker —Participates regularly and very actively in online communities. Blog (audience: 5,000/month).

Be a persistent social media parent


I don’t want to compare parenting to social media community development and management but I guess I just did. Internet Marketing Public Relations Social Media Marketing best practice Blog Business Facebook Internet marketing Marketing and Advertising social media twitter YouTube

Case study: A marketing strategy when you have nothing to sell

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A guest post by {grow} community member Tiffany Brown. The resort also hosts a blog complete with up-to-date articles, videos, photos and more to keep visitors current on all the latest happenings at Heavenly. You can find her blog at [link] or on Twitter @tiffabrown.

Ads Are for Losers! How B2B Professional Services Firms Can Earn an Audience by Being Interesting


The title of this blog may be a bit extreme, and I realize that some planned, strategic advertising can be part of an effective marketing plan for certain types of businesses. How is your firm engaging with the local community?