Trending Sources

The Six Signs of an Authoritative Blog

grow - Practical Marketing Solutions

By Obaidul Haque, {grow} community member. For many reasons, blogging remains one of the most important components in a search and social media marketing strategy. How do you identify the best, the most popular, the most authoritative, blogs to connect with?

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Share your latest blog post on LinkedIn, or post your Instagram photos to your website’s photo gallery. When a customer hears about a great experience from someone they can relate to, they make a connection. Give back to your community. How’s your customer outreach?

Influencer outreach is more PR than marketing or advertising

Biznology

Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog. Make sharing, posting, and blogging your pitch is as easy as possible (premasticate!). It’s about relating, it’s about engaging.

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Public relations is not what it used to be. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists. Mapping the community. Business 2 Community.

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Five social media courses make one social media strategy meal

Biznology

Content Marketing: old school blogging, email messaging and modeling, landing page writing, copy writing, site creation, and even content creation for marketing, PR, and all the piles of copy demanded today by automated marketing software.

Hey PR: make way for content and creativity

Biznology

Now, a new study from USC Annenberg Center for Public Relations and the Holmes Report is out, and it includes data that bolsters my point. The report surveyed public relations executives at agencies and corporate in-house communicators on the state of the PR industry.

10 Strategies to Battle Content Shock

grow - Practical Marketing Solutions

If your competitor has overwhelmed the market with blog content, try videos. In a recent Marketing Companion podcast , my co-host Tom Webster commented that the top search results for a new shoe he was looking to buy were all blog posts. Blog posts.

The slippery slope of influence marketing

grow - Practical Marketing Solutions

A digital agency recently approached me about a host of new opportunities to make money from blogger outreach programs, I had to put on the brakes and give them some advice and I think this is important enough to share with the blog community, too.

Vulnerability is essential to your social media marketing success

Biznology

In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking.

I’m an influencer, pay me more!

Biznology

Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Today’s discussion topics: Is the PR community going about influencer marketing all wrong?

Outsourcing your social media isn’t all or nothing

Biznology

Even if you, yourself, and your team are super-excited to keep up-to-date with posting, tweeting, blogging, and all of that, what harm would a little more do? Related articles. Real lawyers don’t have to blog, but increasingly their clients do… (virtualmarketingofficer.com).

Why you shouldn’t bring your social media (completely) in-house

Biznology

Someone who has completely rebuilt itself to over-serve its communities. Blog posts, tweets, and page posts will descend to periodically and then to Ghost Town. Photo credit: edrabbit.

One person can change the world. Thank you, Internet

Biznology

While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Back in 2006, everyone was blogging. Get yourself a blog — Nothing fancy here, either.

Social media strategy leaders: Robert Bochnak

Biznology

I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. Next I launched a blog. Starting from scratch, I coaxed subject matter experts to respond to sets of questions over email and turned their responses into blog posts. Hello, Bob !

The state of earned media blogger outreach

Biznology

Blogger and influencer outreach should only be done in the framework of public relations because what you’re doing, literally, is reaching out to publishers. I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed.

The Marketer's Guide to Developing a Strong Corporate and Brand Identity

Hubspot

Customers, employees, blog readers (sound familiar?), It includes the logo, color scheme, packaging, and the online spaces and communities. Coca-Cola symbolizes an equal and friendly relationship among people in a community. Read this blog post on cultural archetypes.

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Blogger outreach is scary

Biznology

It is true that bloggers are unpredictable and we all know, thanks to posts by the Consumerist and the Bad Pitch Blog , that one false move and you’re public mincemeat. Publicly shamed, drawn, quartered and, finally, drummed out of the corps. Image via Wikipedia.

Can Google find you in your online store?

Biznology

Maybe you’d become part of a powerful private blog network. ” A Commitment to Web Demands a Commitment to Community. Blog your life , your love, your business, your passion.

Blogger outreach is more PR than social media

Biznology

My expertise, however, is online community outreach and engagement. Real bloggers and real blogs always trump Robot Armies. Real Americans don’t care much about A-list blogs. Related articles.

Get Recognized: 10 Small Business Awards You Should Enter

Vertical Response

The Small Business Influencer Awards are produced by Ramon Ray (founder of smallbiztechnology.com ) and Anita Campbell (founder of Small Business Trends ), two big names in the small business community. There is a public-voting component. © 2014, VerticalResponse Blog.

Are you a content marketer or a content carnie?

grow - Practical Marketing Solutions

One sign that your blog is becoming successful is that it begins to attract attention from all sorts of spammers who want to buy back-links on your site, place promotional content through guest posts, or even pay you for favorable reviews.

What is a Community Manager and Does Your B2B Company Need One?

Marketri

In the marketing field, the term “community manager” has become increasingly popular. A community manager is the online face (and voice!) Twitter is particularly good for this, but community managers may also leverage Facebook and LinkedIn to stay in touch.

How to Write a Press Release [Free Template]

Hubspot

Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy. Public relations should always be evolving, innovating, and improving to mirror how technology is shifting human behavior. content creation public relations

Press 60

5 Tips For B2B Public Relations Professionals

Modern B2B Marketing

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors.

PR 1

Are you a social media forager?

Biznology

While this is an excellent first step, it’s very passive and generates relatively little meat for your family, while also easily being depleted as you evolve from being a lone wolf to joining a tribe, evolving into a village, a town, and a city.

7 Ways to Get More Value From Your PR Campaigns

Hubspot

You’ve created blog posts, been included in news articles, and even made an appearance in a few features. Following on from that, we can see a smattering of other mentions, which could be from publications a bit late on the up take. 6) Explore Reddit and other related forums.

PR 39

Build some social media marketing backbone you big wuss

Biznology

All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. Related articles.

Are you prepared to deal with social media backlash?

grow - Practical Marketing Solutions

She has graciously agreed to share these seven lessons with the {grow} community: 1. So I went onto their website (couldn’t even load the blog, still can’t), to read what those policies were, and what they are. Public relations prediction is part of the job.

The Long Tail of Blogger Outreach

Biznology

By reaching out ever farther, we don’t assume that anyone outside of the five major urban centers are obsessed with the top five major papers or the top five major blogs. Internet Marketing Organic Search Public Relations Abraham Harrison blogs Outreach public relations

3 More Critical Roles that Need SEO Skills

Biznology

You also need to build a network of links into your content, which tell Google about the relative importance of the content in the context of other related content. Media Relations Managers. Community Managers. Panda and Penguin.

SERP 74

Being Pretty Isn’t Enough for Social Media Marketing

Biznology

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Be a persistent social media parent

Biznology

I don’t want to compare parenting to social media community development and management but I guess I just did. Internet Marketing Public Relations Social Media Marketing best practice Blog Business Facebook Internet marketing Marketing and Advertising social media twitter YouTube

How Do You Start Over After Building a Successful Blog?

grow - Practical Marketing Solutions

By Jason Falls, {grow} Community Member. In October of 2010 it spent a couple of weeks ranked number 1 on the Ad Age rating of top marketing blogs – a feat that, though just the product of a favorable algorithm, still baffles me. Subscribing to blogs is, well, sooooo 2007.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. The core of social media marketing efforts should be the corporate blog.

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The Commoner’s Guide to Using Social Influence

grow - Practical Marketing Solutions

Conversationalist —Interacts with large numbers of people in one-on-one or small-group conversations, perhaps through a blog or a social network. Social networker —Participates regularly and very actively in online communities. Blog (audience: 5,000/month).

Learn to lower your social media inhibitions

Biznology

All of these people have publicists, marketing agencies, PR firms, TMZ , blogs, mainstream media, morning television, newspapers, and everyplace else. Related articles.

Ads Are for Losers! How B2B Professional Services Firms Can Earn an Audience by Being Interesting

Marketri

The title of this blog may be a bit extreme, and I realize that some planned, strategic advertising can be part of an effective marketing plan for certain types of businesses. How is your firm engaging with the local community?

Case study: A marketing strategy when you have nothing to sell

grow - Practical Marketing Solutions

A guest post by {grow} community member Tiffany Brown. The resort also hosts a blog complete with up-to-date articles, videos, photos and more to keep visitors current on all the latest happenings at Heavenly. You can find her blog at [link] or on Twitter @tiffabrown.

Is It Finally Time to Bid Adieu to the Press Release?

Hubspot

Tumblr sends out “the occasional press release,” but relies more on its own Staff blog to announce news, says Katherine Barna, the social networking site’s head of communications. “I Here are three expert suggestions from the aforementioned PR pros: 1) Provide company info through a blog.

Press 42

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” And that’s really the reason why people prefer the blogs and bloggers that offer predictable and controllable paid-content.