B2B Marketing Exchange

APRIL 10, 2024

This event is crafted for marketers, by marketers, offering an unparalleled opportunity to empower your brand and accelerate your career with the latest tools and insights. From cutting-edge technologies to groundbreaking strategies, #B2BMXEast will equip you with the tools and insights needed to stay ahead of the curve.

Peer-to-peer 52

Peer-to-peer B2B Sales Class Network Marketing 52

Marketing Insider Group

NOVEMBER 8, 2022

Deliver consistent content by building a calendar dedicated to valuable blog topics. Consistent delivery of quality content builds engagement with customers and trust within your community. Blindly navigating your marketing strategy can cause your content to capsize. The Importance of Content Marketing. Image Source: Groove HQ.

Marketing Budget Creation 311

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 311

Adobe Experience Cloud Blog

JULY 12, 2017

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. Once you have a community—listen.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Salesforce Marketing Cloud

AUGUST 17, 2022

Unlock career opportunities with Trailblazer Mentorship Meet Trailblazer Mentee Daphne Zhang Give back to the community as a Trailblazer Mentor Ready to dive in? We’ve made it our mission to empower anyone with the tools they need to build dynamic careers, communities, and companies with Salesforce and thrive in a digital-first world.

Peer-to-peer 98

Peer-to-peer Communities Consulting Digital Transformation 98

Vision Edge Marketing

SEPTEMBER 14, 2021

The dictionary defines an ecosystem as “a community that works together with its environment, functioning as a unit.” And describe a business ecosystem as the network of independent entities or members who function together to make up a market community. Strategy is crucial to mitigating risk. Every market has an ecosystem.

Peer-to-peer 178

Peer-to-peer Planning Advertising Agencies Marketing & Strategy 178

EveryoneSocial

JANUARY 4, 2021

For companies that want to drive efficiency for sales, investing in social selling tools is key to saving time and effort. According to a study from the Aberdeen Group , 73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. LinkedIn Sales Navigator.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Salesforce Marketing Cloud

DECEMBER 8, 2022

The Trailblazer Community and the Salesforce Developer forum made it easy to find answers online whenever I got stuck. Join the conversation on the Trailblazer Community. It was never my ambition to become Salesforce-certified. Connect with Trailblazers from anywhere. SIGN UP TODAY. Your past experience can actually work against you.

Lead Scoring 98

Lead Scoring Lead Ranking Peer-to-peer Curation 98

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Stevens & Tate

MARCH 27, 2023

Today, the platform isn’t just a place to share memes and cat videos – it’s also a powerful tool for digital marketing. Social media has become a critical part of our lives, and businesses are taking notice. One key social media aspect often overlooked is its impact on SEO. What are Social Signals?

SEO 107

SEO Peer-to-peer Paid Search Agency Lead Scoring 107

Salesforce Marketing Cloud

MAY 22, 2023

And you’d be far from alone—developers across the globe are actively developing on Salesforce across companies and industries, and thousands more spend time every week in our developer-focused Trailblazer Community , collaborating and helping each other. What can Salesforce offer me as a developer? How can you figure out what’s right for you?

Peer-to-peer 52

Peer-to-peer API Communities CRM 52

Martech

JANUARY 30, 2024

You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. The community of open-source developers will push back hard if their values aren’t respected. How will it impact your marketing and your marketing technology?

Paid Search Agency 119

Paid Search Agency Marketing Attribution Top of Funnel Companies 119

Salesforce Marketing Cloud

JUNE 12, 2023

With its ability to supercharge human capabilities, AI should be used as a tool to empower the workforce rather than hindering or replacing them.” As you hear about how new advancements in AI will enhance your life, naturally, you may have fears about what the future holds or even whether you might lose your job to AI.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Marketing Insider Group

JANUARY 16, 2023

This means that the sooner professional marketers learn about these tools, the better we can utilize their technology to improve our businesses. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

ClearVoice

MARCH 14, 2024

Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships. Despite its high production value and the fact that it’s based on a popular series, it bombed at the box office. It maximizes the visibility of shared content.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 95

Newsletter B2B Marketing Linkedin Studies 95

Salesforce Marketing Cloud

NOVEMBER 23, 2022

Volunteer at your local library, soup kitchen, or school to enrich your community and boost your wellbeing in the process. Volunteer at your local library, soup kitchen, or school to enrich your community and boost your wellbeing in the process. Practice being present in the moment BONUS! Take the Appreciate The Little Things Quest.

Practices 97

Practices Peer-to-peer Communities Education 97

Metadata

AUGUST 15, 2023

I feel proud seeing our name next to our fast-growing private company peers, especially as we’ve continued to define and build the Marketing OS.” Additionally, Metadata has seen amazing growth in the DEMAND Community with over 2,000 members and over 8,000 attendees at the annual DEMAND conference. “Appearing on the Inc.

Peer-to-peer 52

Peer-to-peer Customer Satisfaction Conference Communities 52

Biznology

JULY 7, 2020

It’s been an essential B2B marketing tool for decades—even centuries. Not only will you gain unexpected insights, but you will also expand your breadth of communications options. The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

ClearVoice

MARCH 18, 2019

While it may not be a surprise that 70 percent of millennial consumers value and trust peer reviews and conversations over celebrity reviews, what is a surprise to many content marketing pros is that they can help enable those peer conversations. The top online community apps: Head-to-head review.

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

Salesforce Marketing Cloud

MAY 23, 2022

A McKinsey study also shows that companies that excel at design grow revenue and shareholder return at nearly twice the rate of their industry peers. Salesforce Strategy Designer Certification Skills needed to become a Salesforce Certified Strategy Designer Ready to get certified? Here’s how to get started! You got this, Trailblazer.

Design 98

Design Peer-to-peer Deliverability Validation 98

Strategic-IC

APRIL 6, 2022

Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities. Online communities eg. Slack, Peak Community, Pavilion, etc. What do you mean - I can’t see its real impact? Of course I can. I can measure impressions, clicks, views, etc. Sorry to disappoint you. Word of mouth.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. These exclusive customer communities are the most successful when there is a balance between offering value to advocates and asking for favors.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 128

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 128

Salesforce Marketing Cloud

OCTOBER 14, 2021

This growth is powered by Trailblazers — the learners and innovators who use Salesforce to build successful careers, companies, and communities around the world. And we’ve made it our mission to pave pathways for anyone to unlock career opportunities and provide them with the tools needed to succeed. Who are Trailblazers?

Peer-to-peer 98

Peer-to-peer First-Mover Advantage Digital Transformation Communities 98

B2BMarketing.net

MARCH 15, 2024

Perhaps this was best illustrated in our recent community sprint, in which we brought the Propolis community together to work out how we can use AI to overcome challenges around team productivity and efficiency. Instead, they were watching in the background, waiting for a peer to step up and show the way forward.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

Zoominfo

JULY 1, 2018

The success of social selling relies on a rep’s ability to earn the trust of an online community and establish themselves as an industry expert. Check it out: 78% of salespeople using social media outperform their peers ( source ). We know B2B decision makers are using social media to inform their buying decisions.

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Martech

JUNE 6, 2023

Software providers are bringing new AI tools and adding AI capabilities to products marketers use every day. Marketers are using AI to create foundational content such as educational blogs and articles, SEO optimization, social media posts, newsletters, and time-consuming product documentation.

Marketing AI 95

Marketing AI Marketing Analytics Tools Generation Planning 95

Salesforce Marketing Cloud

JANUARY 1, 2022

Trailhead Quests combine the challenge of learning new skills on Trailhead—Salesforce’s free online learning platform —and connecting with the Trailblazer Community with the allure of winning sweet prizes. R eason 2: Connecting with the Trailblazer Community is invaluable. The Trailblazer Community is a place of empowerment.

Peer-to-peer 98

Peer-to-peer Communities Lead Scoring Lead Ranking 98

Zoominfo

OCTOBER 16, 2018

So, let’s quickly review some key terms and concepts unique to Reddit: Subreddit: Reddit is home to more than 138,000 active communities—known as “subreddits”—which focus on niche topics and interests. Users subscribe to subreddits so posts from those communities show up in their main feed. To do this, use the subreddit search tool.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Zoominfo

JULY 4, 2018

Consider these statistics ( source ): 78% of salespeople using social media perform better than their peers. Today’s blog post breaks down some of these social selling mistakes and provides alternatives for sales reps who want to improve their social selling efforts. Keep reading! Social Selling Mistake #1: Leading with a sales pitch.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Where will they see this post?

Promotion 120

Promotion Practices B2B Best Practices 120

Biznology

FEBRUARY 25, 2019

According to the 2018 Digital Trends Report by econsultancy and Adobe, top-performing companies are twice as likely as their mainstream peers to classify themselves as digital-first (18% versus 9%). Surviving and thriving as a marketer in the competitive and ever-evolving world of digital marketing is undeniably a great challenge.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Onalytica B2B

MAY 29, 2018

I often find myself motivated and inspired by my coding peers over on Instagram. astronmer_amber – Amber: Science Communications. ?Lillian Pierson, P.E. – Founder at Data-Mania | Data Strategist, Trainer & Biz Coach to Tech Professionals. Key Topics: AI, IoT, Big Data, Data Science.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Salesforce Marketing Cloud

SEPTEMBER 20, 2022

Developers who work with Salesforce solve complex problems for customers using both code and Salesforce’s no-code tools. If that sounds more like you, check out our engineering blog. With Salesforce, you can build solutions using a combination of no-code tools and code. The right tools for the right task. HIT THE TRAILS.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Peer-to-peer 95

Salesforce Marketing Cloud

APRIL 26, 2022

Discover how design can help build better relationships with customers and communities. Salesforce Designers lead with values front and center—building trust in every tool, experience, and service. They’re the type of people who love solving problems and designing solutions that serve both businesses and communities.

Design 97

Design Peer-to-peer Work Management Ethics 97

Salesforce Marketing Cloud

DECEMBER 6, 2021

And I feel it today as CEO and co-founder of Metazoa, which offers Salesforce Administrators a powerful tool for org management called Snapshot. Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. This path isn’t for everyone. Here’s a phone.

Enterprise Management 98

Enterprise Management Work Management Tips Marketing Management 98