Salesforce Marketing Cloud

DECEMBER 13, 2021

Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. Sign me up for a free Trailhead account.

Studies 98

Studies Peer-to-peer Product Validation 98

Marketing Insider Group

DECEMBER 8, 2021

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 313

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 313

Marketing Insider Group

NOVEMBER 8, 2022

Deliver consistent content by building a calendar dedicated to valuable blog topics. Consistent delivery of quality content builds engagement with customers and trust within your community. Blindly navigating your marketing strategy can cause your content to capsize. The Importance of Content Marketing. Image Source: Groove HQ.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Salesforce Marketing Cloud

DECEMBER 8, 2022

The Trailblazer Community and the Salesforce Developer forum made it easy to find answers online whenever I got stuck. Join the conversation on the Trailblazer Community. After investing absolutely zero time in studying for it, I failed the Platform App Builder exam spectacularly. Connect with Trailblazers from anywhere.

Lead Scoring 98

Lead Scoring Lead Ranking Peer-to-peer Curation 98

Scoop.it

FEBRUARY 22, 2024

This approach has turned our newsletter into a vibrant community hub, fostering a sense of belonging and sparking innovation. But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. Engaged customers are more likely to spread positive word of mouth about your brand through blogs and social media, videos, case studies, speaking engagements and other activities.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Ranking 65

Lead Ranking Lead Scoring Thought Leadership Peer-to-peer 65

Content4Demand

JULY 2, 2021

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Nominate yourself or a peer via the 2021 B2B Innovator Awards Nominations Form by 5 p.m. Nominations Open. ET on July 16, 2021. Back to Connecting. Remember in-person events?

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers. 1) Customer Case Studies. 1) Customer Case Studies.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Salesforce Marketing Cloud

MAY 23, 2022

A McKinsey study also shows that companies that excel at design grow revenue and shareholder return at nearly twice the rate of their industry peers. Salesforce Strategy Designer Certification Skills needed to become a Salesforce Certified Strategy Designer Ready to get certified? Here’s how to get started! You got this, Trailblazer.

Design 98

Design Peer-to-peer Deliverability Validation 98

Salesforce Marketing Cloud

JUNE 12, 2023

AI is the future of work A new Salesforce study on digital skills in the workplace concluded, “The path forward is upskilling. Whether you’re baffled by AI or becoming increasingly knowledgeable each day, one thing is for sure: AI is the future of work, and Trailhead, Salesforce’s online learning platform, is here to help you skill up.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Oktopost

NOVEMBER 22, 2023

Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Salesforce Marketing Cloud

APRIL 14, 2022

Lean on the community when you need a boost 4. No matter if you’re a seasoned member of the Salesforce ecosystem or just starting to plug into the community, we’re happy to have you and are here to help! Ditch imposter syndrome by skilling up 2. Don’t let roadblocks get you down 3. Sending resumes. Dusting off cover letters.

Peer-to-peer 98

Peer-to-peer Tips Communities Lead Ranking 98

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. The study found that 80% of respondents were doing more research, and, as a result, 53% said the purchasing cycle had increased in length from the year prior.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Salesforce Marketing Cloud

OCTOBER 14, 2021

This growth is powered by Trailblazers — the learners and innovators who use Salesforce to build successful careers, companies, and communities around the world. Here are a few more Trailblazer Stories to show the beautiful diversity of our community, pathways to success, and opportunities to give back. So what is a Trailblazer?

Peer-to-peer 98

Peer-to-peer First-Mover Advantage Digital Transformation Communities 98

Biznology

JULY 7, 2020

The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Not only will you gain unexpected insights, but you will also expand your breadth of communications options. What’s to be done? It’s been an essential B2B marketing tool for decades—even centuries. But now—we need workarounds.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Martech

JANUARY 30, 2024

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. The community of open-source developers will push back hard if their values aren’t respected. How will it impact your marketing and your marketing technology?

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Salesforce Marketing Cloud

APRIL 26, 2022

Discover how design can help build better relationships with customers and communities. They’re the type of people who love solving problems and designing solutions that serve both businesses and communities. People around the world rely on our customer relationship management (CRM) platform to keep their businesses running.

Design 97

Design Peer-to-peer Work Management Ethics 97

Conversica

JUNE 5, 2020

It took only 8 minutes, 46 seconds to rob George Floyd, his family and his community of a life that should be valued no differently than any other. Like many of my CEO peers, I sent my staff an email acknowledging the events unfolding, and reinforcing our commitment to company-wide diversity and inclusion. I was studying the culture.

Peer-to-peer 90

Peer-to-peer Marketing Management Business Training 90

Salesforce Marketing Cloud

MARCH 7, 2023

What does a Salesforce Administrator do? People around the world rely on our Customer Relationship Management (CRM) platform to keep business running. The Salesforce Administrator in any of these organizations is critical for success. What is a Salesforce Administrator? Take, for example, your sales team. And that’s just one department.

Work Management 98

Work Management Marketing Management Peer-to-peer Customer Satisfaction 98

BuzzSumo

MAY 9, 2019

Blog engagement is a fickle metric. Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. It sings to this tune: Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Salesforce Marketing Cloud

APRIL 25, 2023

But according to a recent global Salesforce study , 76% of respondents reported they don’t feel ready to operate in a digital-first world when looking at the next 5 years. But according to a recent global Salesforce study , 76% of respondents reported they don’t feel ready to operate in a digital-first world when looking at the next 5 years.

Peer-to-peer 98

Peer-to-peer Communities Training CRM 98

Salesforce Marketing Cloud

JANUARY 11, 2023

Find your support system 2. Commit to the journey 3. Set up routines 4. Never give up on yourself Paying it forward. From being a radio host to working at a call center, in sales, and now as a Senior Salesforce Admin , I’ve had quite a career journey. Here are the top four ways I set myself up for success to thrive in my career and life.

Peer-to-peer 98

Peer-to-peer Communities Case Studies Work Management 98

ClearVoice

MARCH 18, 2019

While it may not be a surprise that 70 percent of millennial consumers value and trust peer reviews and conversations over celebrity reviews, what is a surprise to many content marketing pros is that they can help enable those peer conversations. The top online community apps: Head-to-head review. for every $1 spent.

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

Content4Demand

JUNE 9, 2020

While uncertainty and volatility ty pically lead to inaction, B2B marketing and sales professionals have really stepped up their game, focusing first and foremost on connecting with their clients, partners and peers. Due to the overwhelming number of event cancellations, teams have had to fill a hefty hole … and quickly.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

Adobe Experience Cloud Blog

DECEMBER 10, 2019

You see, one of Sally’s biggest customers is Jacqueline Smith, a very powerful CEO in the community. Aligning these other areas of change to the active implementation energy can multiply the positive impacts of change within your organization. Using marketing campaigns to achieve clean data. Establishing collaborative infrastructure.

Case Studies 90

Case Studies Case Study Studies Planning 90

Zoominfo

JULY 1, 2018

In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). Check it out: 78% of salespeople using social media outperform their peers ( source ). What is Social Selling?

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Zoominfo

OCTOBER 16, 2018

So, let’s quickly review some key terms and concepts unique to Reddit: Subreddit: Reddit is home to more than 138,000 active communities—known as “subreddits”—which focus on niche topics and interests. Users subscribe to subreddits so posts from those communities show up in their main feed. Of course, these are just the basics.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Salesforce Marketing Cloud

OCTOBER 14, 2021

Diving into all things Salesforce Dictating my own career A #MomentMarketer is born Stepping up as a leader Seven ways to supercharge your marketing career #FutureCMO. After 20 years in marketing, I thought I’d nearly done it all — SEO, social media website design, event planning, and more. Then “Salesforce discovered me,” as I like to say.

Peer-to-peer 92

Peer-to-peer Planning Thought Leadership Work Management 92

Salesforce Marketing Cloud

FEBRUARY 17, 2022

Bring your employees together to learn from Salesforce Certified Instructors, earn resume-worthy credentials , connect with each other and fellow Trailblazers , and give back to the community. This allows them to focus their studies accordingly throughout the week. Why should I invest in skilling up and certifying my teams?

Ad Building 98

Ad Building Peer-to-peer Case Studies Communities 98

Onalytica B2B

AUGUST 23, 2017

So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Biznology

FEBRUARY 25, 2019

According to the 2018 Digital Trends Report by econsultancy and Adobe, top-performing companies are twice as likely as their mainstream peers to classify themselves as digital-first (18% versus 9%). Surviving and thriving as a marketer in the competitive and ever-evolving world of digital marketing is undeniably a great challenge.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Salesforce Marketing Cloud

JANUARY 16, 2023

Customers and the community embraced the idea with open arms. Salesforce community group members, MVPs, customers, non-governmental organization (NGO) partners, and even people from our local office were there. Join the conversation in the Trailblazer Community. The proof is in the numbers. SIGN UP TODAY.

Peer-to-peer 52

Peer-to-peer Communities Buzz Class 52

Salesforce Marketing Cloud

NOVEMBER 30, 2022

Meet our newest Trailblazer Virtual Bootcamps New to Salesforce? Curious about Marketing Cloud? Created with you in mind Growth equals change Kick-start your learning journey. Whether or not we work or stay at home to care for kids, a lot has changed for all of us these past few years. Meet our newest Trailblazer Virtual Bootcamps. REGISTER TODAY.

Peer-to-peer 98

Peer-to-peer Lead Ranking Communities User-Generated Content 98

Salesforce Marketing Cloud

SEPTEMBER 11, 2022

A new cert option for beginner Trailblazers What is a Salesforce Certified Associate? How to become a Salesforce Certified Associate Why this new certification matters The time to get certified is now! Get started today. As jobs evolve, so will the skills needed to perform them. A new cert option for beginner Trailblazers. GET CERTIFIED.

Peer-to-peer 98

Peer-to-peer Validation CRM Studies 98

Adobe Experience Cloud Blog

JULY 24, 2018

Not only is it expensive, but recent studies show that 30% of all internet users are using ad blockers , which is fueling the rise in ad blindness among customers. Not only is it expensive, but recent studies show that 30% of all internet users are using ad blockers , which is fueling the rise in ad blindness among customers.

Peer-to-peer 107

Peer-to-peer Ad Building Word of Mouth Tips 107

Salesforce Marketing Cloud

FEBRUARY 1, 2022

Grow and validate skills with Salesforce credentials An IDC study shows increased agility, efficiency, and business impact comes from Salesforce-certified employees. Whether B2B or B2C, organizations across every industry have had to pivot and find new ways to be successful in this rapidly changing and increasingly remote workforce.

Peer-to-peer 97

Peer-to-peer Class Paid Search Agency Validation 97