Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. With audiences dispersed in home offices around the world, now is a great time to harness their yearning for a sense of community.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Stevens & Tate

MARCH 27, 2023

Social media has become a critical part of our lives, and businesses are taking notice. One key social media aspect often overlooked is its impact on SEO. Over the years, social signals have significantly impacted search engine (SE) rankings, and ignoring them could hurt your site’s visibility.

SEO 115

SEO Peer-to-peer Paid Search Agency Lead Scoring 115

Convince & Convert

APRIL 18, 2014

savvybostonian Tweet This Visual Marketing on All Scales We have an exciting show today featuring Ekaterina Walter and Jessica Gioglio , both of whom are veteran Social Pros guests (and Jessica is a regular guest contributor on the Convince and Convert blog ). Tweetable Moments Our whole mantra is to celebrate our fans.

Social Media 167

Social Media Social Marketing Peer-to-peer Media 167

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. This social proof will help you attract more prospects, close more deals and shorten the sales cycle. Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Scoop.it

FEBRUARY 22, 2024

This approach has turned our newsletter into a vibrant community hub, fostering a sense of belonging and sparking innovation. But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

BenchmarkONE

MARCH 3, 2021

Why is it that some companies seem to thrive on social media while others don’t? There’s a little bit of luck involved, of course, but social media magic is also something that you have to make happen on your own. billion active social media users — a growth of 490 million users from twelve months prior.

Social Media 60

Social Media Webinar Metrics Tips Media 60

Salesforce Marketing Cloud

FEBRUARY 21, 2023

Over a 4-month period, the Trailblazer Community team, 65+ internal Salesforce stakeholders, and current Salesforce MVPs spent over 1,000 hours reviewing every nomination submitted—to ensure a thorough and inclusive process. Connect with Trailblazers from anywhere Join the conversation on the Trailblazer Community.

Peer-to-peer 98

Peer-to-peer Class Communities Ideal Customer Profiles 98

Tomorrow People

SEPTEMBER 13, 2012

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Top Rank Marketing

DECEMBER 8, 2023

Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey? MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers?

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Salesforce Marketing Cloud

OCTOBER 24, 2022

Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. Head to the list of All Badges on your profile and select Events/Community from the drop-down menu to view your Trick or Trailhead badge.). The Trailblazer Blog. TAKE ME TO TRAILHEAD.

Peer-to-peer 98

Peer-to-peer Communities Profiling Rules 98

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Companies looking to engage with the hacker community and showcase their expertise can explore sponsorship opportunities available on DEF CON’s website.

Peer-to-peer 26

Peer-to-peer Brand Identity Branding Thought Leadership 26

ClearVoice

MARCH 14, 2024

Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships. Despite its high production value and the fact that it’s based on a popular series, it bombed at the box office. It maximizes the visibility of shared content.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Buffer

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. More emails are being sent and more blog posts are being published on a daily basis than ever before in history. Let’s dive in!

Social Media 110

Social Media Social Marketing Advertising Agencies Paid Search Agency 110

BenchmarkONE

MARCH 3, 2021

Why is it that some companies seem to thrive on social media while others don’t? There’s a little bit of luck involved, of course, but social media magic is also something that you have to make happen on your own. billion active social media users — a growth of 490 million users from twelve months prior.

Social Media 52

Social Media Webinar Metrics Tips Media 52

BenchmarkONE

MARCH 3, 2021

Why is it that some companies seem to thrive on social media while others don’t? There’s a little bit of luck involved, of course, but social media magic is also something that you have to make happen on your own. billion active social media users — a growth of 490 million users from twelve months prior.

Social Media 52

Social Media Webinar Metrics Tips Media 52

EveryoneSocial

JANUARY 26, 2021

People are spending more time on social media and relying on their networks for recommendations and reviews of products and services. In fact, 75% of B2B buyers use social media to make purchasing decisions. Best B2B Social Media Strategies. Define goals.

Social Media 63

Social Media Sales Management Media Marketing & Strategy 63

Marketing Insider Group

JANUARY 16, 2023

Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet? Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too. Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

Customer Experience Matrix

JULY 3, 2013

It also includes full Web site management and social media monitoring and posting, but those are natural extensions for sales and marketing. And community management – well, that just doesn’t have much to do with how most small businesses operate. But groups also support those community and collaboration features.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Zoominfo

JULY 4, 2018

Social selling has quickly become one of the most popular and effective selling tactics. As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Social sellers generate 38% more new opportunities than traditional sellers.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. Having customers advocate on your brand’s behalf on forums, review websites and social media can help your product make the initial cut.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. But it’s 2018 and more likely than not, your audience is on social. Why Does Social Media Marketing Matter For Dentists?

Social Media 111

Social Media Paid Content Social Marketing Media 111

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). What is Social Selling?

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Onalytica B2B

AUGUST 23, 2017

So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

EMagine B2B Blog

APRIL 19, 2019

Did you know the average person has seven social media accounts? Social media has become embedded in the daily routines and lives of people worldwide. It’s clear that social media is now a primary way for companies to engage, educate, and interact with their audiences. Attract the media.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. 2) Open Your Blog to Customers.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. By better understanding their customers’ purpose within each community, marketers can construct the right strategy to both engage and assist.” Trend #1: Social media is being used more and more by professionals for decision making.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 105

Biznology

JULY 7, 2020

Not only will you gain unexpected insights, but you will also expand your breadth of communications options. The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. What’s to be done? But now—we need workarounds. Pump up your omni-channel marketing.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

ClearVoice

MARCH 18, 2019

While it may not be a surprise that 70 percent of millennial consumers value and trust peer reviews and conversations over celebrity reviews, what is a surprise to many content marketing pros is that they can help enable those peer conversations. The top online community apps: Head-to-head review.

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Social listening.

Social Marketing 116

Social Marketing Planning Work Management Peer-to-peer 116

Metadata

AUGUST 15, 2023

I feel proud seeing our name next to our fast-growing private company peers, especially as we’ve continued to define and build the Marketing OS.” Additionally, Metadata has seen amazing growth in the DEMAND Community with over 2,000 members and over 8,000 attendees at the annual DEMAND conference. “Appearing on the Inc.

Peer-to-peer 52

Peer-to-peer Customer Satisfaction Conference Communities 52