Biznology

JULY 7, 2020

Business events are simply the most efficient means for enabling face-to-face conversations at scale. Get to know the person behind your business customer. Reach your business contacts when they are working at home. Reach your business contacts when they are working at home. What’s to be done? But now—we need workarounds.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Salesforce Marketing Cloud

JUNE 9, 2022

Level up with the Marketer Career Path Grow your skills with marketing content Connect with the Marketing Trailblazer Community Group. Worldwide, Trailblazers are building successful careers, communities, and companies with Salesforce. Marketing is essential in every business, large or small. SIGN UP FOR FREE.

Enterprise Management 98

Enterprise Management Advertising Agencies Marketing Management Peer-to-peer 98

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. These exclusive customer communities are the most successful when there is a balance between offering value to advocates and asking for favors.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Biznology

FEBRUARY 25, 2019

According to the 2018 Digital Trends Report by econsultancy and Adobe, top-performing companies are twice as likely as their mainstream peers to classify themselves as digital-first (18% versus 9%). The purpose of marketing is to make your business appealing and valuable to your key prospects and customers.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Adobe Experience Cloud Blog

JANUARY 28, 2019

“I read Peter’s notes, all of them, and he knew that a peer-to-peer Internet was possible in the future, but he was also basing that on, what, old desktop computers. Signal strength is not lost as it makes small jumps from device to device. He never, ever foresaw the ubiquity or power of all of our modern-day smartphones.

Peer-to-peer 133

Peer-to-peer Network Marketing Internet Marketing Bandwidth 133

Buffer

OCTOBER 17, 2022

🖊️ Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far). What are the benefits of staying small?

Small Business Marketing 18

Small Business Marketing Intent Business Burn Rate 18

Salesforce Marketing Cloud

NOVEMBER 22, 2021

I grew up in a small village in India. Learn how Salesforce helps your business build stronger relationships with your customers. I built my leadership experience, earned 10+ Salesforce Certifications, and became deeply engaged in the Trailblazer Community. Join the conversation on the Trailblazer Community.

Ad Building 98

Ad Building Peer-to-peer Communities Ideal Customer Profiles 98

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. At a Glance Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC Focus Areas : AI, Big Data, Cloud, Management.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Salesforce Marketing Cloud

MAY 15, 2023

We know Salesforce Admins and Developers are busy. As someone who is new to Salesforce, it was really helpful to see everything Salesforce is capable of in small bites.” Hundreds of pages of release notes and dozens of resources that review the new features accompany each seasonal release. Learn MOAR saves you time.

Features 52

Features Peer-to-peer Communities Customer Surveys 52

Buffer

FEBRUARY 21, 2023

So often as a mission-based business owner, it can feel like I have the most important message in the world—but nobody wants to listen to it. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. And then I remembered a lesson from my own disability experience.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Heinz Marketing

JANUARY 14, 2021

Majority of businesses experienced changes due to the pandemic including working remote, cancellation of in-person events, change in business/services provided, and more. Hopefully, you can focus on a few that will have the greatest impact on your business moving forward. Community marketing. How to engage prospects.

Marketing AI 140

Marketing AI Trends B2B Marketing Account Based Marketing 140

Salesforce Marketing Cloud

JUNE 2, 2022

This blog will look at strategies and tactics for creating, managing, and measuring pipeline with a focus on how our team at Salesforce does it. Business Development Representatives (BDR) create about a quarter of the pipeline. SDRs also pass opportunities to AEs and are critical for our small business sales teams.

Enterprise Management 98

Enterprise Management Peer-to-peer Demand Generation Agencies Account Based Marketing 98

Optinmonster

JANUARY 19, 2023

Membership websites are often touted as an easy way to monetize your content and generate leads for your business. A membership site is a separate part of your website that offers membership perks like gated content , exclusive or early access to products and services, community forums, and more. What’s a Membership Site?

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

Convince & Convert

APRIL 18, 2014

savvybostonian Tweet This Visual Marketing on All Scales We have an exciting show today featuring Ekaterina Walter and Jessica Gioglio , both of whom are veteran Social Pros guests (and Jessica is a regular guest contributor on the Convince and Convert blog ). Tweetable Moments Our whole mantra is to celebrate our fans.

Social Media 167

Social Media Social Marketing Peer-to-peer Media 167

Salesforce Marketing Cloud

MARCH 15, 2022

Before my team and I discovered Salesforce, we used a CRM designed for small businesses, along with Excel spreadsheets, to track and grow our sales. I quickly realized Salesforce could change the way we do business. Discover your sales career path. FIND OUT MORE. From bootstrapping to a defined sales process.

Peer-to-peer 96

Peer-to-peer Work Management Sales Qualified Leads Communities 96

Hubspot

JUNE 10, 2020

The immersive experience will include speakers, AMAs, mentoring sessions, and one-on-ones with SaaS CEOs and leaders across the globe, with the goal of helping attendees scale their businesses faster. And, despite being virtual, the conference will still include opportunities to network and learn from peers in the industry.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

Metadata

AUGUST 19, 2021

The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. As always, speakers will include some of the greatest innovators and business leaders of our generation. SAN FRANCISCO (AUG. ROI in as little as 90 days using Metadata. .

Peer-to-peer 98

Peer-to-peer B2B Thought Leadership Demand Generation Conference 98

FMG Suite

MAY 11, 2021

Learn new tricks to engage your clients and generate new leads by learning from your peers. This also opens you up to presenting to other communities that would normally be too far to travel to. . “I Learn what marketing strategies work for them to generate new leads. Learn what marketing strategies work for them to generate new leads.

Creativity 105

Creativity Work Management Paid Search Agency Marketing Management 105

Metadata

AUGUST 19, 2021

The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. As always, speakers will include some of the greatest innovators and business leaders of our generation. SAN FRANCISCO (AUG. ROI in as little as 90 days using Metadata.

Peer-to-peer 97

Peer-to-peer B2B Thought Leadership Demand Generation Conference 97

Salesforce Marketing Cloud

JANUARY 24, 2022

I love the business analyst aspect of it–trying to understand the business requirements from different stakeholders and then thinking through building out functionality that’s a win-win for all. I’d hear him brainstorming how to accomplish some really cool processes with fellow admins. SIGN UP FOR FREE. Rockin’ my cert.

Work Management 97

Work Management Peer-to-peer Marketing Management Communities 97

Marketing Insider Group

JANUARY 11, 2021

With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers. To plan your 2021 marketing conference calendar, choose the events that best address your business’s unique needs.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

Unbounce

MAY 15, 2020

Just last year, almost a quarter of small businesses reported that finding the time and resources to focus on marketing is their top challenge. Businesses are having to focus on crisis handling or retention, further limiting the time they’re able to focus on marketing. It’s something for someone else. Too expensive.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144

Metadata

APRIL 8, 2024

After a few years, I decided it was time for a change, so I made a big one and started my career in marketing at a company called Influitive , which is the technology behind the customer communities at companies like Adobe, ADP, and IBM. I was instantly hooked. I ran demand and operations, so my job was simple: generate and optimize leads.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Sprout Social

JANUARY 14, 2020

Community management. For those attracted to the connectivity of social, community management widens the scope of brand networking and is a great next step for the social media manager. Communities aren’t limited to only your customers, either. You have strong internal and external communication skills.

Social Media 132

Social Media Work Management Marketing Management Media 132

Aberdeen

MARCH 30, 2020

And while every company may behave differently at different times in their buyer journey, we can say definitively that, for the most part, companies don’t buy things, they solve business issues that require things. Why is this? If there is anything we have learned, it is how companies behave on their way to making a purchase.

Peer-to-peer 64

Peer-to-peer Research Intent Data Paid Search Agency 64

Anything Goes Marketing

JUNE 24, 2007

Gaming - The Online Community of Youth Besides Facebook, MySpace and other web 2.0 online communities, my wedding table guests explained that they spend a tremendous amount of time playing online Xbox games. Gaming - The Online Community of Youth Besides Facebook, MySpace and other web 2.0 Did your parents ground you?

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Convince & Convert

APRIL 9, 2014

Through social connecting with Adwords, you can bet that every business with million dollar spends on Adwords will be testing what works for them. As a content creating business, you can influence the Search results of the people in your network and worry less about trying to get a “trophy term” ranked at number one.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

ConvertKit

AUGUST 7, 2020

“If only I could get more followers on Instagram, this whole online business thing might get easier.” The quest for more can lead you to attract the wrong audience for your business. With over 200 million Instagram users visiting at least one business profile daily , you'll face a lot of competition.

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

Paul Gillin

JANUARY 16, 2012

At BASF Chemical, a $100 million European chemical supplier with 109,000 employees, the goals were three fold: Encourage networking, share knowledge and improve collaboration across the far-flung organization, said Dr. CheeChin Liew (right, @twiliew ), Enterprise Community Manager. Speak in terms that make business sense.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Exo B2B

AUGUST 11, 2021

They tend to prove that yes, content marketing and its association with networks and social media would be dominant in business practices. There are still, as we will see, small differences between B2B and B2C. In second at CMI, we find email at 87% and in third, we have amalgamated websites and blogs for up to 86%.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Vidyard

AUGUST 12, 2019

What about a recommendation from a peer? Any business can do it, but it’s only effective if executed correctly. Many new businesses are ditching brick and mortar and going straight to eCommerce, among them are bed-in-a-box retailers. They provide the highest quality leads for one simple reason: authenticity.

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

Biznology

MAY 29, 2013

“If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. What website strategies should you pursue for business marketing? But what kind of functionality does your B2B website really need?

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Aberdeen

MARCH 30, 2020

And while every company may behave differently at different times in their buyer journey, we can say definitively that, for the most part, companies don’t buy things, they solve business issues that require things. Why is this? If there is anything we have learned, it is how companies behave on their way to making a purchase.

Intent 40

Intent Peer-to-peer Intent Data Product 40

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Paul Gillin

FEBRUARY 7, 2011

CareOne Debt Relief Services contends with a business climate that few of us (thankfully) have to face: Its industry has a terrible reputation. A busy online community has been a remarkably effective engine of growth. million member community was actually an accident. She would do no such thing. Happy Accident.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Influitive

MAY 12, 2016

In this blog, we’ll outline how advocate marketing can improve your ABM strategy and how you can start using these complementary strategies together ASAP. When customers are so thrilled with your company that they’re willing to share their experiences with their peers, they’re advocating for your brand.

Account Based Marketing 100

Account Based Marketing Work Management Marketing Strategy Marketing & Strategy 100