Stevens & Tate

MARCH 27, 2023

Social media has become a critical part of our lives, and businesses are taking notice. Today, the platform isn’t just a place to share memes and cat videos – it’s also a powerful tool for digital marketing. One key social media aspect often overlooked is its impact on SEO. What are Social Signals? We have covered these and more below.

SEO 107

SEO Peer-to-peer Paid Search Agency Lead Ranking 107

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 95

Newsletter B2B Marketing Linkedin Studies 95

Launch Marketing

APRIL 8, 2022

Today’s buyers are more often seeking peer advice when making purchasing decisions. 93% of buyers account for online reviews and feedback when evaluating a product, service or solution to purchase. So, what are creative ways to change up and elevate your B2B public relations tactics?

Public Relations 129

Public Relations Tactics Creativity Peer-to-peer 129

Salesforce Marketing Cloud

MAY 31, 2023

Both teams must work together but struggle to communicate and often lose respect for one another. How long is the lead lifecycle, from first touch to purchase? In fact, some companies have even begun to merge their sales and marketing teams. Relationship building is crucial—after all, these two teams ultimately share a common goal.

Marketing Qualified Leads 98

Marketing Qualified Leads Practices Lead Ranking Sales Qualified Leads 98

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers. 2) Open Your Blog to Customers.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Martech

JANUARY 30, 2024

Developers can modify and use it as long as they agree not to compete with the company for two years after purchase. Developers can modify and use it as long as they agree not to compete with the company for two years after purchase. The community of open-source developers will push back hard if their values aren’t respected.

Paid Search Agency 119

Paid Search Agency Marketing Attribution Top of Funnel Companies 119

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. The study found that 80% of respondents were doing more research, and, as a result, 53% said the purchasing cycle had increased in length from the year prior.

Peer-to-peer 100

Peer-to-peer Buy Marketing Report Process 100

Zoominfo

OCTOBER 16, 2018

So, let’s quickly review some key terms and concepts unique to Reddit: Subreddit: Reddit is home to more than 138,000 active communities—known as “subreddits”—which focus on niche topics and interests. Users subscribe to subreddits so posts from those communities show up in their main feed. Of course, these are just the basics.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Zoominfo

JULY 1, 2018

The success of social selling relies on a rep’s ability to earn the trust of an online community and establish themselves as an industry expert. Check it out: 78% of salespeople using social media outperform their peers ( source ). We know B2B decision makers are using social media to inform their buying decisions.

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 106

B2BMarketing.net

MARCH 15, 2024

Perhaps this was best illustrated in our recent community sprint, in which we brought the Propolis community together to work out how we can use AI to overcome challenges around team productivity and efficiency. Instead, they were watching in the background, waiting for a peer to step up and show the way forward.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

Schubert B2B

SEPTEMBER 29, 2023

social media, community boards, podcasts, etc.). In short, it lets people learn about your offerings anonymously using content like: podcast blogs social media content, and live events to aid independent research. Creating awareness and generating substantial interest in your B2B product or service can appear to be an uphill battle.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62

Zoominfo

OCTOBER 31, 2018

Yet, its popularity has been slow to catch on in the B2B community. However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. In short, an influencer’s community trusts their opinions and advice.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Webbiquity

SEPTEMBER 12, 2019

Students routinely use tech for online homework help , research, collaborative projects, data storage, communication, note taking, polling, conferencing, doing interviews, and submissions. Some colleges went a step further and decided to get tech support to play a bigger role for better benefit of their campus communities.

Marketing Management 162

Marketing Management Peer-to-peer Training Education 162

Salesforce Marketing Cloud

MARCH 15, 2022

From bootstrapping to a defined sales process A look behind the Salesforce curtain Five tips for sales leaders in growth mode In good company. After more than three decades as a manager and leader in food service operations, I decided it was time for a change. Discover your sales career path. FIND OUT MORE. A look behind the Salesforce curtain.

Peer-to-peer 96

Peer-to-peer Work Management Sales Qualified Leads Communities 96

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

The brands that inspire loyalty provide more than just great products—they become part of a customer’s identity, create inclusive communities , and build bonds with customers that are hard for competitors to replicate. Every company wants a band of loyal customers , but not all seemingly loyal customers actually are.

Peer-to-peer 109

Peer-to-peer Branding Brand Identity Loyalty 109

Hubspot

JUNE 10, 2020

And, despite being virtual, the conference will still include opportunities to network and learn from peers in the industry. And, despite being virtual, the conference will still include opportunities to network and learn from peers in the industry. In 2020, many companies have needed to pivot to virtual conferences. SaaStr Annual.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

Heinz Marketing

DECEMBER 20, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m You can even ask Siri, Alexa and Google! Matt: All right.

Peer-to-peer 68

Peer-to-peer Communities CMO B2B Sales 68

B2B Marketing Exchange

NOVEMBER 21, 2023

You also may have already gotten information about our Early Bird ticket rates… If you’ve never experienced #B2BMX, you might be wondering, “How can we justify purchasing tickets so early on when we’re unsure of what to expect, what we’ll learn, and who we’ll meet?” There will be between four and eight 2.5-hour

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

Huptech Web

OCTOBER 6, 2023

It’s those Instagram selfies with a brand-new outfit, that glowing review of a skincare product on a blog, or the unboxing video that pops up on YouTube from everyday shoppers who’ve already experienced the product. It is often unrelated to official brand or company communications. What UGC is all about. ?

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Inbox Insight

SEPTEMBER 10, 2021

In our recent blog The Evolution of B2B Marketing Segmentation we explored both macro and micro segmentation strategies. Here are some examples of real-time challenges facing professionals in our Insights for Professionals (IFP) community. Read on to uncover how B2B marketing segmentation is advanced by B2B buyer insights….

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. By tapping into your customers’ networks, you can quickly reach potential prospects who are eager to learn about your business. Little to no cost There are very few upfront costs to this strategy.

Paid Content 125

Paid Content Advertising Agencies Planning Word of Mouth 125

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

A success story like this takes a tremendous amount of marketing, some true customer obsession, the desire to build a fantastic customer and fan community, and some social media smarts. Target knows that their community is on social media, so they’ve learned how to use Twitter to their advantage. Know Your Influencers.

Communities 48

Communities Peer-to-peer Blogger Social Media 48

Aberdeen

MARCH 30, 2020

If there is anything we have learned, it is how companies behave on their way to making a purchase. Unfortunately, using intent data and behavioral signals requires just a bit more data science and work to make it all come together nicely. Why is this? Have never been to your website. Don’t exist in your CRM.

Peer-to-peer 64

Peer-to-peer Research Intent Data Paid Search Agency 64

Adobe Experience Cloud Blog

MARCH 4, 2019

The sports giant took a stand on the topic, and that’s exactly what Gen Zers expect from the companies and brands they follow, work for, and purchase from. Believe it or not, the oldest of Generation Z ( those born between 1996 and 2010 , according to MDR) are starting to graduate from college. Equality . Gun Control.

Peer-to-peer 131

Peer-to-peer Paid Search Agency Thought Leadership Demographics 131

Litmus

AUGUST 2, 2021

Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. Privacy & trust. Newsletters.

Webinar Metrics 106

Webinar Metrics Privacy Protection Trends Privacy 106

Aberdeen

MARCH 30, 2020

If there is anything we have learned, it is how companies behave on their way to making a purchase. Unfortunately, using intent data and behavioral signals requires just a bit more data science and work to make it all come together nicely. Why is this? Have never been to your website. Don’t exist in your CRM.

Intent 40

Intent Peer-to-peer Intent Data Product 40

Biznology

MAY 29, 2013

This is a classic content marketing play, whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, how-to videos, and all manner of information intended to help visitors learn, and to present yourself as their trusted partner in that task. Here are five must-haves for every B2B website. .

Marketing Websites 80

Marketing Websites Peer-to-peer netFactor B2B Thought Leadership 80

Adobe Experience Cloud Blog

AUGUST 4, 2015

Author: Russell Rothstein When I’m looking to make an important purchase, the first thing I do is check out product reviews on the internet. Business technology purchases are no less important. Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

EveryoneSocial

APRIL 14, 2020

Think about where content is adding value to your organization currently: marketing, social media, sales, employer branding, recruiting, and internal communications. Many might be writing blog posts, taking pictures, recording video or other forms of medium on some consistent basis. Content is everywhere and impacting everything.

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Liveintent

JANUARY 14, 2020

New Year’s resolutions feel like a battle between what you want to change this year and what you try to change every year. We know sticking to your New Year’s resolutions takes focus and a lot of hard work. Here are five ideas to consider adding to your New Year’s resolutions. Lean Into Consumer Privacy.

Media 100

Media Advertising Agencies Peer-to-peer Paid Search Agency 100

Only B2B

JANUARY 29, 2018

He is the founder of MarTech blog and CEO of DK Media. Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Visit his website to know more about him. This does a couple things: 1.

Marketing Automation Services 115

Marketing Automation Services Lead Ranking Lead Scoring Peer-to-peer 115

Chris Koch

OCTOBER 30, 2009

More importantly, we found that executives in large organizations use social media more than in smaller organizations, and that C-suite executives actually use social media more than their lower-level buying peers. Use Social Media to Drive Peer Connections. Specifically, frustration over how to use social media to reach the C-suite.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Vidyard

AUGUST 12, 2019

Are you more likely to make a purchase based on an advertisement or a product review? Are you more likely to make a purchase based on an advertisement or a product review? What about a recommendation from a peer? Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be!

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

Influitive

MAY 12, 2016

The best ABM campaigns leverage social proof to capture the attention of your target accounts and validate purchasing decisions among buying committees. In this blog, we’ll outline how advocate marketing can improve your ABM strategy and how you can start using these complementary strategies together ASAP.

Account Based Marketing 100

Account Based Marketing Work Management Marketing Strategy Marketing & Strategy 100

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120