Content Marketing Institute

DECEMBER 10, 2018

You send connection requests to current and past colleagues, along with peers in your professional circles. peers, prospects, partners) and help you increase thought leadership in your industry. Let’s play word association: I’ll say a word, then you answer with the first word that comes to mind. The word is “LinkedIn.”.

Linkedin 104

Linkedin Peer-to-peer Brand Identity Branding 104

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Litmus

MAY 26, 2023

Our State of Email reports have always depended on the kind and generous knowledge-sharing from the email community. As email marketing professionals, we recognize the importance of sharing our experiences and techniques with our peers. I recall I spent a lot of time perusing Litmus Community. Last updated May 26, 2023.

Peer-to-peer 63

Peer-to-peer Research Service Communities 63

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Stevens & Tate

MARCH 27, 2023

Publish Consistent Content Across Social Channels Another less common yet effective way to boost your social signals is to stay consistent across social. Social media has become a critical part of our lives, and businesses are taking notice. One key social media aspect often overlooked is its impact on SEO. What are Social Signals?

SEO 112

SEO Peer-to-peer Paid Search Agency Lead Scoring 112

Marketing Insider Group

JANUARY 16, 2023

Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet? Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too. Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

ClearVoice

MARCH 18, 2019

While it may not be a surprise that 70 percent of millennial consumers value and trust peer reviews and conversations over celebrity reviews, what is a surprise to many content marketing pros is that they can help enable those peer conversations. The top online community apps: Head-to-head review.

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

Buffer

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. Dare we call this the influencer marketing bible?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Martech

JANUARY 30, 2024

The community of open-source developers will push back hard if their values aren’t respected. We’ve been very conscious and thoughtful about the fact that we don’t push monetization or marketing onto that open-source community,” said Szu. “We’ve How will it impact your marketing and your marketing technology?

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Strategic-IC

APRIL 6, 2022

Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities. Online communities eg. Slack, Peak Community, Pavilion, etc. What do you mean - I can’t see its real impact? Of course I can. I can measure impressions, clicks, views, etc. Sorry to disappoint you. Word of mouth.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Conversica

JUNE 5, 2020

It took only 8 minutes, 46 seconds to rob George Floyd, his family and his community of a life that should be valued no differently than any other. Like many of my CEO peers, I sent my staff an email acknowledging the events unfolding, and reinforcing our commitment to company-wide diversity and inclusion. IT’S TIME TO STOP.

Peer-to-peer 90

Peer-to-peer Marketing Management Business Training 90

Zoominfo

JULY 1, 2018

The success of social selling relies on a rep’s ability to earn the trust of an online community and establish themselves as an industry expert. Check it out: 78% of salespeople using social media outperform their peers ( source ). We know B2B decision makers are using social media to inform their buying decisions.

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 108

Zoominfo

OCTOBER 16, 2018

So, let’s quickly review some key terms and concepts unique to Reddit: Subreddit: Reddit is home to more than 138,000 active communities—known as “subreddits”—which focus on niche topics and interests. Users subscribe to subreddits so posts from those communities show up in their main feed. Of course, these are just the basics.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

SmartBug Media

FEBRUARY 27, 2023

CMS stands for content management system, a software application used for creating, managing, and publishing content on websites. The CMS platform allows businesses to create, publish, and manage content on their websites quickly and easily. Hence, these tools go hand in hand. HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Paul Mehraban , CEO and Founder, Mehraban Advisory Group, LLC. Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

KoMarketing Associates

JUNE 17, 2020

Photos of your company’s events and community service events. Visually-appealing excerpts from any pieces of content you’ve published lately. Hip photos of your company’s employees focusing on their work or collaborating with peers. The place your company posts…. Inspiring quotes laid out in a visually compelling way.

Lead Generation 194

Lead Generation Generation Leads Lead 194

Convince & Convert

APRIL 18, 2014

savvybostonian Tweet This Visual Marketing on All Scales We have an exciting show today featuring Ekaterina Walter and Jessica Gioglio , both of whom are veteran Social Pros guests (and Jessica is a regular guest contributor on the Convince and Convert blog ). Tweetable Moments Our whole mantra is to celebrate our fans.

Social Media 167

Social Media Social Marketing Peer-to-peer Media 167

ClearVoice

JULY 17, 2023

Key Benefits of Content Marketing for Fintech Startups Content types, from blog posts to email campaigns, enables fintech companies to reach ideal buyers, build customer trust and relationships, and get clients and loyal customers. In the competitive world of Fintech, startups need more than innovative ideas to make a lasting impact.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Marketing Insider Group

MARCH 19, 2013

Sandra built and launched the data-driven marketing practice called “ Precision Marketing ” from the ground up and published her book on the topic in June 2012. What is agile marketing? She was also honored with Business Marketer of the Year in 2012. You can find Sandra on LinkedIn and Twitter @ sandraz. Tell me about yourself?

Peer-to-peer 100

Peer-to-peer Work Management Marketing Management B2B Thought Leadership 100

Sprout Social

JANUARY 14, 2020

Community management. For those attracted to the connectivity of social, community management widens the scope of brand networking and is a great next step for the social media manager. Communities aren’t limited to only your customers, either. You have strong internal and external communication skills.

Social Media 132

Social Media Work Management Marketing Management Media 132

Marketing Insider Group

JANUARY 11, 2021

With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers. But there are some positives of going virtual. There may be more than you think. What are your main priorities and goals for 2021?

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

Seismic

SEPTEMBER 8, 2021

Over the past year, the Seismic Blog has published several posts about social selling. That can mean positioning yourself as an influencer in a particular field in order to stand out from your peers, gain credibility, career advantages, and have a larger impact on your followership. Maybe the first post received 20 likes.

Peer-to-peer 52

Peer-to-peer Generation Brand Identity Branding 52

Aberdeen

MARCH 30, 2020

Unfortunately, using intent data and behavioral signals requires just a bit more data science and work to make it all come together nicely. To put it bluntly, sellers of Intent data by the pound have oversimplified what the data represents to the point where it can be fairly unusable and irrelevant. Why is this? Have never been to your website.

Peer-to-peer 64

Peer-to-peer Research Intent Data Paid Search Agency 64

Only B2B

JANUARY 29, 2018

He is the founder of MarTech blog and CEO of DK Media. Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Visit his website to know more about him. This does a couple things: 1.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

nDash

OCTOBER 23, 2018

When you think about user generated content as a piece of your content community , you can unlock new benefits that improve your marketing as a whole. The numbers speak for themselves: 84% of consumers say they trust peer recommendations over any advertising and brand marketing. Why User Generated Content Matters. I’ve been there.

User-Generated Content 55

User-Generated Content Word of Mouth Generation Peer-to-peer 55

Sprout Social

OCTOBER 9, 2023

When Cole was brainstorming for a new publishing commitment campaign, she looked to ChatGPT to help pressure test and anchor for the campaign. When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. It feels better to take control,” Cole says.

Marketing AI 112

Marketing AI Examples Lead Scoring Lead Ranking 112

New North

AUGUST 14, 2023

“How many blog posts did we publish this quarter? One blog post here. Ultimately, your marketing team gets evaluated on how many pieces of content you publish, how many “likes” you get, or how many views you generate. And…what was the ROI?” Maybe it was the CEO. Or maybe it was your CMO.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

ClearVoice

JANUARY 31, 2024

Communication and collaboration tools Effective communication is the cornerstone of a successful content operations team. Communication and collaboration tools Effective communication is the cornerstone of a successful content operations team. And everything nice. Wrong, we’re missing our Chemical X.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

ClearVoice

JANUARY 31, 2024

Communication and Collaboration Tools Effective communication is the cornerstone of a successful content operations team. Communication and Collaboration Tools Effective communication is the cornerstone of a successful content operations team. And everything nice. Wrong, we’re missing our Chemical X.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

Brandpoint

MAY 7, 2019

Take the time to cultivate a blog feed and social network filled with a variety of topics from different publications. Blogs like HubSpot , MarketingProfs and Content Marketing Institute post about all aspects of content marketing, from SEO to content creation to AI. Put a Focus on Self-Education. Local conferences.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

Aberdeen

MARCH 30, 2020

Unfortunately, using intent data and behavioral signals requires just a bit more data science and work to make it all come together nicely. To put it bluntly, sellers of Intent data by the pound have oversimplified what the data represents to the point where it can be fairly unusable and irrelevant. Why is this? Have never been to your website.

Intent 40

Intent Peer-to-peer Intent Data Product 40

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Quick Takeaways. Building anticipation is key to event planning success. Teaser Campaigns. Image source: [link].

Planning 100

Planning Content Marketing Generation Content 100

Biznology

MAY 29, 2013

This is a classic content marketing play, whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, how-to videos, and all manner of information intended to help visitors learn, and to present yourself as their trusted partner in that task. Here are five must-haves for every B2B website. .

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

KoMarketing Associates

MAY 23, 2017

As Heidi Cohen explains, your business can communicate in one of three ways: One-to-One: This is fairly self-explanatory; it’s a targeted conversation that is likely to get a response. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business. Identify & Engage Influencers.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Tomorrow People

SEPTEMBER 13, 2012

Conclusion: It’s so easy to communicate with the world instantly that some of us forget to think of the consequences. Think before you post; would you want this published on the front page of the Sun? So how did Ryanair respond in the blog comments to someone letting them know there was a bug in the booking form?

Social Media 120

Social Media SIC Media Peer-to-peer 120