Emin Gün Sirer of Cornell University tells the MIT conference how to build blockchains right. What changes to laws and contract terms will individuals and companies need to safely rely on blockchain transactions? MORE
We also took it a step further and focused on the four phases of time-based peer-to-peer campaigns (vs. Rolling, or year-round, campaigns are great types of campaigns in which to utilize inbound marketing tactics. This phase is all about bringing people to your campaign. MORE
Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. Before evaluating these or any other platforms, remember these three things to look for: Who uses the platform? MORE
The goal of digital health is to ultimately improve the quality of our healthcare and our daily lives. According to Startup Health 2016 has already seen 4 deals over $100M, as compared to 7 in all of 2015. They demand access to their personal health information wherever they are. MORE
In a social world, trapped customers scream loudly enough for everyone to hear. This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Well, there’s zero barrier-to-entry online. MORE
We’ve has some truly great guests and many more to come. We talked about The Art & Science of Customer Loyalty: Community, Advocacy and More. Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. That said, we’re going to have to agree to disagree on the curling. MORE
According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. I love to create. In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems. MORE
The second, The Research Methods of Social Buyerology , reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona. Only then will insights be listened to and responded to. Image via Wikipedia. MORE
The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. In a few weeks were going to be looking at blogs in the Work Literacy course. A few things that have led me to this place. software that links to networking site (e.g. Week 3-- Blogs. MORE
To establish your company as a knowledgeable authority in your field is “job one” for a B2B website. You want to be seen as not only up to date, but trustworthy and helpful. As discount retailer Sy Sims used to say, “An educated consumer is my best customer.” MORE
When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. They come with valuable real estate and a captive audience, which can be used creatively to turn the end of one transaction into the beginning of the next. MORE
It has taken me some time to form a clear picture of Venntive. More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. MORE
Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. MORE
Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? Just want to sound smart in board meetings? 3) On average, companies respond to only 30% of social media fans' feedback. MORE
This emerging market has seen a burst of activity over the last 5 years, global investment in Fintech tripled to $12.21B in 2014. We analysed the Fintech discussion in a previous blog and we wanted to continue with these reports to show how influencer trends map out over time. MORE
Imagine for a moment a world in which programmers plot to overthrow the world economy. In this world, your tech-savvy and curious neighbor becomes a millionaire overnight, only to lose it all again months later. The Satoshi paper can be a bit of a bear to read for a lot of folks. MORE
For me, Augie Ray , the executive director of community and collaboration at USAA , is one of those “silent” change agents. When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. That is a very kind thing of you to say, Joe! MORE
It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. MORE
At the heart of every nonprofit’s ability to engage donors and create movements is its ability to tell a compelling story -- but not just any story. And if you want to learn more about marketing your nonprofit''s impact, join us for a webinar on Thursday, September 29th at 1:00 p.m. MORE
I’ve been so focused on becoming a better writer lately that I spent about 30 minutes over lunch thinking of the most creative way to start this post. At the same time, I had a vision for this post, and I wanted the utility of the information to stand on its own. Get to Planning. MORE
Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. It’s time to embrace this feature! Measure Your Impact to Get Optimal Results. MORE
This was a brilliantly efficient conceit, allowing Borges to analyze the themes and issues of these stories without going to the trouble of actually creating them. In that same spirit, here are summaries of three blog posts I doubt I’ll ever have time to actually write. This is a reaction to a blog post Do CRM Analysts Provide Value for Money? As a ‘niche’ analyst myself, I tend to agree. The goal is to make this as non-intimidating as possible. MORE
Since I havent written about this in awhile I thought Id bring you up to date on whats happening in this space, and some of the discussions I have had with others on the subject. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Was there too much content to wade through? How to Save the World. MORE
As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. MORE
After all, they provide the revenue to keep your establishment running strong—the fuel to your engine, the peanut butter to your jelly, the milk to your mustache—too much? The best way to capitalize on this is by including your customer in your content marketing strategy. MORE
BitTorrent, a peer-to-peer file-sharing protocol that''s been used to power hotbeds for pirated content like Pirate Bay, is relishing the present. If appealing to the mainstream factored into either site’s growth plan, it could be time to consider Plan B. MORE
Or even for a content brand that sadly didn’t have time to get off the ground. Had the commentators been on the same page in defining the practice, they’d be better prepared to critique non-starters. So let’s get to the bottom of it. Just to get started? MORE
We are bored with generating leads and we wanted to find a more productive way to do so. We thought to roam around, shaking a few hands with marketing experts, and asking them to drop 1 tip would enlighten us – and trust us it all works. MORE
In search of a better way to live and make a living, and a better understanding of how the world really works. I n North America at least, Knowledge Management (KM) budgets are under constant siege, KM leaders salaries and department headcounts have been cut back, the Knowledge Director role has been relegated to a subordinate back-office role, and many CEOs are searching for ways to outsource the function entirely. Automatic peer-to-peer publishing and subscription. MORE
Nine out of ten B2B marketers are now using content marketing to grow their businesses, according to the recent study released by MarketingProfs and Junta42|Content Marketing Institute. One-fifth say that “producing enough content” (21%) and “budget to produce content” (19%) are their greatest challenge in content marketing. B2B marketing tactics to use right now. What drove TI to adopt content and social marketing? Click here to view the embedded video. MORE
In search of a better way to live and make a living, and a better understanding of how the world really works. A fter Nancy White pointed me to Chris Lotts articles on Northern Voice, and on love, and Chris replied to my Tuesday post on how easily we unintentionally hurt each other through our actions, I did a bit more research on Chris work and discovered the remarkable chart above on Information Fluency. This ability to integrate is social fluency. SEARCH BLOG. MORE
Where do you get ideas for blog posts ? And what do you do when you just aren't inspired to create anything remarkable? Georgina's blog post categorizes content sources in two ways: internal sources, or those that exist within yourself and your audience (e.g. Be up to date. MORE
As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. You didn’t have to triage or make executive decisions. Search and Geocities communities. MORE
Since I havent written about this in awhile I thought Id bring you up to date on whats happening in this space, and some of the discussions I have had with others on the subject. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Was there too much content to wade through? How to Save the World. MORE
Trying to highlight the best ones is somewhat of a fool’s errand, but you may be pleasantly surprised by what you find! With that in mind, here are ten recommendations to get you started. In other words, “no blogs, articles or promotions.” Extra Credit: Want to understand prices? MORE
I just found a more useful way to search than Google. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. I have been in business for 30 years and have worked across many markets, in many countries and I have worked the LinkedIn system to get those contacts usable. MORE
With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople. MORE
CEO & Executive Coach Rasheryl McCreary led a Citrix Webinar with loads of helpful tips to revitalize your virtual meetings via revamping your virtual presence. Many of her ideas translate to in-person meetings as well. What do they have to gain on the call? MORE
Influitive b2b
AUGUST 3, 2015
With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople.
Modern B2B Marketing
JULY 19, 2017
Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. It’s time to embrace this feature! Measure Your Impact to Get Optimal Results.
Customer Experience Matrix
JULY 3, 2013
It has taken me some time to form a clear picture of Venntive. More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database.
Industrial Marketing Today
OCTOBER 20, 2011
Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels.
Buzz Marketing for Technology
OCTOBER 4, 2008
The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. In a few weeks were going to be looking at blogs in the Work Literacy course. A few things that have led me to this place. software that links to networking site (e.g. Week 3-- Blogs.
Modern B2B Marketing
JULY 17, 2018
After all, they provide the revenue to keep your establishment running strong—the fuel to your engine, the peanut butter to your jelly, the milk to your mustache—too much? The best way to capitalize on this is by including your customer in your content marketing strategy.
Biznology
FEBRUARY 12, 2013
In a social world, trapped customers scream loudly enough for everyone to hear. This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Well, there’s zero barrier-to-entry online.
Marketing Insider Group
MARCH 19, 2013
According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. I love to create. In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems.
Only B2B
JANUARY 29, 2018
We are bored with generating leads and we wanted to find a more productive way to do so. We thought to roam around, shaking a few hands with marketing experts, and asking them to drop 1 tip would enlighten us – and trust us it all works.
Biznology
MAY 29, 2013
To establish your company as a knowledgeable authority in your field is “job one” for a B2B website. You want to be seen as not only up to date, but trustworthy and helpful. As discount retailer Sy Sims used to say, “An educated consumer is my best customer.”
Modern Marketing
APRIL 4, 2012
For me, Augie Ray , the executive director of community and collaboration at USAA , is one of those “silent” change agents. When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. That is a very kind thing of you to say, Joe!
Industrial Marketing Today
NOVEMBER 5, 2010
Nine out of ten B2B marketers are now using content marketing to grow their businesses, according to the recent study released by MarketingProfs and Junta42|Content Marketing Institute. One-fifth say that “producing enough content” (21%) and “budget to produce content” (19%) are their greatest challenge in content marketing. B2B marketing tactics to use right now. What drove TI to adopt content and social marketing? Click here to view the embedded video.
Hubspot
SEPTEMBER 9, 2013
Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. Before evaluating these or any other platforms, remember these three things to look for: Who uses the platform?
Content Standard
JANUARY 16, 2018
Or even for a content brand that sadly didn’t have time to get off the ground. Had the commentators been on the same page in defining the practice, they’d be better prepared to critique non-starters. So let’s get to the bottom of it. Just to get started?
Content Standard
SEPTEMBER 29, 2017
Imagine for a moment a world in which programmers plot to overthrow the world economy. In this world, your tech-savvy and curious neighbor becomes a millionaire overnight, only to lose it all again months later. The Satoshi paper can be a bit of a bear to read for a lot of folks.
Hubspot
SEPTEMBER 23, 2013
We also took it a step further and focused on the four phases of time-based peer-to-peer campaigns (vs. Rolling, or year-round, campaigns are great types of campaigns in which to utilize inbound marketing tactics. This phase is all about bringing people to your campaign.
Tony Zambito
JUNE 1, 2011
The second, The Research Methods of Social Buyerology , reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona. Only then will insights be listened to and responded to. Image via Wikipedia.
Marketing Insider Group
JULY 13, 2010
As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.
Biznology
MARCH 5, 2012
As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. You didn’t have to triage or make executive decisions. Search and Geocities communities.
Onalytica B2B
DECEMBER 2, 2015
This emerging market has seen a burst of activity over the last 5 years, global investment in Fintech tripled to $12.21B in 2014. We analysed the Fintech discussion in a previous blog and we wanted to continue with these reports to show how influencer trends map out over time.
Industrial Marketing Today
MAY 14, 2010
It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged.
Buzz Marketing for Technology
JUNE 27, 2008
In search of a better way to live and make a living, and a better understanding of how the world really works. I n North America at least, Knowledge Management (KM) budgets are under constant siege, KM leaders salaries and department headcounts have been cut back, the Knowledge Director role has been relegated to a subordinate back-office role, and many CEOs are searching for ways to outsource the function entirely. Automatic peer-to-peer publishing and subscription.
Hubspot
SEPTEMBER 30, 2014
BitTorrent, a peer-to-peer file-sharing protocol that''s been used to power hotbeds for pirated content like Pirate Bay, is relishing the present. If appealing to the mainstream factored into either site’s growth plan, it could be time to consider Plan B.
Hubspot
AUGUST 20, 2013
At the heart of every nonprofit’s ability to engage donors and create movements is its ability to tell a compelling story -- but not just any story. And if you want to learn more about marketing your nonprofit''s impact, join us for a webinar on Thursday, September 29th at 1:00 p.m.
Heinz Marketing
FEBRUARY 26, 2018
We’ve has some truly great guests and many more to come. We talked about The Art & Science of Customer Loyalty: Community, Advocacy and More. Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. That said, we’re going to have to agree to disagree on the curling.
Hubspot
MARCH 27, 2015
Trying to highlight the best ones is somewhat of a fool’s errand, but you may be pleasantly surprised by what you find! With that in mind, here are ten recommendations to get you started. In other words, “no blogs, articles or promotions.” Extra Credit: Want to understand prices?
Buzz Marketing for Technology
JULY 22, 2008
In search of a better way to live and make a living, and a better understanding of how the world really works. A fter Nancy White pointed me to Chris Lotts articles on Northern Voice, and on love, and Chris replied to my Tuesday post on how easily we unintentionally hurt each other through our actions, I did a bit more research on Chris work and discovered the remarkable chart above on Information Fluency. This ability to integrate is social fluency. SEARCH BLOG.
Buzz Marketing for Technology
JUNE 27, 2008
Since I havent written about this in awhile I thought Id bring you up to date on whats happening in this space, and some of the discussions I have had with others on the subject. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Was there too much content to wade through? How to Save the World.
Buzz Marketing for Technology
JUNE 27, 2008
Since I havent written about this in awhile I thought Id bring you up to date on whats happening in this space, and some of the discussions I have had with others on the subject. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Was there too much content to wade through? How to Save the World.
Hubspot
JUNE 29, 2012
Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? Just want to sound smart in board meetings? 3) On average, companies respond to only 30% of social media fans' feedback.
Content Standard
AUGUST 26, 2015
I’ve been so focused on becoming a better writer lately that I spent about 30 minutes over lunch thinking of the most creative way to start this post. At the same time, I had a vision for this post, and I wanted the utility of the information to stand on its own. Get to Planning.
Hubspot
AUGUST 2, 2010
Where do you get ideas for blog posts ? And what do you do when you just aren't inspired to create anything remarkable? Georgina's blog post categorizes content sources in two ways: internal sources, or those that exist within yourself and your audience (e.g. Be up to date.
Hubspot
APRIL 22, 2015
When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. They come with valuable real estate and a captive audience, which can be used creatively to turn the end of one transaction into the beginning of the next.
Buzz Marketing for Technology
JUNE 27, 2008
I just found a more useful way to search than Google. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. I have been in business for 30 years and have worked across many markets, in many countries and I have worked the LinkedIn system to get those contacts usable.
Onalytica B2B
MAY 6, 2016
The goal of digital health is to ultimately improve the quality of our healthcare and our daily lives. According to Startup Health 2016 has already seen 4 deals over $100M, as compared to 7 in all of 2015. They demand access to their personal health information wherever they are.
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