Tony Zambito

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Social Buyerology: Listening to the Social Buyer

Tony Zambito

  Areas such as peer-to-peer social networking, community memberships, subscribing to blogs, and following on Twitter or Facebook are loaded with differentiating perceptions, attitudes, beliefs, aspirations, goals, and one’s own self-determination.  Behavioral Listening. Social Interaction Listening.

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Two Buyer Trends Affecting Sales and Selling Profession

Tony Zambito

Industry based communities and blogs have sprouted everywhere and even some of the corporate giants who at first resisted the idea of communities and blogging are jumping into the fray. You were pouring over specifications, opinions, consumer reviews, buying experiences, and where to buy.