Blog, Communities and Peer-to-peer

How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

SEPTEMBER 13, 2012

Conclusion: It’s so easy to communicate with the world instantly that some of us forget to think of the consequences. So how did Ryanair respond in the blog comments to someone letting them know there was a bug in the booking form? Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls.

Social Media

Social Media SIC Media Peer-to-peer

When looking outward with your content marketing, don’t forget conversations with customers are two-way

Tomorrow People

DECEMBER 4, 2018

Most marketers use email and web content to educate customers — but far fewer turn those communications into conversations. This blog uses research by the CMI to illustrate the value of keeping the talk two-way. Almost as many (77%) use educational content (like blogs and downloads) on the web, too. It’s easy to see why.

Work Management

Work Management Marketing Management Conversion Top of Funnel

B2B Marketing Zone

Tomorrow People

How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

When looking outward with your content marketing, don’t forget conversations with customers are two-way

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