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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing. In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best.