• ONALYTICA B2B  |  FRIDAY, MAY 6, 2016
    [Blog, Communities] Digital Health 2016: Top 100 Influencers and Brands
    The goal of digital health is to ultimately improve the quality of our healthcare and our daily lives. According to Startup Health 2016 has already seen 4 deals over $100M, as compared to 7 in all of 2015. This trend is set to continue as industry players take an active role in piloting, investing in, and mentoring young digital-health companies helping to bring the innovations to market needed to sustain long-term health outcomes.
  • ONALYTICA B2B  |  WEDNESDAY, DECEMBER 2, 2015
    [Blog, Communities] Fintech 2015: Top 100 Influencers and Brands
    This emerging market has seen a burst of activity over the last 5 years, global investment in Fintech tripled to $12.21B in 2014. We analysed the Fintech discussion in a previous blog and we wanted to continue with these reports to show how influencer trends map out over time. It was interesting to see how the rankings have changed since last time, as well as seeing new influencers entering and driving engagement within the fintech community on social media.
  • ACT-ON  |  TUESDAY, NOVEMBER 17, 2015
    [Blog, Communities] Craig Spiezle and David Fowler Talk About Trusted Data and Marketing
    People like to be on the receiving end of personalized marketing; it does raise response rates. The other side of that coin is that personalization is based on customer data that companies collect every day – since having your personal data stolen because of something a company did or didn’t do to protect your data is about the worst consumer experience you could possibly have. And we need to look at those things long term. You need to be prepared.
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 26, 2015
    [Blog, Communities] 6 Content Marketing Trends to Help Plan Your 2016 Budget
    I’ve been so focused on becoming a better writer lately that I spent about 30 minutes over lunch thinking of the most creative way to start this post. At the same time, I had a vision for this post, and I wanted the utility of the information to stand on its own. Now that we’re eight months into the year, new trends have emerged, and we need to factor in how those events will affect our budgets and programs in the near future. Get to Planning.
  • INFLUITIVE B2B  |  MONDAY, AUGUST 3, 2015
    [Blog, Communities] New Report: Improve The B2B Buying Process With Social Proof Marketing
    With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople. Also, prospects can use these social proof points to make their final decision quicker and easier. Links are more likely to be clicked if they’re shared by a real person.
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Blog, Communities] Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples
    When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. While those emails are certainly a very important part of a healthy marketing strategy, there's another type of email that can be a powerful addition to your mix: transactional emails. They come with valuable real estate and a captive audience, which can be used creatively to turn the end of one transaction into the beginning of the next.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Blog, Communities] 10 LinkedIn Groups Every Entrepreneur Should Follow
    Trying to highlight the best ones is somewhat of a fool’s errand, but you may be pleasantly surprised by what you find! With that in mind, here are ten recommendations to get you started. With nearly 700,000 members, DM (which stands for Digital Marketing) is one of the most popular digital entrepreneur groups and an outstanding way for digital marketers and entrepreneurs to connect with their peers or share ideas about growing their business via the internet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 12, 2015
    [Blog, Communities] How to Ignore Annoying Strangers and Build an Online Community Your Way
    By Rosemary O’Neill, {grow} Community Member There are 20 months between the birthdates of my first child and my set of twins. Or the dozens who made observations (out loud) on breastfeeding techniques for twins as I was juggling the special formula they required, trying to keep two infant carriers from falling off the shopping cart, and carrying a 2 year old on my hip. When it comes to online community, there are strongly held opinions on all sides.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 30, 2014
    [Blog, Communities] Thom Yorke, BitTorrent, and Content Marketing’s Magic Moment
    BitTorrent, a peer-to-peer file-sharing protocol that''s been used to power hotbeds for pirated content like Pirate Bay, is relishing the present. Coincidentally, BitTorrent is enjoying a PR coup while other fringe communities, namely the lurid 4Chan and its geeky distant cousin Reddit, have found themselves tangled in controversy surrounding the distribution of intimate photos stolen from celebrities.
  • HUBSPOT  |  MONDAY, SEPTEMBER 23, 2013
    [Blog, Communities] How to Run a Successful Time-Based Crowdfunding Campaign
    In a previous webinar we hosted with StayClassy , we detailed the ins and outs of crowdfunding (also known as peer-to-peer fundraising), the different types of peer-to-peer campaigns, and how several of StayClassy''s nonprofit customers have seen huge success using its fundraising platform to raise money online. We also took it a step further and focused on the four phases of time-based peer-to-peer campaigns (vs.
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Blog, Communities] 7 Top Crowdfunding Sites for Nonprofits and Higher-Ed Institutions
    Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. There are several hundred crowdfunding platforms currently available to choose from with a variety of different features, focus, and pricing. Before evaluating these or any other platforms, remember these three things to look for: Who uses the platform? Be sure to review these in your evaluation process.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Blog, Communities] Did You Make an Impact? How to Tell Your Nonprofit's Story
    At the heart of every nonprofit’s ability to engage donors and create movements is its ability to tell a compelling story -- but not just any story. The further we progress in the information age, the savvier donors become, and the greater the “return” they expect to see on their charitable investments. More and more, it’s become essential for nonprofits to identify, articulate, and most importantly, market the impact they make with their programs.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 3, 2013
    [Blog, Communities] Venntive Adds Communities to Small Business Marketing Automation and CRM
    It has taken me some time to form a clear picture of Venntive. More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. The other micro-business systems have avoided accounting, presumably because they saw little value in trying to displace Intuit QuickBooks. That’s the right way to do it, at least in my opinion.
  • BIZNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [Blog, Communities] 5 Essential Functions for Every B2B Website
    To establish your company as a knowledgeable authority in your field is “job one” for a B2B website. You want to be seen as not only up to date, but trustworthy and helpful. So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. As discount retailer Sy Sims used to say, “An educated consumer is my best customer.” Community. Photo credit: Wikipedia. “If
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 19, 2013
    [Blog, Communities] Listen. Ask. Share. It’s Time For Agile Marketing
    According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. I love to create. In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems. After graduating, I realized that creating business opportunities is all about problem-solving on a large scale, and with that new perspective, I returned to marketing while pursuing my MBA.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 12, 2013
    [Blog, Communities] Build some social media marketing backbone you big wuss
    In a social world, trapped customers scream loudly enough for everyone to hear. This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. People generally only act like wusses if they’re afraid and there’s really no reason to be so scared of the Internet. But you have to be tough because you’re not simply competing for attention with the people on your block.
  • HUBSPOT  |  FRIDAY, JUNE 29, 2012
    [Blog, Communities] 21 Internet Marketing Stats That Will Blow Your Mind
    Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? Just want to sound smart in board meetings? Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. 3) On average, companies respond to only 30% of social media fans' feedback. If you sell goods online, target specific campaigns to smartphone users.
  • MODERN MARKETING  |  WEDNESDAY, APRIL 4, 2012
    [Blog, Communities] Social Business Q&A: 10 Questions with Augie Ray
    For me, Augie Ray , the executive director of community and collaboration at USAA , is one of those “silent” change agents. When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. That is a very kind thing of you to say, Joe!
  • BIZNOLOGY  |  MONDAY, MARCH 5, 2012
    [Blog, Communities] Why internal Social Business Platforms matter
    As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. After all, face-to-face meetings, emails, telephone and shared files have all proven their value, and are alive and well in most enterprises. You didn’t have to triage or make executive decisions. It’s harder to be productive today because the work has become much more complex.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 20, 2011
    [Blog, Communities] Are Community Forums Good for Manufacturers and Industrial Companies?
    Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. However, the more modern incarnation of community forums support rich media content, file attachments and social sharing options. A community forum overcomes this challenge because new content is user generated.
  • TONY ZAMBITO  |  WEDNESDAY, JUNE 1, 2011
    [Blog, Communities] Social Buyerology: Listening to the Social Buyer
      The second, The Research Methods of Social Buyerology , reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona.    In this third installment, we look at how Social Buyerology can be designed to listen to revealing insights about the social buyer.   Only then will insights be listened to and responded to. Image via Wikipedia.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, NOVEMBER 5, 2010
    [Blog, Communities] Content and Social Marketing: Connecting and Engaging with 10K+ Engineers
    Nine out of ten B2B marketers are now using content marketing to grow their businesses, according to the recent study released by MarketingProfs and Junta42|Content Marketing Institute. One-fifth say that “producing enough content” (21%) and “budget to produce content” (19%) are their greatest challenge in content marketing. B2B marketing tactics to use right now. What drove TI to adopt content and social marketing? Click here to view the embedded video.
  • HUBSPOT  |  MONDAY, AUGUST 2, 2010
    [Blog, Communities] Top 5 Inbound Marketing Articles to Start the Week: Content Sources
    Where do you get ideas for blog posts ? And what do you do when you just aren't inspired to create anything remarkable? Our top inbound marketing article from this past week focuses on the concept of content sources -- places where you can get ideas to help you write quality blog posts -- as well as different types of sources and how to use them strategically and continuously to create remarkable content. 5 Critical Web Metrics to Keep a Close Eye On.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 13, 2010
    [Blog, Communities] Top 5 Social Media Trends For The B2B Marketer
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 13, 2010 2 Subscribe Top 5 Social Media Trends For The B2B Marketer Share Are you a B2B Marketer looking for the real truth on how to make practical use of social media for your job? Looking forward to sharing some more insights with you and your team.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 14, 2010
    [Blog, Communities] 7 Strategies for Using Content to Market Industrial Products
    Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. It is heartening to see that content is at the center of most discussions about the state of B2B marketing today.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 13, 2009
    [Blog, Communities] A futurist’s view of the “next big thing” in social media
    Venessa kindly agreed to an interview and I found her views on the connections between social media and education, politics, global community and our future to be one of the most thought-provoking posts I’ve featured here on {grow}. A futurist’s role is to help people anticipate, plan for, and adapt to change. Things are changing rapidly and everyone is looking for ways to stay ahead of the curve.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 10, 2009
    [Blog, Communities] Blog Posts I'll Never Write (With Apologies to Borges)
    This was a brilliantly efficient conceit, allowing Borges to analyze the themes and issues of these stories without going to the trouble of actually creating them. In that same spirit, here are summaries of three blog posts I doubt I’ll ever have time to actually write. This is a reaction to a blog post Do CRM Analysts Provide Value for Money? As a ‘niche’ analyst myself, I tend to agree. The goal is to make this as non-intimidating as possible.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 4, 2008
    [Blog, Communities] The Bamboo Project Blog
    The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. In a few weeks were going to be looking at blogs in the Work Literacy course. As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective. A few things that have led me to this place. were never going to appreciate the true power and opportunity here. (
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Blog, Communities] How to Save the World
    In search of a better way to live and make a living, and a better understanding of how the world really works. A fter Nancy White pointed me to Chris Lotts articles on Northern Voice, and on love, and Chris replied to my Tuesday post on how easily we unintentionally hurt each other through our actions, I did a bit more research on Chris work and discovered the remarkable chart above on Information Fluency. This ability to integrate is social fluency. SEARCH BLOG.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blog, Communities] Personal Knowledge Management - Pollard
    Since I havent written about this in awhile I thought Id bring you up to date on whats happening in this space, and some of the discussions I have had with others on the subject. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Was there too much content to wade through? How to Save the World.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blog, Communities] PKM and the Organization - Pollard
    In search of a better way to live and make a living, and a better understanding of how the world really works. I n North America at least, Knowledge Management (KM) budgets are under constant siege, KM leaders salaries and department headcounts have been cut back, the Knowledge Director role has been relegated to a subordinate back-office role, and many CEOs are searching for ways to outsource the function entirely. Automatic peer-to-peer publishing and subscription.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blog, Communities] Social Search at LinkedIn Beats Google - ReadWriteWeb
    I just found a more useful way to search than Google. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. I have been in business for 30 years and have worked across many markets, in many countries and I have worked the LinkedIn system to get those contacts usable.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blog, Communities] How to Save the World - PKM An Update
    Since I havent written about this in awhile I thought Id bring you up to date on whats happening in this space, and some of the discussions I have had with others on the subject. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Was there too much content to wade through? How to Save the World.