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Why community could be the next big thing in marketing

Martech

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Gamers have long constituted a network of online communities.

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The 5 Types of Blog Posts You Need to Publish for Killer Engagement Rates

BuzzSumo

Blog engagement is a fickle metric. Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. It sings to this tune: Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts.

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What Is B2B Demand Generation? Understanding The Basics

Schubert B2B

B2B demand generation is a marketing approach with the goal of boosting interest and awareness in your offering. B2B demand generation is not just a marketing tactic; it’s a strategic shift in perspective. social media, community boards, podcasts, etc.). So, what precisely is B2B demand generation? Its overarching goal?

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How Senior Living Teams Can Use Video to Reach Consumers

SmartBug Media

There is no denying the power of video in today’s inbound marketing world. Sales teams are using it in email conversations with prospects, marketers are using it to inform the Buyer’s Journey at all stages of the funnel , and web strategists are recommending it to round out digital resource centers. Host Virtual Video Events.

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B2B Prospecting: The 11 Best Methods You Should Be Leveraging

Hubspot

Capitalize on your inbound marketing. Learn how to communicate with gatekeepers. It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? And how can you ensure your efforts are as effective as possible? What is B2B prospecting? B2B Prospecting Methods.

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Cheap and Free Alternatives to Content Marketing Conferences

ClearVoice

Content marketers look at marketing conferences the same way kids look at the toy aisle in the weeks before their birthdays. So, if you find yourself without that Xb ox marketing conference you absolutely need , then it might be time to start looking into other options. Click To Tweet. Cheap (and free!) MarketingProfs.

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Only B2B - Untitled Article

Only B2B

We thought to roam around, shaking a few hands with marketing experts, and asking them to drop 1 tip would enlighten us – and trust us it all works. We would like to thank all of these below marketers for dropping by 1 tip and are we feel grateful that they are sharing their experience with all of us. Samantha Stone.