Remove funnel
article thumbnail

Community-Driven Content: 3 Ways to Tap Customer Convos

Content4Demand

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

article thumbnail

Feel the Force of the Dark Funnel

Strategic-IC

Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities. This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. What is the ‘Dark Funnel’?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Compelling Reasons Your Firm Should Be Blogging

Navigate the Channel

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

article thumbnail

How one tech company is doing marketing without cookies

Martech

The community of open-source developers will push back hard if their values aren’t respected. We’ve been very conscious and thoughtful about the fact that we don’t push monetization or marketing onto that open-source community,” said Szu. “We’ve How will it impact your marketing and your marketing technology?

article thumbnail

How to Help Your Employees Become Influencers

Onalytica B2B

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

article thumbnail

The type of content B2B buyers say helps vendors win deals [study]

Sword and the Script | B2B

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

article thumbnail

When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.