Webbiquity

MAY 25, 2021

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. Now you’ve got “social media 2.0,” which tends to be more community-oriented. I love LinkedIn.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Biznology

OCTOBER 23, 2018

You’ll quickly need to develop your own strategy to get as close to your professional community of choice as possible. A main reason to make that connection is to invite them into the fold and get them involved in the Newconomy community. The next step in the Newconomy is the community. Much More than a Newspaper.

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

B2B Memes

AUGUST 10, 2012

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. As long-time readers of this blog know, I generally like the idea of content marketing.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. As long-time readers of this blog know, I generally like the idea of content marketing.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

Convince & Convert

NOVEMBER 1, 2011

Obviously the publishing business is disintermediated, and we understand that. You have to keep up your blog. That fosters community. I don’t think it’s probably a net positive as a people or as a society, but I’ve thought a lot about, “gee, is a book too much sandwich to ask people to eat?”

Relevance 121

Relevance Work Management Marketing Management Disintermediation 121

xiQ

AUGUST 8, 2015

Specious talk about disintermediation of salespeople obscures the real issues facing firms. More generally, it’s important to recognize that web sites, blogs, and other digital media have made vendor organizations more visible and transparent to potential buyers, which has disrupted the inside-out funnel approach.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

Specious talk about disintermediation of salespeople obscures the real issues facing firms. More generally, it’s important to recognize that web sites, blogs, and other digital media have made vendor organizations more visible and transparent to potential buyers, which has disrupted the inside-out funnel approach.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48