Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. Enter the impetus for solving both challenges: artificial intelligence (AI).

Marketing AI 110

Marketing AI Examples Lead Ranking Lead Scoring 110

SalesIntel

OCTOBER 20, 2023

While industry analysts and PR agencies are covering key aspects of popular platforms in the marketplace, user communities, peer reviews, and customer feedback play a pivotal role in guiding prospective users toward the right choice. The B2B data and intelligence landscape is always competitive with new entrants coming in each year.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

Convince & Convert

APRIL 9, 2014

It is almost guaranteed this data will start to be used in relation to Adwords, enabling a far more refined and differentiated experience for advertisers and searchers. It is almost guaranteed this data will start to be used in relation to Adwords, enabling a far more refined and differentiated experience for advertisers and searchers.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Only B2B

JANUARY 29, 2018

He is the founder of MarTech blog and CEO of DK Media. Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Visit his website to know more about him. This does a couple things: 1.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Onalytica B2B

MAY 10, 2017

As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year. How do you get those influencers to want to engage with you?

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Savanta

JUNE 9, 2011

The response also revealed how active the B2B Marketing community is – at the last count, 162 people had replied. . Differentiation. Bearing in mind the question relates to B2B marketing as a profession, some seem to lack faith in the decency of their peers. Read Holger Schulze’s Everything Technology Marketing blog. .

B2B Marketing 120

B2B Marketing Peer-to-peer B2B Trust Marketing 120

Walker Sands

JANUARY 27, 2020

When it comes to purchase decisions, buyers simply place more stock in the information and recommendations they receive from their peers. It’s no secret that consumers and B2B buyers trust user-generated content (UGC) more than brand-generated content. The influence of UGC is growing across all social channels.

Brand Identity 52

Brand Identity Branding Peer-to-peer B2B 52

Tony Zambito

JUNE 1, 2011

  Areas such as peer-to-peer social networking, community memberships, subscribing to blogs, and following on Twitter or Facebook are loaded with differentiating perceptions, attitudes, beliefs, aspirations, goals, and one’s own self-determination.  Behavioral Listening. Social Interaction Listening.

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

EveryoneSocial

JANUARY 26, 2021

How is your brand differentiated? In fact, 75% of B2B buyers use social media to make purchasing decisions. That’s only going to keep growing over time so companies with B2B social media strategies in place are more likely to take advantage of the growing benefits of digital marketing. Define goals.

Social Media 63

Social Media Sales Management Media Marketing & Strategy 63

EMagine B2B Blog

JANUARY 22, 2019

I’m also going to discuss why it’s important to differentiate your company’s brand from the rest. Marketers tend to be influenced by their peers. However, it’s equally dangerous to follow the herd and not differentiate your company because it might get lost among other the brands. The Herd Mentality.

Brand Identity 59

Brand Identity Branding Peer-to-peer Differentiation 59

EMagine B2B Blog

SEPTEMBER 12, 2018

We see it all the time in marketing — people can be influenced by their peers to adopt certain behaviors on a largely emotional, rather than rational, basis. The problem is, if you follow the herd, then it’s hard to differentiate your brand. Worse yet, the messages all seem interchangeable. “We You get the point. Herd mentality.

Peer-to-peer 52

Peer-to-peer Aggregators Differentiation Creativity 52

Vision Edge Marketing

NOVEMBER 28, 2023

In a fiercely competitive landscape, the importance of a growth strategy cannot be overstated. It is the blueprint that paves the way to a successful future for any size business. A well-crafted strategy anticipates market changes, aligns with the company’s vision, mission, and objectives, and drives growth through competitive advantage.

SWOT 225

SWOT Webinar Metrics Marketing & Strategy Lead Ranking 225

TrustRadius Marketing

MARCH 26, 2021

Since Moodle is so popular, there is a wide range of support and community forums available. These communities lessen the learning curve of adopting the platform without vendor support. LMS ’s are crucial to continued education and professional development for professionals. Open-source LMS can be downloaded and hosted by anyone.

Work Management 52

Work Management Marketing Management Budget Programs Leads 52

Porch Group Media

AUGUST 7, 2019

In such a fiercely competitive environment, brand trust has become an important competitive differentiator. Today’s consumers have more options than ever when it comes to choosing among a huge mix of hundreds of brands and thousands of products and services. What makes a brand trust-worthy to consumers? Corporate Responsibility.

Brand Identity 69

Brand Identity Branding Peer-to-peer Customer Satisfaction 69

EMagine B2B Blog

SEPTEMBER 12, 2018

We see it all the time in marketing — people can be influenced by their peers to adopt certain behaviors on a largely emotional, rather than rational, basis. The problem is, if you follow the herd, then it’s hard to differentiate your brand. Worse yet, the messages all seem interchangeable. “We You get the point. Herd mentality.

Peer-to-peer 42

Peer-to-peer Aggregators Differentiation Creativity 42

Hubspot

JUNE 27, 2018

The tech industry has seen quite a busy week, so we're bringing you another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Welcome one, welcome all to another Wednesday: the day that marks the halfway point -- almost -- to the weekend. Midterm Elections. June 25, 2018.

Facebook 61

Facebook Paid Search Agency Peer-to-peer Companies 61

Sprout Social

SEPTEMBER 4, 2018

It’s controlled by the peers that own it. Creating communities. They regularly post about these open communities on their social channels and encourage people to join. And suddenly, it seems like almost overnight, everyone is talking about Bitcoins and crypto. What is cryptocurrency? Learn more about it in this video.

Social Media 72

Social Media Media Brand Identity Branding 72

Heinz Marketing

SEPTEMBER 7, 2020

Pacific you can find the transcription and recording here on the blog every Monday morning. By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

Top of Funnel 81

Top of Funnel B2B Thought Leadership Thought Leadership Work Management 81

Hinge Marketing

AUGUST 25, 2014

It was the national conference for the Society for Marketing Professional Services ( SMPS ) and its attendees are members of the architecture, engineering and construction marketing community. ” What did I take away from this theme and from my peers? Below are three new reality confirmations: Next generation – who?

Thought Leadership 48

Thought Leadership Peer-to-peer Planning RFP 48

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Capacity to Destroy. How to create a culture that puts customers first.

Press 50

Press Peer-to-peer Amazon BtoB 50

Heinz Marketing

JULY 20, 2020

Pacific you can find the transcription and recording here on the blog every Monday morning. How do you differentiate and still win. By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. But we’re all still here.

Sales Management 88

Sales Management Top of Funnel Work Management Peer-to-peer 88

Vidyard

NOVEMBER 13, 2019

Watch the Winners Announcement. See the winners announced in real time in this live recording. Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams. Contents 1. Video Marketing: The B2B Storyteller 2. . How far will it go? Do they end up Skyping with alien lifeforms?

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Marketing Insider Group

AUGUST 31, 2020

Everyone wants to convert more leads. Statistics say over 80% of leads will never convert into a sale. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals. The question is, how? Quick takeaways: Today’s B2B buyers demand informative content that solves their pain points. And that 17%?

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Ranking Lead Scoring 363

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hinge Marketing

JULY 20, 2017

I talk with professional services clients every day, and I hear a lot of confusion and anxiety around the concept of differentiation. Top executives at firms small and large have heard that differentiating their business is important, but many don’t believe they have any competitive levers to pull that will make them stand out.

Differentiation 93

Differentiation Peer-to-peer Paid Search Agency Thought Leadership 93

Adobe Experience Cloud Blog

NOVEMBER 11, 2009

What characteristics of the open source community are a good fit for marketing automation ? Because the commercial open source community deals with heavy volumes of web traffic, most open source companies require precise user segmentation to better understand who and how to prioritize and target. The entire buying cycle is important.

Thought Leadership 48

Thought Leadership Practices Marketing Automation Services Lead Ranking 48

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Heinz Marketing

FEBRUARY 26, 2018

We talked about The Art & Science of Customer Loyalty: Community, Advocacy and More. By Matt Heinz, President of Heinz Marketing. We loving sharing Sales Pipeline Radio with you (live every Thursday at 11:30 pst). We’ve has some truly great guests and many more to come. Paul: I’m an expert in the Luge. Jocelyn: Curling.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Content Standard

NOVEMBER 2, 2020

The 10th anniversary of the world’s largest content marketing event should have been a week to celebrate the still-young craft, share content strategy best practices, and discuss marketing trends with peers, reinforcing relationships with in-person meetings, shared meals, hugs, and handshakes. “We pay for it; we subscribe to it.

Peer-to-peer 141

Peer-to-peer Marketing & Strategy Marketing Strategy Content Marketing 141

Hubspot

NOVEMBER 18, 2015

Whether you're a published author or just getting started with blogging, it's not always easy to string words together in a way that makes sense, sounds good, and makes the reader feel something. Publishing content on a consistent basis is crucial in the blogging world. Words are hard. The 31 Best Tools for Improving Your Writing.

Tools 28

Tools Best Practices Template Curation 28

Heinz Marketing

JUNE 17, 2019

Pacific you can find the transcription and recording here on the blog every Monday morning. We were thrilled this last time to talk to Kris Rudeegraap , CEO of Sendoso , a fast growing MarTech company that really helps create better customer experiences and is improving communication and getting attention from your target prospects.

Top of Funnel 50

Top of Funnel Marketing Automation Services B2B Thought Leadership B2B Sales 50

Content Standard

OCTOBER 26, 2015

Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. Don’t they know they’re being lied to? NOT EVEN DIET COKE! Such sad sacks.” ” This monologue plays out in my head every morning commute to work. The sass is for emphasis…). Eroding Trust.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. Don’t they know they’re being lied to? NOT EVEN DIET COKE! Such sad sacks.” ” This monologue plays out in my head every morning commute to work. The sass is for emphasis…). Eroding Trust.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Directive Agency

JUNE 24, 2019

Blake Emal : Here’s what you’re going to get out of this episode. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself. We also talk about the future of SEO, and here’s a hint, it’s about the people.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Blake Emal : Here’s what you’re going to get out of this episode. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself. We also talk about the future of SEO, and here’s a hint, it’s about the people.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

KoMarketing Associates

JULY 24, 2013

We need content for applying keyword strategy, differentiating brand communications, acquiring links, and improving social media visibility. If you are going to write content for the B2B buyer, the most important element directly related to content is accuracy in execution and communication.

SEO 120

SEO Peer-to-peer Ethics B2B 120

Hubspot

MAY 12, 2022

Social media accounts, websites, digital portfolios, blog articles, and the various ways you communicate all contribute to your unique identity and image. Everyone who's active online has some sort of personal brand established. Unaware of your personal brand? Take a few seconds to Google yourself. Why is personal branding important?

Personalization 95

Personalization Brand Identity Branding Peer-to-peer 95