Vision Edge Marketing

DECEMBER 15, 2020

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for Coupa. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”. Who authors your blog content? Effects on the B2B buying process- We live in a peer-bound world. “We

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. How do B2B marketers build trust in today’s digital marketing environment?

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Martech

MARCH 18, 2022

he recounted in his blog post , “ What is marketing? The CMO can be held accountable for the spend, but he must be able to speak to the CEO in terms they can understand. Read next: 19 questions to ask marketing attribution vendors. The CMO spends money at the CEO’s request. Brenner came to marketing from sales. “[M]ost

ROI 121

ROI Paid Search Agency Advertising Agencies Planning 121

Top Rank Marketing

DECEMBER 8, 2023

MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers? The post Elevate B2B Marketing News Weekly Roundup: B2B Content Value Study, Google’s New Gemini AI, & LinkedIn Expands Newsletters appeared first on B2B Marketing Blog - TopRank®.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

LeadsRX

SEPTEMBER 8, 2021

Certainly, a solid vendor partner can help in this regard, especially if resources are tight. Hiring the right person – or vendor – could also solve the “making sense of the data” challenge. And that presentation is easily digestible by a CEO, CFO, and/or board of directors. The Proof is in the Data.

Work Management 83

Work Management Marketing Management Multi-Touch Attribution Analytics 83

BenchmarkONE

SEPTEMBER 27, 2018

Here are the seven best marketing automation blogs on the internet. Find a mix of vendor blogs, personal blogs, and media publications in our roundup. Chief Marketing Technologist Blog. This blog features everything you could possibly want to know about marketing automation, as told by the fantastic Scott Brinker.

Marketing Automation Services 57

Marketing Automation Services Marketing Automation Automation Marketing Management 57

LEADership

JUNE 9, 2015

As Jacqueline Parkes, CMO of Major League Baseball says, “We celebrate that there is no off-season anymore. We look at new and dynamic ways to engage with our consumers…” Ranked #1 on the Forbes list of ‘50 Influential CMOs on Social Media’, Parkes has transformed MLB’s marketing strategy. I would love to hear from you on my blog.

CMO 40

CMO Peer-to-peer Multi-Channel Thought Leadership 40

ViewPoint

OCTOBER 21, 2017

Finally, vendors simply get away with selling sub-optimal lists. It was a relatively expensive list and the vendor guaranteed 100% deliverability. Read this blog (published by CMO by Adobe) for more information about calibrating and validating marketing automation. My first question was “have you tested the list?”

Marketing Automation Services 149

Marketing Automation Services Validation Broadcasting Deliverability 149

Marketing Insider Group

SEPTEMBER 9, 2020

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. B2B buyers look at their vendors as partners in business growth and not just service providers. At the Marketing Insider Group, we offer brand storytelling, thought leadership, content marketing, and blog subscription services.

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

LEADership

JANUARY 13, 2015

CMO Spotlight: Jon Iwata, SVP, Marketing & Communications, IBM. In response to the great feedback on our CMO Spotlight Series in 2014, I’m happy to continue with it this year. It is up to the vendors to dig deep, identify the gaps and needs, and design custom solutions that solve real, cost-draining problems for their customers.

CMO 40

CMO B2B Marketing Demand Generation Agencies Planning 40

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% But B2B vendors have moved more sales online as well.

CMO 205

CMO Gartner Budget Programs Spending 205

Liveintent

JANUARY 4, 2022

Recently, LiveIntent CMO, Kerel Cooper, and SVP of product marketing & GTM strategy, Jessica Muñoz, sat down with Helene Parker, founder and chief programmatic sensei of Helen Parker Consulting, to talk about the tectonic shifts in the programmatic landscape. Looking for more Real Time Banter?

Advertising Agencies 127

Advertising Agencies Marketing Analytics Tools Mobile Advertising Paid Search Agency 127

chiefmartech

APRIL 24, 2016

A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. “Okay, maybe the single vendor suite is dead, but a select 2-3 strategic vendors will prevail” seems to be their narrative.

Digital Asset Management 40

Digital Asset Management Marketing Management Marketing Automation Services Vendors 40

Martech

AUGUST 25, 2021

Similarly, the #flipmyfunnel community of B2B marketers is helmed by Terminus co-founder Sangram Vajre, but seeks to be vendor agnostic. HubSpot, in addition to being a leading inbound marketing and sales platform, has long been a content powerhouse too, drawing customers and prospects to its blog and more recently its podcast channel.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

ViewPoint

OCTOBER 5, 2018

The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. The CMO came up with these options because he was fed up. To find out which alternative the CRO picked, you’ll have to read to the end of the blog.). You have heard it all before. (To What is a Lead?

Sales Qualified Leads 136

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 136

The Point

MAY 9, 2017

Steve Patti is a former B2B CMO, agency CEO, and CxO advisor with 30 years of international experience helping brands grow revenues. Brand positioning is a lot of work, but it produces an incredibly powerful Message Map to guide all marketing narratives: website copy, email copy, digital ads, social posts, blogs, etc. (HS)

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Scoring 206

ViewPoint

MARCH 29, 2017

Finally, vendors simply get away with selling sub-optimal lists. It was a relatively expensive list and the vendor guaranteed 100% deliverability. Read this blog (published by CMO by Adobe) for more information about calibrating and validating marketing automation. My first question was “have you tested the list?”

Marketing Automation Services 120

Marketing Automation Services Validation Broadcasting Deliverability 120

Heinz Marketing

MAY 16, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are in the CMO Coffee Talk group, you’re likely to see Alan in the 8:00am ET call as well. And even, be honest if you think you’re not the right vendor for them. Alan : Exactly.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82

Adobe Experience Cloud Blog

JANUARY 5, 2018

I realize that not everyone watched the game show “Family Feud” growing up, which is the source of the title for this blog, so here’s a random link to an entire episode that you may want to watch, just to absorb the quality of the analogy. For more blogs from me and thought leadership from the C-Suite, check out CMO Nation.

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

KoMarketing Associates

DECEMBER 5, 2017

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. Data was mentioned several times by our experts as something they want to focus on in the coming year.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Velocity Partners

APRIL 9, 2024

You can see it in falling CMO tenure. They’re hemorrhaging money in a street fight with other vendors. You can see the results of this in the growing lack of trust between sales and marketing teams. Breaking this cycle isn’t going to be easy but it’s absolutely worth it.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

chiefmartech

DECEMBER 7, 2018

I found myself humming this tune in the car this morning and have geekily adapted it to a summary of this year’s “greatest hits” on this blog. Feel free to sing along… On the twelfth day of martech, my CMO gave to me… Twelve sprints a’sprinting. Ten years of blogging. Six citizens developing.

Marketing Management 74

Marketing Management Conference CMO Vendors 74

KoMarketing Associates

DECEMBER 8, 2015

A total of 86 percent of respondents from a study by Research+Data Insights found that word of mouth from peers was the most influential factor in narrowing their options for potential vendors. B2B buyers are exploring a number of different channels when conducting vendor. Content Marketing. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

ANNUITAS

DECEMBER 20, 2018

Although your CMO probably won’t be replaced anytime soon, marketers edged further into the realm of AI with technologies like personalization engines in 2018. If you know your personas could use a makeover, head over to our blog post on creating actionable personas.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

LEADership

MAY 5, 2014

Executives who have all along felt confident in their creative abilities and strategy skills are now astounded as to why a particular CMO wants everyone to go back to the drawing board and focus on the product. Is your CMO a growth hacker? Share your thoughts and let’s discuss this on my blog. My CMO Is Big on Hacking!

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40

ViewPoint

MARCH 27, 2014

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness.

Social Media 120

Social Media Work Management Marketing Management Media 120

Martech

SEPTEMBER 16, 2022

guides, articles, blog posts, graphics, videos, social posts, etc.) website, blog, social media). Some job roles that work with content marketing tools include: CMO : Guides content strategy and works with other C-level executives to establish content goals. webpages, blog posts, e-commerce product pages, etc.).

Digital Asset Management 130

Digital Asset Management Paid Content Work Management Marketing Management 130

Webbiquity

FEBRUARY 16, 2016

The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). Just 6% of B2B product marketers—but 17% of B2B services marketers—say they are able to quantitatively prove the impact of social media on the business. ( The CMO Survey ). billion in 2014. MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Metadata

NOVEMBER 17, 2021

This may sound cynical, but I blame software vendors for “ABM” being ill-defined. For the past 15-plus years, we’ve simply let ABM vendors define the ABM category. Is it the company’s office manager or the CMO? ABM vendors have created this movement around account-based efforts. Is there an agreed-upon definition of ABM?

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Content Standard

NOVEMBER 18, 2022

Recently, I spoke with a CMO whose brand had invested hundreds of thousands of dollars in an experience optimization platform that his team is struggling to use. You know what I mean if you’ve ever clicked on one of those 4,000-word How To blogs that reads like a bad second-grade book report.)  Why?

Marketing AI 111

Marketing AI Demand Paid Search Agency Content 111

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Leadspace

JANUARY 4, 2017

So, the last five months of the year, I’ve published, blogged, tweeted, posted, emailed, key-noted, panel spoken, commented, and so forth a lot on this exciting new transition. Real-time content/offer management. The more robust, enriched the data, the better the applications or media that are consuming it perform.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Or you might meet someone from a vendor or an agency during the many networking events.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Hinge Marketing

DECEMBER 23, 2014

Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. Be wary of vendors offering SEO services for just a couple hundred dollars. Blog posts, videos, reports, and books are just a few examples. Indirectly, they effect everyone. You will waste your money.

CMO 48

CMO SEO Service Mobile Marketing 48

KoMarketing Associates

DECEMBER 9, 2013

CMO Club’s CMO Impact on Customer Experience. Neolane and the CMO Club polled more than 200 heads of marketing from the CMO Club’s diverse global member base. The survey results showed nearly all (90%) of today’s CMOs are personally responsible for the overall customer experience. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

ANNUITAS

MARCH 4, 2014

By 2017 the CMO will spend more on technology than the CIO. ”. According to the latest Demand Gen Report Buyer Behavior Survey , 46% of buyers make their short list of vendors before inviting contact with a vendor and 58% are spending more time researching vendors than last year.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

Stevens & Tate

MARCH 2, 2020

As a result, the following articles come from popular marketing blogs and highlight current marketing trends that we think are worth paying attention to: Noteworthy Marketing News. B2B buyers consume an average of 13 content pieces before deciding on a vendor. It also shows how critical the vendor website is in the buying process.

Trends 59

Trends Planning Paid Search Agency ROAS 59