Content4Demand

JULY 2, 2021

Nominate yourself or a peer via the 2021 B2B Innovator Awards Nominations Form by 5 p.m. Connect with experts and peers in the martech community in this smaller, more exclusive event that blends the best of both virtual and physical worlds. ET on July 16, 2021. Back to Connecting. Remember in-person events? They’re baaack!

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

Launch Marketing

APRIL 8, 2022

You can find awards in many different categories including personnel spotlight, company culture, new technology, outstanding service and marketing campaign. Today’s buyers are more often seeking peer advice when making purchasing decisions. So, what are creative ways to change up and elevate your B2B public relations tactics?

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

Scoop.it

FEBRUARY 22, 2024

This approach has turned our newsletter into a vibrant community hub, fostering a sense of belonging and sparking innovation. But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

JANUARY 16, 2023

Measuring effectiveness: As marketing channels and tactics continue to grow, marketers may struggle to accurately measure the effectiveness of their campaigns and allocate their resources properly. Is your business ready to have its most productive year yet? Quick Takeaways. Image Source: Precedence Research.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Litmus

FEBRUARY 3, 2023

Historically, the State of Email reports we produce are powered by the knowledge the email community is so willing to share—which in turn, helps new generations of email marketers learn, grow, and strive. I learned what I could from the people I worked with, then turned my gaze outward and started devouring all the blog posts I could find.

Customer Surveys 82

Customer Surveys Email Marketing Peer-to-peer Planning 82

Metadata

AUGUST 15, 2023

I feel proud seeing our name next to our fast-growing private company peers, especially as we’ve continued to define and build the Marketing OS.” Additionally, Metadata has seen amazing growth in the DEMAND Community with over 2,000 members and over 8,000 attendees at the annual DEMAND conference. “Appearing on the Inc.

Peer-to-peer 52

Peer-to-peer Customer Satisfaction Conference Communities 52

Salesforce Marketing Cloud

MAY 31, 2023

Both teams must work together but struggle to communicate and often lose respect for one another. Sales may blame marketing for poor lead quality, while marketing blames sales for not following up on marketing-qualified leads from their latest campaign. In fact, some companies have even begun to merge their sales and marketing teams.

Marketing Qualified Leads 98

Marketing Qualified Leads Practices Lead Ranking Sales Qualified Leads 98

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 108

Zoominfo

OCTOBER 16, 2018

If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Users subscribe to subreddits so posts from those communities show up in their main feed. Reddit is more than just a social networking site. Keep reading! Reddit 101: A Primer.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Salesforce Marketing Cloud

JUNE 9, 2022

Level up with the Marketer Career Path Grow your skills with marketing content Connect with the Marketing Trailblazer Community Group. Worldwide, Trailblazers are building successful careers, communities, and companies with Salesforce. As the world changes, Salesforce evolves with it. Level up with the Marketer Career Path.

Enterprise Management 98

Enterprise Management Advertising Agencies Marketing Management Peer-to-peer 98

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

ClearVoice

MARCH 14, 2024

Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships. Despite its high production value and the fact that it’s based on a popular series, it bombed at the box office. It maximizes the visibility of shared content.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Strategic-IC

APRIL 6, 2022

You work hard, create great campaigns, put your message out there and then you can’t see its real impact. Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities. Online communities eg. Slack, Peak Community, Pavilion, etc. Of course I can. Word of mouth.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Martech

JANUARY 30, 2024

The community of open-source developers will push back hard if their values aren’t respected. We’ve been very conscious and thoughtful about the fact that we don’t push monetization or marketing onto that open-source community,” said Szu. “We’ve How will it impact your marketing and your marketing technology?

Paid Search Agency 122

Paid Search Agency Marketing Attribution Top of Funnel Companies 122

ClearVoice

MARCH 18, 2019

While it may not be a surprise that 70 percent of millennial consumers value and trust peer reviews and conversations over celebrity reviews, what is a surprise to many content marketing pros is that they can help enable those peer conversations. The top online community apps: Head-to-head review.

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

Biznology

JULY 7, 2020

Not only will you gain unexpected insights, but you will also expand your breadth of communications options. The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. What’s to be done? But now—we need workarounds. Pump up your omni-channel marketing.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Content4Demand

JUNE 9, 2020

While uncertainty and volatility ty pically lead to inaction, B2B marketing and sales professionals have really stepped up their game, focusing first and foremost on connecting with their clients, partners and peers. Due to the overwhelming number of event cancellations, teams have had to fill a hefty hole … and quickly.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

Salesforce Marketing Cloud

OCTOBER 14, 2021

Diving into all things Salesforce Dictating my own career A #MomentMarketer is born Stepping up as a leader Seven ways to supercharge your marketing career #FutureCMO. After 20 years in marketing, I thought I’d nearly done it all — SEO, social media website design, event planning, and more. Then “Salesforce discovered me,” as I like to say.

Peer-to-peer 92

Peer-to-peer Planning Thought Leadership Work Management 92

B2BMarketing.net

MARCH 15, 2024

Perhaps this was best illustrated in our recent community sprint, in which we brought the Propolis community together to work out how we can use AI to overcome challenges around team productivity and efficiency. Instead, they were watching in the background, waiting for a peer to step up and show the way forward.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

illumin

OCTOBER 27, 2023

In the world of advertising, workplace culture has a direct impact on the quality of work and the success of campaigns. So, what produces good company culture? What aspects of a company’s environment create the ideal workplace and foster both individual and organizational success? First and foremost, because people matter.

Paid Search Agency 98

Paid Search Agency Companies Peer-to-peer Organic Leads 98

Biznology

FEBRUARY 25, 2019

According to the 2018 Digital Trends Report by econsultancy and Adobe, top-performing companies are twice as likely as their mainstream peers to classify themselves as digital-first (18% versus 9%). Surviving and thriving as a marketer in the competitive and ever-evolving world of digital marketing is undeniably a great challenge.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Martech

JUNE 6, 2023

They are also automating the packaging and dissemination market and customer insights to your product, campaign, comms, and sales teams. Marketers are using AI to create foundational content such as educational blogs and articles, SEO optimization, social media posts, newsletters, and time-consuming product documentation.

Marketing AI 99

Marketing AI Marketing Analytics Tools Generation Planning 99

ClickZ

AUGUST 30, 2021

If challenger brands went to high school, they’d be the ‘John Benders’ for you Breakfast Club aficionados, the ones who rock a metal t-shirt while their peers roll the cuffs on their khakis, who sit care-free on the lawn rather than jostle for a seat at the cool-kids table. Leverage community and influencers.

Trends 124

Trends Marketing Budget Brand Identity Branding 124

Zoominfo

OCTOBER 31, 2018

Yet, its popularity has been slow to catch on in the B2B community. However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. In short, an influencer’s community trusts their opinions and advice.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Adobe Experience Cloud Blog

JULY 24, 2018

People are now seeking for best practices and success stories from their most trusted source, their peers. Creating a Community . I can’t preach enough about the benefits of building an inclusive community for your business. So how do you bridge the gap from customer to advocate? Enter customer marketing.

Peer-to-peer 107

Peer-to-peer Ad Building Word of Mouth Tips 107

Salesforce Marketing Cloud

NOVEMBER 30, 2022

Meet our newest Trailblazer Virtual Bootcamps New to Salesforce? Curious about Marketing Cloud? Created with you in mind Growth equals change Kick-start your learning journey. Whether or not we work or stay at home to care for kids, a lot has changed for all of us these past few years. Meet our newest Trailblazer Virtual Bootcamps. REGISTER TODAY.

Peer-to-peer 98

Peer-to-peer Lead Ranking Communities User-Generated Content 98

Adobe Experience Cloud Blog

JANUARY 28, 2019

“I read Peter’s notes, all of them, and he knew that a peer-to-peer Internet was possible in the future, but he was also basing that on, what, old desktop computers. He never, ever foresaw the ubiquity or power of all of our modern-day smartphones. He was also dealing with a completely different Weissman limit. Problems to Solve.

Peer-to-peer 133

Peer-to-peer Network Marketing Internet Marketing Bandwidth 133

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Paul Mehraban , CEO and Founder, Mehraban Advisory Group, LLC. Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

The brands that inspire loyalty provide more than just great products—they become part of a customer’s identity, create inclusive communities , and build bonds with customers that are hard for competitors to replicate. Every company wants a band of loyal customers , but not all seemingly loyal customers actually are.

Peer-to-peer 109

Peer-to-peer Brand Identity Branding Loyalty 109

Optinmonster

JANUARY 19, 2023

A membership site is a separate part of your website that offers membership perks like gated content , exclusive or early access to products and services, community forums, and more. The best memberships and online communities achieve some combination of these goals all at once. What’s a Membership Site?

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

SalesIntel

AUGUST 21, 2023

That’s where personalization for B2B marketing campaigns comes in handy. Using these segments can make your campaigns more efficient by clumping your audience according to these shared characteristics. 8 Benefits of Implementing Personalization in Your B2B Campaigns Personalization campaigns can take a lot of learning and effort.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Salesforce Marketing Cloud

JUNE 2, 2022

This blog will look at strategies and tactics for creating, managing, and measuring pipeline with a focus on how our team at Salesforce does it. Pipeline is the glue between the marketing and sales departments. It’s what helps drive forecast accuracy, and it’s how we drive accountability by product, geography, and segment. Watch the video.

Enterprise Management 98

Enterprise Management Peer-to-peer Demand Generation Agencies Account Based Marketing 98

KoMarketing Associates

JUNE 17, 2020

Photos of your company’s events and community service events. Hip photos of your company’s employees focusing on their work or collaborating with peers. Standard practice is to either: Change this link to be a landing page for whatever campaign you’re running at the moment. The place your company posts….

Lead Generation 194

Lead Generation Generation Leads Lead 194

Salesforce Marketing Cloud

JUNE 15, 2023

Generative AI with NLU can automate content creation for customer interactions, chatbots, personalized marketing campaigns, and more. Generative AI for Salesforce Developers, what does this really mean for you? I hope you’re as excited as I am about this new technology and how it can help enhance the work you’re doing today.

Marketing AI 52

Marketing AI Generation Peer-to-peer User-Generated Content 52

SmartBug Media

JULY 30, 2020

You just can’t get that kind of authenticity from a blog. How can senior living marketing teams demonstrate these three important qualities through video during a time when digital interaction is our safest way to communicate? Use Video to Offer Senior Living Community Tours. Interview Community Staff Members on Video.

Video Marketing 80

Video Marketing Peer-to-peer Lead Scoring Lead Ranking 80

ClearVoice

JULY 17, 2023

Key Benefits of Content Marketing for Fintech Startups Content types, from blog posts to email campaigns, enables fintech companies to reach ideal buyers, build customer trust and relationships, and get clients and loyal customers. In the competitive world of Fintech, startups need more than innovative ideas to make a lasting impact.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Metadata

AUGUST 19, 2021

B2B marketers use Metadata to run paid campaign experiments at scale. Metadata’s demand generation platform automates how campaigns are launched, finds the best performing experiments, and self-optimizes based on what drives pipeline and revenue. SAN FRANCISCO (AUG. ROI in as little as 90 days using Metadata. . The 2021 Inc.

Peer-to-peer 98

Peer-to-peer B2B Thought Leadership Demand Generation Conference 98