Ambal's Amusings

MAY 6, 2010

How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? Blog WhitePaperPundit Twitter Jonathan_Kantor. "B2B marketers must leverage their content via social media sites.” He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Webbiquity

JANUARY 19, 2023

This blog post explores 10 key differences between B2B and B2C marketing, providing valuable insight into how each approach works and how marketers can leverage them to optimize their brand message. Buying Cycle In B2C marketing, the purchase decision is often made quickly by an individual looking to satisfy a specific need or desire.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Act-On

SEPTEMBER 24, 2023

We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. When creating content, you want to align your content with specific stages in the customer journey and strategically choose keywords based on that. Once you do this, you can align the content with the right keywords.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Tomorrow People

MARCH 8, 2018

If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. Start with the basics and work your way to content superstardom. What’s this content marketing strategy thing all about? Content is one of life’s essentials. Content, in all its forms, is big.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Webbiquity

DECEMBER 4, 2018

Develop Sales Rep-Influenced Content. Marketing can use these insights to develop content in the form of a FAQ page, manuals, white papers, blog posts, or other content you can easily share to advance deals. Map Content to the Buying Cycle. You can follow Highspot on Twitter @Highspot.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Stevens & Tate

JANUARY 31, 2022

Every consumer will go through different steps of consideration and purchase throughout the life cycle of a brand or service. In the past, the consumer buying cycle was explained by four stages: awareness, interest, evaluation, and purchase. As such, consumer journey mapping is a vital part of your marketing strategy.

Buying Cycle 115

Buying Cycle Touchpoints Custom Publishing Education 115

ANNUITAS

FEBRUARY 2, 2016

One month into 2016 and I hate kick the year off on a negative note, but there are some mistakes we consistently see from B2Bs as they attempt to execute on their content strategy. Creating too much content: Carlos Hidalgo just wrote about this issue on these very pages.

Top of Funnel 100

Top of Funnel Content Marketing Buying Cycle Advertising Agencies 100

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. Yet you should be aware that quality content marketing performs better.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Circle Studio

AUGUST 23, 2018

Create quality content that is relevant to your target audience (and lots of it). The ultimate key to driving website traffic is creating content that your target audience finds useful and relevant to their interests. This means that your website has to have more content than just the typical company pages for services, markets, etc.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

ANNUITAS

JANUARY 28, 2014

Once again 2014 will be a year that Content Marketing is front and center for a majority of B2B marketing departments. While the buzz about content marketing continues, it still seems to be quite a challenge for most marketers. Content must be scored according to where in the buying cycle it is consumed.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Strategy 100

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Once an individual is interacting and fits your target criteria, you can start delivering them engaging content. Step 2: Create Engaging Content. Once you have identified your target customers, the next step is to create quality, engaging content. Develop content that is useful to your audience.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Relevant and personalised content everywhere and all the time : Interactions with prospects have become 100% virtual and the need for engagement has never been more relevant. Your prospects and customers expect you to understand them, to anticipate their expectations by offering fresh and adapted content. .

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Trade Press Services

SEPTEMBER 25, 2023

Content such as blogs, articles, webinars , videos and white papers serve as valuable resources for demonstrating expertise and success. Provide proof of concept through case studies, success stories, data and published content, but most importantly, by connecting with the prospect personally.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

Webbiquity

FEBRUARY 2, 2011

How many times have you heard the expression “content is king?&# Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • It helps move a prospect along the buying cycle. . • It helps move a prospect along the buying cycle.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

ANNUITAS

AUGUST 19, 2014

We should be looking at a holistic buying process and then if we want to align that to a funnel that’s fine, but we should be looking at what does our Engagement content have to say? Nurturing has to be a holistic part of demand generation, connected to nurturing and also connected to content. Is it thought leadership?

Top of Funnel 100

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 100

DealSignal

APRIL 27, 2023

Bombora’s intent is based on activity such as keyword searches, article views, and white paper downloads. Boosting the buying cycle The use of downstream intent data can accelerate the buying cycle by enabling brands to score, segment, and prioritize accounts based on recent behavior.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. SEO Learn about Us Website Find us first, let content persuade to become leads. Here’s a list of major SEO tasks that affect content: Keyword research.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. SEO Learn about Us Website Find us first, let content persuade to become leads. Here’s a list of major SEO tasks that affect content: Keyword research.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Vision Edge Marketing

NOVEMBER 15, 2018

The leadership team expects Marketing to understand which channels, touches and content have the greatest impact on generating conversations, consideration and ultimately consumption. Build Your Attribution Model to Account for a Multitude of Touches, Content and Channels. Data is the essential ingredient for any attribution model.

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

Everything Technology Marketing

APRIL 4, 2011

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision. However, the reality of implementing content marketing initiatives is a bit more complicated. Holger Schulze hhschulze@gmail.com

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. See my earlier post, “Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.”

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. By doing so, you’ll realize that each tactics has its own accompanying content strategy.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. By doing so, you’ll realize that each tactics has its own accompanying content strategy.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Launch Marketing

JUNE 23, 2021

This includes where they are in the buyer’s journey, what their level of engagement is, what content they are consuming and their browsing behaviors. times more likely to have an easy purchase experience when they are delivered information that helps them advance in the buying cycle. Prospects are 2.8 The Power of Data.

Tips 93

Tips Marketing Analytics Tools Buying Cycle B2B Sales 93

Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? Blog Savvy B2B Marketing Twitter StephanieTilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Biznology

OCTOBER 24, 2013

Content marketing takes time and effort. If you’re constantly struggling with your business blog and exasperated with the lack of qualified leads, you may be missing key points in your content strategy. What’s a sales cycle, you ask? Understanding Sales Cycles. Therefore, the sales cycle will be much longer.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Velocity Partners

NOVEMBER 22, 2023

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. A budgeting challenge New models often need to seek new budgets and different buying teams in an organisation. A perceived risk challenge In buying journeys, every Unknown triggers a whole cluster of anxieties.

Lead Ranking 94

Lead Ranking Differentiation Work Management Marketing Management 94

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. What marketing content you serve at each phase of the buying cycle also matters.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. According to Ann Handley, Digital marketing & content expert at MarketingProfs, B2B marketers need to make their customers the hero of their stories.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64