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The Ultimate Guide to Developing Buyer Personas (with Templates!)

Single Grain

This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. Do you feel like your marketing campaigns are falling on deaf ears? What Is a Buyer Persona? First up, let’s discuss exactly what a buyer persona is.

20 Questions to Ask When Creating Buyer Personas [Free Template]


Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling.

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How to Use Buyer Personas in the Financial Services Industry

SmartBug Media

Whether you work for a bank, credit union, credit card company, insurance company, or another kind of financial institution, understanding who your ideal customers are and where you can reach them is an important part of your marketing strategy. Developing Buyer Personas.

What is Inbound Marketing?


According to Hubspot, inbound marketing is a “business methodology that attracts customers by creating valuable content and experiences tailored to them.”. Outbound Marketing in 2020 - Why Not? Best Inbound Marketing Tools. Best Inbound Marketing Tools.

The Inbound Marketing Methodology Explained [VIDEO]

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages.

Content Marketing Agency vs. Inbound Marketing Agency: Which Do You Need?

Marketing Envy

Will content marketing agencies yield measurable results, or are inbound marketing agencies at the end of the day that all-around better approach? Burning Question #1: What is Content Marketing? Enter content marketing. Content Marketing Inbound Marketing HubSpot

14 Ways to Get More Use Out of Your Buyer Personas


Ah yes, the excitement of creating your company’s first buyer persona. The interviews, the surveys, the extensive research … the PowerPoint presentation you put together so you can properly unveil your personas in all their persona-y glory. Inbound Marketing

The 3 Most Important Aspects of Inbound Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you a bit overwhelmed by inbound marketing and all its moving parts? Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages.

How Long Does Inbound Marketing Take to Reach Success?

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you interested in inbound marketing but worried about how long it will take to start working? A growing number of companies are awakening from their long, outbound marketing slumber. A comfortable sleep where companies could leverage the power of media to interrupt what consumers were interested in and shout marketing messages at them. Wake Up And Smell The Inbound Coffee.

inbound marketing training for free

The Effective Marketer

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Blog at

How to Build Better Buyer Personas to Drive Killer Content


Pick any day of the week, and there’s one thing on every inbound marketer’s to-do list: creating new content. Marketers used to create content only when it suited their company’s internal needs – say, when they had a new product to promote. Do they read blogs?

Why You Need Inbound Marketing for Higher Ed

SmartBug Media

Traditional outbound marketing efforts, such as billboards, print, radio, and TV ads, will likely stay in higher education marketing budgets, but each comes with a high price tag and is difficult to track results. Inbound marketing is an affordable way to reach students that also allows you to track the ROI from your efforts. How Inbound Marketing Works. Inbound for the Changing Student Profile. Getting Your Marketing Team Started with Inbound.

50 Inbound Marketing Resources Every B2B Marketer Should Subscribe to in 2019

SmartBug Media

If you are an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. HubSpot. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum.

6 Reasons Inbound Marketing Campaign Plans Fail (And How To Fix Them!)


As today’s B2B consumers increasingly ignore traditional interruptive marketing, marketers must adapt their strategies to succeed. For Marketing Directors today, that means having the confidence to change strategy; earning visibility through helping buyers reach the solutions they need. 3 out of 4 marketers across the globe prioritise an Inbound approach to marketing - HubSpot State of Inbound 2015. HubSpot State of Inbound 2015.

Inbound Marketing Examples: What Results Can I Expect?


What results can you expect from an inbound marketing campaign? We review three inbound case studies as an example of what can be achieved. Why Inbound Marketing? Inbound marketing puts customers - your best-fit buyer personas - at the heart of your marketing strategy. Related: What Results Can You Expect From An Inbound Marketing Campaign? Prove marketing ROI. Align sales and marketing teams.

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9 Core Components of an Inbound Marketing Campaign


What components need to combine to create a successful inbound campaign? Regardless of the varied goals and KPIs you’ve set for your inbound campaigns, there are a number of building blocks that underpin every strategy. 9 Core Components of Successful Inbound Marketing Campaigns. Buyer Personas. Defined buyer personas (in-depth profiles of your ideal, target clients) are crucial as they inform and determine all other aspects of your campaign.

The Organic Inbound Marketing Playbook for B2B


The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Buyer demographic and behavioral data was difficult to find. Marketing campaigns were more expensive to launch and harder to track.

The 45 Inbound Marketing Terms You Should Know [Glossary]


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Blogging. Business Blogging.

How to Overcome Objections to Get Your Company to Invest in B2B Inbound Marketing


A lot of marketing budget rejection can feel demoralizing. You may start to wonder if your company even believes in the power of marketing. A 2014 study by The Fournaise Group found that 90% of marketers are not trained in marketing performance and marketing ROI.

A Practical Guide to Planning a Successful Inbound Marketing Campaign


Whether you''re planning your marketing strategy as a whole or developing a specific marketing campaign to achieve a particular goal, a little structure can help to reduce a daunting task to a manageable one. Jumpstart: 9 Questions You Need to Ask When Developing Buyer Personas.

5 Reasons How SEO Benefits Your SaaS Business (+ SaaS SEO Strategy)

Single Grain

Search engine optimization is the most significant source of attracting users for SaaS companies – d riving up to 68% of the organic traffic that they receive – yet only 11% of companies invest in content marketing. Let's take HubSpot for instance.

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New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid


First-time inbound marketers: We''re so glad to have you! We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first." 7 Common Mistakes New Inbound Marketers Make.

Where Does Blogging Fit Into Your Content Marketing Strategy?

SmartBug Media

Blogging is a critical component to a successful content marketing strategy. So how do you fit this into your existing (or brand new) content marketing strategy? The Benefits of Blogging. Blogging can get you discovered on social media. Blogging is a win-win.

Inbound Marketing’s Next Industry Disruption: The IT Reseller World


This post originally appeared on the Insiders section of Inbound Hub. The second major shift threatening this industry is Gartner’s prediction that by 2017 the majority of IT spend will be made by Chief Marketing Officers, not CIOs. of assets to build out its Marketing Cloud.

The 5 "Must Haves" To Ignite A Lead Generation Blog

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Do you want to turn your blog into a red-hot lead generation sales machine? These five things will help you set the blogging world on fire. However, just having a blog is not enough. A Buyer Persona Focus.

Business Blogging: Boosting Your Financial Institution's Organic Traffic

SmartBug Media

Is business blogging a part of your financial institution’s marketing strategy? If the answer is no, keep reading to learn how blogging can help drive traffic to your website. The History of Blogging. The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online. Justin Hall created a simple site that shared links and photos, and there we had it—the first “blog.” What Is Business Blogging?

Human-to-Human Marketing: A Trend for 2015 and Beyond


This has, in turn, forced businesses to reevaluate their approach to marketing. Because, let’s face it: it doesn’t matter how many marketing dollars you spend, if your brand isn’t resonating with your audience, it’s money wasted. That man was Dharmesh Shah, co-founder of HubSpot.

How to Cultivate an Inbound Marketing Mindset


The following is a guest post from Greg Elwell, owner of B2B Inbound , an inbound marketing agency for B2B companies. And that means getting into an inbound marketing mindset. What’s an inbound marketing mindset and how do you cultivate it?

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer


So, you''ve decided to become an inbound marketer. You see, inbound marketing is a marketing strategy, but it''s also a philosophy. At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing.

The Ultimate Guide to Marketing Interview Questions From HubSpot's CMO


In this post, I'll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I'm looking for. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people.

Best Practices for Adding Medium to Your Blog Strategy

SmartBug Media

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles.

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. 10 Powerful Ways to Energize Your B2B Content Marketing.

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8 Steps to Build An Inbound Marketing GamePlan


The following is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. Enter the Inbound Marketing GamePlan.

Only B2B - Untitled Article

Only B2B

Demand Generation and Inbound marketing: The new couple in town! There are lots of articles that compare demand generation (as an outbound marketing strategy) and inbound marketing only to give a gold medal in marketing Olympics to the latter.

Why A B2B Website Without A Blog Is Like A Car Without An Engine

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer If you want to overhaul your B2B website into a business development machine, the most important part to include is a blog. That''s why a B2B website without a blog is like a car without an engine.

How To Turn Your B2B Blog Into a Golden Egg-Laying Goose

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. Blogging Benefits. A few things are required for effective blogging.

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How to Get Started with Website Personalization

SmartBug Media

Sitting down to write this blog, it occurs to me that: I’m listening to my personal “Top Songs of 2018” Spotify playlist. Yet, 60 percent of marketers struggle to personalize content in real time. Website personalization is a one piece of a holistic, personalized buyer experience; though these stats suggest we marketers need to do a better job of it. Marketers have been segmenting their target audiences for a long time.

How to Generate Leads in 30 Days Using Inbound Marketing


The following is a guest blog post by Greg Digneo, founder of Cloud Marketing Labs , a marketing firm that helps business generate more sales leads using social media. You can follow him on Twitter and on his blog. Determine what your story is for each marketing activity.

Conversion-Friendly Design, Lead Gen Help & More in HubSpot Content This Week


This week at HubSpot, we dedicated a lot of our content to improving conversions -- a critical part of every stage of the inbound marketing methodology. This blog post offers a few strategies to help you get started with lead generation for your website.

Help, I Have Too Many Healthcare Marketing Personas!

SmartBug Media

Buyer personas are an integral part of any inbound marketing strategy. Take a moment and consider your personas in healthcare marketing. Let’s explore a few symptoms and solutions for having too many personas. Signs You Might Have Too Many Personas.