SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

SmartBug Media

JUNE 28, 2021

When I first joined SmartBug®, I was welcomed onto a team of individuals that weren’t just proficient in HubSpot—they were experts. As self-proclaimed experts at HubSpot, to say SmartBugs have mastered the platform would be an understatement. Although it’s time-consuming, reviewing data duplication in HubSpot is incredibly necessary.

Hubspot 98

Hubspot Contacts Ideal Customer Profiles Account Based Marketing 98

Envy

NOVEMBER 26, 2018

Will content marketing agencies yield measurable results, or are inbound marketing agencies at the end of the day that all-around better approach? Burning Question #1: What is Content Marketing? Burning Question #2: What is Inbound Marketing? Content marketing is essentially a subset of inbound marketing.

Marketing Agencies 1 88

Marketing Agencies 1 Paid Search Agency Advertising Agencies Inbound Marketing 88

SmartBug Media

APRIL 3, 2023

One of the best things about inbound marketing is that you can offer content to potential buyers before they even raise their hands. It starts with buyer personas. How Buyer Personas Affect Personalized Marketing Content and Generate More Leads This is where it all begins. How is this done?

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

SmartBug Media

JULY 2, 2021

Your organization is already producing blog articles on a consistent basis. Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. Simple tweaks might be all you need to get your blog over the hump to becoming a key traffic and lead driver.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

SmarkLabs

JUNE 13, 2022

Ideal client profiles and buyer personas are essential building blocks that ensure everything else you build remains relevant to consumer needs. Define Buyer Personas & Ideal Client Profiles. Having ICPs clearly defined helps your sales and marketing teams to understand which businesses would make great prospects.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

SmartBug Media

OCTOBER 16, 2020

Here’s how you can market to the adult child of prospective senior residents. Build Your Personas. The key to any good inbound marketing initiative is to understand who you’re creating content for. Buyer personas are a fictional personification of your ideal target audience. A Dynamic Website.

Paid Search Agency 105

Paid Search Agency Companies Buyer Personas Inbound Marketing 105

Strategic-IC

DECEMBER 4, 2017

9 Core Components of Successful Inbound Marketing Campaigns. Buyer Personas. Defined buyer personas (in-depth profiles of your ideal, target clients) are crucial as they inform and determine all other aspects of your campaign. Topic Keywords (Relating to Your Persona Challenges). Related: 2.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

Strategic-IC

JUNE 4, 2018

What results can you expect from an inbound marketing campaign? We review three inbound case studies as an example of what can be achieved. Why Inbound Marketing? Inbound marketing puts customers - your best-fit buyer personas - at the heart of your marketing strategy.

Inbound Marketing 48

Inbound Marketing Cable Examples Planning 48

SmartBug Media

FEBRUARY 15, 2021

How can you ensure that your marketing strategy is helping your organization achieve the goal of continual growth? Maintain a Consistent Marketing Strategy. If you’re familiar with inbound marketing , you know that it is a marathon, not a sprint. A home-run marketing strategy doesn’t happen overnight.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

How can you ensure that your marketing strategy is helping your organization achieve the goal of continual growth? Maintain a Consistent Marketing Strategy. If you’re familiar with inbound marketing , you know that it is a marathon, not a sprint. A home-run marketing strategy doesn’t happen overnight.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

NOVEMBER 6, 2018

Is business blogging a part of your financial institution’s marketing strategy? If the answer is no, keep reading to learn how blogging can help drive traffic to your website. The History of Blogging. The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

SmartBug Media

APRIL 2, 2020

This tends to happen when internal staff—the marketers and salespeople—create a list of topics that they think their buyers care about but use a lot of jargon that their buyer personas may not have heard of yet. On the other hand, some marketers rely too heavily on the qualitative side. What Is a Buyer’s Journey?

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Only B2B

FEBRUARY 6, 2018

Demand Generation and Inbound marketing: The new couple in town! There are lots of articles that compare demand generation (as an outbound marketing strategy) and inbound marketing only to give a gold medal in marketing Olympics to the latter. Demand generation as a beginning point to inbound marketing?

Demand Generation Agencies 122

Demand Generation Agencies Cold Calling Advertorials Demand Generation 122

Hubspot

MARCH 28, 2018

I may not shop there personally, but I’m a huge fan of the ModCloth ecommerce inbound marketing model. When breaking down the anatomy of an amazing ecommerce site, ModCloth seems to have it all, from an elegant and intuitive design, to pre-transactional educational content, to email marketing that rarely relies on coupons.

eCommerce 74

eCommerce Inbound Marketing Paid Search Agency Design 74

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Do you have the people?

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

FunnelEnvy

JUNE 13, 2022

The same idea can apply to your inbound marketing funnel. Like people, B2B marketing funnels are extremely complex, and each is slightly different. Doing this is common when companies engage in content marketing. Refreshing your buyer persona may prove beneficial in fixing this issue. Hiring a consultant.

Top of Funnel 80

Top of Funnel Digital Marketing Funnels Buyer Personas Marketing Funnels 80

SmartBug Media

APRIL 24, 2023

Building brand awareness starts with building strong buyer personas. Once your personas are developed, keep them in mind while you develop a consistent content schedule. Every content marketing strategy should lead toward generating revenue for your organization. With HubSpot, lead nurturing is a breeze.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

Outgrow

JUNE 26, 2022

Are you using interactive content in your marketing? Check out this blog for the best interactive marketing tools! Benefits of Attraction Marketing. The goal of attraction marketing is to attract consumers and convert them into paying customers. . Users may not buy anything from HubSpot right away.

Paid Search Agency 52

Paid Search Agency Outgrow Planning Advertising Agencies 52

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Hubspot

OCTOBER 26, 2022

Understand your buyer personas — inside and out. Capitalize on your inbound marketing. If it has a blog, get an idea of the content it posts — and be mindful of elements like the tone it's written in. Understand your buyer personas — inside and out. Capitalize on your inbound marketing efforts.

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

SmartBug Media

SEPTEMBER 13, 2019

Buyer personas are an integral part of any inbound marketing strategy. Take a moment and consider your personas in healthcare marketing. Are each of them clearly defined in a way that helps you achieve optimal inbound marketing results, or do they overlap and complicate your marketing message?

Advertising Agencies 63

Advertising Agencies Buyer Personas Top of Funnel Inbound Marketing 63

Content Marketing Institute

APRIL 10, 2018

“A poorly constructed persona can seem a lot like a stereotype, such as all millennials want information delivered via mobile devices,” says Kevin Smith of Kevin W. The key to powerful buyer persona development comes down to three important factors: grounded in fact, functional, and more than demographic data.”. Don’t be lazy.

Buyer Personas 110

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 110

Hubspot

MAY 22, 2014

Ah yes, the excitement of creating your company’s first buyer persona. The interviews, the surveys, the extensive research … the PowerPoint presentation you put together so you can properly unveil your personas in all their persona-y glory. There are lots of ways you can use your personas to drive results.

Buyer Personas 28

Buyer Personas Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

MAY 8, 2014

Creating a buyer persona is easy -- heck, you probably already have a picture in your head of your company''s ideal customer. But creating an accurate buyer persona is hard. And creating a few different buyer personas -- which almost every business will need to do -- and deciding which ones to prioritize is even harder.

Buyer Personas 28

Buyer Personas Top of Funnel Leads Lead 28

Hubspot

MARCH 6, 2017

In this post, we'll help you build and optimize your marketing strategy using inbound marketing, setting you up to attract new clients and ultimately grow your business. We are going to answer the following questions and provide marketing tips about promoting your small business: How can I make a website? Email tool.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

NuSpark Consulting

JUNE 29, 2015

Content Marketing Costs Less than Traditional Marketing. Inbound marketing uses content to earn prospect and customer attention, attracting the company’s target audience to their website and converting them. Source: Hubspot, State of Inbound 2014. Content Marketing Boosts Conversion Rates. Hubspot ).

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Don't hide it in a blog post that will eventually get buried by newer posts.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

MAY 16, 2016

For those that have not implemented inbound marketing or sales development initiatives, it provides an opportunity to create a clear roadmap to determine what issues, if any, need to be addressed; how to best address them, and what the quickest path to impact would be. 1) Buyer Personas. 2) Website.

Inbound Marketing 47

Inbound Marketing Work Management Marketing Management Planning 47

Outgrow

MAY 16, 2023

Welcome to the Marketer Of The Month blog! We recently interviewed Alex Mackrill for our monthly podcast – ‘ Marketer of the Month ’! Understand your audience, develop buyer personas, and map customer journeys 5. How do you approach inbound marketing for such businesses?

Top of Funnel 52

Top of Funnel Marketing AI Email Marketing Work Management 52

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Well, that's exactly what happened to a technology provider called Marco.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

JANUARY 25, 2012

Pick any day of the week, and there’s one thing on every inbound marketer’s to-do list: creating new content. Marketers used to create content only when it suited their company’s internal needs – say, when they had a new product to promote. Well, inbound marketing forces you to give up that approach.

Buyer Personas 28

Buyer Personas Ad Building Ideal Customer Profiles Demographics 28

Hubspot

SEPTEMBER 9, 2016

You’ve read up about inbound marketing and have identified it as the best way to start attracting, converting, and closing more customers online, but what’s next? Getting your inbound marketing strategy off-the-ground can feel like a mammoth task, but it doesn’t need to be. SMART marketing goals template.

Inbound Marketing 28

Inbound Marketing Planning Buyer Personas Top of Funnel 28

SmartBug Media

SEPTEMBER 16, 2019

They will be your main points of contact over the next month as they explore all aspects of your business, including marketing challenges and growth opportunities. For passionate, hard-working marketers like us, what could be more fun? Week 2: Content Audit and Personas. Buyer persona research and interviews.

Ideal Customer Profiles 58

Ideal Customer Profiles Process Deliverability Buyer Personas 58

SmartBug Media

APRIL 24, 2023

Building brand awareness starts with building strong buyer personas. Once your personas are developed, keep them in mind while you develop a consistent content schedule. Every content marketing strategy should lead toward generating revenue for your organization. With HubSpot, lead nurturing is a breeze.

Content Marketing 52

Content Marketing Planning Word of Mouth Content 52

Hubspot

NOVEMBER 9, 2015

The same study says that 80% of marketers struggle to demonstrate the business effectiveness of their marketing activities to their top management. How can marketers win the budgets they need to attract customers if they can't prove to management that inbound marketing spend will result in a measurable return?

Inbound Marketing 28

Inbound Marketing Paid Search Agency B2B Marketing Marketing Budget Creation 28

Hubspot

JUNE 26, 2019

Without product marketing, your product won’t achieve its maximum potential in the market. Product marketing …. Allows you to target your buyer personas. Teaches you about your competitors (products and marketing tactics). Ensures your company’s marketing, product, and sales teams are all on the same page.

Product 101

Product Buyer Personas Work Management Paid Search Agency 101