Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. With audiences dispersed in home offices around the world, now is a great time to harness their yearning for a sense of community.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Salesforce Marketing Cloud

AUGUST 1, 2023

Since the beginning, Trailhead, Salesforce’s free online learning platform has provided free access to Salesforce business tools and technology so you can build your skills with hands-on learning. Trailhead’s hands-on challenges gave me real Salesforce experience, which prepared me for my job and set me apart from my peers.”

Peer-to-peer 98

Peer-to-peer Communities Ideal Customer Profiles Rules 98

Metadata

FEBRUARY 21, 2023

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Sydney’s extensive global experience includes championing heroic marketing and sales software applications and aligning teams to communicate and collaborate effectively.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. Deliver consistent content by building a calendar dedicated to valuable blog topics. Quick Takeaways. Image Source: Groove HQ.

Marketing Budget Creation 311

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 311

Customer Experience Matrix

JULY 3, 2013

It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). And community management – well, that just doesn’t have much to do with how most small businesses operate.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

B2B Marketing Exchange

APRIL 10, 2024

Community-Centric Approach: At the heart of #B2BMXEast is a commitment to fostering a vibrant and inclusive community of B2B marketers. Connect with peers, industry leaders, and solution providers, forging valuable relationships that can propel your career and business forward. The post Your Invitation To #B2BMXEast!

Peer-to-peer 52

Peer-to-peer B2B Sales Class Network Marketing 52

Marketing Insider Group

DECEMBER 8, 2021

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. If it’s a mindset, then the whole company will build programs, campaigns, products and services, process, and general business practices with a customer-first mentality. Don’t worry.

Enterprise Management 321

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 321

Navigate the Channel

NOVEMBER 28, 2023

In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence. One effective method that has gained significant popularity over the years is blogging. In this article, we will explore seven compelling reasons why your firm should be blogging.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Adobe Experience Cloud Blog

JULY 12, 2017

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. A community is one of the many places your customers are.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Vision Edge Marketing

SEPTEMBER 14, 2021

Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. The dictionary defines an ecosystem as “a community that works together with its environment, functioning as a unit.” We can apply this definition to the business environment.

Peer-to-peer 180

Peer-to-peer Planning Advertising Agencies Marketing & Strategy 180

Conversica

JUNE 5, 2020

It took only 8 minutes, 46 seconds to rob George Floyd, his family and his community of a life that should be valued no differently than any other. Like many of my CEO peers, I sent my staff an email acknowledging the events unfolding, and reinforcing our commitment to company-wide diversity and inclusion. IT’S TIME TO STOP.

Peer-to-peer 90

Peer-to-peer Marketing Management Business Training 90

Salesforce Marketing Cloud

MARCH 22, 2022

This Women’s History Month , we’re telling the stories of two of Salesforce’s most dynamic storytellers, Leah McGowen-Hare , SVP Trailblazer Community, and Vatora Godwin , Social & Video Associate Manager. Vatora has supported various parts of Salesforce’s business since joining in 2014. There’s power in storytelling.

Business 98

Business Peer-to-peer Storytelling Communities 98

Martech

SEPTEMBER 9, 2022

Connections and community. The first was a connected customer experience supported by a connected platform; the second, the concept of a connected community — not just of HubSpot customers and partners but of practitioners in the B2B space generally. Community matters. ” Product announcements.

B2B Marketing 111

B2B Marketing Work Management Peer-to-peer Marketing Management 111

Salesforce Marketing Cloud

FEBRUARY 21, 2023

Over a 4-month period, the Trailblazer Community team, 65+ internal Salesforce stakeholders, and current Salesforce MVPs spent over 1,000 hours reviewing every nomination submitted—to ensure a thorough and inclusive process. Connect with Trailblazers from anywhere Join the conversation on the Trailblazer Community.

Peer-to-peer 98

Peer-to-peer Class Communities Ideal Customer Profiles 98

Valasys

NOVEMBER 8, 2023

Marketing often puts a lot of emphasis on getting new customers, and that’s essential for business growth. Repeat business is not just good; it’s the lifeblood of a thriving business. Repeat business is not just good; it’s the lifeblood of a thriving business.

Peer-to-peer 40

Peer-to-peer Marketing & Strategy B2B Business 40

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Bluetext

APRIL 8, 2024

In today’s digital age, cybersecurity has become an increasingly critical concern for businesses of all sizes. Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions.

Peer-to-peer 26

Peer-to-peer Brand Identity Branding Thought Leadership 26

Salesforce Marketing Cloud

DECEMBER 8, 2022

The Trailblazer Community and the Salesforce Developer forum made it easy to find answers online whenever I got stuck. Join the conversation on the Trailblazer Community. It was never my ambition to become Salesforce-certified. Connect with Trailblazers from anywhere. SIGN UP TODAY. Your past experience can actually work against you.

Lead Scoring 98

Lead Scoring Lead Ranking Peer-to-peer Curation 98

Stevens & Tate

MARCH 27, 2023

Social media has become a critical part of our lives, and businesses are taking notice. From an SEO standpoint, social signals can improve SE rankings and help individuals or businesses establish their identity, popularity, and reliability. One key social media aspect often overlooked is its impact on SEO. What are Social Signals?

SEO 107

SEO Peer-to-peer Paid Search Agency Lead Scoring 107

Salesforce Marketing Cloud

DECEMBER 6, 2023

Learn to communicate well Excellent written and verbal communication skills are important to have as a Salesforce Admin. You’ll use these soft skills to successfully collaborate with your business and technical stakeholders to design, configure, and implement changes in Salesforce. What’s good communication?

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Scoop.it

FEBRUARY 22, 2024

Let’s dive in and see how content marketing can help your HR department achieve key business goals. HCM software also empowers business-wide collaboration – allowing employees to exchange knowledge and work together on passion projects or cross-functional initiatives. That’s where strategic content marketing comes in.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Oktopost

NOVEMBER 22, 2023

And businesses recognize the power of social media in driving tangible results. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117

Salesforce Marketing Cloud

JUNE 12, 2023

Nearly all (97%) global workers believe businesses should prioritize AI skills in their employee development strategy.” If you’re in business, AI is for you. As you hear about how new advancements in AI will enhance your life, naturally, you may have fears about what the future holds or even whether you might lose your job to AI.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Salesforce Marketing Cloud

MAY 23, 2022

According to a recent IBM State of Salesforce report , Salesforce is a platform of choice for modern business, and design is key to achieving customer success with Salesforce. A McKinsey study also shows that companies that excel at design grow revenue and shareholder return at nearly twice the rate of their industry peers.

Design 98

Design Peer-to-peer Deliverability Validation 98

Salesforce Marketing Cloud

APRIL 14, 2022

Lean on the community when you need a boost 4. No matter if you’re a seasoned member of the Salesforce ecosystem or just starting to plug into the community, we’re happy to have you and are here to help! Ditch imposter syndrome by skilling up 2. Don’t let roadblocks get you down 3. Sending resumes. Dusting off cover letters.

Peer-to-peer 98

Peer-to-peer Tips Communities Lead Scoring 98

Metadata

AUGUST 15, 2023

5000 ranks the fastest-growing independent businesses in the United States, and for nearly 40 years has been a key benchmark for startup success. I feel proud seeing our name next to our fast-growing private company peers, especially as we’ve continued to define and build the Marketing OS.” Appearing on the Inc. Appearing on the Inc.

Peer-to-peer 52

Peer-to-peer Customer Satisfaction Conference Communities 52

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 95

Newsletter B2B Marketing Linkedin Studies 95

Adobe Experience Cloud Blog

JULY 17, 2018

Customers are the heart of your businesses. Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Marketing Insider Group

JANUARY 16, 2023

Is your business ready to have its most productive year yet? This means that the sooner professional marketers learn about these tools, the better we can utilize their technology to improve our businesses. Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too. Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Televerde

JULY 26, 2021

When you’ve been in business for as long as I have, you’re bound to see a lot of change. Early on, however, most businesses were concerned purely with profit, no matter the impact to the world around them. They had to ensure their business was operating with a conscience. The buying power shifted.

Peer-to-peer 59

Peer-to-peer Practices Lead Scoring Lead Ranking 59

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Adobe Experience Cloud Blog

JUNE 11, 2021

At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences. Each year we shine a light on the amazing ways our customers use Adobe Experience Cloud solutions to better serve their customers, partners, and communities. Center Parcs. The Ambassador. The Closer.

Peer-to-peer 146

Peer-to-peer Digital Transformation B2B Thought Leadership Advertising Agencies 146

Martech

JANUARY 30, 2024

The community of open-source developers will push back hard if their values aren’t respected. We’ve been very conscious and thoughtful about the fact that we don’t push monetization or marketing onto that open-source community,” said Szu. “We’ve How will it impact your marketing and your marketing technology?

Paid Search Agency 119

Paid Search Agency Marketing Attribution Top of Funnel Companies 119

Salesforce Marketing Cloud

OCTOBER 14, 2021

Meet the Trailblazers Brian Owens, Business Systems Analyst Erika McEvilly, Junior Developer Tracy Lim, Head of CX for Retail Max Rudman, CEO How do you become a Trailblazer? trillion in new business revenues worldwide by 2026. Brian Owens, Business Systems Analyst. So what is a Trailblazer? Who are Trailblazers?

Peer-to-peer 98

Peer-to-peer First-Mover Advantage Digital Transformation Communities 98

Salesforce Marketing Cloud

MAY 31, 2023

Ask questions “Be curious, not judgmental” Create a long-term plan for your new alignment Discover resources for Salesblazers and Moment Marketers One of the most well-known issues in business is the lack of alignment between sales and marketing. In fact, some companies have even begun to merge their sales and marketing teams.

Marketing Qualified Leads 98

Marketing Qualified Leads Practices Lead Ranking Sales Qualified Leads 98

Salesforce Marketing Cloud

OCTOBER 26, 2022

Create and foster a culture of inclusion Discover the Salesforce Training Provider Program See how hiring diverse talent makes a significant business impact. We embody our value of Equality through our equality programs , as well as our inclusive hiring practices, sourcing talent from diverse backgrounds and underrepresented communities.

Training 98

Training Peer-to-peer Communities Class 98

ClearVoice

MARCH 14, 2024

Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships. Despite its high production value and the fact that it’s based on a popular series, it bombed at the box office. It maximizes the visibility of shared content.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52