How B2B Buyers Have Changed- and the Role of Content & Social Media
NuSpark Consulting
OCTOBER 24, 2011
With social media, buyers can reach out to colleagues, experts, peers, etc. Social media provides sellers the opportunity to interact with a range of customers, partners and prospects to discuss industry news, business issues, solutions, etc. They resent and ignore interruptive marketing approaches such as advertising and cold calling.
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