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How B2B Buyers Have Changed- and the Role of Content & Social Media

NuSpark Consulting

With social media, buyers can reach out to colleagues, experts, peers, etc. Social media provides sellers the opportunity to interact with a range of customers, partners and prospects to discuss industry news, business issues, solutions, etc. They resent and ignore interruptive marketing approaches such as advertising and cold calling.

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Business Blogging Turns 20 This Year (Plus 12 More Stellar Stats and Facts)

Webbiquity

The launch date of the “first blog” depends on how you define it, but 1998 marked the first known instance of a blog on a traditional news site. The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004.

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3 Easy Tips to Target Readers with Your Content

Writing on the Web

You check your blog, and the only comments are from your mother. Have the right domain name : You may love to write about web design, but if your domain name is something like Katlovesdogs.com, then nobody will ever associate your website or blog with design. Get to know them as peers. What’s wrong, and how do you fix it?

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7 Things Blogging Does [Plus a Free EBook]

Hubspot

According to HubSpot research companies that have a business blog attract 55% more website visitors than non-blogging companies. HubSpot has partnered with Jeff Ente of Who’s Blogging What to create a a new 24 page ebook that provides business blogging expertise from some of the best bloggers on the web.

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How to Save the World

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. Our professional value really is a function of the extent of, and our ability to integrate, our knowledge, our thinking competencies, and our communication competencies. Reportage is the application of our communication skills to what we know.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

One of these was a corporate finance practitioner who confessed hed completely stopped reading newspapers because general knowledge was unnecessary for his work, and used his PC only for e-mail and business valuation spreadsheets. Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM.