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How to get on Influencers’ Radars

Onalytica B2B

As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year. How do you get those influencers to want to engage with you?

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Thom Yorke, BitTorrent, and Content Marketing’s Magic Moment

Hubspot

BitTorrent, a peer-to-peer file-sharing protocol that''s been used to power hotbeds for pirated content like Pirate Bay, is relishing the present. Talk about a turnabout for a brand that was once so associated with illegal file-sharing that it blogged in late 2012, “Does BitTorrent = Piracy?”

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How to Leverage SaaS Customer Journey Stages

Directive Agency

Potential customers become aware of Visme through blog content, landing pages, YouTube videos, social media ads or referrals. Customers continue using the software to achieve goals, and join the Visme Facebook community to engage with experts and other users. What is the SaaS Customer Journey? SaaS Customer Journey Example.

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Social Proof: Fadeke Adegbuyi on Creating a Distinct Identity for Yourself Online

Buffer

Fadeke is currently a Lead Writer at Shopify and the mind behind Cybernaut , a personal favorite newsletter, as part of Every – a bundle of business-focused newsletters. Welcome to the first installment of our new series Social Proof. Not everyone will build their personal brand in the same way as Fadeke.

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High-demand ecommerce product ideas to sell in 2020

ConvertKit

Creating a best selling product in your ecommerce store doesn’t have to feel like rocket science. Maybe you’ve been wanting to dip your toes into the world of ecommerce business for a while, but you aren’t sure where you should start. Perhaps you've tried a few different ideas, but none of them have taken off in the way you'd hoped. The best part?

eCommerce 108
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Announcing: The MozCon Virtual 2021 Initial Agenda

Moz

Birds of a Feather at MozCon are purposeful yet unstructured peer discussion groups organized around topics that matter to today’s digital marketers. You can snag your ticket for as low as $129 if you’re a Moz customer, and tickets include access to the virtual video bundle after MozCon wraps up. Cue the tightrope walkers!).

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26 A/B Testing Examples to Inspire Your Next Test

Convert

In your journey into A/B testing , you’ve probably come face-to-face with this popular 2004 quote by Jeff Bezos: If you double the number of experiments you do per year, you’re going to double your inventiveness. That’s all well and good, but what if you don’t know what to test? and turn up blank. and turn up blank.