Remove broadcast podcast
article thumbnail

The Marketing Book Podcast: “MKTG STINX” by Bob Hoffman

The Forward Observer

He is the creator of the popular “Ad Contrarian” blog, named one of the world’s most influential marketing and advertising blogs by Business Insider. Douglas Burdett, host of The Marketing Book Podcast. Bob was the CEO of two independent agencies and the U.S. operation of an international agency.

article thumbnail

Podcast Marketing Statistics for Businesses

Spiralytics

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. Here are a few podcast statistics that cover the specifics of this marketing format.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. public broadcast models. Another question, related to your experience with both the podcast and with Paladin. Blogs, LinkedIn, and Twitter still hold a lot of power in the B2B space. They might not.

article thumbnail

4 Omnichannel Advertising Trends Set to Dominate the 2023 NFL Season

Digilant

They’ll scroll through social media while watching games, subscribe to players’ podcasts, and browse in-game analysis or post-game highlights on their phones. In fact, Amazon was the first to test a streaming-exclusive broadcast. consumers ( 42% ) are monthly podcast listeners, while more than a quarter ( 26% ) listen weekly.

article thumbnail

18 Quotes About Podcasting for Business Professionals

Zoominfo

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. As with any popular new medium, businesses are jumping on the podcast bandwagon.

Business 223
article thumbnail

5 Reasons to Add Podcasts to Your Marketing Mix

Navigate the Channel

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. You remember podcasts limping along for the 10 years before they kicked into another gear with the NPR show “This American Life” and its 2014 investigative journalism series “Serial.” were podcast listeners.

article thumbnail

How to get the most out of radio and podcast PR

SmartBrief - Marketing

In a world where visual media is killing the radio, podcasts have emerged to save it. Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Craft a genuine conversation When you’re a guest on a radio show or podcast, the host inadvertently becomes your audience.

PR 52