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Top B2B Marketing Blogs: Key Ingredients

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What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. B2B Marketing Guest Blogs

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Chairs are Dead—and Other B2B Marketing Hogwash

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In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). I invite you to subscribe to the PointClear blog so you never miss a post. It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive. I mean, I grew up at a time when Paul McCartney was supposedly dead (he, thankfully, lives on).

Trending Sources

To Manage Sales You Must Manage Sales Leads

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Today's blog was submitted by James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting. “Why,” I was asked, “must you manage sales leads in order to manage sales? Sales lead management is a marketing function, isn’t it?”.

What Percent of Leads Should Sales Close?

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This blog will take you through five factors that impact lead close rate and a calculation you can use to determine the minimum close rates your product or solution requires. This blog explains what a lead is and how to follow-up. Lead nurturing: This blog shows you how to triple the return on any marketing and sales investment. Please provide it on the blog or send me an email to dan.mcdade@pointclear.com.

ROMI 76

Dear CEO: The Era of Accountability Starts in 2017

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This cartoon was sent to me in response to a blog I wrote a couple of weeks ago. (Photo Courtesy of Kenny Madden). I just love the simplicity of it; not to mention that it absolutely captures what is wrong with marketing in many if not most companies today.

B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #1: Should you leave a Voicemail?

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For information about what to say, how many voicemails to leave and recommended cadence – reach out to me through this blog. Should you leave a voicemail?

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The Quest for Good Leads: Are You Asking the Right Questions?

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Mike Damphousse, founder, CEO and CMO of Green Leads and author of Smashmouth B2B Blog: Sales & Marketing Demand Gen places the focus on value: 1) The value of the inbound versus outbound lead; and 2) how far those leads are in the pipeline against the amount invested.

4 Tips to Power Up Prospecting in 2015: #1 Believe it Works!

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Naturally, I followed up to “meet” Mike via email and asked him if I could share his tips with my blog audience. Earlier this year I sat in on the 2015 Virtual Sales Kickoff hosted by my friend S. Anthony Iannarino (along with Jeb Blount).

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 1]

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The remaining four stand-alone blogs will follow. According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.

Q4 Does Not Mean Wait Until 2018

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About a year ago I wrote a blog about what I call a bubble in the funnel. The following is a quote from that blog: “Companies are making decisions right now that will cause a bubble in the funnel that will last for months, if not all of 2017. I am already getting questions from prospects about whether they should start a sales lead generation project now or wait until after the holidays. My answer to that question is not based on self-interest.

Are You Building a Company or Just Laying “Marketing Brick”?

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Today's blog was submitted by James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting. There’s a quote by Charles M. Schwab that goes like this: Three men were laying brick. The first was asked: "What are you doing?"

When Bad Things Happen to Good Leads - Part 1

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But that’s not what this blog is about. There will be a ton of ink (and cyber ink) dedicated to lead nurturing this year. Most of it will be about using marketing automation to nurture leads. In and of itself, marketing automation is not a bad thing.

7 Truths About Sales and Marketing (That CEOs Need to Know - Part 1)

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Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the first of a 9 part blog series. I’ll cover each of these 7 Truths in subsequent blogs.

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

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There were some terrific responses and I’ll share them over the course of two blogs. He had written a blog on this very topic and was so gracious as to allow me to pull from it. This year I've been talking a lot about Nurturing.

Bubble in the Funnel

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See this blog for specifics. Per Healthline Media, an air embolism, also called a gas embolism­, occurs when one or more air bubbles enter a vein or artery and block it. These air bubbles can travel to your brain, heart, or lungs and cause a heart attack, stroke, or respiratory failure.

PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]

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So, we compiled the experts' responses and wrote three blogs that summarize what they have to say. In the next blog in this series, you’ll hear from the following experts: Matt Heinz talks about how easy yet dangerous it is to stick with the status quo.

4 Things a CMO Should Do to Build Their Marketing Dream Team (Part One)

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Stay tuned for part two of this blog where we will talk about Smarketing (marketing’s “12 th man”) and the crucial role culture plays in any successful team. In a recent interview, I sat down with Matt Heinz to pick his brain.

Dear CEO: Find out how well your team is nurturing its B2B sales leads

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Regarding cost per lead, you can learn more by visiting this blog. Go to this blog to learn more about nurturing. In that blog, I write: “The bottom line is that you should be speaking to prospects from the top of the funnel to the bottom of the funnel. Standard B2B lead-generation programs produce an average 5% lead rate while advanced lead-generation programs (which include lead nurturing) produce an average 15% lead rate—three times higher.

B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #4: How Much Should Leads Cost?

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While doing research for this blog I found one study that was quoted frequently stating that technology leads cost $51 – $100. He prefers and will soon blog about what he calls “the acceptable acquisition cost”. How much should a lead cost?

ROMI 79

Leads are Hard 

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I recently wrote a blog called How Much Does a Lead Cost. One point I made in that blog is that it is ludicrous to generalize about how much B2B leads should cost. There are two charts in that blog that show how much a high quality, sales qualified lead should (or at least probably will) cost, and why. This link takes to a blog on the topic that includes a video. A Story From Yesteryear About Reader Service (aka Bingo) Cards.

The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click

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Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Matt Heinz, president of Heinz Marketing, says in his blog : “Inbound marketing can be both highly effective and highly inefficient.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 2]

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There was so much great feedback I’ve divided the responses into a five-part blog series. As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter.

Desperate and Fearful: Need Pipeline – Want Sales Lead Generation

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Last week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. You can read the blog here. In that blog, I wrote: “When the pipeline is weak, desperation and fear take over. Here is a blog that covers the subject in detail. Sales/B2B Marketing execs feel intense need to do something, but are afraid to risk budget.

The sales rep said, “I never got a lead yet that turned into a sale.”

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Today's blog was submitted by James Obermayer. I was the marketing manager of a medical device company and we were near the end of the day’s sales meeting. Forty salespeople were in the room; I was last on the program.

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Status quo, you know, is Latin for 'the mess we're in.'

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Today's blog was submitted by James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting. This title is a quote from Ronald Reagan.

Expert Panel’s Feedback on Our Lead to Revenue Calculator

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Note from Dan: In this blog I explain why I feel it is important to break out nurture leads as so often the value of nurturing is ignored. Go to this blog to read more. During the last week of December I asked a panel of experts for feedback on our Leads to Revenue Calculator.

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How Much Do Your Leads Cost?

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In the last blog in this series we discussed the need for marketing to be more accountable for driving revenue. The next blog in this series introduces the Judicial Branch—the best way to eliminate finger pointing between marketing and sales, and keep leads from being ignored by the field.

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Marketing Automation is Not Marketing Strategy

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We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. Today''s blog was written by Ruth P.

Dead is Dead! (At Least in Sales and Marketing)

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I wrote another blog about this concept that you can find in Top Sales World’s magazine here. Have you noticed how many things are dead these days? Cold calling is dead. Outbound marketing is dead. Many say that even marketing as a whole is dead.

The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

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Today's blog was submitted by Pam Hege. In part one , I provided insight into the why and what of a lead-to-revenue assessment. I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year.

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Does Your Sales Team Know How to Follow-Up on a Lead?

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In the last blog in this series we discussed lead nurturing , and how an advanced lead generation program that includes nurturing can triple your sales. My friend Matt Heinz authored an excellent blog entitled Six Rules for More Effective Sales Lead Follow-up that can be found here.

Follow the Money: The Primary Responsibility for CMOs

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Since the 2007 recession there have many articles, white papers, e-books, blog entries and traditional books written on Marketing ROI (see the bibliography at the end).

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Is AI impacting Inside Sales Rep Revenue? Mike Plante of InsideSales Says it Is.

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Sales Process B2B Sales Guest BlogsWhy it’s Important: “The companies that lag behind in adopting new ways of selling and marketing are slated for the trash heaps of failed businesses.”. At the Funnel Media Group we believe that AI is the future of sales and marketing operations. Because of this, CRM Radio and the sister program SLMA Radio, have been interviewing executives on the subjects of the marketing and sales uses of Artificial Intelligence.

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Most Market Share Battles Are Lost, Not Won

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Today's blog was submitted by James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting.

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5 Sales & Marketing Thought Leaders Weigh In on Inbound Marketing

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In January I wrote the blog: How to Diagnose if Inbounditis is Killing Your Sales Pipeline , which was published by DemandGen Report.

True Marketing Operations: It’s time.

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B2B Marketing Marketing Strategy Guest Blogs My best right hand man in a large sales organization was the sales operations manager.

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3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)

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In this blog we'll tackle #3: How to appropriately follow up on a lead. The term "Hail Mary" has become generalized to refer to any last-ditch effort with little chance of success. The origins of the phrase date back to October 28, 1922, during a game between Notre Dame and Georgia Tech.

PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal

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They have more than 1,600 original blog posts on their site — a new post seven days a week — and this content drives traffic from Google and from social media. Who has control over when a sale is complete? Is it the salesperson? The marketing team? The client? Every situation is unique.

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Insights on Outbound Conference in Atlanta

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She gave the example of one blog post that had tens of thousands of readers but produced no business, another post had 17 readers and resulted in revenue for her business.). On April 13, 2017, I attended the #OutBound conference in Atlanta, GA. Remarkably, despite the road destruction in downtown Atlanta, everyone got there on time – about 400 attendees. The event was held at the Hotel Intercontinental in Buckhead and Cirrus Insight did a great job as a sponsor.

Seven Ideas to Increase Sales (Reading time: Five minutes or Less)

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Go to this blog to see why this is happening and what to do about it. There isn't a senior executive at any company across the globe that doesn't want more sales. The trouble is, not every company truly understands what it takes to generate that additional revenue. Here are some best practices involved with increasing sales: Lead generation, lead qualification, lead nurturing: For every dollar you have closed, you have left two dollars on the table.