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The Big Myth About Buyer’s Journey in the Digital Age

The Effective Marketer

Last week I attended a webinar presented by SiriusDecisions and Alinean titled “ SiriusDecisions Interview: Death of the B2B Sales Rep? ”. It basically reinforced some concepts I already knew and presented some new interesting stats from the research that SiriusDecisions has done recently.

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2013 B2B Content Marketing Awards

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They also sponsored TedMed 2013, a conference focusing on innovation in healthcare and sent a journalist to cover it and blog about the event as well as host a Google+ post-conference chat. Category: Blog. Winner: Cisco Systems, with Connected Life Exchange blog. ( [link] ).

What My Paper Route Taught Me about Content Marketing

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It should be as easy as possible for readers to find relevant content on a business site or blog. Most Popular” blog posts listed on the sidebar. Most Commented” blog posts listed on the sidebar. Recent” blog posts listed on the sidebar. Meaningful blog categories. Are blog posts and e-newsletters delivered on a consistent, predictable schedule, or haphazardly? Note: This is a guest post by Brad Shorr. See his bio at the end.

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Email Productivity Tips for Marketers

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If you’re using MS Outlook, then check out additional productivity tips I have for Outlook users in this other blog post. A recent article on LifeHacker talks about tips to get faster email responses. They talk about: Write shorter emails. Write fewer emails. Ask for a response.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. B2B Marketing.

Why Sales and Marketing Don't Get Along « The Effective Marketer

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6 Content Marketing Channels Missing From Your Plan

The Effective Marketer

Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan.

what's your marketing approach?

The Effective Marketer

Blog at WordPress.com.The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them.

Aberdeen Shows How to Do Email Marketing Right

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B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. B2B Marketing.

Inbound Marketing Analytics 101

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Business Blogging. Book Review Content Marketing Email Marketing Lead generation Marketing Automation Marketing ROI Online Marketing Blogging hubspot inbound marketing Landing Pages Lead Nurturing marketing analytics SEO Social Media websiteHubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure.

Proven Tactics to Increase Blog Traffic

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Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. Make Your Blog’s Content SEO-Friendly. Guest Blog (and Accept the Guest Posts of Others). Interact on Other Blogs’ Comments. Use Your Email Connections (and Signature) to Promote Your Blog.

When Inbound Marketing Goes Wrong

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It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. The fact that Inbound Marketing is taking over traditional marketing methods is not news. Marketing is evolving , there is no denying that. But for those out there in the trenches, trying to follow all the advice and get their marketing engines running it is not that simple.

Content Marketing eBook and Infographics

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Or that Microsoft (of all companies) was the first of Fortune 500 corporations to have a corporate blog? A Content Marketing eBook.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. B2B Marketing.

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

Blog at WordPress.com.The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone. A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them.

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Getting the most out of conferences and events « The Effective.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

And what’s up with blog posts (side bar) in this email? Blog at WordPress.com.

Your Content Marketing Mandate: Just Do It!

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We are still researching topics for our blog posts. Creating blog posts, writing articles, shooting videos take time and effort. I’ve heard a few times now from companies that want to get their content marketing engine cranking but haven’t put anything out there yet because of one of the following reasons: We don’t have a marketing person or department. We don’t have enough time to create content. Our website sucks, we want to fix it first.

Content Quantity Versus Quality

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How about instead of trying to write blog posts every day, host webinars every week, and create new whitepapers every month we just stop to think about the following elements: What is the message? How much content is too much content? Take a look at the picture.

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Ten Tips On How To Promote Your Website Through Content

The Effective Marketer

You may find that a particular type of blog post does a lot better than others. If someone asks you a question of Facebook, Twitter or in blog comments, it is a good idea to create some content about it as it is more likely than that others within your niche market have the same question.

How The Democratisation Of Data Is Helping Small Business

The Effective Marketer

He writes more about market research, surveys and productivity on the DataCracker blog. Note: This is a guest post by Luke Ryan. Learn more about Luke at the end of the post. You may have noticed a lot of attention being directed towards big data recently. Rightfully so, but there is another story quietly gathering momentum in the shadow of big data. That story is the democratisation of data.

WordPress Plugins for Marketers

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The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified.

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12+ Tips for Trade Show Success

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Blog about the show. Blog about the show attendance, take pictures of your customers and post them in your blog. Talk to other vendors about the industry or the show, and get them to also post comments in your blog. Pictures also make for good blog post after the show.

Email Adoption High But Lacking Best Practices

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Other channels are also expected to gain in terms of effectiveness, such as: Social Media (blogs, podcasts, widgets, discussion forums). A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

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Making the Most of Your Webinars

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Marketing Technology Focus in New Startup Competition

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Read more about the EXPANDMYBRAND startup competition in this blog post at Startup Grind. I’m excited about a new startup competition coming up soon. Instead of looking for the next mobile-social-facebookish-type startup, the winner will be a marketing technology startup. The best thing about the event, though, is that it will attempt to pair big brands with promising marketing technologies.

The Fun Theory: How to Change Behavior

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Blog at WordPress.com.The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior?

Demand Generation and Lead Management Explained

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Last week Carlos Hidalgo , CEO of the Annuitas Group , shared on the Software Advice blog a nice video explaining two basic concepts that are often used interchangeably by vendors and even analysts in the Marketing Automation space but should in fact be treated as separate concepts: Demand Generation and Lead Management.

How An Old School Product Leveraged A New Mobile App

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For more about the app, the Mobile Marketer blog has a good overview. It has been out for a couple months now, the new myStain app from Clorox, but only now I have seen an interesting account of the marketing campaign and results highlighted in an article from MarketingNews (an AMA publication, requires registration). As I first started reading about the mobile app that gives tips on stain removal, I wasn’t sure who would actually want to download it.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

Blog at WordPress.com.The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck.

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Blog at WordPress.com.The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital from Forrester Research.

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What Makes a Great Creative Brief? « The Effective Marketer

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And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. Blog at WordPress.com.The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? A similar question was posted on Quora and elicited a number of different but very interesting responses.

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The Ghost Blogging Debate Done Right

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. Blog at WordPress.com.

What’s Wrong with Marketing Education?

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If your current educational institution is not including the list above in your marketing curriculum, you have to either a) tell them to read this blog or b) learn it on your own.

2013 B2B Content Marketing Awards

The Effective Marketer

They also sponsored TedMed 2013, a conference focusing on innovation in healthcare and sent a journalist to cover it and blog about the event as well as host a Google+ post-conference chat. Category: Blog. Winner: Cisco Systems, with Connected Life Exchange blog. ( [link] ). The focus of the blog is in how networks and technology are changing the world. – GE Intelligent Platforms blog.

How The Democratisation Of Data Is Helping Small Business

The Effective Marketer

He writes more about market research, surveys and productivity on the DataCracker blog. Note: This is a guest post by Luke Ryan. Learn more about Luke at the end of the post. You may have noticed a lot of attention being directed towards big data recently. Rightfully so, but there is another story quietly gathering momentum in the shadow of big data. That story is the democratisation of data.

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

Blog at WordPress.com.The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box.