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JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

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NOVEMBER 6, 2023

Video has risen to the top as a content leader, and blog posts are still the method of choice when it comes to establishing your brand’s voice through writing: the key is to keep the content high-quality, engaging, and authoritative. Branding is crucial for creating measurable results over time and establishing a strong online presence.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

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OCTOBER 19, 2023

Email and Blog About It If you maintain a list of email subscribers, be sure to send out an email blast about your attendance at the trade show. Blog about the days leading up to the trade show as well as your experiences during the event. No press kit? This is the ideal time to create one!

Trade Show 65

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JUNE 2, 2023

Create listings on local and national construction industry-related websites and blogs. We’d be remiss if we failed to mention the importance of blogs when we talk SEO. Blogs make your website show up in search engines, which results in more quality traffic. Blogs improve search engine visibility and attract quality traffic.

Paid Content 65

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SEPTEMBER 13, 2021

Essentially, this includes written content like blog posts, whitepapers, eBooks, or even self-published guides, but not always. Maybe this is the number of people who read your blog each week or followers on social media accounts. Content Marketing. Don’t be afraid to get creative in what you do, too.

Ad Building 122

Ad Building Thought Leadership Social Media Trade Show 122

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SEPTEMBER 12, 2023

Partnering with the right one can give you access to the influencer’s blog and social media channels, and connect you to a precise audience segment that your business otherwise may not be able to reach. Social media influencers can help you reach a specific audience segment and provide access to their blog and social media channels.

Tips 65

Tips Social Media FAQ Demographics 65

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JULY 9, 2023

Just for fun and to support our theory, we’ve included this “Menu typos we never want to see again” blog post. It’s quite likely that all of these cues interact rather than being judged separately,” psychologist Susan Krauss Whitbourne wrote in a blog for Psychology Today. Its attractiveness.

Marketing Websites 65

Marketing Websites Ideal Customer Profiles Keywords Impressions 65

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SEPTEMBER 25, 2023

You, or your site admin, will use subdomains to manage content-heavy sections on your site that require their own hierarchy, such as online stores, blogs or support platforms. Subdomains help organize and manage different sections of a website, such as online stores or blogs, without affecting the main domain.

Domain 65

Domain Tips Work Management Copyright 65

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APRIL 6, 2021

If you’re adding a project portfolio or blog, make it easy to find. This is pretty much the same concept when it comes to growing your web traffic with consistent blog posts and articles. New blog posts and articles on your website give you content to share on social media, too. The best part?

Design 65

Design Tips Best Practices Landing Pages 65

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DECEMBER 19, 2023

This includes blog posts, whitepapers, case studies, videos, and more. . #2 – Content Marketing: A Cornerstone of B2B Success In the digital age, content is king, and this applies just as much to B2B marketing as it does to B2C.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

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FEBRUARY 9, 2021

Artfully weave these words and phrases into your online content ranging from your website to your blog and other components of your online footprint. Your blog, social media, and website should contain helpful information that makes it clear you are an authority in the architecture industry. Social Media.

Internet Marketing 65

Internet Marketing Marketing & Strategy Marketing Strategy PPC 65

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MARCH 25, 2021

Is most of the content that is ranking high quality blogs or resources? It might be time to consider adding a blog. A frequently updated blog gives search engine spiders new material to crawl. Blogs are great way to add value to an SEO strategy. Are they providing a fantastic user experience?

Paid Content 65

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DECEMBER 15, 2021

Blog Posts. When thinking of an idea for your latest blog posts, consider any pain points they might have and how your product might be used in an actual home or business. Are you ready to implement some of the ideas we’ve included in this blog post?

Paid Content 65

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FEBRUARY 18, 2021

Reasons Why You Need to Have a Blog on Your Website. Keeping search engine rankings in mind, it is important to have a blog on your website for a fully comprehensive digital marketing strategy. Blog content also allows you to accomplish numerous other things besides just a better search ranking.

Paid Content 65

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JANUARY 9, 2023

See more in our blog, Creative Marketing Strategies for a World of Automation. For details on the best platforms, read our blog, Best Platforms for eCommerce. Savings in the customer service space comes, in part, because good chatbot technology can satisfactorily answer between 80 and 90% of commonly asked questions.

eCommerce 65

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JANUARY 2, 2023

Prospects may become aware of your product or business from a LinkedIn post, but then visit your website and read a blog to deepen their understanding of what you provide. Digital touchpoints include, digital ads, SERPs, eCommerce transactions, organic and paid social media, videos, emails, blog posts and—of course—your company’s website.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

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SEPTEMBER 20, 2023

The proof that infographics work to boost and enhance content marketing is everywhere. Companies across industries use infographics frequently in countless educational, promotional and training materials. And software companies that help untrained-in-design humans create images and infographics are ubiquitous.

FAQ 65

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JUNE 17, 2022

An informational blog post or video, for example, is generally in the awareness stage, so the keywords you choose and the topics you cover should reflect that. Types of content generally fall into these categories: blog post, product/service, broader category page, landing page, or video. Content Type.

SEO 65

SEO Effectiveness Marketing & Strategy Buyer's Journey 65

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DECEMBER 2, 2021

Likewise, content marketing through blogging, videos, and other forms of media is a good way to showcase your skills, products, and expertise to gain trust with your potential customers. You can include links to blog posts, tips, or whatever else makes sense for your specific niche. The end result?

Paid Content 65

Paid Content Paid Search Agency Marketing & Strategy Click Rate 65

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MAY 17, 2021

Every pin you post can be linked to a website, which gives you a chance to link to your services, contact page, or even blog posts. Pinterest makes this possible, as it gives you a method for posting educational blog posts that you’ve added to your website. Create a Viral Response. Your team is good at what you do.

Viral Marketing 65

Viral Marketing Social Media Opt-in Stats 65

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MAY 22, 2023

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. Unlike social media channels and blogs, podcasts are a comparatively untapped B2B marketing tactic. Podcasts, like radio, can engage listeners’ imagination and memory more actively than visuals.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

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JUNE 14, 2021

For example, blog posts about various products or different applications are always a good idea. Pinterest: This visual search engine is a good way to drive people back to your website or blog with further info about your product catalog. Think about your end user’s biggest pain point. Have a Social Media Marketing Strategy.

Social Media 65

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NOVEMBER 6, 2023

Whether your customers find their way via a trade show blast, a colleague’s blog post, or even through organic search—if the page hasn’t been updated or removed, it will leave a not-so-great impression that you aren’t staying on top of things. Links to your website’s event pages don’t expire when the event is over.

Opt-out 65

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NOVEMBER 30, 2021

Blog Posts on How Your Company Solves the Issue. After content guides, the next way you can use content marketing for micro moments to your advantage is to publish blog posts on how your company solves the issue. Then create your content based on these needs.

Ad Building 65

Ad Building FAQ Work Management Marketing Management 65

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NOVEMBER 14, 2017

Publishers often have more staff focused on running a blog or maintaining a social media presence. They will be able to take photos, videos, and blog about the event while judiciously mentioning your business as they go. Companies are finding great success through partnerships with publishers for content or full-on promo campaigns.

Social Marketing 101

Social Marketing B2B Marketing B2B Banner Ads 101

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OCTOBER 5, 2022

Use this HubSpot blog post to get an idea about what questions are best for event surveys. Try this blog post to get the basics on event promotion using TikTok and then play a bit to see where you can inject its powerful presence into your social media event marketing plan. Do this whether your event is digital, hybrid or in-person.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

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MAY 18, 2023

Brands grow by focusing on new customer acquisition, driven by increasing mental and physical availability, resulting in behaviorally loyal buyers.” – David Fallarme, who focuses on helping others learn marketing stuff in his blog, The Marketing Student.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

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AUGUST 17, 2017

If you are suspicious that blogs are little more than personal diaries published on the web, it is time to reconsider your stance. Blogs are a severely underrated content marketing method that serves as an important bridge between businesses and clients. Yet posting any old information to your blog will not suffice.

Effectiveness 56

Effectiveness Viral Marketing Opinions High Quality Lead 56

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SEPTEMBER 19, 2023

RELATED: 4 Tips for Blogging Best Practices User Experience and SEO User experience (UX) and SEO are becoming increasingly intertwined. In 2023, content marketing will continue to be a cornerstone of successful search marketing.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

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AUGUST 14, 2023

Effective content during this phase involves informative blog posts, white papers, and educational videos. Stages of the Customer Journey Awareness At this initial stage, potential buyers identify a challenge or need within their organization. They begin researching and seeking information to understand the problem better.

Marketing AI 65

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DECEMBER 7, 2022

With that in mind, this blog post will suggest options on the best platforms for eCommerce, but it will also offer some cautionary advice on what you must address in your selling platform to avoid a nasty fail. Forbes did note that “unless you have either one of the Commerce plans, there is a 3% transaction fee on sales. Squarespace.

eCommerce 65

eCommerce Domain POS Fulfillment 65

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JANUARY 5, 2024

This involves reading industry news, blogs and reports, using new tools and platforms, attending webinars and conferences and following thought leaders (or being one!) Stay informed and educated Marketing is a vibrant field perpetually in flux because of changes in consumer behavior, technology, economic shifts and market trends.

Planning 65

Planning Allocation Terms and Conditions Top of Funnel 65

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JUNE 19, 2023

When you share a link to a blog post, create a roundup of quoted advice from industry experts or link to someone else’s social media post, you’re curating. Curated content is content from other brands or people that you share to your social media accounts,” according to HootSuite in its complete guide to curating content.

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JULY 19, 2018

Let us give you a better description of this style and show you why it is a great option for much of your content–especially blogs and less formal articles. With all of the different ways you can go about formatting your content, why should you consider the inverted pyramid–and what is the style anyway?

Guidelines 50

Guidelines Leads Lead Marketing Qualified Leads 50

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AUGUST 16, 2023

” In this blog post, we’ll explore why outdoor living spaces are poised to become the next big thing in building products marketing and how you can leverage this trend to create compelling marketing strategies. One such trend that is gaining rapid momentum is the concept of “Outdoor Living Spaces.”

Trends 65

Trends Ad Building Product Planning 65

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MAY 3, 2018

One of the first artificial intelligence examples is the production of blog content and ad copy. AI tools now have the ability to write long form blogs as well. Many of these executives pointed to similar concepts that they were employing in their businesses currently. Producing Scaled Content. The program used was Watson AI from IBM.

Marketing AI 62

Marketing AI Paid Search Agency Ideal Customer Profiles Marketing Automation Services 62

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JULY 21, 2022

In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Change is one thing B2B marketers can count on. Between software efforts and a renewed push for improving privacy, it makes for a fluid situation. A recent Apple Mail update is just the latest example.

Privacy Protection 65

Privacy Protection Privacy B2B Marketing Open Rate 65