Marketing Edge

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X Reasons To Stop Blogging

Marketing Edge

Reasons I didn’t blog for a while I simply needed a break (I recommend it) I wondered whether it made a difference (It does, thanks to all who read and reached out) There is something to be. Social Media Beyond Social Media Blogger blogging

Biggest Dilemma for Men Using QR Code on Indoor Advertising?

Marketing Edge

advertising Blog Post Facebook mobile Facebook apps Indoor Advertising Mobile Contests QR CodesSo I’m standing at a urinal doing what guys do in that position, which is stare at indoor advertising and I’m faced with a dilemma, what to do with my other hand. You see as a geek. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Chris Brogan on Google +, Monetizing Information, and the Value of a $.99 Margarita

Marketing Edge

99 margaritas in Vegas at an early Blog World conference. Time 26:39 Chris Brogan is like the James Brown of social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 26:39 Chris Brogan is like the James Brown of social media.

What Will Change Social Media in 2012

Marketing Edge

Time 13:22 The year-end blog posts about marketing ideas for 2012 are endless. Time 13:22 The year-end blog posts about marketing ideas for 2012 are endless. The one constant included in the majority of them is the importance of content. Now now, everyone and their brother. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. The one constant included in the majority of them is the importance of content.

Buzz 16

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. B2B Marketing.

Best Ways To Find Social ROI

Marketing Edge

Blog Post business podcast social media strategy Uncategorized social business social media ROI social ROITime 23:19 When most people think of how to measure ROI on social media they run straight for the marketing department. The discussion usually focuses on the number of. Fill in the. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Insta Image For Connecting Business and Consumers

Marketing Edge

I reference some of Tim Landis' photos in the podcast and they are on the Marketing Edge Blog page below. The image craze is in part due to the exceptional image capture capabilities of even the most common mobile devices. Images and our attraction to them are not unique to the mobile or social. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Social Media Week Highlights

Marketing Edge

Blog Post marketing social media #SMW @SMW12 social business social media weekTime 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth of. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Dealing With Non Profit Proliferation in Social Media

Marketing Edge

Blog Post marketing non-profit social media fundraising social change TweetsgivingTime 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Ask Stacey Monk of Epic Change, the organization that. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. B2B Marketing.

The Money & Ethics Hits the Fan at Blog World

Marketing Edge

Time 19:59 It had to come to this, the social web, the attraction of following a passion by blogging, the pursuit by companies of A list bloggers and visa versa for mutual gain, and the lower costs. Tags: blogging marketing social media Blog World Expo BWE10 Paid Social Media Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Facebook Fad or Future?

Marketing Edge

Time 29:00 The mediocre public launch of Facebook is puzzling enough to me to spend some time reflecting on its implications for the economy in general and marketers specifically in this Marketing Edge podcast recorded on Blog Talk Radio. advertising Blog Post Facebook Uncategorized Facebook Ads Facebook IPO Facebook marketing

First Step Toward Green Marketing Plan

Marketing Edge

Blog Post Uncategorized Earth Day Eco-friendly marketing Green marketingThe key to green marketing is establishing a foundation for your product and service. Green marketing has emotional connections between your brand and consumer sentiment. When consumers consider. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

3 Reasons Why This Headline Works

Marketing Edge

In fact, I think there are more blogs written about blog headlines than most any other topic about blogs. Tags: marketing blog headlines copy for headline I’m not a fan of Solution Headlines, like the one for this post, but I know why they work.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. magazine, and presented at blogging and social media conferences. B2B Marketing.

McKinsey Consulting is a Media Organization

Marketing Edge

Blog Post marketingYou have to tip your hat when a company preforms brilliantly. My hat goes off to McKinsey & Company, the business consulting firm for being a wonderful thinker’s resource. And yes they also. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Two Reasons This Great Article Sucks

Marketing Edge

Blog Post marketing search sameness SEO SEO TacticsI read this article that appeared in Marketing Profs with mixed emotions, it was terrific because it lays out in clear fashion what the digital world regards as a good resource for a topic. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Devices, Gadgets, and Drives – SxSW Road Trip 2010

Marketing Edge

Tags: PR blogging marketing

Marketers Need Your Digital Habits, Now!

Marketing Edge

advertising Blog Post Facebook mobile technology digital marketing Facebook privacy Google privacy marketingMarketers are a shrewd lot, some have customers in mind, but most have their own hides at the top of the food chain, then their company’s. This is not a criticism. This is the premise upon. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Who Has The Last Laugh on YouTube?

Marketing Edge

Blog Post marketing video Comedians on YouTube comedy YouTubeI read Todd Wasserman’s piece on Mashable about how 4 billion videos a day on consumed on YouTube, but the trend is YouTube viewers don’t hangout as much as TV viewers. Those couch. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

What A Marketing Crock – Improve Your Shopping Experience, Right.

Marketing Edge

Blog Post Facebook marketing mobile retail technology mobile commerce personal shopping science of shoppingI love this piece on measuring consumer’s emotional levels in a retail shopping space or tracking their eye movements on a website. I don’t for a moment believe it’s about. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

What Will Change Social Media in 2012

Marketing Edge

Time 13:22 The year-end blog posts about marketing ideas for 2012 are endless. Time 13:22 The year-end blog posts about marketing ideas for 2012 are endless. Blog Post marketing small business social media strategy marketing trends 2012 mobile trends 2012 social media trendsThe one constant included in the majority of them is the importance of content. Now now, everyone and their brother has. Hitting on a single topic in marketing, social media and business communications.

Is Patient Blogging Helpful or Harmful

Marketing Edge

I will explore this issue with Dr. Jeff Segal of Medical Justice, the organization that attempts to put context around the patient discussion of their visits with physicians, even if that means limiting patient’s ability to blog about their physician. Tenderich has built a tremendous community about diabetes and through this community’s active blogging is generating shared knowledge to improve diabetes treatment.

2012 Social Media’s Adolescence

Marketing Edge

Blog Post marketing social media social media productivity social media time management social media time suckTime 16:24 Just like a 1960s father complaining about his teenage daughter being on the telephone constantly, social media is entering into its adolescent phase with some growing up to do. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Keys to Integrating Content That Motivates Audiences

Marketing Edge

Blog Post Content marketing corporate marketing marketing video Hubspot Integrated Marketing lead generation Pistachio social marketingTime 21:34 The second part of the three part conversation with Laura Fitton aka @pistachio from Hubspot[link] Digital content is the ingredient for all types of digital. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Will Advertising Morph Into Something of Greater Value?

Marketing Edge

I jumped into the fray on how will advertising morph in social media when I commented on one of my favorite thinkers, Stowe Boyd’s blog post on syntax for advertising or sponsored tweets. An example is this, interruption - my blog post about toys is paid for by Mattel and is about Mattel.

Three, no Four Ways to Drive Blog Traffic

Marketing Edge

I can do this because in this one little blog post we are giving you $300 off the registration to the NewComm Forum being held April 21-23 in San Mateo, CA at the Marriott Hotel. Time 13:18. 1) Name drop popular practitioners of business communications and social media, like Shel Holtz , Scott Monty , Geno Church and Maggie Fox , among others.

PR Pros Does Speaking On Background Work?

Marketing Edge

So you may have an open blogging policy, but only a select few can officially be quoted by the media. What if everyone can blog, can they speak to the media? I was worried that all this social media transparency would bring down helpful PR tactics in media relations.

PR Pros Does Speaking On Background Work?

Marketing Edge

So you may have an open blogging policy, but only a select few can officially be quoted by the media. What if everyone can blog, can they speak to the media? I was worried that all this social media transparency would bring down helpful PR tactics in media relations.

Inside HP Software Social Media

Marketing Edge

The number of Fortune 500 integrating social media, blogging, Twitter or YouTube content for starters has increased in the last year. Eric Mattson CEO, Financial Insite for the Center for Marketing Research at the University of Massachuetts at Dartmouth Fortune 500 and blogging.

3 Qualities of a Community Catalyst – Part 3

Marketing Edge

Remember every comment on this blog will generate a food item for a St. Energy, Ideas, Generosity. Kansas gets a lot of tornados, one of them is Lisa Qualls. She is a good kind of tornado, the kind that gets people moving, sees the positive in most any situation, and is full of energy.

Wichita Tweet Up Covers Consumers As Marketers Topic

Marketing Edge

Tom Shaw writer of the Marketing Executive blog estimates that if 50% of the 500,000 fans bring one person who buys a meal and a drink, it will generate up to $5 million in sales. Paul, MN food charity for every comment we get on this blog.

More Apps Means Mobile Consumers Win

Marketing Edge

Scott Raney, a partner at Redpoint Ventures commented about SxSw in a Wall Street Journal blog saying, “Mobile in general was a big topic of conversation. Provident Partners donates a food item for every comment received on this blog.

Will A Mobile App be Your Next Website?

Marketing Edge

Android’s marketshare grew 44 percent during the past quarter and almost 100 percent the past year as reported by Ed Sutherland on the blog Cult of Mac. Time 12:04. Mobile is everywhere and that means should your company be there?

Does Your Company Need A Social Media Policy?

Marketing Edge

Should there be official blogs or should everyone be allowed to blog? should there be a corporate blogging platform? Paul, MN food shelf for every comment we get on this blog. Time 22:27.

Three Ingredients for Your Social Media Pantry

Marketing Edge

Really, the fact is whether you are an individual blogging about a passion or a Fortune 500 company selling cars, measuring is one of the major ways you know that what you intended to communicate is what the recipient receives. Time 10:15.

Three Elements of a Winning Blog Post

Marketing Edge

His blog post on the Top Rank Blog today is about the best social media podcasts. Tags: social media podcasting blog best practices marketing podcasts I’m a fan, friend, and peer of Lee Odden. It is classic in that it serves several purposes. Provides helpful information for the community (key to all of social media). Taps the interests and mention of his post by the people he writes about (you know you want people talking about what your are writing).

Patient Blogging A Big Help When Done in Context

Marketing Edge

A large thank you to my guests, Dr. Jeffery Segal of Medical Justice and Amy Tenderich of Diabetes Mine, for their appearance on Social Media Throwdown – Should Patients Blog About Their Doctors. The conversation focused on three elements, 1) patients blogging, 2) health rating sites, and 3) disease community sites and their impact on healthcare. Her blog Diabetes Mine has turned into a resource for innovation and support for patients and caregivers of diabetes.

Gareth Jones And Lou Dobbs Are They Journalists ?

Marketing Edge

The other story about journalists is one I’m sure less of the readers of the Marketing Edge blog are familiar with compared to Dobbs. In this era of fractured journalism, there is a resurgence of the pamphleteers. Is this good or bad for democracy?