Why Are Marketing Automation Managers So Hard to Find?
OCTOBER 16, 2009
Avinash has great advice for that in his Signs You Are a Great Analyst blog post. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators.