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Stop blogging until you do these five things

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I just found this awesome blog on social media measurement. This dude is probably thinking, “I’ve been blogging for three years and nobody is subscribing. This seems so simple, so logical, and yet I see SO MANY blogs ignoring the basics of good blog management.

Nobody reading your blog? 10 reasons to persist!

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If you enjoyed this infographic and would like to use it on your own blog or publication for free, you can download your own copy here: 10 Reasons to Blog Infographic And for more blogging inspiration, be sure to buy Born to Blog , the number one book on blogging in the world.

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How often should I blog? Five steps to answering the question

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One of the questions I am asked most often is “how often should I blog?” Here are a few things I consider when I’m advising a client on posting regularity, whether it is a blog or any other form of content for that matter. The post How often should I blog?

What is the future of blogging?

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It seems to be that time of year when the “is blogging dead” debate swirls around the social web. In this post I will cover three very important issues to the world of blogging: Exactly what is a blog right now? Are blogs as important as they used to be?

The 10 best big company blogs in the world

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There seems to be a lot of noise about the “death of the company blog.” ” In a world with so many shiny balls to chase like Snapchat and Instagram, are blogs still vibrant? What is the state of the art in company blogging? What are the best company blogs today?

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10 simple tweaks to generate more sales through blogs

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We’re not supposed to expect sales though blogs, right? In fact, your blogging space is a very important sales opportunity because if people are finding you through search, these are high-potential leads. I am NOT saying to be “sales-y” in the content of your blog.

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Five simple ideas to cut your blogging time in half

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I stumbled around and fumbled around for a long time when I started this blog. Then I realized how many great business benefits I was realizing through the blog and decided I better get serious about it! Without question, my biggest obstacle to consistent blogging was time.

How to differentiate your blog based on the time you can put into it

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Today I want to help you consider a way to differentiate your blog by thinking strategically about how you use your productivity and the amount of time you put into writing. Blogging takes a lot of work. Your blogging output. How much time can you devote to blogging?

The lost blogging monarchy, the defeat of links, and the war on social media

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Derackshan is credited with starting the blogging revolution in Iran and is called the father of Persian blogging. At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection.

Why the economics of blogging are diminishing

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By Mars Dorian, {grow} Contributing Columnist When I started blogging about five years ago (back when we felt smart with dumb phones), I devoured every blog post about how to write epic blog posts. But the economics of blogging don’t work the same way any more.

What would I do if I were starting my blog from scratch?

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If you are just building a blog from scratch, here are the foundational steps I would take to do it. Maybe you won’t discover your niche until you have blogged for six months, or a year. When I started my blog I thought I knew my niche and found after six months that I hated it.

How to get off your ass and start blogging

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“I don’t have time to blog.” ” There is a lot of competition out there and establishing a blog may not be as easy as it once was, but for many businesses it is still an important part of a content strategy. I don’t have time to blog.

Case study: Re-building a blog from the ground up

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A brave person from our {grow} community has volunteered to let me tear apart his blog … in the most gracious way possible, of course! This is the top of Mr. Dodd’s blog with numbers that correspond to my comments. Overall, the blog layout is a bit out-dated and tired.

Lessons learned while deleting 274 blog posts

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After more than seven years of blogging I had a lot of clutter. So I started at the beginning of the {grow} timeline and began deleting blog posts. When the dust had cleared, I had trashed 274 blog posts. Since those early days I have had more than 65,000 comments on the blog.

What is the ideal blogging frequency for your business?

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Blogging frequency is among the most common questions I am asked, and it occurred to me that I have never directly addressed this in a blog post. So here we go — how often should you post on your blog? What is the ideal blogging frequency?

The three biggest social media problems are NOT social media problems

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Marketing leaders don’t need to tweet and blog, but they need to understand the realities of the digital world and what is, and isn’t possible. By Mark Schaefer. I love coaching people through their marketing strategy problems. This is where I thrive.

10 Maxims of Successful Blogging

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I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often. Whether you are blogging for your business or for the pure joy of it, I think these ideas will help you: 1. Write a blog post that only you could write.

Social media engagement is a lousy metric

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Thank you for your social media engagement through your generous tweets, blog comments, and likes. To be clear, nearly everyone who hires me is a fan of some form of my content — this blog, The Marketing Companion podcast, my marketing books. By Mark Schaefer.

An inspirational blogging lesson from Keith Urban

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I would like to tell you the tale of two famous performers and how one of them changed my perspective on business and blogging forever. The struggle in today’s hyper-sensitive world The 10 best big company blogs in the world 5 Proven tips to help with your blogging confidence.

7 Ways Blogging Makes You a Better Leader

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I’ve realized so many business benefits from blogging and it has become one of my favorite things to talk about with leaders trying to figure out social media’s role in the enterprise. This is why blogging and leadership go hand-in-hand: 1. Very few corporate leaders blog.

Study says sedentary activities like blogging block impact of exercise

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A funny observation, but I need to make a serious point today about blogging (and other sedentary knowledge worker activities) and how we all need to be aware of new research that indicates how hours of sitting may actually block the positive impact of exercise. The blogging sickness.

Does blogging still matter in 2014?

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Five years ago, I wrote my first blog post. When I feel productive, I blog every other month. Yeah, you heard that right — I think a graveyard probably has more going on than my blog. Interaction — Does blogging matter? Does blogging matter to you?

Looking for a job? Here are 8 reasons you need to blog

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Have you ever considered the ways a blog can help you get a job? I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. In a blog, you can SHOW them. Blog about what you aspire to be.

8 ways blog writing is unique

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There are many great writers who have unsuccessful blogs. Here are eight ways that blog writing differs from how you might write in school or at work. Nobody is going to sit by the fireplace with a glass of wine and relax with a good blog post. Blog readers are SKIMMERS.

5 Proven tips to help with your blogging confidence

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5 tips-to-become-a-more-confident-blogger from Mark Schaefer I f you have been following this blog for a while you know that I have been creating a series of fun and colorful Slideshare presentations from some of my most popular content. Are You Falling Out of Love with Your Blog?

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Does corporate storytelling work? Some mega-brands say no.

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Kleinberg told me that he blogged about this topic on his own and then Coke invited him to post the dissenting opinion on the front page of their corporate site. The Sharpie blog has not been updated since 2013. By Mark Schaefer.

The Anti-Blog Post to Writing Better Blog Posts.

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I can’t read your blog. In fact, I almost don’t read any social marketing blogs out there, because I’m done with wave bathing in the echo chamber. But he breaks every “blogging rule” there is to break, and breaks even the ones that don’t exist yet.

How do I find time to create content? 25 Ideas!

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For your cooking blog, create a new post noting the original post and writer, list the five ideas, and then add two more ideas of your own. Transcribe a podcast to create a blog post. Use ideas from a blog post to publish a slide presentation. By Mark Schaefer.

The economics behind Copyblogger’s decision to end blog comments

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The well-known Copyblogger site sent a shockwave through the blogosphere when it announced it would no longer entertain comments on its blog. Anybody can do anything they want on their blog if it makes good business sense. Why is it necessary to have a conversation on a blog, too?

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10 Maxims of Successful Blogging: Infographic Edition

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My post on the 10 Maxims of Successful Blogging has become one of the most popular on the {grow} blog and really summarizes the advice I give bloggers the most often. Feel free to share it or embed it on your own blog. Schaefer Mark, these are great guidelines for blogging.

The 30 possible ways you can create customer value

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As I looked over the possibilities, I found at least 10 factors that I might be serving through this blog but it made me wonder if my readers feel the same way! By Mark Schaefer.

Four profound marketing megatrends for 2016 and beyond

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Computers have created rap lyrics, poetry and yes, even blog posts, that are indistinguishable from human content. Yes folks the air is crisp, people are planning holiday parties and that can only mean one thing: it’s time for 2016 trend predictions!

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The best advice I ever received for my business, and my blog

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In fact, there was one lesson I learned from one man that has had a profound impact on my approach to life, my business, and my blog. The essence of blogging? This is also a key to effective blogging I think. by The JackB Fantastic blog and so so true.

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My five biggest blogging mistakes

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I am creeping up on 1,000 blog posts — I’ve probably blogged “a bible!” It takes time, patience and hard work to find your voice and build a successful blog. ” And that’s the way I started to blog. I love blogs and bloggers.

What a blog post will look like in 2020

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So, how can one even try to predict how content marketing, in this case blog writing, will look in the future ? Six possible futures of the blog post in 2020: 1) High-end, low-end blogging styles. 3) Real time blogging. 5) True global blogging.

25 High-impact blog posts from 2015

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My observation about the changing economics of content continues to rattle the web, showing up in speeches, books, conferences and more than 1,000 blog post commentaries. The 10 best company blogs in the world. ” What is the purpose of a blog post today?

The truth behind why my blog sucked for two years

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The other day I was digging deep into my blog to do some research. Looking back into the past is difficult because it forces me to face the fact that my blog sucked. I humbly present to you the embarrassing-yet-instructive reasons why my blog sucked.

25 Non-Financial Benefits of Business Blogging

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While the use of blogging as a marketing and communications platform continues to grow for many organizations, you still might be facing this question from your boss — “Why are we doing this?” Helpful blog posts will. Why not test it with the blog community first?

8 Practical motivations to blog when no one is reading it

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A friend of mine was pretty down about his blogging recently. He wrote me a note and told me that he was disheartened because he was putting a lot of effort into his writing but nobody was reading his blog. Blogging makes you smarter! Blogging is a valuable, marketable skill.

How Do You Start Over After Building a Successful Blog?

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In October of 2010 it spent a couple of weeks ranked number 1 on the Ad Age rating of top marketing blogs – a feat that, though just the product of a favorable algorithm, still baffles me. The sad reality of launching a blog today is far different from when I started SME.

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