Everything Technology Marketing

Crossing the Divide: The Art of Closing the Sale

Everything Technology Marketing

You might write an ongoing blog about news around small business taxes, along with longer free guides or ebooks on topics like deducting a home office.

The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

Thank you for following and contributing to this blog. Happy New Year! It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012.

Trending Sources

A Simple B2B Marketing Framework

Everything Technology Marketing

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. But that's content for another blog post.

Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

Typically blogging is used to achieve the first goal of content marketing – drawing visitors in. In your content marketing strategy, you must decide what topics your blog posts will be focused on and what keywords you will use to attract people to your blog from search engines.

The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

Thank you for following and contributing to this blog. Happy New Year! It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011.

Top-10 B2B Marketing Topics of 2010

Everything Technology Marketing

With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. Thank you all for participating in this blog - I learned a lot from our discussions this year.

Take the 2011 B2B Content Marketing Survey

Everything Technology Marketing

The purpose of content marketing is to engage B2B buyers with compelling content (in the form of webcasts, videos, eBooks, white papers, blog posts, etc) to educate, inform, entertain, and guide them through each step in the buying cycle.

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

This wraps up part 2 of our segmentation blog series. In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation.

Social Media in B2B Marketing - Survey Results

Everything Technology Marketing

The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The survey generated over 270 responses from B2B marketers - and the results are in!

How to Call to Action

Everything Technology Marketing

Anne Smarty posted a great article with best practices for improving your call to action on her blog "SEO Smarty". While marketing strategy and planning are critical to success, marketing often fails on the execution side. Take online campaigns, for example. Here you can often see campaigns break down not because of lack of a compelling offer or properly segmented audience but because the call to action is not powerful enough to trigger a response.

Top 5 Social Media Challenges in B2B Marketing (Survey)

Everything Technology Marketing

The challenge of measuring results was followed by (2) identifying where to participate in terms of platforms, forums, blogs, etc (46 percent). We are conducting a survey of B2B marketing professionals.

Lead Generation Checklist - Part 1: Conversations, Not Campaigns

Everything Technology Marketing

As Brian Carroll in his excellent B2B Lead Generation Blog points out, this way you will become a trusted advisor rather than just another sales person. Brian has a series of great blogs on lead generation in the 21st century. Lead generation tactis are changing rapidly. The previous transactional approach isn't working anymore, prospects dont want to be sold to but engaged in a conversation about their challenges and learn how a vendor can help solve problems.

Fixing the Crisis in Marketing

Everything Technology Marketing

I ran across an interesting blog post " The Crisis in Marketing " by Erik Bower from MarketBright where he talks about current Marketing methodologies not keeping pace with the pressures in today’s business environments: volatile markets, pressure to prove marketing's impact on sales pipeline, reduced budgets and headcounts, new tactics such as social media, etc.

Welcome to Everything Technology Marketing

Everything Technology Marketing

Welcome to the new blog "Everything Technology Marketing". As the title suggests, this blog will be about topics that are relevant and interesting to marketing professionals in high-tech industries - from software and IT to clean energy technologies. Sure there are already tons of blogs on marketing but few with a B2B technology focus. As with all my blogs, this is not a one-way blog where I write about my thoughts on tech marketing. Enjoy the blog

15 Elements Most Successful Blogs Have in Common

Act-On

What’s on your blog? But are there blog elements you’re missing? There are a few basic components almost all successful blogs share. These are the widgets, share buttons, and other mechanics of the blog. In other words, your blog is a soft-sell environment.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. And if you haven’t subscribed to my blog, now would be a perfect time!

Blog ROI: 4 Tactics to Capture Greater Results

Act-On

The majority of B2B companies are blogging. We know our brands need blogs, but to capture greater results, we need something more than just a wordy post. Brands That Do Blogging Well … and Why. Achieving maximum blog ROI starts with engaging content. Blog registrations.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity.

Top B2B Marketing Blogs: Key Ingredients

ViewPoint

What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. B2B Marketing Guest Blogs

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How Do You Choose a Blog Platform?

Writing on the Web

How do you choose a blog platform ? . In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. Congratulations on deciding to start a blog!

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Do you feel dread and overwhelm when it’s time to post on your blog?

13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? Business Blogging: Five Reasons You Have No Readers by Spin Sucks.

Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. Our blogs would rank high for our keywords, and life would be wonderful.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts.

How to Start a Blog: 7 Steps BEFORE You Blog

Writing on the Web

How do I start a blog ? . I hear it all the time: smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Need help with your blog?

Blog Content: 4 Ways to Make Your Blog Unique

Writing on the Web

Want to make your blog stand out? Try finding unusual facts and weird blog content. Give your blog a unique look and feel by publishing unusual blog content. With such an abundance of content available on the Internet, how can you make your blog unique?

8 Elements of the Perfect Blog Post

B2B Marketing Traction

What does a perfect blog post look like? I recently curated an article on the perfect blog post by Kevan Lee of Buffer. Some of the recommendations in the article I didn’t agree with (such as blog post length), so I’ve commented on these in my post.

Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. No wonder blogging seems tiresome and time-consuming. How to Automatically Link Blog Posts to Facebook.

Top Marketing Blogs You Should Be Reading

Radius

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. B2B Marketing Blogs.

A Checklist for a Good Blog

Writing on the Web

After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Of course, as writers, they all had important things to say on their blogs.

Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. I constantly find portions, if not all, of the data used as references (and SEO-friendly links) across a range of publications, blogs, and other platforms. In my experience, it is easy to get bogged down in research and rewrites to achieve the perfect blog post. B2B Online Marketing Blog

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Five Ways to Draw Traffic to a Blog Post

Webbiquity

As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Guest post by Kylie Ora Lobel.

10 Ways to Generate More Leads from Your Business Blog

The Point

Here are 10 proven ways to generate more leads from your blog. It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search. On our blog , we use the Indeed Smart PopUp for WordPress.)

7 Blogging Mistakes B2B Marketers Make

Digital B2B Marketing

We have all seen the lackluster corporate blog. Corporate blogs are increasingly standard in B2B organizations. Some companies even have an entire suite of blogs. However, for every great corporate blog, there are a dozen corporate blogs that just shouldn’t be.

Press 118

How to Promote Blog Posts: 200+ Ideas from Eight Experts

Webbiquity

Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. Which blog post promotion tactics are most effective?

[Infographic] 10 Ways to Generate More Leads from Your Business Blog

The Point

The social media landscape is littered with business blogs that, on the surface, do everything right. Most of those same blogs, however, do little to generate leads, subscribers, or any other kind of measurable engagement or ROI.

Smart Business Blog Linking: Top 25 Content Marketing Blogs

Writing on the Web

Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it.

6 Tips for Encouraging Your Team to Blog

Webbiquity

However, some employees might avoid blogging because they doubt their own writing skills, aren’t sure what to write about, or simply don’t have the time. You can show your team that contributing to the company blog doesn’t have to be a daunting task. Guest post by Jill Phillips.

Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

Writing on the Web

Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />. Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?”

How to Write Blog Posts: Awesome Graphic

Writing on the Web

Do you know how to write blog posts so that they actually get read? Some people think blogging is easy : Write it and it will be read. If you’ve ever written a blog post , you know that’s not true, and it’s hard to craft a post people will read.