Crimson Marketing

OCTOBER 8, 2013

57% of companies have acquired a customer via their blog. Companies that blog 15 times or more a month get 5 times more traffic that non-blogging companies. 82% of consumers like reading relevant branded content. 48% of consumers feel more positive about brands that publish relevant content. Newsletter .

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Crimson Marketing

AUGUST 26, 2013

It could be a blog post, or a presentation, or an article, but it’s usually only one of those things, rather than all of them. For example, you might be producing the content for a blog post related to a product launch. Marketing can help the thought leader develop the blog post. But the next step is to repurpose that blog post.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

OCTOBER 2, 2015

Image: Courtesy of The Education Business Blog . This is anything but simple… #BADMarketing. The post #BADMarketing at a Store appeared first on.

Education 100

Education Business Blogging Business Marketing 100

Crimson Marketing

AUGUST 15, 2013

BADMarketing branding how to use social media it product marketing partner program social media communications social media networking blog social media networks what is market strategy' And that’s what we call #BADMarketing… . Image: Courtesy of HubSpot .

Advertising Agencies 100

Advertising Agencies Network Marketing Social Media Marketing & Strategy 100

Crimson Marketing

OCTOBER 9, 2013

” The best content for relationship building include: Blog posts. Guest blog posts. Image: Courtesy of Virally Blog. “Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.”

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

” The best content for relationship building include: Blog posts. Guest blog posts. Image: Courtesy of Virally Blog. “Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.”

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Crimson Marketing

JANUARY 3, 2014

Chances are you subscribe to a variety of industry blogs and regularly engage in discussions on social networks like LinkedIn and Twitter. Those seeking solutions to their problems can easily find them by surfing the web, reading blog posts, and engaging with users on social media. The thing is, so do your buyers.

Social Marketing 100

Social Marketing Marketo Social Networks Network Marketing 100

Crimson Marketing

FEBRUARY 27, 2015

Image: Courtesy of Lady Ivory Blog/Nova Schin . Nova Schin is a non-alcoholic beer made in Brazil. This ad grabs our attention for all the wrong reasons. BADMarketing. The post #BADMarketing from Nova Schin appeared first on. BADMarketing'

Ads 100

Ads 100

Crimson Marketing

MAY 1, 2015

More than half of B2B decision makers “start their buying journey with informal research, using search engines and business blogs to research products, problems, and solutions. Vendor blogs. .” Connecting with your customers throughout all stages of the buyer’s journey requires a diversified content offer.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

JUNE 13, 2014

BADMarketing Image: Courtesy of TopRank Blog. KFC almost made it too easy for this hashtag to go very wrong. The post #BADMarketing from KFC appeared first on. BADMarketing'

100

100

Crimson Marketing

MAY 18, 2015

You have likely read blog posts explaining how to establish thought leadership in 10 Easy Steps or other such nonsense. Your competitors are likely pumping out blog posts and e-books to establish thought leadership. Unless you are Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right?

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

OCTOBER 14, 2014

How will we sleep at night knowing that we missed that viral Buzzfeed blog? That’s nearly half of the day scrolling through viral photos on social media, laughing at shared videos between friends, reading critical reviews of a restaurant and scanning through that blog on pop culture. So is content shock for real?

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

Crimson Marketing

OCTOBER 27, 2014

Image: Courtesy of Access Consciousness Blog. Our research identifies them as experts who are known industry-wide—the ones who headline conferences and whose articles and blog posts go viral. Our research identifies them as experts who are known industry-wide—the ones who headline conferences and whose articles and blog posts go viral.

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

JANUARY 14, 2014

B2B companies will invest 80% of their effort on blogging, LinkedIn and Twitter, and largely ignore Facebook, G+, Pinterest and others. Getting results will dominate social marketing. This will mean turning “engagement” into lead generation and an investment in social selling. Because that’s where they will see results.

Social Media 100

Social Media Media B2B Sales Linkedin 100

Crimson Marketing

JUNE 27, 2013

Images: Courtesy of Britannica and Wix Blog. When Pepsi changed their old logo for Pepsi Max to a new one… … there was an unexpected parody that came forth: Is anyone else wondering how many people know that Pepsi Max is a diet beverage? BADMarketing .

Viral Marketing 100

Viral Marketing Social Media Marketing Social Marketing 100

Crimson Marketing

APRIL 15, 2015

40% of #B2B buyers most frequently share blog posts Click To Tweet. It’s old news now that your buyers are educated on your products and services before ever speaking to a sales rep. Popular content research sources for B2B buyers are: whitepapers – 78%. case studies – 73%. webinars – 67%.

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100

Crimson Marketing

OCTOBER 21, 2014

If you’re having a hard time wrapping your head around how much content people are bombarded with daily, think about this: there are 45 million photos uploaded to Flickr and Instagram, almost 500,000 blog entries posted and 144 billion emails sent in just 24 hours.

Social Media 100

Social Media Media Word of Mouth Content 100

Crimson Marketing

MAY 23, 2013

13: Integrate Blogging With Content Marketing. Overcoming and avoiding a blog failure is simply done by understanding your audience and their needs, and keeping accountability with a content calendar. #14: Don’t worry so much about the tools used by your business. 14: Use Your Time Well on Facebook.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

FEBRUARY 5, 2013

Do: Ask some of your best customers to share their positive reviews, whether written or via video, to use on your social media pages, company blog, and website to establish credibility for your business. Don’t: Forget that happy customers are your best advocates. Read the full article here. Corporate Marketing'

Banners 100

Banners Mobile Marketing Social Media Video Marketing 100

Crimson Marketing

APRIL 14, 2015

Metrics are standards of measurement: Activity measures – number of new blog posts or the number of events, and the associated hard and soft costs of those activities. Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. This is wrong, because they are not the same. .

Analytics 100

Analytics Lead Ranking Cost per Lead Lead Scoring 100

Crimson Marketing

AUGUST 4, 2015

Engagement – Engage potential customers on social media, a blog, or your company website. Originally published on LinkedIn Marketing Solutions Blog. Thought Leadership—Develop your company (or personal) reputation in terms of industry expertise and thought leadership. Image: Courtesy of Photobucket.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

DECEMBER 18, 2013

B2B companies that blog generate 67% more leads than those that don’t. Inbound marketing delivers 54% more leads than traditional outbound marketing. 52% of marketers have found a customer via Facebook in this year. 43% of marketers have found a customer via LinkedIn in 2013.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

APRIL 21, 2015

The proliferation and speed of unstructured data via blogs, news websites and social networks is now such that potential buyers passively receive information (or in some cases misinformation) about your products and your competitors’ products well before someone from your sales team ever has the chance to interact with them.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

JULY 2, 2014

Scott is the godfather of marketing technology and well known as the author of the Chief Marketing Technologists Blog at chiefmartec.com. Scott Brinker is the President and CTO of Ion Interactive , a marketing apps platform that generates leads and revenue via digital marketing.

Tools 100

Tools Top of Funnel Digital Marketing Funnels Sales Qualified Leads 100

Crimson Marketing

SEPTEMBER 24, 2013

Define Your Method. What’s the best channel for you? Let’s break this down into two categories – Inbound and Outbound. Inbound: Content Marketing. Landing pages. Outbound: Email Marketing. Social media. ” Which of these channels have been successful for you in the past?

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

SEPTEMBER 25, 2013

Define Your Method. What’s the best channel for you? Let’s break this down into two categories – Inbound and Outbound. Inbound: Content Marketing. Landing pages. Outbound: Email Marketing. Social media. ” Which of these channels have been successful for you in the past?

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

JANUARY 15, 2015

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

JUNE 3, 2013

Are you optimizing your social platforms, blogs, email campaigns, etc to get your message across to your audience? Optimize content for multiple channels. Make sure you understand your audience on each respective channel and create a separate marketing plan per audience where you can diversify your content. .

Loyalty 100

Loyalty Ad Building Thought Leadership Content 100

Crimson Marketing

JUNE 23, 2015

Buyers are not just passively consuming marketing messages—they are commenting, creating their own blogs and responding in ways that marketers cannot control. Marketing tactics have evolved from a creativity-driven, “push” approach to a customer-driven “pull” paradigm.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Strategy 100

Crimson Marketing

AUGUST 29, 2013

The thought leadership of others can spur great ideas for your own blog posts and marketing messages. LISTEN FIRST. Take a step back to see what your audience is talking about is the first step in creating great content. It can also create a conversation between you and other industry leaders.

Content 100

Content Thought Leadership Marketing Mix Viral Marketing 100

Crimson Marketing

JULY 25, 2013

These alerts will keep you informed with news articles, blog posts, reviews and fraudulent use of your brand name right in your inbox daily. It can be as easy as setting up Google alerts to help keep track of activity. Include keywords in your industry and most importantly you and your business’s names.

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

AUGUST 25, 2015

But the truth really is that the basics can take you far; all you need is to know what they are and how to implement them: Page Title – Headlines grab the attention of the reader, similar to blog posts, ads, and once upon a time, newspapers (keep them no more than 70 characters including spaces).

SEO 100

SEO SEM Tagging Search Marketing 100

Crimson Marketing

SEPTEMBER 17, 2013

Not to mention, LinkedIn can drive traffic to your website and blog. Just by creating a profile, you are already on your way to establishing yourself within the number one network where business professionals interact to find employees, contractors, and partners.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

NOVEMBER 13, 2014

They “recently released a massive 3,600-marketer study on inbound marketing that says companies that blog — AKA do at least one component of content marketing — are 13 times more likely to be increasing ROI year-over-year.” HubSpot is a good example of such a company that offers content marketing technology.

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100

Crimson Marketing

AUGUST 8, 2013

Does your company have a blog, podcast or YouTube series? Here are some key questions you might ask yourself for your next launch: What platforms should I use? Social media is a great free resource, and it is worth exploring all of your options. Take the time to create and tailor the best personal message for you.

Buzz 100

Buzz Product Social Media Network Marketing 100

Crimson Marketing

NOVEMBER 18, 2013

Your blog posts, podcasts, and articles can be turned into eBooks, webinars, SlideShares, etc. Take full advantage of that opportunity by creating high-impact content that is optimized for search, reflects a deep understanding of your buyers, demonstrates your brand aspirations, drives conversions, and promotes engagement and virality.”

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

SEPTEMBER 26, 2014

Like blogging, search engine optimization, and social media, marketing analytics tools aren’t being utilized nearly as often by average growth firms. . Across the board, high growth firms used online tools and techniques at a higher rate than average firms.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100