Cintell

MAY 18, 2021

We have frequent conversations with our clients about how to create buyer personas , and what a powerful tool they can be when they are really being utilized. Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing. And in fact, personas are one of the hottest B2B topics searched for online.

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Cintell

JULY 3, 2018

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. Part of customer-centricity involves truly connecting with prospects before they become customers. But according to a recent report from TrustRadius , many vendors fall short in this arena.

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Cintell

SEPTEMBER 21, 2020

After you’ve gone through the planning steps for creating content with a purpose, it’s time to start thinking about your audience. Ask yourself Who am I trying to talk to? Your answer to that question might be a little complex, and that’s OK.

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Buyer Personas Demographics Template Hubspot 100

Cintell

SEPTEMBER 21, 2020

The phrase “buyer persona” gets tossed around within pretty much any marketing course, articles, and other educational materials. Many businesses might assume that everyone already has one, knows about it and has put it to use. Why is the Buyer Persona Important for Business?

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Buyer Personas Education Course Activities 100

Cintell

MARCH 31, 2020

Source: [link]. There has been a massive shift towards retaining customers and delivering an excellent service in recent years, as compared to only acquiring customers.

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Marketing AI Ideal Customer Profiles Word of Mouth Customer Satisfaction 100

Cintell

FEBRUARY 8, 2016

Guest post from Samantha Stone, Founder of the Marketing Advisory Network. Garnering buyer insights remains one of the most difficult jobs for modern day marketers. Yet, there is ample evidence that investing in persona research is well worth the effort.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Allocation Optimization 100

Cintell

MARCH 10, 2016

We’ve all been there. You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

JANUARY 27, 2016

Using Buyer Personas to Accelerate the Sales Process. So your marketing team created buyer personas. Are they wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting ignored on the company intranet? It’s time to reimagine their potential to help you close more deals, faster.

Buyer Personas 100

Buyer Personas Cross-Selling Sales Cycle Training 100

Cintell

APRIL 7, 2016

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Cintell

MARCH 14, 2016

Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers.

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Planning Paid Search Agency Marketing Plans Buyer Personas 100

Cintell

MARCH 3, 2016

Last week was a big week. It was not only my birthday (hello fellow Pisces!), but it was also the week of our most recent live webinar event on B2B Personas. I spoke alongside David Pereira, President of GET LIFT Agency and Pat McAnally, Research Director at B2B sales and marketing advisory firm SiriusDecisions. Happy Birthday to me!

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Demand Generation Agencies Webinar Metrics Demand Sales Qualified Leads 100

Cintell

OCTOBER 29, 2015

This year’s MarketingProfs B2B Forum was the biggest yet – attracting hundreds of B2B marketers to our hometown of Boston and defending it’s unofficial reputation as the only B2B marketing conference driven as much by glitter and selfie sticks as much as it is by high-quality content and fantastic speakers.

Buyer Personas 100

Buyer Personas B2B Emarketing Best Practices 100

Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or

Buyer Personas 100

Buyer Personas Paid Search Agency Optimization Demand Generation Agencies 100

Cintell

NOVEMBER 11, 2015

People, it’s time to get real about buyer persona research. Buyer persona interviews are the most important – and often the most daunting – part of creating actionable, in-depth personas.

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Peer-to-peer Buyer Personas Trigger Marketing Class 100

Cintell

NOVEMBER 9, 2015

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

DECEMBER 11, 2015

My first trip to Phoenixville, PA taught me it’s a beautiful place, filled with surprisingly delightful cafes and a vibrant community of B2B marketers. The good folks at B2B marketing agency Godfrey and the local chapter of the Business Marketing Association invited me to present at the annual FWD:B2B conference a few weeks ago.

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Video Marketing Buyer Personas B2B Conference 100

Cintell

NOVEMBER 25, 2015

We just arrived back in Boston from the inaugural SiriusDecisions Technoloy Exchange , an event dedicated to solving some of the complexities around the most central component to today’s function of business-to-business marketing – meeting and managing the demands that technology places on our jobs.

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Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

FEBRUARY 25, 2015

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value?

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

OCTOBER 23, 2017

Blog content and social media posts – create content that speaks to different personas. Modify your marketing efforts and think about how you can develop your products or services to target your personas. You may want to consider different marketing tracks for each persona.

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Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166

Cintell

JULY 15, 2020

What separates the leader of the pack from their competitors? Although buyers in the past may have decided where to spend their resources based on the value they receive from your product, today’s customers have been much more concerned with the quality of a company’s customer service.

Optimization 100

Optimization Paid Search Agency Ad Frequency Blast Campaigns 100

Cintell

FEBRUARY 24, 2016

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

DECEMBER 1, 2015

Marketing has become an all-encompassing force in our society, one that we spend billions on annually. But marketing, as an industry, has failed consumers because companies remain the center of their own universes.

Paid Search Agency 100

Paid Search Agency Banner Ads Press Marketing Proposals 100

Cintell

MARCH 20, 2015

Helping companies to understand their buyers has become an industry in and of itself – one that is growing in both size and importance. In 2016 B2B marketers predict that understanding buyers will be their #1 job responsibility – and for good reason.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

JULY 9, 2018

It is a simple truth that businesses thrive when their customers want them to. In a time where stories of good or bad customer experiences can spread like wildfire, being a consumer-centric business is not option. Customers want businesses to cater to their needs, and go to great lengths to support business they feel do this successfully.

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Act-On Course Positioning Features 156

Cintell

FEBRUARY 15, 2016

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

Cintell

NOVEMBER 30, 2018

Building out buyer personas might not be the first step that comes to mind when starting a business, but understanding your customer base is crucial to success. Often this exercise boils down to demographics like age, gender, and income, but those things only tells you who your customer is, not how they think.

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Buyer Personas Personalization Demographics Spending 126

Cintell

DECEMBER 4, 2015

What’s in a name? that which we call a rose. By any other name would smell as sweet; One habit I find fascinating in the world of buyer personas is the model and naming convention that has become a standard part of the practice.

Buyer Personas 100

Buyer Personas Lead Ranking Trigger Marketing Lead Scoring 100

Cintell

DECEMBER 19, 2018

B2B Marketing Leaders, Can You Brief Your Consultants on Your Buyers? You hire specialists. But no matter how good they are at their jobs, you still have to brief them on your project.

Consulting 120

Consulting Demand Generation Agencies Top of Funnel Buyer Personas 120

Cintell

MARCH 18, 2015

So… what should you include in a buyer persona? Check out the new infographic inspired by our eBook, The Intelligent Guide to Buyer Personas. Note: I used Piktochart to create this gorgeous infographic for free. I can’t recommend them highly enough!

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Buyer Personas Practices Best Practices 100