B2B Marketing Traction

8 Elements of the Perfect Blog Post

B2B Marketing Traction

What does a perfect blog post look like? I recently curated an article on the perfect blog post by Kevan Lee of Buffer. Some of the recommendations in the article I didn’t agree with (such as blog post length), so I’ve commented on these in my post.

Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

It’s only skyrocketed from there, as Instagram now boasts 400 million users (according to their blog post ) and was acquired by Facebook for an unprecedented one billion dollars.

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Trending Sources

How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

I joined over 30 groups in my industry and began posting all my blogs, articles and newsletters to these groups. The value of LinkedIn, at least for me, diminishes greatly if I can’t post my blogs, etc. Don’t stop posting your links to your blog topics!

The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

Google changed its algorithms to favor quality content in the form of long blog posts. This is the time when many organizations and businesses are thinking about planning and budgeting for the next year.

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A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Some business to business (B2B) marketers are still hesitant about investing in social media.

3 Scary Truths about WordPress to Keep You Up at Night

B2B Marketing Traction

OK, this is not a blog post written with the sole purpose of bashing web developers, programmers and graphic designers. The advent of open source, templated WordPress websites that non-programmers can create and maintain has been revolutionary.

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

Their content that they shared – blog posts, photos and even others’ articles – were in keeping with their positioning statement.

When it Comes to Blog Post Length, Is More More?

B2B Marketing Traction

My answer to the question, “How long should my blog post be?” I also found a very interesting post in Fast Company that said readers on average spend seven minutes on a blog post, which amounts to 1,600 words. I think the biggest dangers in longer blog posts are 1.)

Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

Over the years I have seen that investing in marketing even has some intangible benefits for your business ( read my blog post about that here.). If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late.

Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn.

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3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

It’s not unusual for an update to default to a partial view of an image or photo that is on the blog post or article page. For more details about getting the photo size right for Facebook posts, see this helpful blog post by David Coleman.

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

They increased internal links between blog posts to increase engagement of the readers, connecting synergistic posts together so that visitors to the site could do a deeper dive into their information. Moved from more frequent, shorter blogs to weekly, longer blog posts.

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Do they want to subscribe to your blog and receive email notifications when a new post is published? Do they prefer to listen to a podcast version of the blog while driving or working out at the gym?

Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients

B2B Marketing Traction

My point in this blog post is that the bad news is part of our job. A good marketing consultant delivers solutions, implementation and results. But sometimes we have to deliver some not-so-pleasant news to clients.

Don’t Make Me Play Whack-a-Mole with your Marketing Popups

B2B Marketing Traction

I was going to write about another topic for today’s blog. Today successful marketing programs include automation and technology. But it’s important to remember that marketing systems and tools don’t ensure success.

Do LinkedIn Endorsements Drive You Crazy?

B2B Marketing Traction

I blogged about endorsements several times when it was introduced, because I believed it was too easy for people to endorse you for skills you don’t really have ( Are LinkedIn Endorsements Too Easy? Do your connections endorse you for skills you don’t even have?

3 Reasons Headlines Matter on Your Website or Blog

B2B Marketing Traction

Headlines are an important element of your website or blog. One way to do this is to use different levels of headlines (H1, H2, H3 and more) to break up text and show your site visitors how you’ve organized your blog post or page content at a glance.

Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

As an individual on LinkedIn, you can write blog posts, post status updates, share others’ content, message your connections and endorse them. Don’t use group discussions to post links to your site or blog or sell your events.

5 Creative Ways B2B Marketers Can Use Twitter’s Vine

B2B Marketing Traction

Twitter blog post ). I’ve linked to some of the early articles about Vine that include links to sample Vines at the end of this blog post. I don’t know much about Vine, and I like it already.

Discipline and a Plan Are Keys for Success in Content Marketing

B2B Marketing Traction

A great way to get to this is to craft marketing personas for each audience type you want to reach – see my blog on how to do this, Why Marketing Personas Rule. ) I blogged about the importance of being consistent with content in my post, Finding Your Blog Voice.

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3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. See my previous blog entry, 1-Page SWOT Analysis with Action Items , for more information about this tool. Tweet.

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4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. Use of images and substantial articles or blog posts are the new winners. Happy New Year!

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The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. For more information about this, read the blog post by Amanda MacArthur, Tiny Twitter: What’s the Best URL Shortener for Twitter?

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

I like what Karlie Justus suggests in the Social Media B2B blog post 4 Reasons For B2B Marketers To Explore Pinterest – that you could use Pinterest for trade shows.

2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

social media (other than blogs), 2.) blog posts, 5.) blog posts, 5.) Read my blog posts on eNewsletters for tips on how to improve yours.) Use webinars, videos, blog posts, articles and case studies to connect with buyers when they are ready.

How to Write for the Web If You Were Born Before 1965

B2B Marketing Traction

Recently I’ve been working with clients to generate content in the form of blog posts and webpages for their websites. Blogging Web Site Projects blog content digital marketing writer

Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

I keep a folder (at first physical, now on Evernote) of these observations and solutions that feeds ideas for my blog posts on my B2B Marketing Traction blog. My blog posts are original and designed to add value for my clients and prospective clients.

LinkedIn Recommendations: Why Less is More

B2B Marketing Traction

Read Jeremy’s related blog on how to show up credibly on social media – Just Be You! What is the right number of LinkedIn recommendations on your profile? Should you have 5? Most professionals I know suggest fewer quality recommendations over quantity.

How Burger King Turned World Peace Day into a Cheesy Marketing Ploy

B2B Marketing Traction

I don’t have anything against Burger King or for McDonalds (although I did blog about a great, transparent campaign by McDonald’s in Canada).

Why You Should Rethink That Snarky Social Media Comment

B2B Marketing Traction

I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers. I wondered to myself, “Have I ever been snarky when I commented on a blog?”

A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

Don’t be part of the 65% of businesses who haven’t updated their blog in a year (see the blogging.org Infographic in Jeff Bullas’ post, Blogging Statistics, Facts and Figures in 2012 – Infographic ), or the sad company that has a Twitter account with few or no tweets.

B2B Marketing: I’ll Take Results Over Superlatives, Any Day

B2B Marketing Traction

It turns out a Marketing and PR expert ( really ) David Meerman Scott , blogged about this. ” He self-published one book and has a blog on his site with daily but short posts – most written by others. Marketing guru. Social media expert. Digital genius. Dynamic speaker.

Why Google Doesn’t Like Your Flat Website

B2B Marketing Traction

Inbound Marketing: Are You Attracting Quality Leads?

B2B Marketing Traction

In a previous blog post, Today’s B2B Marketer Must BAT not BANT , I wrote that if inbound marketing is done right, the lead can be qualified when they download content, answering questions on a form in order to do so.

12 Steps and the Skills You Need for Your WordPress Website Update

B2B Marketing Traction

I’m writing this blog post to show you what I’ve learned with my team of experts over 15 years of working on WordPress websites, so that you know what you are getting into from the start of your WordPress website update project. Is it time to update your website in WordPress?

Is Your Social Media Consultant an Expert or a Wannabe?

B2B Marketing Traction

Just as “SEO Experts” created themselves overnight after reading a few how-to blog posts online, many consultants who call themselves social media “experts” have little or no real experience. That’s a topic for another blog post.

14 Do’s and Don’ts of Marketing One Sheets

B2B Marketing Traction

See my previous blog post about this, Do You Zee What I Zee? For more information on one-sheets and to see some sample one sheets at the end of the post, go to my previous blog entry, 5 Secrets of Creating Successful One Sheets.

4 Keys to Building Trust with Inbound Marketing

B2B Marketing Traction

Blogs and content with no attribution to anyone or anything really make me wonder. I read other blogs in the B2B marketing space, and I see posts with the same image, same words in the title and body as other – some very well known – bloggers’ posts again and again.

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How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

I read with interest a Wall Street Journal blog post by Rachael King that references the research of Joe Peppard, a professor at the European School of Management and Technology. Provide different formats, such as whitepapers, blog posts and videos.

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4 Surprising Ways B2B Marketing Campaigns Benefit Business

B2B Marketing Traction

Thanks to Dr. TC North for using the phrase, “raise all boats” in his recent blog post about Peyton Manning. When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. That has big benefits.