Anything Goes Marketing

Survey Shows B2B Marketers Will Prioritize Email Marketing, SEO, Social Media in 2013

Anything Goes Marketing

This is the first ever guest post on this blog in its seven year existence so you know the content is going to be good. This is a guest post from CRM Analyst Ashley Verrill. Much of this verifies what I've been saying for years but it's always good to see this data for yourself for a sanity check. For example, before you go upload that list of emails that you just bought, read the data below

5 Corporate B2B Blogs That You Should Copy

Anything Goes Marketing

The importance of blogs in your B2B marketing mix can't be overlooked. Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. A recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. Tags: lead generation social media blogging

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The Modern Marketer's Field Guide: Have You Read it? You Should

Anything Goes Marketing

Advocate Marketing B2B blogging content marketing lead generation lead management lead nurturing lead scoring marketing automation marketing metrics social media When it comes to B2B marketing, there are not a lot of great books out there. For the most part, the books that do exist focus on the novice marketer or focus on high level approaches. Matt Heinz has brought us probably the most practical book out there for the more advanced B2B marketer - the modern marketer.

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Rethink Your Approach to Customer Testimonials: Mobilize Your Advocates

Anything Goes Marketing

This was a post I originally created for Kapost''s Content Marketeer Blog. “I’m I’m too busy.” “I’m I’m travelling." “It’s It’s end of quarter.” “I I never got your email.” How many excuses like these have you seen when you’re asking your customers for a testimonial? How many letters, emails, calls, texts, tweets etc… do you normally have to send before you hear back from your customers? It’s been proven that

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Top Automated Marketing Personalization Tactics

Anything Goes Marketing

There are two parts to this and I could spend a whole blog post just on this topic. There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use?

HP Gets it Right With Their "Change Artists" Lead Generation Campaign

Anything Goes Marketing

Arguably the whole concept of comments on a blog make blogs authentic and entertaining. On many blogs, a web visitor may find a post with some rich interaction between the original author and some commenters. How can businesses capture the excitement of blogs?

Tips to Improve How You Segment Your Database

Anything Goes Marketing

Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. Hi everyone. During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data.

How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

I’m getting much better at this juggling act and on some of those nights when he stays up I’ ve been able to generate some blog post ideas – I just didn ’t have the two hands needed to type until now. :) So here we are. Are any of you out there new fathers? How about new parents?

So You Think You Know Marketing Automation

Anything Goes Marketing

If you've recently rolled out marketing automation or are considering it, have a look at this two part series that was orginally published on the "It's All About Revenue" blog: So You Think You Know Marketing Automation Part I Have you recently rolled out a marketing automation platform like Eloqua, have you been using one for awhile, or are you considering one in the near future?

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. You can find many other blog posts out there on that subject. That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter.

Is your Company Being Blogged About?

Anything Goes Marketing

I liked this site because it graphically represented the trends on a timeline and allows you to drill into them to see the actual blog posts. B2B B2C social media blogging Web 2.0.Last week I mentioned how you can track your company's brand on twitter.

Feed Icons Library Part II for Blogs

Anything Goes Marketing

I wanted to do a follow up post from my original Feed Icon Library post as there are so many new icons out there that you can add to your blog! Be Original with Your Blog Why use a different feed subscribe icon? Tags: Feed Icons blog design

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Microsites, Blogging and Business Blogshit

Anything Goes Marketing

This includes the use of blogs as well as other web 2.0 In addition, some of these blogs like the Wal-mart blog and the new Nissan Sentra blog don't even allow you to leave comments! that we keep things real - the way that blogging was meant to be.

Customer Service at its Best: Wind Mobile

Anything Goes Marketing

I’ve finally found a company that does a fantastic job at servicing its customers across many channels and you know I have to blog about it. Wind also conducts surveys and has their CEO regularly contributing to the corporate blog.

Wake up and Send More Email

Anything Goes Marketing

Review your website and other sources such as blogs and previous campaigns and look at ways that content can be repurposed (I talk more about this here: The Recession is Here - Time to Become an Eco-Marketer ).

5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

I highly recommend that you subscribe to resources such as the Marketing Insights blog , MarketingSherpa , MarketingExperiments , SiriusDecisions , ClickZ , and MarketingProfs to name just a few of the great resources that I use on a daily basis.

Anything about marketing - top 10 marketing blogs

Anything Goes Marketing

Seth's Blog 3. Search Engine Watch Blog 6. This is my personal Blog about my adventures trying to make a living online 7. PS - Remmeber to use Technorati to search for blogs and/or items of interest. Tags: blogging anything goes marketing

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

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While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me. Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco.

Blog content tip - Don't let your content go to waste

Anything Goes Marketing

You may be saying to yourself, what should I blog about today? You would be surprised (perhaps shocked) at all of the great content that you already have on your blog that you can reuse. For example, if the topic is search marketing, see what comes up on your blog.

Well Blog My Ass - Blogging is growing like crazy!

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million blogs out there and that 75,000 blogs are created each day. Technorati tags: technorati , blog , ass , blogging , blogging assTechnorati has recently reported that there are 35.3 Holy crap Batman. To all you bloggers out there, this ones for you! Chad H.

Looking for some helpful business blogs?

Anything Goes Marketing

It's the end of the month so here is my monthly blog roll or blogtipping as Easton calls it. These blogs will: Help you improve your search ranking Improve your blog copy (content) Provide eternal life. Ok - no one has written a blog about that yet (at least that I know of).

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). You should even consider creating a blog and reposting your newsletter articles on it.

Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

If you’re looking for an eloquently written post on how B2B marketing has changed and recommendations on what you should do, you’ve come to the wrong page.

How are business blogs making out?

Anything Goes Marketing

Working for a marketing software company that focuses on B2B, I find myself more and more talking about blogs. It's not surprising though that adoption for blogs is slow for businesses as indicated in a recent eMarketer article. The people who blog have to want to do it.

Sharing Space: Marketing and Sales

Anything Goes Marketing

Heather Foeh over at the Marketing Insights blog has delved further into some tactics that marketers can employ which I would recommend having a look at. This can be in the form of a newsletter, webcast, blog or podcast.

Social Media Success Stories

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Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. I see blogging as a way of connecting many of the dots in social media - let me focus on a recent story to show you what I mean.

Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

PLEASE add your own experiences by commenting on this blog. If you notice, it's recommended that all customer blog posts be followed up on. Valeria Maltoni wrote a blog post on her experiences with Skype.

Writing for the Reader: Preview Pane and Blog Feeds

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When you're designing a website, blog or email template do you ever think about how your users will actually see it? When I wrote a post on How to convert blog traffic into loyal readers I mentioned that it's important to make it easy for your readers to subscribe to your blog.

New blog design for Anything Goes Marketing - what do you think?

Anything Goes Marketing

Ok, it's been a few days since I launched my new blog design. Tags: anything goes marketing blog design What do you think? Do you like this better then my old design? I'm getting used to Blogger Beta but I still can't adjust the template myself - grrrr. Chad H.

To blog or not to blog, this is the question for execs

Anything Goes Marketing

Yet, a recent article on emarketer claims " Executives at top companies are slow to come to grips with recognizing [blogs'] importance in building a dialogue with customers and other stakeholders." I see blogs every day driving increased web traffic to companies' main websites.

How to Prevent List Attrition yet Drive Event Attendance

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This week's blog post was inspired by an idea by Yaro Starak over at Entrepreneurs-journey.com who suggested to look for blog ideas by scanning Facebook groups. Unfortunately, the question on Linked in was closed so I couldn't post my answer but that's why I have my blog.

Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). I don't hold anything against the blog readers out there who unsubscribed from my feed en mass after that post (OK, well a few of you I do).

Lead Nurturing - How to track ROI?

Anything Goes Marketing

I'm not going to reinvent the wheel here so check out Brian Carroll's blog post for a more in depth explanation. The concept of lead nurturing is something that is complex for some but very straightforward for others.

Blogging Simplified

Anything Goes Marketing

From a great blog that I read Business Blogwire , I found this new blog that I just added to my blog roll called Simplenomics: Blogging Simplified I like the author's attitude and he wrote this great post on how to make money blogging. Technorati tags: Blogging simplified , making money

How to Start a Business Blog or Corporate Blog

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If you do a search for " How to start a blog " you will get a ton of results - from a 3 year old that started their first blog about losing their teeth to a 98 year old that started a blog about losing their dentures. This post isn't for starting just any blog. It provides authoritative tips for those that want to start a business blog (corporate blog). Blogging for Beginners and Business Blogging 101 by Darren Rowse at Problogger - highly recommended.

The Right Way to Generate More Leads on Your Site

Anything Goes Marketing

PS: I just changed my blog updates sign up form text - we'll see if it improves conversions. It's been a very busy month with lots of travel thrown in. Throughout my journeys much of the conversation comes back to generating a higher quantity of leads from the web that are of better quality.

Email and Video: Tactics you can use Today

Anything Goes Marketing

This can be used in an email, blog, main website etc. Tags: video email marketing business blog youtube I may be getting older but I had a crazy flashback yesterday.

Are Webisodes Just for B2C? Who Hired Bob?

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We'll see if this site brings about the desired objectives but I think it's a step in the right direction on how to use video and user generated content (of course the fact that I'm blogging about this probably helps.

5 Ways to Set Expectations in Online Marketing

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Tags: email marketing Comedy Blogging lead conversion e-marketing youtube

Anything Goes Marketing on the Globe and Mail

Anything Goes Marketing

The blog is called Hard Sell Blog by Keith McArthur who writes for the Globe and Mail. His blog is about the latest in marketing and advertising. Here I was minding my own business, taking in some caffeine while I scanned my web traffic. What did I find?