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Top B2B Marketing Blogs: Key Ingredients

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What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. B2B Marketing Guest Blogs' Why make the distinction? Consider the all American apple pie.

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Chairs are Dead—and Other B2B Marketing Hogwash

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In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). I invite you to subscribe to the PointClear blog so you never miss a post. Maybe I was just sensitive. I mean, I grew up at a time when Paul McCartney was supposedly dead (he, thankfully, lives on).

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Leads are Hard 

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I recently wrote a blog called How Much Does a Lead Cost. One point I made in that blog is that it is ludicrous to generalize about how much B2B leads should cost. There are two charts in that blog that show how much a high quality, sales qualified lead should (or at least probably will) cost, and why. Guess what.

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Dear CEO: Find out how well your team is nurturing its B2B sales leads

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Regarding cost per lead, you can learn more by visiting this blog. Go to this blog to learn more about nurturing. In that blog, I write: “The bottom line is that you should be speaking to prospects from the top of the funnel to the bottom of the funnel. In it I state: “How much should a lead cost?

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Why Podcasting Has Great Reach and is the Least Expensive Content Creator

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With the final edited version of the podcast replay and the transcript, Jane can push the content to the blog writer to use in an upcoming blog entry. The embedded player code allows anyone reading the blog to also listen to the program. The blog is usually read by about 2,500 people a week; this should do well there.

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Desperate and Fearful: Need Pipeline – Want Sales Lead Generation

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Last week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. You can read the blog here. In that blog, I wrote: “When the pipeline is weak, desperation and fear take over. Here is a blog that covers the subject in detail.

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What is Value Selling and How to Generate Leads in Companies that Buy Value

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See this blog for a build vs. buy analysis that takes that argument off the table.). Today, in this blog, I share some recent findings: Jonathan Farrington. This blog from Sales Performance International answers the question: “is relationship selling a bad thing? It is possible however to qualify for an inhospitable environment.