The Forward Observer

article thumbnail

The Marketing Book Podcast: “MKTG STINX” by Bob Hoffman

The Forward Observer

He is the creator of the popular “Ad Contrarian” blog, named one of the world’s most influential marketing and advertising blogs by Business Insider. Bob was the CEO of two independent agencies and the U.S. operation of an international agency.

article thumbnail

The Marketing Book Podcast: “The Negativity Fast” by Anthony Iannarino

The Forward Observer

Everest had better wifi than his home in Columbus, Ohio).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

It also shows how to master content distribution across channels such as websites, blogs, email, and social media networks to maximize reach, engagement, and impact. What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact.

Planning 130
article thumbnail

The Marketing Book Podcast: “Ship It” by Seth Godin

The Forward Observer

The 2024 Day-to-Day Calendar features over 300 of Seth’s specially selected and edited entries distilled from his popular blog on topics such as the world’s worst boss, making better tacos, the trap of listening to feedback, and “I wish I had more data” Features include: 4.5″x ″x 4.5″ ″x 4.5″