The Great Ghost-Blogging Debate
B2B Memes
JUNE 22, 2010
As he does so often and so well, Mark Schaeffer has sparked yet another fascinating debate on his blog today. Reviving a topic addressed last March by Jon Buscall and Mitch Joel , he argues against their position that CEOs should not use ghost writers for their blogs. Maybe, just maybe, a blog isn’t a good idea for most CEOs.
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