eTrigue

article thumbnail

Is the quality of your data hindering your ABM success?

eTrigue

Why should you care about the quality of your data? Garbage in. Garbage out. If you’re starting with dirty data, you’re bound to get muddled results. Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* It’s the quality, not the quantity, of your data that will help glean the best results.

article thumbnail

Scale or fail: Would 10x partner marketing make an impact?

eTrigue

Market conditions might show that your business needs your partners more. 1,000 new SaaS providers are in a mad rush for market share. Product led, new markets, and sales and marketing noise make it even harder to get and keep new customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Email Marketing vs. Marketing Automation

eTrigue

What You Need to Know Email marketing is a familiar tool that’s easy-to-use, effective and provides a tremendous return-on-investment. Every $1 spent on email results in $40 of revenue according to Campaign Monitor.

article thumbnail

The Need for a Demand Center

eTrigue

Digital marketing has transformed how most organizations market today. Marketers at even the smallest companies are now equipped to leverage online strategies including email, banner ads, search, and social media.

Demand 78
article thumbnail

How to Achieve Email Authenticity

eTrigue

How to Achieve Email Authenticity in a World of Automation I have pretty much come to expect that any time my phone rings from an unknown number, it’s going to be a robot on the other end. “Hi!” the perky voice says before diving into some pitch.

article thumbnail

How to Use Short Captivating Videos to Boost Sales

eTrigue

Are you using videos to attract customers and boost sales? If you are not doing this, you’re leaving a lot on the table. Not all videos are created equal. Short captivating videos are informative and entertaining — the exact experience that the majority of people love.

article thumbnail

4 Marketing Emails You Can Set and Forget (At Least for a While)

eTrigue

Have you tried to write any handwritten notes lately? I swear, my fingers are so used to taking the shape of a keyboard instead of a pencil that the act of penning a single card makes my knuckles creak. That’s not to say the thousands upon thousands of words I type every day aren’t also taking their toll.