Digital B2B Marketing

JUNE 12, 2013

You have created a great industry blog and library of premium content. You are seeing strong traffic, engagement with your blog content and a steady increase in registrations for your premium content. Congratulations, you are a B2B content marketer. You promote your content through search, social, emails, newsletters, even banners.

Lead Scoring 100

Lead Scoring Lead Ranking Buyer's Journey Lead 100

Digital B2B Marketing

APRIL 11, 2013

Your organization was on board when it was cheap, when you could drive results with thoughtless blog posts slammed out in 10 minutes or created by an offshore SEO company. Content was part of SEO, social or a crazy skunkworks company blog experiment. Content was a supporting element only.

B2B Marketing 100

B2B Marketing Content Marketing B2B Paid Search Agency 100

Digital B2B Marketing

MAY 14, 2012

This blog post will be one of millions published today. Blog posts and other content are clamoring for attention with louder promotions and catchier headlines in an attempt to cut through the content clutter. Today, our mantra is “What’s in it for me?” ” All too often, the answer is “Not much.”

Content 100

Content Buyer's Journey Education Marketing Prospects 100

Digital B2B Marketing

AUGUST 27, 2013

Below is a chart showing the growth in traffic for this blog ( B2B Digital Marketing , in case you are reading this elsewhere). The blog was already 8 months old, there was plenty of modestly older content available then.). The chart shows monthly page views, split between new and old content.

Content Marketing 100

Content Marketing Content Inbound Marketing Search Marketing 100

Digital B2B Marketing

AUGUST 16, 2012

If your infographic has more text than the average blog post, you have missed the whole point of infographics. The information could have been presented as a blog post or redesigned with significantly less text. This example goes a step further, completely ignoring any attempt to include sources. Source: [link] 4.

Segmentation 100

Segmentation Statistics Internet Marketing Social Media 100

Digital B2B Marketing

MAY 29, 2012

B2B marketing discussions on Twitter and blogs have a tendency to focus on singular topics, such as Twitter, marketing automation , or lead generation , as if they are right for everyone and we just need to do them well. Your Turn Do you also see the one size fits all discussion of specific solutions in blogs and on Twitter?

Work Management 100

Work Management B2B Marketing Marketing Management B2B 100

Digital B2B Marketing

OCTOBER 15, 2013

From blogging networks like IZEA and Triberr to influencer programs like Klout, use the audience individuals or small companies have built to reach your audience. One of the top commenting platforms, Disqus brings a large base of blogs and mid-sized publishers. Influencer Networks. Print Advertorials.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

DECEMBER 11, 2012

I’m sure this post is no different, so if you are intrigued at all about the impact this could have, spend some time reading her blog or her latest book: Sharon Drew Morgen’s site and blog Dirty Little Secrets : Sharon Drew’s book and the next item up on my reading.

Buy 100

Buy B2B Marketing Work Management Content Marketing 100

Digital B2B Marketing

SEPTEMBER 19, 2011

In that light, here are three things I have learned through my increased involvement in social media and starting this blog seven months [.]. Books, seminars, or cocktail discussions are valuable, but it cannot compare to what you learn by rolling up your sleeves and doing something yourself.

Social Media 100

Social Media Media ROI Practices 100

Digital B2B Marketing

SEPTEMBER 14, 2011

You find a great blog, read regularly, and tweet or share everything posted. So why not automate sharing what you already share, and get a few minutes back each day? On the surface, it seems logical. However, if you are using automation, it likely is having side effects. Automation has made your algorithm, primarily your [.].

Automation 100

Automation Content Effectiveness Social Media 100

Digital B2B Marketing

AUGUST 16, 2011

A Google blog search for “Twitter Etiquette&# returns 32,000 results, to just 11,000 for “Dinner Etiquette&#. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. The societal norms for Twitter have yet to be established. Filed under: In Theory , Social Media.

Twitter 100

Twitter Social Media Google Advertising Channels 100

Digital B2B Marketing

FEBRUARY 9, 2012

I see logo-ed social media accounts that don’t indicate who is behind it, or blog posts on corporate blogs posted by “admin” or “blogger” Notably, in this discussion of thought leadership , all of the example given were individuals, not companies.

Thought Leadership 100

Thought Leadership Wikipedia Paid Search Agency Blogger 100

Digital B2B Marketing

SEPTEMBER 14, 2011

You find a great blog, read regularly, and tweet or share everything posted. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. So why not automate sharing what you already share , and get a few minutes back each day? On the surface, it seems logical.

Automation 100

Automation Content Curation Twitter 100

Digital B2B Marketing

OCTOBER 6, 2011

Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. The problem is, you only see how people respond to your content and your offers.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Lead 100

Digital B2B Marketing

MAY 27, 2011

This post was originally published as The Three C’s of Mobile Will Change B2B Marketing on the Babcock & Jenkins blog. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. I am a digital and B2B marketer with a background in online media and analytics.

Mobile Marketing 100

Mobile Marketing Blogger B2B Marketing Social Networks 100

Digital B2B Marketing

MARCH 25, 2011

link] #sm | 1 day ago Blogroll B2B Marketing Insider Babcock & Jenkins Marketing Lab Chris Koch's B2B Marketing Blog Convince and Convert Lauren Goldstein on B2B Demand Generation Savvy B2B Marketing Blog at WordPress.com. Join @ jaybaer , @ BabcockJenkins and @ portlandadfed in #PDX on 4/4. Theme: Enterprise by StudioPress.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

JULY 12, 2012

Google Plain old-fashioned search will often uncover potential niche partners, from small sites to blogs. Add keywords like magazine, blog, news or site that describe media properties to the audience or category you are looking for.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

JUNE 7, 2011

referred visits to this blog. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. However, despite multiple links to Digital B2B Marketing in various Paper.li editions, I receive more mentions on Twitter from Paper.li than Paper.li-referred Filed under: Rants , Social Media.

Social Media 100

Social Media Word of Mouth Cost Media 100

Digital B2B Marketing

JUNE 1, 2011

Then, when you join conversations as a marketer, you will understand social media etiquette better than you can learn it from any book, seminar or blog post. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. You will experience people butting into your conversations.

Social Media 100

Social Media Work Management Marketing Management Media 100

Digital B2B Marketing

JULY 26, 2011

With that, I’ll close and ask you to share a little bit about yourself, in a blog post, on Twitter, or in the comments below. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. A #nicheamnesty post a day late is the most appropriate way I can possibly communicate that.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

JUNE 30, 2011

An organic social media presence will naturally extend to more locations, commenting on blog posts or responding to polls shared by others in the community. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Organic social media grows out of being social.

Social Media 100

Social Media Organization Terms and Conditions Media 100

Digital B2B Marketing

FEBRUARY 23, 2012

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Finding Tweets using Twitter Search For a small site or blog, the better solution is to search for your domain using Twitter Search.

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Digital B2B Marketing

APRIL 22, 2011

Start a blog about it. It sounds easy, but most companies have been delivering for so long that they don’t even know what they are passionate about. Passion is focused and you cannot be passionate about everything. Make your passion clear. Look across your marketplace, not just within your company, for stories.

Process 100

Process Demand Generation Agencies Demand Generation Paid Search Agency 100

Digital B2B Marketing

JANUARY 3, 2013

Copyblogger has a great discussion of this in the appropriately titled blog post Hey… Umm, no DUH! Shelly Kramer ( @shellykramer ) has a nice summary of the result and one potential reason here. “Hey…” was the best subject line in Barack Obama’s fundraising emails.

Practices 100

Practices Eloqua Best Practices Open Rate 100

Digital B2B Marketing

SEPTEMBER 20, 2012

If you are looking to develop better B2B personas or put your personas into action, pick up Ardath’s book and subscribe to her blog. Ardath’s book builds on personas to develop more effective B2B marketing. Share your view in the comments below or with me on Twitter (@wittlake).

Buyer Personas 100

Buyer Personas B2B Marketing Paid Search Agency B2B 100

Digital B2B Marketing

APRIL 28, 2011

Blogs and media companies : where is their content widely shared? Consider not just where they are, but where you have the opportunity to interact. In targeted B2B marketing, this same approach will work for breaking into individual targeted accounts.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Digital B2B Marketing

DECEMBER 6, 2011

Participate in the Content Community Your company does not exist in a vaccuum, get out and comment on blogs and articles, join forums, and publish on other sites. Neal Schaffer’s ( @NealSchaffer ) post has additional information: Twitter SEO? Think Twylah.

Google 100

Google Curation Marketing Management Communities 100

Digital B2B Marketing

SEPTEMBER 13, 2011

You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Filed under: In Theory , Mobile.

Television marketing 100

Television marketing Mobile Marketing Buzz Lead Ranking 100

Digital B2B Marketing

MAY 19, 2011

Google is the gateway to editorial, blogs and content published by you and your competitors. They have not worked with you yet, they have not used your product. No demo, trial or consultative sales process can change this. Your prospect is doing their own research.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Brand Identity 100

Digital B2B Marketing

DECEMBER 6, 2011

Participate in the Content Community Your company does not exist in a vaccuum, get out and comment on blogs and articles, join forums, and publish on other sites. Neal Schaffer’s ( @NealSchaffer ) post has additional information: Twitter SEO? Think Twylah.

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

AUGUST 2, 2011

You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Filed under: Business , Strategy.

Barriers 100

Barriers Planning B2B Marketing B2B 100

Digital B2B Marketing

MAY 7, 2012

A great conversation, blog post, research piece or case study may momentarily get the attention of your target audience, but you must consistently engage, create or curate to keep their attention. Developing an Audience An audience is not the number of friends, fans and followers. This takes old-fashioned calendar time.

Budget Programs 100

Budget Programs Social Media Curation Case Study 100

Digital B2B Marketing

SEPTEMBER 27, 2011

You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Filed under: Content , Demand Generation , Social Media.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

NOVEMBER 27, 2012

Sample Social Retargeting Results Bizo shared the results from their own tests in a recent blog post. This extends your retargeting program , often one of the best performing online advertising tactics, to include the audience you have developed in social media.

Lead Generation 100

Lead Generation Twitter CPL Cost per Lead 100

Digital B2B Marketing

JULY 21, 2011

You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Filed under: Content , Demand Generation.

Peer-to-peer 100

Peer-to-peer Content Marketing Content Demand Generation 100

Digital B2B Marketing

MAY 22, 2012

Ebooks, blogs and podcasts all follow and have been used by more than 50%. However, based on recent research from DemandGen Report , marketers are turning away prospects by focusing on the wrong content far too often. Does Your Content Create A Barrier? Digging deeper, buyers show a significantly stronger preference for whitepapers.

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

Digital B2B Marketing

AUGUST 25, 2011

You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Filed under: Mobile , Rants , Research.

Mobile Marketing 100

Mobile Marketing B2B Marketing Internet Marketing Twitter 100