Prospectr

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How to Get Your B2B Outreach Program to C-Level Executives

Prospectr

Construct blog posts around issues the decision makers in your market may face, and create content that targets those issues. When they search for the solutions to their business needs, it is more likely they will come across your blog, which not only answers their questions but can provide a solution in the form of your service.

Outreach 196
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The Difference Between Demand Generation and Marketing

Prospectr

I searched around some blogs to attempt to find a clear definition of demand generation. At their blog, they define demand generation like this : Demand gen typically gives away content freely in order to build awareness. .” Does any real difference exist between that and marketing? First, Let’s Define Demand Generation.

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5 Best Practices for Effective Lead Scoring

Prospectr

So, they read your blog, case studies, and white papers. The first thought with most lead scoring practices is to assign positive values when a prospect takes certain actions on your website. That’s good. But you can get skewed results. For example, the lead could be someone interested in working at your company. Looks good on paper.

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3 Sneaky Tactics for Heating Your Leads Up Nearly Immediately

Prospectr

At first, you might have a little skepticism about this blog post’s title. Sounds a little manipulative, doesn’t it? Like, maybe it’s a big promise that you don’t actually get the value of. Well, it’s not. It’s meant to be an alluring title. But, you can do some things to heat prospects up fast.

Tactics 164