Lattice

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Why your Intent Data is Becoming Illegal and what to do about it

Lattice

This blog breaks down the five questions you need to ask so you can be sure that your intent data doesn’t run afoul of GDPR, CCPA or any other privacy regs. You’ve probably heard a lot about intent and are looking to evaluate what it can do for you.

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Are You Ready for Predictive Marketing?

Lattice

Introducing Lattice’s Predictive Marketing Maturity Model A few weeks back I blogged about the difference between predictive marketing and.

Marketing 113
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The ABCs of ABM

Lattice

If you’re a B2B marketer with a pulse, the second acronym in the title of this blog couldn’t have scared you.

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Using Predictive Analytics in 2016 to Drive Full-Funnel Demand

Lattice

In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc. For more about the topic, I encourage you to read this blog post, Find Buyers Before They Come Knocking On Your Door. about a web user that make show some intention or future action.

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A Lattizen Year in Review – Top Content

Lattice

We also created and published over 90 blogs and 10 ebooks. It refers to the data that is collected when your customers and prospects are consuming related content on trade publications, sharing on social media, posting on forums or blogs and beyond. Read more in this blog to learn why intent data matters for marketers.

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Account-based Marketing: It’s Time to Flip

Lattice

The topic is taking over events, webinars, blogs, social media. Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. And it should be at the top of your mind too. ABM is the hot topic among B2B marketers right now. Everyone is talking about it and Google Trends shows a sharp incline.

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Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel

Lattice

Joe Chernov of InsightSquared via the Engagio blog. How do you know two B2B marketers are talking about account-based marketing? Their lips are moving. – All jokes aside, get ready for account-based marketing to explode. More and more marketers are considering abandoning lead-based marketing tactics to focus on account-based marketing.