KoMarketing Associates

APRIL 2, 2015

Don’t know what to write about when it comes to your B2B website’s blog? However, there are a few areas that any company is able to cover on their blog. These topics not only provide variety for your blog’s content, but they also help facilitate in telling the story of your brand and why it stands out from the competition.

Traffic 120

Traffic B2B Case Studies Case Study 120

KoMarketing Associates

DECEMBER 10, 2015

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Even if B2B marketers feel like they are alone on this, the fact is that all industries occasionally have trouble figuring out blogging ideas or topics.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

KoMarketing Associates

JANUARY 21, 2016

So what’s the magic formula for how to write blog posts faster? One of the first things I do when I go to write a blog post is make sure I have myself set up to succeed. It may sound elementary, but you need to spend some time on your headline before you even begin to think about the blog post itself. Sadly, there isn’t one.

SEO 120

SEO Spending Conference Paid Search Agency 120

KoMarketing Associates

MAY 14, 2015

There are a lot of questions when someone starts a new blog and developing an ongoing blogging initiative. In addition to defining objectives and success metrics, simple concerns on how to actually write an effective blog post arise as well. Blog posts without an organizational structure can be difficult to read and follow.

Tips 120

Tips Paid Search Agency Traffic Resources 120

KoMarketing Associates

SEPTEMBER 11, 2014

As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. For those that don’t write news or blog posts (or both) on a daily or weekly basis, the fine line that separates these two writing processes can easily become blurred. While I’m not calling blogging the Chuck E.

Blogger 120

Blogger Guidelines Copywriting Buzz 120

KoMarketing Associates

JANUARY 28, 2016

Yet, as I watched it this past weekend, it dawned on me that Mean Girls actually taught me a lot about how not to approach many aspects of life, especially when it comes to writing blogs. I don’t mean writing blogs in pink text on Wednesdays. Develop a Blogging Strategy With A Real Purpose. Write To Your Target Audience.

Trends 120

Trends Traffic B2B Marketing Keywords 120

KoMarketing Associates

DECEMBER 27, 2016

One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. From Stacy Thompson.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Blog Post Optimization.

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

SEPTEMBER 4, 2012

If you read the title of this post and immediately groaned, don’t worry: From this point on, we’ll focus on what you can do to make your blog better and we’ll steer clear of the corny puns. The fact is, for many B2B companies, keeping up a corporate blog can be difficult. Provide product updates.

B2B 120

B2B Long Tail Marketing Social Networks Sales Cycle 120

KoMarketing Associates

DECEMBER 27, 2012

21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

APRIL 15, 2014

If so, here’s our pick of 4 content marketing blogs that offer not only valuable industry insight but also a unique style of writing that may teach you a thing or two: Copyblogger. This is my all-time favorite content marketing blog. If so, I’d love to hear from you: Which content marketing blogs are your favorites?

Content Marketing 120

Content Marketing Content Search Engine Marketing Marketing & Strategy 120

KoMarketing Associates

APRIL 4, 2014

For many B2B companies, just simply having a blog at all has been a huge accomplishment. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. Content Marketing Search Engine Marketing Blog B2B Marketing content library content marketing e-newsletters white papers' Tutorial Library.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

KoMarketing Associates

MARCH 31, 2015

One of those points was in the impact of social media and blogging on the vendor selection process. The role of social media and blogging remains a minimal in vendor selection. 46% indicate a corporate blog is not a factor in vendor selection. The role of social media and blogging remains a minimal in vendor selection.

Vendors 120

Vendors Social Media Customer Surveys B2B 120

KoMarketing Associates

DECEMBER 20, 2016

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

JUNE 9, 2014

B2B Online Marketing Blog Content Marketing' Shout out to my colleagues Derek , Jeremy , and Casie for helping me get this crossword up and running…going out on a limb here and saying technology is not my strong suit.) .

Content Marketing 120

Content Marketing Content B2B Marketing Trust Marketing 120

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. In our past GA4-focused blogs we have explained the importance of making this switch as soon as possible, but we will reiterate it again!

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

MARCH 15, 2023

In terms of the types of content that effectively move prospects through the funnel, the majority of respondents (59%) cited articles/blogs. This was followed by video (52%), reviews/testimonials (48%), and events (41%).

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

SEPTEMBER 8, 2022

This is followed by website/blog (36%), email marketing (35%), and content marketing (32%). HubSpot recently published its “State of Inbound Marketing Trends” report, and statistics suggest that social media (44%) has become the top marketing channel in 2022.

Social Media 285

Social Media Advertising Channels Social Marketing Media 285

KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. Serving your target audience multiple assets such as a blog, a video, and finally, a gated whitepaper is a good strategy to consider in order to move your audience down the funnel.

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221

KoMarketing Associates

JANUARY 21, 2020

Try giving a behind the scenes look at office culture and employee engagement, or sharing different insights for your industry in the form of tips or snippets from blog posts. Here’s an example: We use this blog post to create a graphic outlining the 4 tips for your social media strategy this year. Product demos / explainer videos.

Paid Content 157

Paid Content Social Media Tips Marketing & Strategy 157

KoMarketing Associates

JUNE 7, 2023

Check out our Senior Director of Digital Marketing, Casie Gillette’s, recent blog post on making the most of your marketing budget ! Most marketers (51%) are currently utilizing predictive data to forecast future customer behavior, and 50% are using it to forecast future customer trends.

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

KoMarketing Associates

DECEMBER 22, 2016

on your blog. I’ve done a number of content analyses over the past year (for both scenarios outlined above) and these are the key elements I’ll typically look at: Blog traffic (total & organic): How has the blog performed over a set timeframe? Organic search visibility: What keywords rank for the blog?

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

KoMarketing Associates

APRIL 5, 2023

Articles/blogs (59%), video (52%), and events (41%) were some of the most effective components of their strategies. Chief Marketer conducted its “2023 B2B Marketing Outlook Survey,” and data indicated that most B2B marketers (62%) believe that content marketing yields leads with the highest ROI.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

KoMarketing Associates

OCTOBER 12, 2022

HubSpot conducted its “State of Inbound Marketing Trends” report, and data suggested that social media (44%) has become the top marketing channel this year, followed by website/blog (36%). Email marketing (35%) and content marketing (32%) were also cited as top channels.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

KoMarketing Associates

MARCH 8, 2022

Check out our blog post where we asked cybersecurity marketers what their most important B2B MarTech solutions are, including marketing automation! On top of launching marketing automation, marketers will be focusing on social analytics (32%), account-based marketing (32%), and intent/signal data (31%) throughout the year.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

KoMarketing Associates

SEPTEMBER 28, 2022

It is followed by website/blog (36%), email marketing (35%), and content marketing (32%). HubSpot published its “State of Inbound Marketing Trends” report, and data suggested that social media (44%) has become the top marketing channel in 2022.

Advertising Agencies 209

Advertising Agencies Custom Publishing Social Media Inbound Marketing 209

KoMarketing Associates

JUNE 2, 2021

This was followed by blogs (94%) and email (77%). Most respondents (80%) claimed that they do not spend enough time on content amplification due to a lack of time. In terms of how B2B marketers are amplifying their content, the majority (98%) said through social media. Using Social Media to Achieve Marketing Objectives.

Spending 286

Spending B2B Marketing B2B Content 286

KoMarketing Associates

MARCH 13, 2018

Research opportunities to get your blog posts submitted or syndicated on third-party sites. The most common examples are social media platforms and blog comments. Publish / repurpose blog posts through places like LinkedIn or Medium. Guest author a post on an industry-related blog or publication. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

JANUARY 23, 2018

For instance, an epic blog post that takes 20 hours to create will get more business results than a blog post that takes just one hour to dash off. You’ve got a nice website with a nice blog and an email newsletter you send out every week. You decide to publish a detailed, world-class blog post about oranges.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

NOVEMBER 16, 2021

This is followed by blogs (94%) and email (77%). Most respondents (80%) cited a lack of time as the reason for this shortfall. The majority of B2B marketers (98%) claimed that they primarily amplify their content through social media.

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

KoMarketing Associates

MAY 6, 2020

Take advantage of the wealth of content presented and either distribute to your attendees to keep them engaged or repurpose it for your blog, website, and social media efforts. While registrations and participation in the event itself is an important way to measure results and success, don’t let the promotion end once the event is over.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

MAY 21, 2019

Of course, I could create an entire book on why a multi-channel keyword strategy is necessary but that’s not what this blog post is about. What is our blog actually doing for us?” Blogs are great for SEO. The problem with blogs is people often forget to ask themselves, “what’s next?”. Optimize for the Next Step.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

JUNE 25, 2020

In this blog post, I will review four ways B2B marketers can use Google Search Console’s search performance report to uncover actionable insights for ongoing SEO and content marketing campaigns. Filter and compare segment-by-segment section performance (for example: blog posts versus webinar landing pages perhaps).

Google 257

Google CTR Landing Pages Keywords 257

KoMarketing Associates

APRIL 19, 2018

We’ve discussed how to generate keyword ideas and prioritizing those keywords in previous blog posts. Just a note, you don’t have to use this method for a large-scale audit; it can be used with one keyword (or keyword theme) for a new product launch or a keyword-targeted blog post. Analyze the Existing SERPs.

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

NOVEMBER 18, 2020

I wrote a blog post on LinkedIn Conversation Ads earlier in the year, and would love to reiterate how great these are. In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn. Conversation Ads.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283