B2B Memes

SEPTEMBER 18, 2012

As the one or two dedicated readers of this blog can attest, my affection for infographics waxes and wanes on a regular basis. It was a good sign, though, that she had in fact read at least one post on this blog.). Of late, I’ve been rather down on this graphic approach to conveying complex information.

Social Media 100

Social Media Promotion Tips Contacts 100

B2B Memes

SEPTEMBER 18, 2012

As the one or two dedicated readers of this blog can attest, my affection for infographics waxes and wanes on a regular basis. It was a good sign, though, that she had in fact read at least one post on this blog.). Of late, I’ve been rather down on this graphic approach to conveying complex information.

Social Media 100

Social Media Promotion Tips Contacts 100

B2B Memes

DECEMBER 8, 2011

For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. We used to call it “blogging,” but it’s become a bit more complex than that now. I know precious few journalists still who have really got their head around this concept.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

NOVEMBER 1, 2011

So this month, as I hoard my psychic energies for a major writing and editing project (more about that later), I’ve had to make what is, for me, a difficult decision about this blog. No, this is not a farewell to blogging, or even an announcement of a hiatus. Improve Your Blog Posts with Nut Graphs.

Blogger 100

Blogger Rules Promotion Spending 100

B2B Memes

JULY 22, 2013

That means blogging, using social media, and—you may shudder to think of it—promoting your brand. Personal Branding blogging ESPN Jeff Jarvis Mathew Ingram Nate Silver new media New York Times personal branding' Being an expert in your field is a requirement for a robust personal brand, but not the only one.

Personalization 100

Personalization Brand Identity Branding Blogger 100

B2B Memes

APRIL 9, 2012

As Joel Friedlander says, explaining why he plunks a large photo into the top of every post on his blog, “it’s a given: blog articles attract more interest with photographs and other images.” ” Pinterest only intensifies this need for images.

Blogger 100

Blogger Social Networks Facebook Design 100

B2B Memes

APRIL 16, 2012

Exhibit A in my argument was the lamentable state of Jeff Jarvis’s influential blog, BuzzMachine. True, they don’t have the original look and feel, and they have squirreled away somewhere the ominous old blog title, “WarLog: World War III.”

CAN-SPAM 100

CAN-SPAM Sample Advertisements Advertising 100

B2B Memes

MAY 11, 2011

Imagine: After days of writer’s block, you’re suddenly inspired to write a long and insightful blog post. The blog format is ideal not only for documenting this growth process, but also for enhancing it through interactions with and feedback from others. Big ideas justify repetition. You’re crushing it. Instead, they evolve and grow.

Blogger 100

Blogger Communities Examples Relevance 100

B2B Memes

MARCH 26, 2012

I feel the same way about Rex Hammock’s blog post last week declaring my book, the New-Media Survival Guide , to be “awesome and a must read.” It underscores my reason for featuring him in the book: if you want to understand new media, his blog posts and tweets are required reading. Some day I intend reading it.”. Not at all.

Media 100

Media Features Twitter 100

B2B Memes

MARCH 9, 2011

To my mind, neither of these changes has any effect on the social aspects of his blog. But for anyone who reads many blogs each day, as I do, a good RSS reader is essential, and a full-text feed of each post is vastly more efficient than a summary. For one blog, it’s a minor inconvenience; for many, it would be a disaster.

Social Media 100

Social Media RSS Media Wikipedia 100

B2B Memes

JULY 18, 2011

Mostly because my few but faithful readers may be curious as to why I redesigned the blog. Before yesterday, this blog used the Atahualpa WordPress theme. But after a few days of trying to imitate it with Atahualpa, I put aside my blog snobbery and chose Twenty Eleven. So, you might ask, why am I writing this?

Copyright 100

Copyright RSS Twitter Design 100

B2B Memes

OCTOBER 8, 2010

If you aren’t yet comfortable with things like podcasting or screen captures or video blogs, you should start investigating them now. In a recent blog post , he noted a dramatic change in the source of his work. To quote Vaynerchuk one more time : “Your latest tweet and comment on Facebook and most recent blog post?

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

NOVEMBER 10, 2011

MUD day 10: On his new blog today, UK journalist Tony Hallett considered a question raised indirectly by my Tuesday post on destination versus identity. In chats, live blogging, and other types of instant publishing, there is no active editorial control, no formal restraint on the personal voice.

Social Media 100

Social Media Brand Identity Branding Media 100

B2B Memes

SEPTEMBER 24, 2010

A while back, I spent a few idle hours trying to explore the archives of Jeff Jarvis’s BuzzMachine blog, in search of some legendary Dell Hell and early insights from the master. As Laporte put it, and Carr quoted sympathetically, “I should have been posting [on his blog] all along. But can even blogs reliably preserve the past?

Paper 100

Paper Television marketing CAN-SPAM Buzz 100

B2B Memes

NOVEMBER 29, 2011

As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. But on Twitter and his blog he ranges far more widely than what we usually think of as marketing. You can find them—and much else of value— on his blog, {grow}.

Content 100

Content PR Social Media Ethics 100

B2B Memes

NOVEMBER 28, 2011

The controversial aspects of putting process ahead of product are obvious even in older forms of online media such as blogs. But they are far more dramatic in real-time formats such as live-blogging or Twitter. Traditionalists might contend that such real-time publishing leads to a fragmentary and confusing picture.

Process 100

Process Product Media Validation 100

B2B Memes

MAY 31, 2013

If you’re wondering why it’s been deathly silent on this blog for the last six months, there’s a good reason: Last fall, I crossed over into the penumbral land of print, on a mission to lead lost souls into the light of new media. One writer with a solo blog is easily, readily digital first, if not digital only. Let me try to explain.

Fulfillment 100

Fulfillment Act-On Practices Demand 100

B2B Memes

AUGUST 9, 2012

I’ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

I’ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

APRIL 12, 2012

Writing on his blog about getting the job, and using the newspaper’s logo and quoting from the offer letter without permission. In what may be a record for journalists getting fired for their social media activities, Khristopher Brooks was sacked yesterday before he even started his job with the Wilmington (Del.) News Journal.

Social Media 100

Social Media Media Positioning Activities 100

B2B Memes

NOVEMBER 23, 2011

Now, readers can easily and immediately comment on stories by commenting on blogs. What’s more, they can now be publishers themselves, whether through their own blogs, Twitter, Facebook, or other forms of social media. Digital technologies have dramatically changed the balance.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

B2B Memes

JUNE 7, 2011

There’s wide agreement in the blogging world about the benefits of guest posts, both for the guest blogger and the blog owner. If you plan to use guest posts on your blog, you should publish submission guidelines. When you publish a blog post, you are taking on legal and ethical responsibility for it. Give fair warning.

Blogger 100

Blogger Guidelines Tips Ethics 100

B2B Memes

SEPTEMBER 8, 2011

In a rare post today, Paul Conley stated the obvious : he doesn’t publish much on his blog anymore. Obvious or not, what made his statement today interesting was the way he said it: Not, “I don’t blog much anymore,” but “I’m not a blogger anymore.” Whether it’s a blog post, an essay, or—can one hope?—a

Social Media 100

Social Media Media Blogger Act-On 100

B2B Memes

MARCH 1, 2012

As I explained in the blog entry announcing the challenge , I had a variety of reasons for undertaking it. Unlike my previous challenge to publish one blog post a day in November, I didn’t quite achieve my goal this time. 30 Lessons from 30 Blog Posts in 30 Days. Now that the month is done, how did I do? I can’t guarantee it.

Twitter 100

Twitter Promotion Conversion Course 100

B2B Memes

DECEMBER 6, 2011

Throughout the last decade, his blog was required reading for anyone concerned about the future of trade publishing, and has made him, as he puts it , “weirdly famous in some cool media niches.” Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

DECEMBER 10, 2012

Paul Conley has written another one of his all-too-rare blog posts , and as usually happens, he has motivated me to get off my own long-dormant blogging butt. It only adds to my motivation that he mentions my year-old interview with him here on B2B Memes.

Practices 100

Practices Content Marketing Content Paid Search Agency 100

B2B Memes

MARCH 26, 2010

magazine, Joel Spolsky blogged about his experience in the magazine world. Spolsky’s observation illustrates a key difference between traditional publishing and blogging. Blogging is about speaking. A blog, in other words, is conversational. Earlier this month, after writing his final column for Inc.

Social Media 100

Social Media SIC Media Wiki 100

B2B Memes

SEPTEMBER 22, 2010

Even if the Wall Street Journal reports a scoop behind its paywall, once that information comes out—quoted, linked, blogged, aggregated, remixed, and e-mailed all over—it’s no longer exclusive and rare.”. Your latest tweet and comment on Facebook and most recent blog post? I don’t hire anyone that doesn’t blog.”.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

APRIL 13, 2011

Exhibit number one: the awesome blog you’re reading right now.). Sure, Jonathan Tasini and all those other cry babies who are suing her wrote a lot of great content for HuffPo. But what’s content worth in dollars and cents without readers? Everybody knows it’s audience that bestows value. It’s an attention economy , not a content economy.

Demand 100

Demand Cost Content Media 100

B2B Memes

NOVEMBER 22, 2011

Like many posts on this blog, the e-book aims to help traditionally trained journalists, marketers, and content creators understand the ideas and values that differentiate new media from old. Both as a preview and as an invitation for your feedback, over the next week I’ll review each of those principles in a blog post.

Media 100

Media Transparency Differentiation Social Media 100

B2B Memes

JULY 16, 2013

Susan Getgood raises an important point today on her Marketing Roadmaps blog when she calls attention to the multitude of conflicting definitions for terms like content marketing and native advertising. Though she hasn’t yet narrowed them down to my satisfaction, that’s all right.

Demand 100

Demand Peer-to-peer Social Networks Advertisements 100

B2B Memes

JUNE 18, 2012

The contrast between these two attempts at curation suggests to me a test that any writer should apply before blogging about another person’s story: Are you are genuinely engaged with it? I can’t find similar motivations in the pedestrian article Hammock criticizes. It’s simply the output of an aggregation serf.

Curation 100

Curation Aggregators Act-On Guidelines 100

B2B Memes

OCTOBER 19, 2011

Last week journalism professor Matt Waite wrote a blog post worrying about the typical defeatist reaction of journalism students when faced with a coding challenge, whether in HTML, JavaScript, or other language: “I can’t do this,” they tell him. Waite’s blog post, however, wasn’t about veteran editors but about the journalists of the future.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

NOVEMBER 5, 2011

MUD day 5: When I embarked on this month of daily, rapidly written blog posts, I knew my tolerance for typos and other errors would be sorely tested.

Paper 100

Paper Demand Optimization Media 100

B2B Memes

FEBRUARY 3, 2011

Commenting on a Folio: magazine blog last week, an anonymous “Exhausted Editor” bemoaned an increasing digital workload : “I’ve got enough junk to write/post/cover. As he recounts in this article and another , he began his career blogging for AOL and two other sites, producing 10 to 12 posts a day. “It

Product 100

Product Blogger Press Advertising Mediums 100

B2B Memes

APRIL 20, 2010

Over the weekend, one of my blog posts from several months ago provoked a comment that was simply too good to let pass unnoticed. Take, for instance, Ike Pigott’s open letter to journalists on his blog earlier this month. Reflecting on Pigott’s blog post, he thinks some companies will make the effor t. This makes sense.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

NOVEMBER 16, 2011

.” Because his objections are too good too leave in the obscurity of a comment on a week-old entry, and because my MUD obligations limit the amount of time I can spend on this blog, I’m addressing his comment in today’s post. But people don’t always wind up back at the brand to read content.

RSS 100

RSS Content Brand Identity Branding 100