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  • MARKETING INSIDER GROUP  |  MONDAY, JUNE 16, 2014
    [Blog] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    And please follow along on Twitter , 235179 ;">LinkedIn , 235179 ;">Facebook and 235179 ;">Google+ or 235179 ;">Subscribe to the 235179 ;">B2B Marketing Insider Blog for regular updates. By now, you’ve likely heard about the New York Times Digital Innovation Report. The nearly-100 page report was leaked by Buzzfeed last month and became more than the talk of the town in New York city right before Internet Week where I presented on the content marketing imperative.
  • OUTREACH  |  FRIDAY, DECEMBER 8, 2017
    [Blog] Customer Post: How Outreach helped my SDRs attain 100% of Quota
    That's why in this blog I want to share with you more details about how we set up our program for success. There are many other ways in which Outreach excels, but those go beyond this blog post, so just reach out to me if you'd like me to show you why we love Outreach so much Over the past few months AltiSales has drawn some attention due to our success putting together SDR strategies for B2B companies and executing those effectively.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 16, 2011
    [Blog] Think Like a Publisher: 3 Tips to Generate More Leads
    Instead of paying for advertising space on another site, start a business blog and bring in more traffic to your own website and display your own "ads" in the form of CTAs. Other good places are above or below the title and directly after the content on blog articles. Learn how to generate more inbound leads using SEO, blogging, and social media. Successful inbound marketing is all about attracting and converting more visitors to your website.
  • SNAPAPP  |  WEDNESDAY, MARCH 11, 2015
    [Blog] Creating the Right Content for a Holiday Campaign [Webinar Recap Part 2]
    When you think of B2B content marketing , a lot of people think of white papers, research reports, blogs, and case studies. If time is tight, you might be best served with a holiday-themed blog post and related social-sharing image. But marketing around a holiday is actually a great time to try out a new type of content.
  • HUBSPOT  |  TUESDAY, JUNE 10, 2014
    [Blog] 80% of CEOs Aren't Impressed With Marketers: How IT Can Change Their Mind
    There are white papers, articles, blog posts, events, and even entire websites dedicated to the alignment of the technology and marketing agendas. There have been hundreds of thousands of words spilled over the new mandate to drive CIO and CMO alignment. A Google search with those words in quotes produces more than 19,000 results. In many cases, this alignment is defined as each group working in tandem to share skills and clearly communicate each other’s charter.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Blog] Recommending Content and Automated Sharing of Content
    You find a great blog, read regularly, and tweet or share everything posted. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. So why not automate sharing what you already share , and get a few minutes back each day? On the surface, it seems logical. However, if you are using automation, it likely is having side effects.
  • CAPTORA  |  FRIDAY, DECEMBER 4, 2015
    [Blog] Webinar Recap: 4 Lessons for Women in Tech
    The post Webinar Recap: 4 Lessons for Women in Tech appeared first on Captora Blog. Women are shaping the future of the technology industry in ways big and small. Despite continuing challenges regarding equal pay and diversity in leadership, it’s an awesome time for females to develop their careers in tech. That was the message from Stacey Epstein, former CMO at Banjo and ServiceMax, in the first-ever installment of Captora’s new Executive Leadership Webinar series.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 8, 2017
    [Blog] Increase Conversions With a Content Marketing Platform
    I’ve received so many that I’ve started to collect them in a folder in my inbox so I can use them in a blog post. In this blog, I’ll outline two ways a content marketing platform can simplify your marketing life. The post Increase Conversions With a Content Marketing Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • LEANDATA  |  THURSDAY, FEBRUARY 18, 2016
    [Blog] “There’s No Sense Sending Sales on a Wild Goose Chase”
    Read demandDrive’s blog post here. To learn more about how to amplify and validate target lists to show your executive team how you are activating qualified opportunities, read demandDrive’s blog post here. LeanData and demandDrive are collaborating on a two-part project about the importance of target accounts in an Account-Based Marketing strategy. Here is LeanData’s post. Some B2B companies look for customers based on intuition. Old-fashioned gut feelings. Hunches.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Blog] Can Content Marketing Create Corporate Culture?
    This article originally appeared on the Type A Communications Blog. Film and TV have shown us a host of nasty bosses that make our days at a desk look pretty tame. There’s a slew of horrible bosses from Don Draper , Michael Scott , Miranda Priestly and even cartoon bosses don’t fare much better. We cringe and enjoy them because we know they aren’t real. Or are they? Can Content Marketing Create Corporate Culture?
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, JUNE 5, 2013
    [Blog] B2B content marketing research
    Most commonly this includes email (94% use), their website (87%), social media (83%), events (71%), their blog (62%) and one-on-one meetings (49%). Content marketing works. Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough).
  • MLT CREATIVE  |  THURSDAY, SEPTEMBER 8, 2011
    [Blog] A B2B Marketing Fail With Positive ROI
    I fell short of my primary goal of writing 30 blog posts in 30 days – way short. I only completed 10 blogs. It was early in the first week that Martine Hunter , our creative director of inbound marketing, reminded me that our agency blog has a strategy, a schedule and a team behind it. Goal: 30 blogs in 30 days. 10 blogs in 30 days. Cumulatively, the number of blogs our team posted in August increased over July by13% and June by 50%.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    [Blog] 10 Clever Website Error Messages From Creative Companies
    Source: Village Voice Blog. Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down. It's a bummer, but a fact of life.
  • MARKETING INSIDER GROUP  |  TUESDAY, APRIL 23, 2013
    [Blog] 8 Steps To Build A Content Hub That Converts [Slides]
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Today’s B2B buyer is overwhelmed with more information than they could ever consume. The last thing they want is to read your product-centric content. Instead, you need to build a content hub that helps your buyers.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, MARCH 3, 2010
    [Blog] Top 24 B2B Marketing Posts in February
    Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Best of B2B Marketing. February 2010.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 10, 2018
    [Blog] How to Generate Leads with Webinars
    In this blog, I will outline the formula that successful brands use to turn leads into sales with webinars. What are your top-performing blog posts and most downloaded ebooks? You can repurpose the webinar into a blog post, making for great sales enablement content. Alex Turnbull of Groove A/B tested two different versions of his blog post. Here’s a good example of this in action from BuzzSumo: Use your company blog to talk about the topics your webinar covers.
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Blog] Interesting Infographics: Hats of to the Modern CMO
    To read more about CMOs, check out our previous blog posts on the topic by clicking here or here. Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term.
  • HUBSPOT  |  FRIDAY, JULY 27, 2012
    [Blog] Facebook Launches New & Improved Recommendations Plugin for Websites
    it's right down there on the sidebar of this very blog. The new Recommendations Bar is also social plugin you can install on your website or blog to help website visitors discover new articles based on what other people in their network are reading and sharing. Then, as the visitors scrolls to the bottom of your page, the plugin will expand, showing the visitor social recommendations of other articles to read on your website/blog.
  • BRIGHTEDGE  |  WEDNESDAY, NOVEMBER 8, 2017
    [Blog] Local Search Optimization: The Opportunity, and How to Compete
    The post Local Search Optimization: The Opportunity, and How to Compete appeared first on BrightEdge SEO Blog. An incredible 50% of local mobile searches will lead to store visits within one day, and 18% of those searches will result in a purchase within that same timeframe. The power of local search optimization to reach customers with the information they want and entice them to try particular local businesses cannot be understated. We […].
  • HINGE MARKETING  |  WEDNESDAY, MARCH 8, 2017
    [Blog] How to Build Brand Recognition at your Professional Services Firm
    Examples of these materials include speeches (which your experts deliver at conferences), blog posts (which are SEO optimized and written to attract new prospects), executive guides (which can be placed behind registration forms to capture new leads, research studies (which can build your reputation as industry leaders) and books (which can generate valuable PR and credibility). For instance, you try blogging a couple of times a month or writing an executive guide or a white paper.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Blog] Your Trusty Guidebook to Marketing Nation Online 2015
    Your Trusty Guidebook to Marketing Nation Online 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Your Trusty Guidebook to Marketing Nation Online 2015 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Join us , why don’t you!?
  • BIZNOLOGY  |  FRIDAY, MAY 23, 2014
    [Blog] Is it ever OK to block audience comments in social media?
    I know Seth Godin blocks comments on his blog because he explains that he would feel compelled to answer everyone who posts a comment. Now, we don’t get that many comments on this blog, and I must admit that I don’t honestly feel compelled to answer most of them, although I do answer a few. I have to admit that my knee jerk reaction to this question used to be “no.”
  • ANNUITAS  |  TUESDAY, OCTOBER 25, 2016
    [Blog] Changing Buyers and the Future of B2B Sales – An Interview with DSG Consulting
    From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales. ANNUITAS: Tell us a bit about yourself and how DSG Consulting helps their clients? TM: I’m the Head of Marketing and Strategy for DSG.
  • SNAPAPP  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog] 3 Simple Rules for a Winning Fall B2B Marketing Campaign
    We usually plan for a blog post two to three weeks before, along with social promotion; a second blog on the holiday itself; and a recap post afterward. It’s September 1st, and that means it’s time to start thinking about a whole new season for marketing. Staying in sync with your audience’s day-to-day – whether that’s seasonal themes or holidays or major cultural events – lets you reach them as people and have more authentic conversations.
  • MARKETING ACTION  |  THURSDAY, JULY 9, 2015
    [Blog] 6 Things You Could Do Right with Facebook Ads
    This blog post was originally posted on GoChime as “6 Things You’re Doing Wrong with Facebook Ads.” The post 6 Things You Could Do Right with Facebook Ads appeared first on Marketing Action Blog - Act-On. ” We liked it so much we wanted to share it with you, so here it is, thanks to Brian Falk. There’s a lot of uncertainty around Facebook ads.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2012
    [Blog] How to Hire an Awesome Inbound Marketing Manager
    Ideally, she or he has demonstrate this by building a strong personal presence online via a personal blog, Twitter account, etc. Some people may be great at engaging on Twitter, or a super star at writing blog posts, but if they get lost in lower value activities online or can’t find the proper mix of time to spend on different social and creative projects, you may be wasting resources.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Blog] If You’ve Got It, Use It (Data, That Is)
    It’s everywhere ( even on our blog ). If You’ve Got It, Use It (Data, That Is) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: DJ Waldow “Big data” is hot. If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since. It’s huge (no pun intended).
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2016
    [Blog] 7 Marketing Automation Mistakes You Can't Afford to Make
    Write blog posts , create content offers , calls-to-action , and landing pages , and optimize your website so it will rank well in organic search. We recently published a blog post with 30 ideas for email list segmentation from real brands. I have money in my savings account because my bank has a built-in auto-deposit process.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Blog] 60 Marketing Acronyms Every Industry Pro Should Know
    A CTA can be placed anywhere in your marketing -- on your website, in an ebook, in an email, or even at the end of a blog post. Examples of KPIs include CAC (Customer Acquisition Cost), blog traffic sources, and homepage views. Learn more blogging KPIs here.). An RSS Feed is a web feed that publishes frequently updated information like blog posts and news stories. Have you ever heard an acronym but you didn''t know what it meant?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog] 3 Core Functionalities for Multi-Channel Marketing
    3 Core Functionalities for Multi-Channel Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Core Functionalities for Multi-Channel Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Blog] How Does Inbound Work for Membership Marketing?
    Blogging, paired with a relevant, targeted SEO strategy, is key to getting found in search results and driving traffic to your website. You use your social media channels to promote your blog content and participate in relevant (hashtag) conversations, also driving traffic back to your website. People are visiting your website and blog. What blog posts they read and share, which ones they ignore, and even what social media channels they engage with.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 18, 2014
    [Blog] The Essential 8: Marketing Reports You Need
    Get the full low-down in our new ebook, and let us know what you think: The Essential 8: Marketing Reports You Need was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Maggie Jones If you’re like many marketers, defending your budget to the C-suite can feel like answering a pop quiz on a book you forgot to read…in Greek.
  • HUBSPOT  |  FRIDAY, DECEMBER 21, 2012
    [Blog] 9 Undeniable Advantages of Using Personalized Content in Your Marketing
    Content personalization is the difference between showing a coffee lover an blog post titled “How to Brew the Best Cup of Coffee,” and an article titled “How to Brew the Best Cup of Hawaiian Kona Coffee.” Personalization is based on enabling you to get the right information, to the right people, at the right time -- whether that information is email content, a new offer, or an interesting blog post. I like going to a coffee shop and being asked “the usual?”
  • MODERN MARKETING  |  WEDNESDAY, AUGUST 5, 2015
    [Blog] 3 Cross Channel Marketing Lessons from My Retail Experiences
    I was so impressed by John’s business, I wrote a blog post about it. I still have a policy with them on my house (long story, maybe for another time, or blog post), so it was easier to go in and change addresses and get my auto policy at the same time. Even marketers can learn something about cross channel marketing by paying attention to how we are treated by other businesses.
  • LEADSLOTH  |  MONDAY, AUGUST 24, 2009
    [Blog] 7 Reasons Why Marketing Automation Projects Fail
    For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. It is often positioned as something that will solve all your marketing problems for a couple of thousand dollars per month. Okay, I made up the part about brewing coffee.
  • MARKETING INSIDER GROUP  |  TUESDAY, MARCH 12, 2013
    [Blog] Move From Branded Content To A Content Brand
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Our most recent Future of Marketing interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Blog] What Is CSS? [FAQs]
    Here at HubSpot we often recommend using your corporate blog to answer questions for your customers. Lately we’ve been taking our own advice and using the HubSpot Inbound Marketing Blog to address questions that people ask when they call in to HubSpot’s Sales and Service representatives. For a lot of people a plain old blog template is good enough. There’s a lot more to CSS than what can be covered in a blog post.
  • ACT-ON  |  WEDNESDAY, OCTOBER 14, 2015
    [Blog] The Act-On Email Deliverability Glossary, Part 2
    The post The Act-On Email Deliverability Glossary, Part 2 appeared first on Act-On Marketing Blog. This glossary defines the most common terms that the email marketer should be familiar with, in order to manage the many components of deliverability. We ran Part 1 of the Deliverability Glossary last week; you can catch up with it here. Definition. Permission-Based. In a “permission-based” email marketing, emails are sent only to recipients who have given consent to be contacted. Phishing.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 27, 2017
    [Blog] Live From The Marketing Nation: Day 3 – ABM, Content Marketing, and Leadership
    In this session, not only did Jeff share three key pillars (described below), but he also shared these pillars in the context of how he built his own brand and company, from an initial blog about Jennifer Aniston and John Mayer, to practically a media empire that tops traffic and influencer lists across the globe.
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 29, 2012
    [Blog] How the Facebook Timeline Makes Branding Feel More Human
    Brands now have the ability to spotlight a specific post (a photo, a link to a blog post, etc.) How the Facebook Timeline Makes Branding Feel More Human is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this You knew it was coming and today it arrived. Facebook rolled out the Timeline for pages. So what does it mean for your brand’s Facebook page? A lot. First off, it’s going to mean more work upfront.
  • BIZIBLE  |  TUESDAY, NOVEMBER 15, 2016
    [Blog] How We Increased Pipeline 504%
    We’ve expanded our production to include webinars, ebooks, data-based reports, infographics and scorecards, while also publishing four or more blogs posts per week. Recently, our marketing team ran an opportunity and pipeline analysis report to see how much our organization has improved over the last year. We knew we were creating more opportunities and more pipeline, we just didn’t know how MUCH more.
  • B2B MARKETING DIRECTIONS  |  SUNDAY, JANUARY 3, 2016
    [Blog] Why Content Marketing Success Will Be Harder to Achieve in 2016
    We're now well into the prediction season, and it's easy to find articles, blog posts, and webinars that include forecasts of what will happen in marketing during the coming year. Mark Schaefer saw this coming a couple of years ago and discussed it in his provocative blog post about "content shock." I tend to avoid making prognostications, but I feel confident in saying that content marketing will become more challenging in 2016.
  • BIZNOLOGY  |  MONDAY, JULY 27, 2015
    [Blog] The content marketing book you should not miss
    For example, I consider myself an expert on blogging. I mean, I have been blogging for over 10 years. And I have dozens of other people that have blogged with me on Biznology, so you would think that between them and me, we’d have figured it all out, right? Most of you know that I don’t do a lot of book reviews. The main reason for that is that I actually read all the books I review.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 24, 2015
    [Blog] A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling
    A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes March Madness, the NCAA college basketball championships, takes the country by storm every year.
  • CHRIS KOCH  |  WEDNESDAY, JUNE 18, 2014
    [Blog] 6 Freaky, Funny, and Scary Abilities of Computer Organisms
    I intended to write this blog about some of the amazing, helpful, and scary things that robots can do today, but even a quick look at the information out there demonstrates that robot is already an archaic term, like calling a car a horseless carriage.
  • HINGE MARKETING  |  TUESDAY, APRIL 12, 2016
    [Blog] What Is the Cost of Video Production for the Web?
    Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. Best Uses – Internal training and personal blogs. Best Uses – Video blog posts, capturing educational events, internal training. In the past, professional-grade video has been an expensive proposition. Shooting, editing and production required specialized equipment and expertise.
  • MODERN MARKETING  |  SUNDAY, APRIL 29, 2012
    [Blog] Is Pinterest a Good Social Media Marketing Investment?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Egan Cheung | Tweet this In the words of Mugatu: “Pinterest, so hot right now”. But, is all the hype warranted? I scoured the web looking for statistics on Pinterest, and I came up with some pretty interesting stuff, which I have pinned right here. Recently, Pinterest has seen its growth skyrocket.
  • MARKETING ACTION  |  MONDAY, AUGUST 26, 2013
    [Blog] Got Marketing ROI?
    appeared first on Marketing Action Blog - Act-On. If there’s friction between your marketing and sales teams, it might be due to the way each team is measured. Sales is numbers-driven; performance is measured by quotas you can hit and revenue you can count. Marketing, on the other hand, has always been one of the least-measured functions.
  • B2B MARKETING TRACTION  |  MONDAY, MAY 6, 2013
    [Blog] B2B Tradeshow Marketing: No Booth, No Problem
    How one company used partnerships, guerrilla tactics to get the word out , inspired this blog post. If you decided late in the game that you must attend a sold-out trade show, there’s still hope. You can create a presence without exhibiting in a booth. For years I have been saying that there are many ways to market at trade shows without buying an exhibit space. An article in B2B Magazine, No booth? No problem.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 21, 2016
    [Blog] [Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)
    Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Kristen Kaighn I have a confession. I have placed 118 Amazon Prime orders in the last 6 months.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Blog] 4 Helpful Tools for Identifying the Right Keywords
    This blog post is based on a section from our new, free eBook, " Introduction to Search Engine Optimization." The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process.
  • KAPOST  |  FRIDAY, MARCH 31, 2017
    [Blog] Must-Knows for Building Your 2017 Content Marketing Budget
    Here are some simple ways to repurpose content: Write blog posts in a way that can be combined and repurposed into eBooks. When interviewing customers for case studies, interview them for blog posts too. The post Must-Knows for Building Your 2017 Content Marketing Budget appeared first on Kapost Content Marketing Blog. For many companies, the topic of a content marketing budget leaves a huge question mark.
  • REACHFORCE  |  MONDAY, DECEMBER 2, 2013
    [Blog] Learn How to Maximize Lead Generation
    Anyone with a blog can call themselves a thought leader – but how do you find the real deal? If you’re lucky, you meet Ruth P. Stevens (her incredibly impressive bio is at the end of the article). And if you’re extra lucky, she agrees to an interview drawn from her new book “Maximizing Lead Generation.”. What are the biggest challenges for marketer to generate the number of leads they need currently? Budget? Technique? Lack of alignment?
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 6, 2013
    [Blog] Hinge’s Fab Five: August 2013
    Blog posts, videos, ebooks, and articles will do wonders for any inbound marketing campaign. How to Drive More Traffic to Your Blog from Social Networks. Top Professional Services Marketing Content from August 2013. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy! How Do You Measure Content Marketing? Infographic]. by Veronica Maria Jarski, Marketing Profs.
  • MODERN MARKETING  |  SUNDAY, DECEMBER 22, 2013
    [Blog] Are Healthcare Companies Successful Driving Awareness in the Dawn of Healthcare Reform? [CHART]
    CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Peter Rojas | Tweet this After all the mixed news about healthcare.gov and healthcare reform, we sought to find out how different healthcare industry marketers performed in the dawn of the Affordable Care Act. Did healthcare marketers increase their marketing activities? Did increased marketing activity correlate to increased website visits?
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 6, 2011
    [Blog] Why B2B Marketing Is Not Social: An Unexpected Insight from.
    itsfriday | 2 days ago Blogroll B2B Marketing Insider Babcock & Jenkins Marketing Lab Chris Koch's B2B Marketing Blog Convince and Convert Lauren Goldstein on B2B Demand Generation Savvy B2B Marketing Blog at WordPress.com.
  • FATHOM  |  TUESDAY, JANUARY 19, 2016
    [Blog] How to Set Up Instagram Ads
    And that brings me to the topic of this blog post, how to set up Instagram ads. You can also check out my other blog posts about Why You Should Be Doing Paid Social Advertising and How to Improve Your Facebook Ad Relevance Scores. In case you hadn’t heard, Instagram ads finally are available globally to all businesses. When the news was announced, I’m pretty sure I jumped for joy. Literally. Instagram is personally my favorite social network.
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 13, 2009
    [Blog] Is social media effective for B2B lead generation?
    Examples that come to mind include David Meerman Scott , speaker and author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly , and Joel Comm , the Internet entrepreneur, speaker and author of Twitter Power: How to Dominate Your Market One Tweet at a Time. A blog post I wrote a few weeks back, How does social media rank in influencing business technology purchase decisions?
  • MARKETING ACTION  |  TUESDAY, APRIL 15, 2014
    [Blog] Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures
    The post Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures appeared first on Marketing Action Blog - Act-On. I’m very pleased to announce today that Act-On has secured $42 million in new venture financing. Technology Crossover Ventures (TCV) led the round, with existing investors Norwest Venture Partners, Trinity Ventures, US Venture Partners, and Voyager Capital also participating.
  • MODERN MARKETING  |  FRIDAY, SEPTEMBER 9, 2011
    [Blog] Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days
    But in the process, we also generated lots of virtual “investors” and endorsements for our blog feed on EmpireAvenue. Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this When you succeed, it’s important to give back, right? And should that be limited purely to the physical world? Or does this rule apply to virtual currency as well?
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Blog] The 4 L's of a Successful Lead Generation Strategy
    This includes the tools used to generate traffic, such as your blog, SEO, PPC, and social platforms. You can also learn lots of landing page tips and best practices from HubSpot''s existing blog posts on landing pages. Inbound marketing is here, people. What this means for your business is that your audience no longer wants their attention bought––they want it earned.
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Blog] How to Create a Fantastic Email Newsletter [Checklist]
    Instead, I usually spent several hours clicking the "Back" button on my blog, hunting for content. However you like to gather content is up to you, but great places to look for content are your company''s blog, social media accounts, lead gen content, internal newsletters, and training documents. Sending an email newsletter requires juggling a lot of moving pieces.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Blog] Pull Marketing vs. Push Marketing – The Shifting Battleground
    If you enjoyed the perspective in this article, you might want to read another recent blog post on the subject of pull marketing strategies and timing. Even though I make my living as a marketer, I get as bothered as any other consumer by the constant intrusiveness of unwanted promotions. The abundance of unsolicited marketing pitches from TV, radio, Internet ads and other media exasperates me daily.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 10, 2013
    [Blog] Secrets To Successful Content Marketing Campaigns – Webinar April 11
    The post Secrets To Successful Content Marketing Campaigns – Webinar April 11 appeared first on Marketing Action Blog - Act-On. Content marketing is far more than a trend; it’s a complex strategy that, well-executed, will deliver results you can take to the bank. Thursday, April 11, at 10 a.m. Pacific /1 p.m.
  • KAPOST  |  WEDNESDAY, JANUARY 17, 2018
    [Blog] 11 Things CMOs Wish All Marketers Knew
    The post 11 Things CMOs Wish All Marketers Knew appeared first on Kapost Content Marketing Blog. As B2B marketers sprint into a new year, full of anticipation and excitement to help our companies grow and thrive based on the success of our customers, there are a. Marketing Strategy
  • THE ROI GUY  |  SATURDAY, DECEMBER 10, 2011
    [Blog] Content Investments Effective When Aligned to Facilitate Buyer’s Journey
    Results indicate a continued and decided crisis in confidence with content marketing, with close to half of marketers indicating that some of the most popular tactics are perceived as less effective or ineffective, including social media (50%), articles (49%), microsites (44%), and blogs(42%).
  • MODERN MARKETING  |  FRIDAY, FEBRUARY 22, 2013
    [Blog] 8 Ways To Use Vine To Engage With Video
    8 Ways To Use Vine To Engage With Video is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Video is perhaps one of the most challenging marketing channels, because we understand the value of it, want to do more of it, but without the bandwidth or expertise, it often ends up on the never-ending marketer’s wish list. You’ve probably heard of Vine by now.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 27, 2017
    [Blog] How to Get a Handle on Rising Unsubscribe Rates
    In this blog, I’ll show you how to implement new tactics to improve your email marketing and slow down your unsubscribe rate. The post How to Get a Handle on Rising Unsubscribe Rates appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. You checked the report and confirmed it: your email unsubscribe rate is creeping up. You noticed it rising slightly in the past few months, but it’s really starting to get out of hand. What do you do?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 12, 2016
    [Blog] Cost areas that make up a business video marketing communication
    For more info on pre-production planning, check out this blog post called “The most important part of online video happens before you turn the camera on.” If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 8, 2013
    [Blog] The ROI of Events: What You Should be Measuring
    The ROI of Events: What You Should be Measuring was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman Too many marketers think of event ROI measurement as a pass/fail exercise, i.e., was the event good or not, or did it achieve more than X? Think about questions you want to answer that go beyond pass/fail. In event ROI measurement, there are many intricacies to take into consideration, such as: Is the agenda right? Is this the most fitting speaker?
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Blog] CEOs: You Can't Afford to Ignore Social Media Anymore
    The traditional media outlets that CEOs are accustomed to -- such as blogs, site pages, interviews, press releases and brand videos -- are carefully crafted and scripted by seasoned PR teams. The days where chief executives can hide behind the boardroom doors are gone.
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Blog] Get More Bang for Your Buck: How to Repurpose Webinar Content
    With the help of my team at Citrix, we create about 150 blog posts, ebooks, and videos each quarter. Because webinars leave you with so much new material and data in so many different forms, they''re easily to spin off into other content types, like videos, blog posts, and reference sheets. 2) Turn leftover Q&A into a blog. For all the work that goes into pulling off a webinar , they tend to go by quite quickly.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 4, 2017
    [Blog] SEO Cheat Sheet: Best Practices for On-Page Optimization
    If most of the first-page results for “denver cat sweaters” are pages on the Denver Cat Sweaters website, blog reviews of the latest style, etc., Your blog post about the latest cat sweater style, for instance, might have a header with HTML like this: <h1>The Latest in Feline Fashion: Cable Knit Sweaters<h1> . Create keyword-rich categories for your blog posts.
  • HUBSPOT  |  FRIDAY, FEBRUARY 26, 2016
    [Blog] Overcoming Content Overload: 4 Tactical Ways to Create Content That Stands Out
    This concept has fueled my increase in guest blogging and personal blogging. We’re kind of having a problem in content marketing right now. You see, everyone is creating content. In fact, according to Content Marketing Institute's annual survey , 88% of B2B respondents are using content marketing. But this is just a statistical percentage. It gives no indication of the sheer volume of content that is being produced. And that volume is enormous.
  • MODERN MARKETING  |  MONDAY, APRIL 16, 2012
    [Blog] 6 Ways Marketing Can Help Generate Early Leads for Sales
    6 Ways Marketing Can Help Generate Early Leads for Sales is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Shawn Cook | Tweet this A marketer posed a perplexing question to me recently. What does sales want more,” he asked, “qualified leads or early leads?”. My answer: Both. It’s a fair question. Research indicates that sales cycles are 22% longer over the past 5 years but 49% of companies are saying that their buying cycles are shorter.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 11, 2012
    [Blog] The 4-1-1 Rule for Lead Nurturing
    The 4-1-1 Rule for Lead Nurturing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller The 4-1-1 rule for Twitter was popularized by Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and the Content Marketing Institute. The earliest use I can find is Add Value on Twitter: The 4-1-1 Rule , and I first heard it at Joe’s presentation at OMS in San Diego last year.)
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Blog] How Marketers Can Decipher the Data Deluge
    “Data analytics is a place where I see technology playing a crucial role — simply because the size and complexity of ‘figuring out what you don’t know about what you don’t know you have’ requires some form of automation to tackle,” writes Laura Ramos , vice president and principal analyst at Forrester Research, on the Forrester blog.
  • KAPOST  |  TUESDAY, AUGUST 1, 2017
    [Blog] How to Use Content to Bolster Your Brand Awareness Strategy
    Think about it: everything we see online, including blog posts, video, social. The post How to Use Content to Bolster Your Brand Awareness Strategy appeared first on Kapost Content Marketing Blog. Creating a buzz for your B2B starts with one key thing: content that builds a brand awareness strategy. Marketing Strategy The Future of Content
  • CAPTORA  |  THURSDAY, MARCH 3, 2016
    [Blog] Why Do Key Marketing Roles Keep Getting Filled by Non-Marketers?
    appeared first on Captora Blog. Conventional wisdom says that pursuing a career in marketing requires an MBA and a willingness to toil in the trenches for years before attaining any sort of real marketing juice. But like a lot of old “rules” in business, that’s gone out the window as tech companies now look beyond the usual suspects to fill key marketing roles.
  • CAPTORA  |  WEDNESDAY, JANUARY 20, 2016
    [Blog] Do The Math: Ensure Marketing and Sales Goals — and Staffing — Match
    The post Do The Math: Ensure Marketing and Sales Goals — and Staffing — Match appeared first on Captora Blog. The good news: Your marketing organization has figured out how to generate 1,000 leads per month systematically. The bad news: Your sales organization has been ransacked by high turnover and promotions, leaving four empty positions in sales development. Get ready to start refreshing those untouched lead reports… Sound familiar?
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Blog] The Biggest SEO Blunders of All Time
    Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. This "affiliate program," as Rap Genius called it, didn''t fly with Google, especially since the lyrics the blogs linked to rarely aligned with the actual content of the posts. Marketers.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 6, 2016
    [Blog] How to Use Surveys for B2B Lead Generation
    How to Use Surveys for B2B Lead Generation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Use Surveys for B2B Lead Generation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Audra Sorman Peanut butter and jelly. Salt and pepper. Demand generation and…surveys?
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Blog] The Anatomy of a Perfectly Optimized Pinterest Pin [Diagram]
    Notice in the example above we describe the download as free icons for websites, blogs, and marketing collateral -- those are terms people use when searching for icons to use. Did Ginny make one huge typo in the middle of her blog post? When you first join Pinterest, pinning seems simple. You upload an image and a link to a board you have and voila -- you''ve got a pin! The fervor sets in: You begin to pin all the things you can. Photographs! Infographics! Logos! Icons!
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Blog] No Photoshop? No Problem: 10 Visual Content Tools for Beginners
    The image can then be inserted right into your blog, web page, email, or social posts. Design isn''t something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. Whether it''s a website, some sales collateral, or an ebook, there will be some design expertise required to finish the project.
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Blog] In praise of social media mediocrity
    My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. Just because you set up a bunch of social media profiles, wrote bunch of blog posts, got a bunch of followers, and even tried out Pinterest and Google+ in a big way, you’re not really a social media marketer, guru, maven, or expert, if you’re not still monitoring, posting, commenting, and contributing.
  • FATHOM  |  MONDAY, MARCH 9, 2015
    [Blog] Four Tips to Start an Effective Law Firm Marketing Strategy
    For example, if you publish a blog, you can see how many people visited and the time they spent there. Whether you’re interested in increasing your firm’s visibility and brand recognition, growing your client base or creating meaningful marketing differentiation, the most important point to consider is spending money on marketing that you can measure. Many firms frequently use television advertising and press releases. While these might be good marketing tactics, how can you know for sure?
  • MODERN MARKETING  |  MONDAY, APRIL 28, 2014
    [Blog] How to Focus Your Marketing Messaging on What People Really Want
    How to Focus Your Marketing Messaging on What People Really Want is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Blog] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    Here’s how a Wordstream blog post put it: "Keyword searches with organic links, which tend to be branded/navigational searches -- appear to be showing 7 or fewer organic listings, instead of the usual 10.". If I search for “content marketing blog,” I’m obviously looking for some information on content marketing -- most likely a good blog or website that has some things to teach me about content marketing. Though Google gets roughly 3.5
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 12, 2016
    [Blog] How to Complete the Picture of Your Buyers Across Devices
    How to Complete the Picture of Your Buyers Across Devices was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Complete the Picture of Your Buyers Across Devices appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Bhumika Dadbhawala Omni-channel. Most of us are familiar with the word by now–it’s the new standard for marketing and it allows you to gain a holistic view of your buyers.
  • SNAPAPP  |  THURSDAY, MARCH 3, 2016
    [Blog] 5 Amazing B2B Examples of Interactive Content
    Knowing that a lot of their site visitors look to them as a resource as much as a service or a product, HubSpot created a simple “ Blog Topic Generator ” with a sub headline of “Don’t know what to blog about? In comedian Aziz Ansari’s most recent stand up act, he discussed healthy eating.
  • ACT-ON  |  WEDNESDAY, MARCH 23, 2016
    [Blog] New Research on How B2B Marketers Get More Leads
    Every blog post should close with a call to action. Lead generation, also commonly referred to as lead gen, continues to be one of B2B marketers’ top goals. It’s so important that if you distilled an average B2B marketer’s job description down to two words, they might well be “get leads”. That’s harder than it sounds. Most marketers struggle to land enough leads, and enough quality leads. But we do have one advantage.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2012
    [Blog] Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short
    The same is true for targeting executives; most CxOs are not spending their time reading blogs and watching YouTube videos, so you’re not going to reach them by producing content meant to be found online. There are lots of technology solutions that can help with inbound marketing, including SEO, blog software, social media monitoring, and content management.
  • ACT-ON  |  FRIDAY, SEPTEMBER 9, 2016
    [Blog] Why Snapchat Might Be Your Next B2B Marketing Tool
    They recently published the blog post, “ Oh snap! When thinking of Snapchat, you might envision groups of teens exchanging selfies and videos. Not really a space where serious B2B marketers spend their time. But while this app was becoming wildly popular with tweens and teens, something else was happening, too. It was transforming from a quiet dark horse into a serious contender in social media. Snapchat has grown to over 150 million daily active users. That’s more than Twitter.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 22, 2013
    [Blog] 11 Steps to Using Twitter for Lead Generation
    Make sure that your tweets are relevant and engaging, and make sure that the majority of them link to high quality content such as blog posts, whitepapers, webinars, or videos, Tweets that include links to content see higher levels of engagement in the form of clickthroughs and retweets. The post 11 Steps to Using Twitter for Lead Generation appeared first on Marketing Action Blog - Act-On.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 5, 2012
    [Blog] How to Improve the Visibility of Your Marketing Videos
    Embed code: If placing videos on your website or blog, be sure to include the original location of your video, aka the YouTube or Vimeo URL. How to Improve the Visibility of Your Marketing Videos was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman We’d like to welcome Jessica Sanders as today’s guest blogger. Jessica Sanders is an avid small business writer.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Blog] A New Way to Understand Your Social Media Audience
    You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own. And you hit a fundamental disconnect.
  • BIZNOLOGY  |  FRIDAY, JULY 13, 2012
    [Blog] How To Generate Great Content For Content Marketing
    It can be a 250 word blog-post that comments on an industry trend affecting your target audience. Not everyone who reads your email newsletter will have subscribed to your blog feed. So you won’t necessarily be boring them if perhaps your monthly email newsletter consists entirely (or mostly) of “best of” blurbs from that month’s blog posts. Photo credit: Wikipedia.
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Blog] 12 of the Best College Logo Designs (And Why They're So Great)
    Image Credit: GoAbroad Blog. And if you like finding hidden messages in logos, check out this blog post.). What makes a college logo great? Think back to the logo of your own alma mater. Was the design simple and clean? Was it easily recognizable? Will it still be a great logo in 10, 20, even 50 years? Did it resonate with you and your classmates? If you answered "yes" to all of these questions, then chances are your university did a pretty good job designing their logo.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 26, 2014
    [Blog] How (and Why) to Use Social Media Meta Tags (Part 1 of 2)
    Today’s blog is the first of a two-part series, and will look at the first two of the tags Mike covered. The post How (and Why) to Use Social Media Meta Tags (Part 1 of 2) appeared first on Marketing Action Blog - Act-On. Everybody knows you need to use metadata to optimize your web pages, right? Well…raise your hand if you’re using it to optimize your social media.
  • GREAT B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2011
    [Blog] Should You Say YES or NO to Social Media?
    And since time is a zero-sum game (you only have a finite amount), there is always an opportunity cost – something else you could be doing instead of blogging, updating, tweeting, etc. I wrote a recent blog post titled Social Media is a Marathon, not a Sprint. Last week, I was seated next to a guy at a business breakfast who told me he was embarking on a second career and becoming a writer.
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