Page 106 of 228 Previous | Next 
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 7, 2017
    [Blog] 3 Ways to Make Personalized Marketing a Practice, Not a Goal
    3 Ways to Make Personalized Marketing a Practice, Not a Goal was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways to Make Personalized Marketing a Practice, Not a Goal appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Guy Atzmon Marketing–the process or technique, not the profession–is a verb for good reason. It represents an ongoing dialogue between brands and their audience.
  • MODERN MARKETING  |  MONDAY, JUNE 16, 2014
    [Blog] How To Start A Conversation To Keep Visitors On Your Web Site
    How To Start A Conversation To Keep Visitors On Your Web Site is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2016
    [Blog] How to Find a Marketing Automation Platform That Grows With You
    In this blog, I’ll walk you through nine short-term and long-term considerations that you should incorporate into your marketing automation evaluation to find a solution that grows with you: Short-Term Considerations. Author: Patrick Groover Let’s face it, resources are limited and money doesn’t grow on trees. Some of the biggest challenges that marketers face are the cost of programs and the infrastructure needed to support multi-channel communication in this digital age.
  • NUSPARK  |  SUNDAY, JUNE 24, 2012
    [Blog] A Primer on Getting Started with Google+ Business Pages
    Link to it from your blog and website : As with any other social media site, you can’t just expect people to seek you out and add you to their Google+ circle. Using sources like your blog and company website to direct traffic can be effective in lead generation because we are in a social world and people rely on others in their social media circles to give them recommendations and direction on where shop for specific products.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Blog] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    The Venture Beat slide lists some; we report on a good number of them in the VEST; and I''ve written about others on this blog. The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 26, 2011
    [Blog] A Brief Marketing Break: #NicheAmnesty and 14 Things About Me
    With that, I’ll close and ask you to share a little bit about yourself, in a blog post, on Twitter, or in the comments below. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change.
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Blog] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
    3) Ask early registrants to write blog posts. The people who register for your event first will be among your biggest supporters -- that means they're also good candidates to write blog posts for you to help promote the conference. To promote INBOUND 2012, we had the first person to register for this year's conference write a blog post. We also had another customer who enjoyed last year's conference write a blog post.
  • BIZNOLOGY  |  TUESDAY, AUGUST 23, 2011
    [Blog] Target your Twitter audiences using a theory of everyone
    Well, as you all know who read this blog, I am a Cluetrainian.This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Blog] After an Event: How to Connect and Follow up on Email + Social
    Just make sure to offer something valuable – whether it’s a link to a blog post covering topics people asked about specifically, a wrap up of the event, or a special discount for attendees. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • MODERN MARKETING  |  FRIDAY, FEBRUARY 1, 2013
    [Blog] A 101 in Marketing Analytics
    A 101 in Marketing Analytics is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Anna Glushkovsky | Tweet this Do you shy away from analytics? You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers.
  • ANYTHING GOES MARKETING  |  SUNDAY, AUGUST 27, 2006
    [Blog] Blogtipping is approaching.
    Have a great blog? PS - Blogtipping allows the blogosphere to blog about 3 interesting blogs that you have found. Let me know about it by August 31 and I'll blogtip you. I've got 1-2 more spots. Chad H. PPS - If you want to blogtip me, that's cool too.
  • SCRIBBLELIVE  |  TUESDAY, OCTOBER 6, 2015
    [Blog] 7 Keys to Giving Effective Feedback to Creatives
    The post 7 Keys to Giving Effective Feedback to Creatives appeared first on Visually Blog. Producing great content can take a lot of work from everyone involved. From having the right talent on hand to communicating well throughout the process, there are a lot of things to get right. And in order to get the final creative you really want, giving effective feedback is crucial.
  • OPENTOPIC  |  FRIDAY, JULY 1, 2016
    [Blog] Executive Marketing Media: The Company Changing the Face of Modern Marketing – Press Release – Digital Journal
    Opentopic blog >> opentopic.com Executive Marketing Media: The Company Changing the Face of Modern Marketing Despite the continuing rise of digital marketing, some marketers are refusing to give in to the mass marketing hype & are committed to offering customers a personalized marketing experience.
  • BIZIBLE  |  MONDAY, OCTOBER 5, 2015
    [Blog] A Beginner's Guide to Conversion Rate Optimization
    It could go blog post > ebook download > scheduling a call with your sales team. It can be something top of funnel like a “read more” button on a blog post or down through the bottom of the funnel with a prompt to schedule a demo. Conversion Rate Optimization (CRO) is a marketing buzzword that gets tossed around quite frequently. But what exactly is it and how can you be better at it? CRO is a constant process of trial and error, of creating and testing hypotheses.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 5, 2016
    [Blog] 8 Tips for Giving Great Peer Feedback
    Does she even care that I consulted blogs and veterinarians about the best diet to put her on? HubSpot Sales Blog Editor Leslie Ye echoed this sentiment. I have a weekly check-in where I receive feedback from my manager, and I receive peer feedback each time I submit a blog post to HubSpot Marketing Blog Editor Carly Stec for her review. The last constructive criticism I received was from my cat.
  • HINGE MARKETING  |  TUESDAY, JULY 7, 2015
    [Blog] 7 New Rules in AEC Marketing
    Identify the most opportune phrases through keyword research, and then sprinkle these phrases organically throughout the copy on your website and the content on your blog. Instead, showcase how you’ve solved problems through blog posts and how you’ve helped clients through case studies. If you’re still thinking of blogging as a fad, you’re years behind the curve. The fact is that blogging may be the way a prospective buyer first finds you today.
  • HUBSPOT  |  TUESDAY, JANUARY 28, 2014
    [Blog] 9 Revealing European Content Marketing Trends to Watch [New Data]
    42% of European marketers have generated leads or customers through blogging. It always helps to know how you stack up in this wide world -- especially if you''re in the content marketing business. This field has evolved substantially in recent years across the globe, so most marketers are constantly wondering if they''re doing what they need to stay on top of the latest trends, especially compared to their peers.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2017
    [Blog] A Brief History of Snapchat
    Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. -- then Snapchat -- blog back in 2012, when users could only send photos, and only on iOS devices. Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. In May 2012, Spiegel wrote Snapchat's first blog post and set the tone for what users could expect from the app in the coming years. “We’re
  • VERTICAL RESPONSE  |  MONDAY, MARCH 31, 2014
    [Blog] How to Gauge Email Responses
    Testing parts of your email can have a big impact open rates and engagement, for more ideas check out this blog post. Whether you’re directing customers to make a purchase or read a blog post, getting customers to not only open an email, but also click on a link is a positive step in engagement. © 2014, VR Marketing Blog. The post How to Gauge Email Responses appeared first on VR Marketing Blog.
  • HINGE MARKETING  |  FRIDAY, JUNE 12, 2015
    [Blog] 10 Best Lead Generation Sources Visible Experts? Use to Attract Clients
    View this video to get answers to questions such as: Are writing articles, blog posts, and similar content effective? Based on interviews with over 130 Visible Experts and 1,028 buyers of professional services, Hinge’s research uncovered the 10 most effective sources Visible Experts use to generate leads for their firms. Are speaking engagements worthwhile? What lead generation sources should be the highest priority?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Blog] The line between Media and Brands is blurring fast
    Skyword, a content marketing services and SaaS company, dumped the idea of a traditional blog and instead opted to launch an online publication it calls the Content Standard. Skyword, a content marketing services and SaaS company, dumped the idea of a traditional blog and. by Chad Pollitt, {grow} Community Member. To compete in the next few years, brands will have to act like media agencies.
  • EMAGINE B2B BLOG  |  FRIDAY, JANUARY 24, 2014
    [Blog] The B2B Online Marketing Quick Checklist for 2014
    If you don’t have a blog, yesterday was the time to start one! If you have a blog, get back to posting quality content, and sharing the link through your social media, and in your e-mails. Also, keep in mind that blog optimization is good for search optimization! Your website is your company’s most visible face to the world! If you want a successful and comprehensive site launch by 4Q 2014, make sure you hire your vendor before the end of 1Q.
  • OPENTOPIC  |  SATURDAY, JULY 2, 2016
    [Blog] From “Guess” To “Best” How Infrared Cameras Are Increasing Accuracy And Insight In Product Testing
    Opentopic blog >> opentopic.com Infrared (IR) cameras may be best known for their use in military and security applications, but did you know they are also ideal for testing medical devices? This article explores how IR cameras deliver a major data-gathering advantage over legacy approaches to temperature measurement, an advantage that can prevent costly product failures and safety hazards, providing. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JULY 2, 2016
    [Blog] Glispa Touts Mobile Performance Marketing Leadership
    Opentopic blog >> opentopic.com Glispa Global Group, a high performance mobile marketing firm, unveiled this week its adtech marketing traction in the Southeast Asian (SEA) market. As what the company calls a “natural extension,” Glispa also announces a new office, located in Singapore, with former Google executive and mobile marketing veteran Christian Nguyen as General Manager. From years of doing. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 2, 2016
    [Blog] Inbound Marketing 101
    Opentopic blog >> business2community.com If you’re a business owner or marketer, you’re well aware that the consumer buying process has changed dramatically over the past few years. Mobile devices allow consumers to access tons of information any time they want, and they use this ability to conduct in-depth research before making a purchase decision. This new consumer buying process calls. Cognitive Technology Cmo cognitive technology
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 16, 2010
    [Blog] What Is The Future Of The Social Media Role?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Related Posts: The Future of B2B Marketing: It’s Social Integrate Social Media Into Your Marketing Mix Finding The Time To Tweet or Blog?
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Blog] 6 Ways That Nonprofits Can Improve Their Keyword Research
    improve distribution to your blog posts”. That’s why, after building your initial blog topic and SEO keyword lists, you’ll want to research similar angles and directions. See where your competitors fall by conducting keyword research audits on their blogs and websites. The power of search engine optimization (SEO) is irrefutable. When your organization is easier to find on Google and Bing, you’ll generate more visibility around your work.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2016
    [Blog] B2B Content Marketing: Will Video Kill eBooks?
    appeared first on B2B Lead Blog. “With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path. “We’re We’re ending our dependency on eBooks.” And no wonder. “We
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Blog] 10 Things B2B Marketers Should be Doing on LinkedIn
    Add a LinkedIn Follow button to your newsletter, your blog and all digital properties. That’s 180 new members since you started reading this blog. The post 10 Things B2B Marketers Should be Doing on LinkedIn appeared first on Marketing Action Blog - Act-On. It’s no secret that LinkedIn is the world’s largest professional network on the Internet. With over 313 million members in over 200 countries, LinkedIn is a vital tool in conveying brand identity and increasing reach.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 5, 2012
    [Blog] Book Review: Optimize
    “A trending story may cause news or blog results to appear high on the page, which might prompt you to comment on a high-ranking story or reach out to a journalist or blogger to offer your point of view…When you notice that the search engine tends to favor certain media, such as video, for one of your target keyword phrases, it may prompt you to focus on video content and optimization for a particular target keyword phrase.”
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Blog] Inbound Content Marketing ROI: Proving ROI for Content Success
    Opentopic blog >> blog.incisive-edge.com Developing a strategy, building an audience and creating engaging content can mean very little if you are unable to measure your inbound content marketing ROI. Content marketing will only be able to challenge advertising or other specific elements of your marketing budget spending when its effectiveness is measured with the same metrics and context with which. Marketing ROI Cmo marketing roi
  • FATHOM  |  TUESDAY, APRIL 7, 2015
    [Blog] My Favorite Content Creation Tools for OEM Marketing
    Plus, you can create graphics specifically for a variety of mediums and channels, such as blogs, Facebook cover photos, Instagram photos, and infographics. Plus, you can always reach out to successful manufacturing blogs and publications for guest writing opportunities. If you’re interested in OEM marketing trends, read our blog on the next generation of email marketing for industrial marketers. Content creation is one of many manufacturing marketing trends.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 14, 2016
    [Blog] Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy
    Anyone can blog on LinkedIn now, and if your employees are writing for your company or industry anyway, they should repost or repurpose their posts for their LinkedIn Publisher profile. We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Blog] How to Create a Twitter Moment: A Step-by-Step Guide
    In this blog post, we’ll dive into the 411 on Twitter Moments, how to create them, and how brands can use them. A multi-channel strategy is key to successfully promoting content you publish on your blog and website, and social media channels are no exception. Try publishing insights and data from your latest blog post or research report in the form of a Twitter Moment.
  • HUBSPOT  |  TUESDAY, JULY 31, 2012
    [Blog] How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google
    This includes content such as blog posts, videos, webinars, ebooks and whitepapers, reports, and interviews. If you haven’t created many marketing offers or you don’t have access to such comprehensive landing page analytics, you can also check out the analytics for your blog. In the example below, SEOmoz has tagged the author of a blog post featured on its website. Pause for a moment to think. Are you really making the most of your Google+ presence?
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Blog] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    If you’re an ecommerce business owner and the only conversion opportunities on your site are to purchase, “contact us,” or subscribe to an email list or blog, you’re leaving money on the table – plain and simple. It’s a good start to have a pop-up blog subscription or “5% off your first purchase” offer, but is this type of disruptive offer really compelling? They included a CTA to download their Fall Design Guide on a blog post about how to prepare your home for fall.
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Blog] Everything You Need to Master Email Marketing [Listly]
    Most of the other digital marketing channels -- blogging, social media, landing pages, etc. -- all have easy-to-find examples that can help inspire and inform your own marketing strategies. When you''re new to marketing, I''d argue that tackling email marketing is one of the hardest things you''ll do. Email is a bit different.
  • OPENTOPIC  |  SATURDAY, JULY 9, 2016
    [Blog] The Database Management Tool You Can’t Overlook
    Opentopic blog >> opentopic.com When considering database services as part of a larger integrated marketing strategy, businesses often look at the technology first – and with good reason. Without the tech to support data management, collection, storage, and retrieval, you don’t have a functional database. One overlooked aspect of data-driven marketing isn’t one you need to install, though: It’s the. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JULY 9, 2016
    [Blog] The Database Management Tool You Can’t Overlook
    Opentopic blog >> opentopic.com When considering database services as part of a larger integrated marketing strategy, businesses often look at the technology first – and with good reason. Without the tech to support data management, collection, storage, and retrieval, you don’t have a functional database. One overlooked aspect of data-driven marketing isn’t one you need to install, though: It’s the. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Blog] The Database Management Tool You Can’t Overlook
    Opentopic blog >> opentopic.com When considering database services as part of a larger integrated marketing strategy, businesses often look at the technology first – and with good reason. Without the tech to support data management, collection, storage, and retrieval, you don’t have a functional database. One overlooked aspect of data-driven marketing isn’t one you need to install, though: It’s the. Marketing ROI Cmo marketing roi
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Blog] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    If your interest in SEM as a manufacturing marketing strategy is piqued, you might want to explore the following blogs, written by Fathom’s experienced Paid Advertising experts: 3 Reasons why SEO & PPC are More Powerful Together. If you enjoyed the stats presented in this blog and want to find more, you can view Content Marketing Institute’s full manufacturing report here. Content Marketing Institute recently released its annual Manufacturing Marketing Trends report.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 29, 2012
    [Blog] How The Marketing Nation Makes You a Better Marketer [Video]
    How The Marketing Nation Makes You a Better Marketer [Video] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Theresa Vu Digital marketing is advancing at a vigorous pace. Everyone is being asked to do more with less time and resources. Traditionally, marketers have been going at it alone focusing a majority of their efforts on the nuts and bolts of process, with little time left for the fun stuff like being creative and strategic.
  • HUBSPOT  |  SATURDAY, AUGUST 8, 2015
    [Blog] Sales Rep Confessions: 8 Weird Things They've Done to Close a Deal
    This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales. What would you do for a Klondike bar? Well, I guess it depends on how badly you want an ice cream sandwich at that moment. Most of us probably wouldn't stick our neck out all that far. A slightly different spin on the question: What would you do for a closed deal? Now there's a proposition bound to get sales reps' blood pumping.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 28, 2015
    [Blog] 5 Ways to Get More People to Read Your Emails
    © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 5 Ways to Get More People to Read Your Emails appeared first on VerticalResponse Blog. Wouldn’t it be nice if your customers or clients read every email you sent? It would be amazing, right? Well, we’re here to help. There are dozens of reasons for emails to go unread.
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Blog] 10 Fetch 'Mean Girls' Memes for the Marketer in Your Life
    This blog post is for you. Feeling bullied into accepting non-statistically significant A/B test results ? Tired of having to agree that your logo should totally be pink ? Just a huge fan of the movie Mean Girls and also happen to work in the marketing industry? It''s Friday. You''ve spent all week dealing with Google algorithm clarifications , learning how to embed Facebook posts on your site , and figuring out Pinterest''s new price alert feature.
  • HUBSPOT  |  FRIDAY, AUGUST 16, 2013
    [Blog] How to Easily Create a SlideShare Presentation [+Free Template]
    Download the free PowerPoint template , and we''ll walk through how to use it right now in this very blog post. Just like you would outline a blog post before writing, you want to establish the three or four main takeaways from your presentations, and create a section for each one. We have a blog post with a pretty extensive walkthrough on how to make clickable links -- so definitely check it out.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 3, 2012
    [Blog] Event Marketing Maintenance Release
    The post Event Marketing Maintenance Release appeared first on VR Product Blog. We wanted to let you know about the latest improvements and fixes to VR Event Marketing. There will be a maintenance release rolling out this week to address a few issues that were affecting customers. This is just an update to keep you informed on all changes; you will not experience any downtime or slow performance from the application during this time. Fixes.
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Blog] 6 Conversion Experts Answer 20 of Your Most Important CRO Questions [Live Google Hangout]
    As HubSpot's principle optimization marketer, Pam currently manages large-scale projects relating to CRO and SEO (with an expertise in blog/content optimization) on the HubSpot marketing team's new optimization team. Together with her teams, she's responsible for the company's blogs, podcast, and overall content strategy, as well as the company's product launch and customer demand campaigns.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 20, 2017
    [Blog] When and Why to Use Landing Pages
    When you blog or build a website, internally linking your content is a good practice. The post When and Why to Use Landing Pages appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. Mostly, they’re distracting, they’re overwhelming, and they’re bad at guiding prospects through the marketing funnel.
  • OPENTOPIC  |  SATURDAY, JULY 9, 2016
    [Blog] Digital Marketing Services
    Opentopic blog >> opentopic.com 1bg can help improve your web visibility, whether we developed your website or you already have one. We may use a combination of digital marketing tactics depending upon your unique market dynamics and the competitive picture, including: 1bg specializes in crafting custom digital marketing strategies to help you reach your specialized niche of prospects. We provide. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JULY 9, 2016
    [Blog] Digital Marketing Services
    Opentopic blog >> opentopic.com 1bg can help improve your web visibility, whether we developed your website or you already have one. We may use a combination of digital marketing tactics depending upon your unique market dynamics and the competitive picture, including: 1bg specializes in crafting custom digital marketing strategies to help you reach your specialized niche of prospects. We provide. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [Blog] Future of Human Capital Analytics Looks Promising
    Opentopic blog >> td.org Significant progress is underway in the use of human capital analytics in high-performance organizations, according to a new study from the Institute for Corporate Productivity (i4cp) and the ROI Institute. The Promising State of Human Capital Analytics profiles how Google, HSBC, LinkedIn, and Intel are using analytics in effective and powerful ways. Here’s the good news: Marketing ROI Cmo marketing roi
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 5, 2013
    [Blog] Why Your Rant is Not Right for Social Media
    I noticed when I first started writing my blog that sometimes I wanted to rant about certain situations. Social media is not a place to express anger or admonish people publicly. It is a place to add value, have conversations, and express opinions, even if you disagree. The Sendgrid tweet incident. A recent incident at a technology conference provided a good reminder why you should never use social media for a rant.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 3, 2013
    [Blog] B2B and Social Media: How to Choose the Right Platform
    We found our clients seem to gravitate most to LinkedIn, Twitter, YouTube, SlideShare, Blogs (yes, that is social media) and Facebook. As for Facebook, we often see it used to create an visual aspect to their brand, with videos, photos, and graphics, but also to engage people in two-way conversations (like this Facebook Chat), and as a means to broadcast blog posts, press releases, philanthropic endeavors, product announcements and more.
  • BIZIBLE  |  TUESDAY, APRIL 19, 2016
    [Blog] How To Decide Whether To Save Or Kill Your Marketing Technology
    We’ll be diving into more detail about how to best conduct marketing evaluations, describing examples, in an upcoming blog post. As industries mature, companies buy or price out their competitors, and the industry becomes much simpler. For example, in the early 1890’s there were over 6,000 phone carriers, today the phone industry is much simpler. This same “simplifying” will happen in the marketing technology space. And it will be driven by marketers like you.
  • MARKETING ACTION  |  MONDAY, DECEMBER 29, 2014
    [Blog] Pinterest Crash Course: Get Up and Running In One Day
    Create a blog board: 59% of Pinterest users click on pins pointing to blog posts and articles according to GoDigital Marketing. Think of this like the title tag on a web page or a blog post. We’ll promote a blog post. Rename the downloaded file to match the keywords and title for the post: Next, create a board for blog posts in your Pinterest account, then click “Add a pin”: Choose to add a pin from your computer, select the file….
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Blog] How to Pull Off Coca-Cola Marketing on a Diet Coke Budget
    You can then aggregate and share these videos by embedding them onto your website or blog, and promoting them via social channels. You can learn how to do that easily in this blog post. If you have yet to try personalizing the CTAs on your site, check out this blog post to learn how. Yesterday, the architect behind Coca-Cola''s content strategy, Jonathan Mildenhall , took the keynote stage at Content Marketing World and brought both smiles and tears to all our eyes.
  • OPENTOPIC  |  SATURDAY, JULY 2, 2016
    [Blog] Facebook Ads • Business Mastery Live
    Opentopic blog >> andrewmeng.com Strategy #4: Drive Qualified Traffic to Your Landing Page From Facebook Facebook PPC advertising is a great source of traffic for your landing page. Smart content marketers leverage the #1 social media platform to generate high-quality traffic and convert those visitors into customers. If you’ve got the requisite marketing budget for both organic and PPC traffic, Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 1, 2016
    [Blog] This Isn’t Your Father’s Midmarket Enterprise System: 5 Trends You Need To Know
    Opentopic blog >> moorinsightsstrategy.com This Isn’t Your Father’s Midmarket Enterprise System: 5 Trends You Need To Know If the Internet is the fuel for the global economy, the mid-market is the engine that makes it work from a growth, stability, and innovation perspective.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Blog] How to Structure a Kick-Ass Marketing Team for Any Company
    You need to hire someone who has demonstrated success in a few different areas: Content Creation: Did they blog, do some corporate communications, work at an agency creating content for a variety of companies? This person should be accustomed to rolling up their sleeves 30% of the time to help out with blog posts, content offers, or resolving tough execution challenges. Put someone in charge of the blog as both an editor and writer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 3, 2013
    [Blog] Sponsored Content: Edge of integrity or the salvation of advertising?
    Is a company blog sponsored content? Related Stories Why research firms are screwing up content marketing What does it take to start a blog these days? Is a company blog sponsored content? Sponsored content is probably the hottest — and most controversial — marketing trend around.
  • TOMORROW PEOPLE  |  WEDNESDAY, AUGUST 1, 2012
    [Blog] Why Size Matters
    If you’ve got a blog with no followers - you’re not the first. Our approach joins up your social media marketing plan , SEO and blogging into one holistic traffic pipeline which ensures the efforts of your team are combined, working together. "Half the money I spend on advertising is wasted” complained American retail tycoon John Wanamaker. “The trouble is, I don't know which half!" Since Wanamaker’s heyday in the Edwardian era, little has changed.
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Blog] Little Things that Make a Big Difference in Sales and Marketing Success
    You hear about the 80/20 rule in a lot of contexts and I talked about how the Pareto Principle applies to sales and marketing in a 2010 blog post titled: The Four Pillars of B2B Marketing Success. Most people have heard about the Pareto Principle: that 80% of the results come from 20% of the effort. Pareto developed the principle when he noticed that 20% of the pea pods in his garden produced 80% of the peas.
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Blog] Facebook and Google Going Big on Online Display Ads
    Facebook and Google Going Big on Online Display Ads is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Feel like you saw more web banners and online ads this past year? You’re not imagining things. ComScore released its U.S. Digital Future in Focus for 2012 on Friday and it showed big brands are pushing online display ads hard.
  • OPENTOPIC  |  SATURDAY, JULY 2, 2016
    [Blog] Challenges Facing the Data Driven CMO
    Opentopic blog >> opentopic.com Formerly a byproduct of business, in today’s digital economy, data IS the business – and the marketing function has without a doubt undergone the most dramatic change within the organization. Marketing teams and their leaders have more technologies available than ever before, and while CMOs certainly believe in data driven approaches, many are still struggling to. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JULY 2, 2016
    [Blog] 5 Questions to Ask Before Hiring a Digital Marketing Company
    Opentopic blog >> stamfordadvocate.com 5 Questions to Ask Before Hiring a Digital Marketing Company Make sure you find the right digital marketing company for your business by asking these five important questions. 5 Questions to Ask Before Hiring a Digital Marketing Company In today’s tech-fueled world the majority of many businesses’ budgets are being allocated towards digital — and for. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Blog] Speakers – Big Data & Marketing Innovation Summit, Miami
    Opentopic blog >> theinnovationenterprise.com The best names in the space come together under one roof for two days of presentations, discussions, panel sessions, demonstrations & more. Contact Elliot Pannaman for information on becoming a speaker. Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Request a. Marketing ROI Cmo marketing roi
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 22, 2015
    [Blog] 7 Ways to Use Marketing Automation to Grow Your Business [GUIDE]
    As an example, you can easily link it to your business blog, and when a new post is added, a tweet will automatically go out to advertise the new content. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post 7 Ways to Use Marketing Automation to Grow Your Business [GUIDE] appeared first on VerticalResponse Blog.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 2, 2011
    [Blog] Remove the Barriers to Strategic Planning in B2B Marketing
    You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. The goal is to create a strategy that survives the full year (and beyond) and gives you a framework for more tactical planning, execution and optimization.
  • MARKETING ACTION  |  FRIDAY, APRIL 26, 2013
    [Blog] How to Fail With Marketing Automation
    The post How to Fail With Marketing Automation appeared first on Marketing Action Blog - Act-On. The single most common cause of marketing automation failure is a lack of attention to detail and process in the marketing organization. There, that was easy. But avoiding failure – that’s not so easy. It takes a lot of planning and a little work, but the rewards are long-lasting and very sweet. Begin with acquisition.
  • HUBSPOT  |  FRIDAY, JULY 20, 2012
    [Blog] Stop Linking to Our Website or We'll Call Our Lawyers
    A lawyer at Guardlex contacted Christine at Big Pink Cookie on behalf of their client -- whose name Christine graciously removed in her blog post detailing this whole ordeal -- asking her to please remove a link from her site that led to their client's site. According to Christine, the link in question was from a blog post she wrote in 2001. We've written about it in full in our blog post " Deconstructing the Qualities of High Quality Links " if you'd like to learn more.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Blog] Fast Forward: Video Content Goes Interactive and Personal
    Fast Forward: Video Content Goes Interactive and Personal was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Fast Forward: Video Content Goes Interactive and Personal appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Blog] 11 Guaranteed Ways to Get Others to Retweet Your Content
    After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels. Granted, a lot of chatter on Twitter is engaging with other people, but spreading links back to your website and blog content should be your primary focus. Include Social Media Share Buttons on Content: Encourage others who consume your content -- whether it's a blog post, an ebook, or a webinar -- to tweet about it.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Blog] 3 Ways to Justify Your Event Spend
    3 Ways to Justify Your Event Spend was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. According to Frost and Sullivan, marketers spend $565 billion on event marketing each year, but the resultant data is often reduced to a stack of business cards and a PDF of scanned leads.
  • ACT-ON  |  MONDAY, JANUARY 11, 2016
    [Blog] Four Trends Elevating Marketing as the Key Business Engine
    In this blog, we will discuss four major trends that are causing this dramatic shift: Emergence of SAAS business model. This requires marketing to create a variety of content targeting different stakeholders and knowledge levels – content including blogs, eBooks, webinars, calculators, and more. Many of us who have been in B2B marketing for some time know that marketing has been undervalued or plain neglected in a majority of small and mid-sized companies.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 8, 2011
    [Blog] Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Twitter announced a new look on Thursday. And the facelift came with an early holiday present for marketers – brand pages! Twitter’s Chief Revenue Officer, Adam Bain, told Advertising Age that brand pages on Twitter were a frequent request of CMOs. So what’s beneath the wrapping paper?
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 12, 2015
    [Blog] [Cheat Sheet] How a “Good Enough” Marketing Automation Solution Can Hurt You
    Cheat Sheet] How a “Good Enough” Marketing Automation Solution Can Hurt You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Cheat Sheet] How a “Good Enough” Marketing Automation Solution Can Hurt You appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Neha Shah “I am fine with a good enough solution,” said no great leader ever.
  • VIEWPOINT  |  TUESDAY, JUNE 4, 2013
    [Blog] Sales Success - The Perfect Formula from Jonathan Farrington
    You can read more from Jonathan over at his award winning blog The JF Blogit , which attracts thousands of visitors every day, and of course you will constantly find fresh resources on Top Sales World. But let’s also remember that we still have the Top 50 Sales & Marketing Influencers list to announce in June plus of course the Top 50 Sales Blogs and the annual Top Sales Awards.
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 26, 2014
    [Blog] Why Everything You Thought You Knew About Bounce Rate Is Wrong
    Stay tuned for the next blog in this series, where we’ll explain how to best use these metrics and what they can teach you about your website’s visitors. As someone who spends a good deal of time decoding website data in Google Analytics with clients, I also tend to spend a lot of time researching and looking into specific questions I receive.
  • OPENTOPIC  |  SUNDAY, JULY 10, 2016
    [Blog] What Is the Future of Ads on Instagram Marketing?
    Opentopic blog >> opentopic.com The Instagram community is 500 million users strong, and companies big and small are eager to get a share of those eyeballs. For brands, however, the challenge is determining if their Instagram marketing efforts are effective. Are they building a relevant audience? Are they capturing and converting new leads? Driving ROI? Instagram’s new features for businesses. Marketing ROI Cmo marketing roi
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 21, 2013
    [Blog] 5 creative lessons I’ve learned from my enemy
    Like many, I can be a lazy thinker and run on auto-pilot, I may repeat information and opinion snippets from other blog posts and gossip, without EVER checking whether these facts had any validity to begin with. By Mars Dorian, {grow} Contributing Columnist. Since my early childhood, there has been a guy in my life that I can’t stand. One day, he beat me up so bad I was crying before the whole Kindergarten. It happened again. And again.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Blog] [Infographic] Marketo’s Marketing Nation Summit 2014 Map
    <a href="[link] alt="Marketos Marketing Nation Nation Map Infographic" src="[link] width="100%" /></a><br><p><small>Brought to you by <a href="[link] Automation Software by Marketo</a></small> [Infographic] Marketo’s Marketing Nation Summit 2014 Map was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 4, 2012
    [Blog] Lead Nurturing: Build trust, win more deals by helping prospects – not selling them
    They can conduct a meaningful conversation about the latest whitepaper (or article, or blog post, or instructional video) that was sent as part of your lead-nurturing program. Tweet Imagine this scenario: Boy meets girl. Boy asks girl out. On their first date, boy asks, “Will you marry me?” Girl says no. Boy promptly sends her phone number to the bottom of his list. Six months later, boy calls again. Want to marry me yet?” he asks. Girl rolls her eyes, hangs up and blocks his number.
  • HUBSPOT  |  THURSDAY, JUNE 11, 2015
    [Blog] Marketing Psychology: 10 Revealing Principles of Human Behavior
    One easy way to make the most of social proof is on your blog. So when you attend a session on how to blog for your business, you're most likely going to remember details like "Have another person edit your work," not "Send a Google Doc three business days ahead of time to a peer so they can edit your work. If you need some help writing compelling headline copy, check out this post on our blog.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 19, 2016
    [Blog] OneSpot Offers Automated Content Selection Targeted at Long Term Results
    As you know from previous blog posts , I’ve been borderline obsessed recently with systems that automatically create multi-step campaign flows. So when I saw that OneSpot calls its product a “content sequencing engine” you can bet they had my attention. When I read that “OneSpot’s machine learning technology serially delivers multiple pieces of content to your users based on their interests and digital journey stage,” I thought I might have found the Holy Grail itself.
  • OPENTOPIC  |  SATURDAY, JULY 2, 2016
    [Blog] Modular “IT Change Kit” Modernizes Organizational Change Management
    Opentopic blog >> opentopic.com MINNEAPOLIS – June 28, 2016 – PRLog — The Frank IT Change Kit, an innovative, award-winning IT change management and communication solution, is getting better. Frank, LLC is excited to announce the launch of its new “modular” Frank IT Change Kit, an industry-first that uses a uniquely-designed change management and communication structure to create new support. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 1, 2016
    [Blog] Modular “IT Change Kit” Modernizes Organizational Change Management
    Opentopic blog >> opentopic.com MINNEAPOLIS – June 28, 2016 – PRLog — The Frank IT Change Kit, an innovative, award-winning IT change management and communication solution, is getting better. Frank, LLC is excited to announce the launch of its new “modular” Frank IT Change Kit, an industry-first that uses a uniquely-designed change management and communication structure to create new support. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Blog] Modular “IT Change Kit” Modernizes Organizational Change Management
    Opentopic blog >> opentopic.com MINNEAPOLIS – June 28, 2016 – PRLog — The Frank IT Change Kit, an innovative, award-winning IT change management and communication solution, is getting better. Frank, LLC is excited to announce the launch of its new “modular” Frank IT Change Kit, an industry-first that uses a uniquely-designed change management and communication structure to create new support. Marketing ROI Cmo marketing roi
  • MODERN B2B MARKETING  |  FRIDAY, MAY 10, 2013
    [Blog] Revenue Acceleration Through Content Marketing Is A New Opportunity For Marketing Service Providers
    In a blog on forrester.com , I offered my reason for this: B2B marketers prefer to stay in their comfort zone and have trouble getting “outside-in” at all. Now because Forrester sees the business purpose of successful content marketing as assisting buyers down their journey we see the end result as “revenue acceleration”; which is why I have entitled this blog “Revenue Acceleration Through Content Marketing As an Opportunity for Marketing Service Providers”.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Blog] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    3 Pieces of Social Media Real Estate You Shouldn’t Overlook was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? If you’re a marketing pro, you’ve probably prepared your messaging for social posts and scheduled your emails, but do you have a plan for the visual space on your social channels?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 31, 2012
    [Blog] What NBC’S Olympic Coverage Teaches About Content Marketing
    I often tell my blog review clients that “The more you share, the more they care”, having the courage to be transparent about what is personally at stake demonstrates authenticity. Contributing Columnist Stanford Smith obsesses about how to get passionate people’s blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! By Stanford Smith, {grow} Contributing Columnist. Addiction to the Olympics is a family tradition.
  • SNAPAPP  |  FRIDAY, FEBRUARY 13, 2015
    [Blog] SnapApp of the Week: The Digital Engagement Selfie
    In order to achieve the sample size they wanted, both LivePerson and RTP promoted the Digital Selfie App on their respective blogs and social media channels. The ebook and webinar were promoted through several blogs that included a call-to-action to take the assessment, and the team even embedded the SnapApp in the ebook itself to encourage continued engagement with the assessment.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 13, 2016
    [Blog] 3 Important Elements of a Customer Case Study
    3 Important Elements of a Customer Case Study was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Important Elements of a Customer Case Study appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Amy McCarthy At Marketo, I work with our partners to list them on our LaunchPoint Partner Ecosystem and connect them with our sales teams.
  • MODERN MARKETING  |  MONDAY, JULY 14, 2014
    [Blog] The Global State of the Mobile App and Push Notification Markets
    The Global State of the Mobile App and Push Notification Markets is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. Co-presented by Joe Pezzillo, Senior Director, Push Operations & Adoption, Oracle Responsys and Thomas Husson, VP & Principal Analyst, Forrester Research, Inc, it was broken into three topics.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Blog] Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
    Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Amber Tiffany The most personal conversations happen offline.
  • SNAPAPP  |  WEDNESDAY, MARCH 25, 2015
    [Blog] More Than Quizzes: 3 Types of Interactive Content that Drive Leads
    We shared three of our favorite types of interactive content that generate leads over on the Content Marketing Institute’s blog. Read more about these types of interactive content and how companies are putting them into action in our guest post on the Content Marketing Institute’s blog. These days, when we hear about interactive content, it’s almost always in the context of the almighty quiz. Sure, quizzes are great - we live them, love them, and share them.
  • CONTENTLY  |  THURSDAY, APRIL 20, 2017
    [Blog] How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
    ” Off the blog and onto the homepage. Fundera had a revelation last year when it moved high-performing utility content from its blog to a resources page. We moved the pages off the blog and allowed it to be a little bit more of an experience with calls to action and that sort of thing… it’s a better environment to make the sale,” Wood said. It’s no secret that trust in the financial sector took a hit after the 2008 financial crisis.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 12, 2014
    [Blog] Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients
    My point in this blog post is that the bad news is part of our job. A good marketing consultant delivers solutions, implementation and results. But sometimes we have to deliver some not-so-pleasant news to clients. Here are a few of the top “bad news” messages marketers have to deliver and how to present them as painlessly as possible. Your baby’s ugly. This is probably the number one most difficult message to convey to a client.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Blog] 38 Essential Website Redesign Terms You Need to Know
    This is where you log in and make changes to your website’s content or pages, write blogs, or review form entries. This might include subscribing to your blog, signing up for monthly email updates, or requesting a product demo. For a more detailed explanation, you may want to read this blog post or this blog post. Every industry has its buzzwords, and web design is no different.
  • OPENTOPIC  |  SATURDAY, JULY 9, 2016
    [Blog] Inbound Content Marketing ROI: Proving ROI for Content Success
    Opentopic blog >> opentopic.com Developing a strategy, building an audience and creating engaging content can mean very little if you are unable to measure your inbound content marketing ROI. Content marketing will only be able to challenge advertising or other specific elements of your marketing budget spending when its effectiveness is measured with the same metrics and context with which. Marketing ROI Cmo marketing roi
<< 1 2 ... 104 105 106 107 108 ... 227 228 >>