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  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 19, 2016
    [Blog] OneSpot Offers Automated Content Selection Targeted at Long Term Results
    As you know from previous blog posts , I’ve been borderline obsessed recently with systems that automatically create multi-step campaign flows. So when I saw that OneSpot calls its product a “content sequencing engine” you can bet they had my attention. When I read that “OneSpot’s machine learning technology serially delivers multiple pieces of content to your users based on their interests and digital journey stage,” I thought I might have found the Holy Grail itself.
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 13, 2013
    [Blog] Why B2B Companies Should Worry More About Customers Than Competitors
    Artillery B2B Marketing Blog > The Forward Observer Research shows that companies with a greater focus on their customers than their competition will grow faster and be more profitable. We’ve all seen (or worked for) companies with an unhealthy obsession with their competition. This kind of company makes most of their strategic and tactical decisions based on what their competition is doing, or is about to do.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Blog] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. That is something we will cover in an upcoming blog post on webinar.blog !). You can post it on YouTube or Vimeo and link to it from your social media profiles, your webinar registration landing page, and company newsletters, blog posts and other promotional channels. Blog Posts Promoting Your Webinar.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Blog] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. On the Marketo blog and throughout our content, we’ve spent many digital pages on the importance of being a data-driven marketer in order to earn your seat at the revenue table.
  • SNAPAPP  |  FRIDAY, FEBRUARY 13, 2015
    [Blog] SnapApp of the Week: The Digital Engagement Selfie
    In order to achieve the sample size they wanted, both LivePerson and RTP promoted the Digital Selfie App on their respective blogs and social media channels. The ebook and webinar were promoted through several blogs that included a call-to-action to take the assessment, and the team even embedded the SnapApp in the ebook itself to encourage continued engagement with the assessment.
  • SNAPAPP  |  WEDNESDAY, MARCH 25, 2015
    [Blog] More Than Quizzes: 3 Types of Interactive Content that Drive Leads
    We shared three of our favorite types of interactive content that generate leads over on the Content Marketing Institute’s blog. Read more about these types of interactive content and how companies are putting them into action in our guest post on the Content Marketing Institute’s blog. These days, when we hear about interactive content, it’s almost always in the context of the almighty quiz. Sure, quizzes are great - we live them, love them, and share them.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Blog] Generating Leads on Twitter Just Got Easier: Get Started With Lead Gen Cards
    In a case study quoted on Twitter''s blog, outdoor gear and apparel company Rock/Creek saw a 4.6% A few months ago, we told you that Twitter was testing out Lead Generation Cards. The bad news was that it wasn''t rolled out to everyone. until now! Yesterday, Twitter opened up its Lead Generation Cards to everyone. You get a Twitter Lead Generation Card! And YOU get a Twitter Lead Generation Card! Leads for everybody!
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 12, 2014
    [Blog] Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients
    My point in this blog post is that the bad news is part of our job. A good marketing consultant delivers solutions, implementation and results. But sometimes we have to deliver some not-so-pleasant news to clients. Here are a few of the top “bad news” messages marketers have to deliver and how to present them as painlessly as possible. Your baby’s ugly. This is probably the number one most difficult message to convey to a client.
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Blog] Building Buyer Personas? Here Are 5 Insightful Reports You Should Pull
    And if you'd like help with the qualitative part of the buyer persona creation process, you can check out this blog post.). In the example below, we can see that individual contributors tend to become prospects through Academy documents, while managers tend to come in through the blog. Building buyer personas can be tricky -- you need a delicate balance between quantitative and qualitative data to get something that's accurate and useful.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Blog] NHLA will offer sessions all through the 2016 GIE+EXPO – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com The National Hispanic Landscape Alliance (NHLA) is expanding its seminar offerings during GIE+EXPO to better meet the needs of dealers and contractors. Attendees at GIE+EXPO (Green Industry & Equipment Expo) will have the opportunity to attend “Latino Link” sessions all three days of the show. GIE+EXPO, scheduled for October 19-21 at the Kentucky Exposition Center in.
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Blog] Google removes sidebar ads. How does it affect PPC & SEO?
    Opentopic blog >> b2bmarketinglab.co.uk Despite the many tweaks and changes that Google has made to its search engine over the years, the appearance of ads down the right hand side of a search results page hasn’t changed since 2000. Not anymore. As of 19th February 2016, Google’s sidebar ads have been removed to be replaced by up to four ads. The post Google removes sidebar ads. How does it affect PPC & SEO? appeared first on Opentopic. Marketing ROI Cmo marketing roi
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Blog] 12 Clever Ways to Use More Visuals on Social Media
    Third, you can also embed your tweets into blog posts like this and get more tweets and favorites. If you''re trying to cultivate an audience on Pinterest or you already have one there, every blog post needs an image that readers can “pin” to Pinterest. Also, when you create a Pinterest image, you can embed the pin in the blog post so your readers can repin your perfectly formatted pin.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 21, 2017
    [Blog] Buy domain names for all your pages, products, and services
    You can even register and forward or mask or redirect a bespoke URL to your best or favorite blog post or your LinkedIn page or your LinkedIn blog or to your about page (maybe I’ll get myself AboutGerris.com myself, who knows (I am currently too top-heavy on domain ownership as I currently spend all the money in the world maintaining my own stable of domains), but you should own yours, that’s for sure. Infomercials and commercials have become smart.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 20, 2013
    [Blog] Digital Marketing: How to craft a value proposition in 5 simple steps
    So, today’s B2B Lead Roundtable Blog will highlight Austin’s session on you how you can craft a value proposition in five simple steps. Tweet This week, I’ve joined marketers from around the world in Athens Americana – Boston, Mass. for MarketingSherpa and MarketingExperiments Optimization Summit 2013.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Blog] How to Take Your Customer Service to the Next Level With Content
    Zappos Uses Blog Posts to Create Power Users of Their Products. However, they also go the extra mile for their customers by writing blogs and creating instructional videos on all things from how to pack using a certain product, to how to use a hairdryer properly. You can check out his marketing and customer service blog and connect with him on Twitter @adrianswinscoe.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 12, 2014
    [Blog] Is Outbound Marketing Dead?
    Artillery B2B Marketing Blog > The Forward Observer While outbound marketing''s power is a shadow of its former self, it will always play a vital role. Keyword research and SEO are a part of this and blogging is the primary method of publishing the information. Especially when used with inbound marketing. The false dichotomy of outbound marketing vs. inbound marketing continues.
  • MODERN MARKETING  |  MONDAY, JUNE 30, 2014
    [Blog] 4 Ways to Manage Change Management For Successful Demand Generation
    4 Ways to Manage Change Management For Successful Demand Generation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes Courtesy of Carlos Hidalgo , an innovative thought-leader with more than 20 years experience as a B2B marketing practitioner and industry visionary.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 12, 2016
    [Blog] Cost areas that make up a business video marketing communication
    For more info on pre-production planning, check out this blog post called “The most important part of online video happens before you turn the camera on.” If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 21, 2011
    [Blog] Eight Scintillating Lessons from SXSW
    The scope of this annual conference is so vast that it simply cannot be captured in a blog post … let alone a short one! Probably have a blog post coming soon about this topic. I heard a story about a business man who had a half-day layover in Paris. He told a local person he had four hours to see Paris and asked him what he should do. The Frenchman said, “Sit on the curb and cry.&#.
  • MODERN MARKETING  |  MONDAY, OCTOBER 17, 2011
    [Blog] 23 Design, Data Visualization and Presentation Quotes from Edward Tufte
    23 Design, Data Visualization and Presentation Quotes from Edward Tufte is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Chernov | Tweet this Infographics have become a high octane fuel for Eloqua’s content marketing engine. We’re proud that our infographics have been embraced by the B2B marketing community and the broader public, alike. But we know we can do even better.
  • VIEWPOINT  |  TUESDAY, OCTOBER 29, 2013
    [Blog] PowerViews with Kyle Porter: How Can You Sell If You’re Always On?
    There’s no silver bullet in sales, he said, but one of the biggest mistakes people make is to create content — a blog, a slideshow, a video interview — and not share it wisely and effectively on social media. I’m a follower of SalesLoft, where Kyle Porter and his team consistently produce a phenomenal list of targeted leads. So.how do they help people generate a higher response from clients and customers than many other companies?
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 14, 2013
    [Blog] How to Love Your Customers with Inbound Marketing
    Write a blog. In today’s busy, information congested world, you need to love your customer to stand out. Don’t sell to them, spam them, tolerate or ignore them. Love them. Don’t sell, nurture. Nurture? What does that have to do with marketing? It means that instead of pushing solutions on your prospects and customers, you put valuable information online and attract qualified prospects. Don’t spam them.
  • B2B MARKETING TRACTION  |  MONDAY, JULY 11, 2011
    [Blog] Have a B2B Facebook & Twitter Presence with Minimal Time
    You will learn how other B2B marketers use Facebook and Twitter with detailed examples of the messages they post as well as how much time you can expect to spend on Facebook, Twitter and blogging. Tweet. Do you want to have a presence on Facebook & Twitter, but don’t want to spend tons of time – or sacrifice your personal privacy? Watch this 5 minute video to learn how you can set up social media to communicate to your customers and prospects very efficiently.
  • DIGITAL B2B MARKETING  |  THURSDAY, AUGUST 25, 2011
    [Blog] 3 Questions For When Mobile is the First Screen
    You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Mobile devices are expected to be the primary mode of internet access in the next three years. This is worth saying again: Your company’s digital experience will be primarily via mobile devices. The current response from marketing falls woefully short of where they need to be in a few short months.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Blog] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    Have us do the work for you with a LinkedIn profile makeover, blog copywriting, audience expansion, and LinkedIn marketing campaigns. Why should we see her as an expert and most importantly, why should I trust her with my profile, blog writing, or LinkedIn marketing campaigns? They are calling for more upfront value than just providing a blog post and making them jump through hoops for everything else.
  • WEBBIQUITY  |  THURSDAY, JUNE 23, 2016
    [Blog] The Four Best Online Education Tools For Business Pros
    In addition to traditional avenues like university extension courses, trade publications, conferences and forums, and professional coaching and mentoring, business professionals now have instant access to the latest research and practices in their fields through focused news sites, blogs, ebooks, and distance learning. Ongoing education has always been essential to staying current on the knowledge and latest practices across professional fields.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 5, 2013
    [Blog] Are Content Brands The Future of Marketing? An Interview with Ann Handley
    I’m co-author of the best-selling book on content marketing, Content Rules : How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. In this series, I am trying to uncover insights into the Future of Marketing. To help guide our path, to drive our plans and to help us all to start dreaming BIG! You’ve already seen my own marketing predictions on the future of marketing.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Blog] Top Trends in A/E/C Marketing for 2015
    By understanding why certain blog posts, email campaigns, or social shares perform well and why others falter, you can adjust course and improve your marketing success. This means blogs, email, social media, online video – digital information sources that audiences may access easily whenever and wherever it is convenient for them. An active social media presence also works hand in glove with your blogging and SEO efforts.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 24, 2014
    [Blog] 4 Surprising Ways B2B Marketing Campaigns Benefit Business
    Thanks to Dr. TC North for using the phrase, “raise all boats” in his recent blog post about Peyton Manning. When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. That has big benefits. Here are four surprising ways marketing campaigns benefit your business. In talking to several businesses recently, I realized an important benefit of investing in effective, creative B2B marketing campaigns.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 18, 2012
    [Blog] Social Media: 3 Keys to Business Success
    Social Media & Blogging: What you need to know for your business. Are you thinking about creating a social media page for your business? Social media ( LinkedIn , Facebook , Twitter ) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon.
  • HUBSPOT  |  THURSDAY, FEBRUARY 7, 2013
    [Blog] 11 Steps to Make Sure Your Next Webinar Is a Total Flop
    But if they could just as easily learn about your topic via a blog post that takes five minutes to read, why would they dedicate 30, 45, or 60 minutes to listening to an explanation? Blog - Write a few blog articles that are related to the webinar topic, and include CTAs leading to your webinar landing page for those who want to learn more and register. So, you’ve decided to host a webinar. Great idea!
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 14, 2016
    [Blog] Self-Promotion: 3 Ways to Do It Right
    Self-Promotion: 3 Ways to Do It Right was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Self-Promotion: 3 Ways to Do It Right appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Jessica Minasian There comes a time in everyone’s career when they’re ready to take it to the next level.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 18, 2011
    [Blog] Ascent of the social media climbers: Klout goes mainstream
    Shankman expected “whiners,’’ he wrote on his blog, and he did get complaints. Wieneke, who blogs about the future of digital marketing, has serious privacy concerns about giving Klout access to his Facebook and LinkedIn accounts but he’s tempted to allow access in hopes that it will raise his score by providing a fuller picture of his influence. I’ve never done this before, but today I’m reprinting an entire article from another publication on {grow}.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Blog] Playing the online reputation shell game
    I am assuming you don’t have a online crisis-management plan in place, something that you can activate in order to quickly respond to the attack (an active or prepared corporate communications blog) while also counter-messaging (be it with social media or a Google AdWords campaign), siccing legal on it (no matter what people think some attacks crumble when they get a letter from a law firm), scrubbing, and working the negative content to the 3rd page (your good old ORM campaign).
  • MODERN MARKETING  |  FRIDAY, APRIL 25, 2014
    [Blog] 4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]
    4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Eloqua | Tweet this Are you reporting on the right information to support your organization’s efforts, and more importantly, maximized experiences with your brand?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 12, 2015
    [Blog] What’s in a Name? From Royal Babies to Brands
    From Royal Babies to Brands was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What’s in a Name? From Royal Babies to Brands appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes What’s in a name? Great question. Shakespeare’s Juliet contemplated this subject, trying to decide if Romeo’s surname really posed a problem when it came to love.
  • MARKETING ACTION  |  MONDAY, JUNE 3, 2013
    [Blog] Using Long Tail Keywords Strategically
    If you’re looking for tools to help you put your keyword strategy in place, check out Act-On Inbound , our new suite of inbound capabilities created to help you excel at search engine optimization on web pages, landing pages, your blog and AdWords, and see the ROI of your AdWords campaigns. The post Using Long Tail Keywords Strategically appeared first on Marketing Action Blog - Act-On.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Blog] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 23, 2016
    [Blog] Read All About It! 7 Steps to An Effective Email Newsletter
    Other examples of informative newsletter content: Blog posts. Use these elements in conjunction with highly visible call-to-action buttons that lead readers back to your site, blog, or social media network for more information. 7 Steps to An Effective Email Newsletter appeared first on Vertical Response Blog. If your marketing department has launched a newsletter campaign, congratulations!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 7, 2014
    [Blog] A plan to earn your way into the hearts of Internet influencers
    Mila Araujo writes about Leadership, Social Media and Customer Service for several sites, including her Perspectives blog which explores different angles and ideas into understanding social media and how to use it to drive business forward and build community. Mila Araujo writes about Leadership, Social Media and Customer Service for several sites, including her Perspectives blog which explores different angles and ideas into understanding social media and how.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 1, 2014
    [Blog] Radius Provides High Quality Data on Small Businesses
    What Radius does will sound broadly familiar to loyal readers of this blog: it scans social media, Web pages, government records, and other online sources to build a list of more than 20 million U.S. When I first spoke with Radius just over one year ago, the company had already pivoted from its initial concept as a mobile app to connect consumers with local business events, to building a comprehensive list of small businesses and their attributes.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 30, 2013
    [Blog] Top Marketing Predictions For 2014
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 11, 2013
    [Blog] B2B Mobile Marketing: 3 ideas on where to spend your next mobile budget
    In today’s B2B Lead Roundtable Blog, I’m going to share three spend ideas to help you balance value and reduce the overall user friction in your mobile experience. Tweet It’s hard to believe that this December will mark 10 years since I received my first cell phone as a gift on Christmas morning. It was a black and white Nokia that I used for three things: Phone calls. The occasional text. Playing “Snake”.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2016
    [Blog] 3 Core Functionalities for Multi-Channel Marketing
    3 Core Functionalities for Multi-Channel Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Core Functionalities for Multi-Channel Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels.
  • HUBSPOT  |  WEDNESDAY, MARCH 7, 2012
    [Blog] The One Graph Marketers Should Update Daily: The Leads Waterfall
    Try to come up with additional marketing offers , create more content on your blog, step up your social media engagement, and generally, increase the inbound marketing you do. For example, maybe you hold off on publishing that blog article right away and instead schedule it to be published a few weeks in the future. Being able to provide the right number of quality leads to your sales team on a consistent basis is one of the essential responsibilities of a marketing team.
  • MARKETING ACTION  |  MONDAY, AUGUST 18, 2014
    [Blog] Full-Service Technology Vendors: Marketing Automation Support and More
    You can read more of Lauren’s work at osscube.com/blog or follow her on Twitter @LaurEKatz. The post Full-Service Technology Vendors: Marketing Automation Support and More appeared first on Marketing Action Blog - Act-On. It’s a new world out there, and the traditional office is a thing of the past. These days, employees working for organizations across every industry are often working remotely, scattered across the globe.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 5, 2012
    [Blog] Book Review: Optimize
    “A trending story may cause news or blog results to appear high on the page, which might prompt you to comment on a high-ranking story or reach out to a journalist or blogger to offer your point of view…When you notice that the search engine tends to favor certain media, such as video, for one of your target keyword phrases, it may prompt you to focus on video content and optimization for a particular target keyword phrase.”
  • BIZNOLOGY  |  THURSDAY, JANUARY 24, 2013
    [Blog] 3 important SEO metrics to pay attention to
    Photo credit: Search Engine People Blog. The most important thing to keep in mind when first launching an SEO campaign is that SEO is a long term process. Unlike other marketing campaigns, there is no such thing as overnight SEO success. Once a site has been optimized it can take many months of link building , content marketing, and social media activity to begin to see some improvement. However, many businesses take the wrong approach in the way that they determine SEO campaign success.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Blog] One Simple Secret for Getting Your First 100 Trial Customers
    One Simple Secret for Getting Your First 100 Trial Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Ahmet Arslan So you’ve got your startup company’s website up-and-running. You are finalizing the details of your products and services, and you’re even getting pretty good traffic to your website through your online marketing , SEO and advertising efforts. What’s the problem?
  • SNAPAPP  |  THURSDAY, NOVEMBER 12, 2015
    [Blog] Repurpose Like a Pro: 3 Ways to Extend Your Long-Form Content
    You take your pillar asset and chop it into smaller, bite-sized chunks: social posts, blogs, email copy, infographics, etc. 4 blogs. If you have a bunch of blog posts on a similar topic, why not turn them into an ebook? Repurposing is a common best practice among the most effective content creators: you can be much more efficient and prolific if you take a single idea and turn it 15 different ways rather than trying to come up with 15 brand new ideas.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 11, 2013
    [Blog] In Digital Marketing, Good Writing Matters, Too
    That’s what I’m here to blog about. Photo credit: MarkGregory007. Many of the other bloggers here on Biznology focus on the technological aspect of digital marketing, i.e., coding the content so it is likely to be found more easily via search. But no matter how much optimization you do, when your visitors arrive, what they will be looking for is not optimized content but interesting, well written, largely non-promotional content that’s worth their time to read and share.
  • MODERN MARKETING  |  SUNDAY, AUGUST 17, 2014
    [Blog] ClickZ Conference Coverage: 3 Examples of Big Data in Action
    OkCupid decided to use their user-generated data to share tips and information on dating and turned that into their company blog. For example, one of their blog posts looks at the correlation between sex and money across different nations. We marketers know that Big Data is a big deal. People today are more interested in documenting events than actually experiencing them, only adding to the ever-growing catalogue of online data. But what’s the use case?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 8, 2010
    [Blog] Create a Social Media Optimized Email Signature
    Your new beefed up email signature will help you not only grow your social media outlets, encourage readership on your blog, & boost the idea that you are a thought leader in your space but also help give the recipient a deeper picture of who you (or your company are) and what you are all about. WiseStamp is a browser addon that lets you create an awesome Email signature that includes your social media profiles, latest blog posts, images, and a bunch of other cool things.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 9, 2015
    [Blog] Pinterest Releases Promoted Pins to All
    © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post Pinterest Releases Promoted Pins to All appeared first on VerticalResponse Blog. Small businesses now have new social media advertising opportunities to try out in the New Year.
  • ACT-ON  |  WEDNESDAY, JUNE 15, 2016
    [Blog] Agency Focus: How Content Marketing is Changing, & How to Measure It
    Since you’re reading this blog post, you probably know the importance of content marketing, and getting the right content to the right person at exactly the right time. In an admittedly ironic twist, I’m going to reference a recent Atomic Reach Blog Content Performance Report to explore the elements of great content. When it comes to content marketing, art + science = measurable success.
  • PAUL GILLIN  |  THURSDAY, JANUARY 24, 2013
    [Blog] Attack of the Customers Press Release
    New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. He blogs at PaulGillin.com and NewspaperDeathWatch.com. I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. It was more difficult than I expected!
  • WRITING ON THE WEB  |  MONDAY, MAY 9, 2011
    [Blog] A Tale of Two Websites: Good/Bad Content
    Yet many of the coach websites and blogs I review talk about themselves: “We provide top-shelf strengths-based coaching and consulting to entrepreneurs.&#. Blog this on Blogger. How do you sell something that people don’t know they want or need? Or, maybe they know they need it, but don’t want to admit it? And how do you do that through your online content ? What you write on your site has to be compelling.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Blog] How to Plan Marketing Content Around Event Promotion
    Whether it’s a blog post promoting sessions to look forward, an email that gives registrants a breakdown of key event highlights, or an interactive piece of content that provides personalized results related to your event based on individual responses, these pre-event efforts can help get people prepared and excited about attending. In another example of pre-event blog content from BAO , we can see how an event is being promoted by summarizing three main highlights to come.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Blog] How to Plan Marketing Content Around Event Promotion
    Whether it’s a blog post promoting sessions to look forward, an email that gives registrants a breakdown of key event highlights, or an interactive piece of content that provides personalized results related to your event based on individual responses, these pre-event efforts can help get people prepared and excited about attending. In another example of pre-event blog content from BAO , we can see how an event is being promoted by summarizing three main highlights to come.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 4, 2014
    [Blog] Events for Everyone! How Industry Conferences Shape Your Organization
    How Industry Conferences Shape Your Organization was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phillip Chen In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014.
  • DISCOVERORG  |  FRIDAY, FEBRUARY 5, 2016
    [Blog] 3 Tips for Embarking on an Account-Based Selling Program
    If you’ve been keeping up with our blog, you might have seen the TOPO case study about Cloudera’s Account-Based Selling (ABS) approach. For starters, make sure to subscribe to any newsletters, blogs, and other publications distributed by the prospect itself. Google Alerts are a great no-cost feature that send you news, blogs, web results and more containing any keyword you choose, as often as you prefer.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 23, 2013
    [Blog] Full-Screen Facebook Ads a Game Changer?
    © 2013, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. appeared first on VR Marketing Blog. Facebook is stepping up its advertising game! Turns out, the social media giant is planning to implement full-screen ads that’ll require users to watch a 15-second video commercial while signed into the service. Steamfeed.com’s Brian S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 19, 2011
    [Blog] Sometimes not having a strategy is the best strategy
    Blogging is the favorite part of my job but I have done a poor job monetizing the property, at least directly. The importance of strategy is woven into the fabric of every consultation and class I teach. I shout it from the mountaintops. And yet, sometimes I break my own rules … and with good reason. In a fast-changing competitive marketplace, sometimes not locking into a strategy is the best strategy.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 29, 2015
    [Blog] 12 Digital Marketing Experts Share Their Trend-Watching Habits
    All of my news sources and blogs are accessed through one or more of these aggregators. Sparingly subscribe to relevant blogs. I subscribe specifically to these blogs so I know I’m always getting relevant content in my inbox. I source content from 10 to 12 blogs subscriptions in Feedly, a private Twitter list called ‘People I Learn From,’ a handful of email newsletters, and two to three marketing podcasts.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 12, 2016
    [Blog] How to Complete the Picture of Your Buyers Across Devices
    How to Complete the Picture of Your Buyers Across Devices was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Complete the Picture of Your Buyers Across Devices appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Bhumika Dadbhawala Omni-channel. Most of us are familiar with the word by now–it’s the new standard for marketing and it allows you to gain a holistic view of your buyers.
  • HUBSPOT  |  SUNDAY, MARCH 9, 2014
    [Blog] Enterprise Website Pitfalls, Branding for Startups & More in HubSpot Content This Week
    In this blog post , discover how Oracle is carrying out a strategic marketing shift toward inbound using social selling. This blog post will discuss why sales and marketing alignment is particularly important at enterprise businesses, and how you can prevent conflict between your sales and marketing teams. In this blog , we''ve compiled a list of the top seven TED talks that we believe will benefit nonprofits looking to focus more on social media marketing and engagement.
  • MODERN MARKETING  |  SUNDAY, MARCH 22, 2015
    [Blog] The Revised Approach to Content Distribution
    This type of content is often optimized by channels like your blog and website, social channels (LinkedIn, Facebook, Twitter, etc.), Editor's Note: Today's post comes courtesy of Anne Murphy, Senior Managing Editor at Kapost. Marketing—at its core—hasn't changed. It's about cultivating and delivering a strategic brand message, attracting the right people to your business, and turning them into customers.
  • ANYTHING GOES MARKETING  |  SATURDAY, APRIL 29, 2006
    [Blog] Obtaining Feedback for Your E-Newsletter
    Why not tie your blog and e-newsletter together? On their website they say: "Blogs let people interact with a company or person in a way that they feel heard and seen. If you post every story on your company’s blog and provide a space for people to respond to and comment on those stories, you will garner opinions, Quinn said." Technorati tags: B2B , e-newsletter , online marketing , blogs
  • BIZIBLE  |  FRIDAY, JANUARY 13, 2017
    [Blog] The Revenue Focused SEO Keyword Strategy For B2B Marketers
    blog post pages) and which form URL’s (e.g. For example, multiple blog articles can rank for the same keyword and this forces us to make a decision regarding which article’s revenue attribution to choose for keyword revenue reporting purpose. Keyword performance is difficult to predict. With limited keyword data available it’s often a guess as to which keywords will generate revenue.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 9, 2015
    [Blog] How Mobile Content Can Make Your Whole Strategy Go
    The post How Mobile Content Can Make Your Whole Strategy Go appeared first on Visually Blog. Your data visualization might be intricate, elaborate, clever and well-designed, but if it’s not mobile-compatible you could lose half of your audience. With mobile audiences hitting 50% mark for many publishers, it means designers can’t neglect smartphones, tablets and other portable gear.
  • BIZNOLOGY  |  TUESDAY, JANUARY 10, 2012
    [Blog] How the Long Tail AdWords Approach Works for Blogger Outreach
    There will always be blogs that are out of your league and your target audience. If you are targeting only the top blogs, you’ll face immense competition and can easily be outgunned by bigger foes. If you target the long tail of bloggers, you can more easily land your targets and will build up success one blog at a time, rather than in one fell swoop. Image via CrunchBase.
  • MODERN MARKETING  |  FRIDAY, APRIL 11, 2014
    [Blog] 6 Fundamental Value-Based Selling Tips
    6 Fundamental Value-Based Selling Tips is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Mike Kamo , VP of marketing at Strideapp , a cloud-based CRM and mobile app designed to help small to medium sized agencies manage and track leads and close more deals. Follow Mike on Twitter @MikeKamo. Some say selling is an art form. Others claim sales is a science.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 5, 2015
    [Blog] How to Use Twitter’s Vine To Promote Your Business – Part II [GUIDE]
    © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The post How to Use Twitter’s Vine To Promote Your Business – Part II [GUIDE] appeared first on VerticalResponse Blog. Showing will always trump telling. And if you can deliver the message quickly, even better.
  • MODERN MARKETING  |  SUNDAY, NOVEMBER 10, 2013
    [Blog] How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic]
    How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this We always give marketers props for wearing many hats – rightfully so. But let’s take a moment to honor the sales rep: The deal closer; the revenue generator — without whom we wouldn’t have customers to serve and enable.
  • MODERN MARKETING  |  THURSDAY, FEBRUARY 6, 2014
    [Blog] The C.U.R.V.E Method For Engaging Email Subject Lines
    Method For Engaging Email Subject Lines is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Alex Williams , Creative Director & Digital Strategy Director at Trendline Interactive, a full service team that focuses on detailed, results-driven email campaigns. Follow Alex on Twitter @alexcwilliams.
  • LEADERSHIP  |  TUESDAY, MAY 20, 2014
    [Blog] Find Your Sweet Spot in B2B Social Media
    Click here to read the full article at the CMA Blog. I’ve been accused of being cynical about social media and its effectiveness for B2B sales. Agreed; I stand guilty as charged. Let me take this opportunity to clarify, however, that I have never doubted the value of social media in B2B marketing and lead generation.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 8, 2012
    [Blog] Why Every Social Media Team Needs Millennials AND Boomers
    Because I was under a strict no-social-media rule imposed by family, I had to surreptitiously read the hundreds of comments – and I couldn’t blog about it. In my corporate life, it was always difficult to get senior executives to tweet or blog consistently. Photo credit: Wikipedia. I left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal: Why Every Social Media Manager Should Be Under 25.
  • MODERN MARKETING  |  FRIDAY, MAY 31, 2013
    [Blog] 5 Modern Marketing Lessons from The Lord of the Rings
    5 Modern Marketing Lessons from The Lord of the Rings is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Alex Shootman | Tweet this “ Dad, what do you do? ” my youngest son Sam asked. Ten seconds into an explanation of Eloqua and Modern Marketing his eyes glazed over and he asserted, “ Not as exciting as Lord of the Rings, dad ” To which I huffed, “ au contraire, mon petit Lancelot! ”.
  • CAPTORA  |  TUESDAY, APRIL 5, 2016
    [Blog] Why Maximizing Tech Time to Value is Often Overlooked
    The post Why Maximizing Tech Time to Value is Often Overlooked appeared first on Captora Blog. Researching, vetting, budgeting and resourcing for new technology to achieve business goals can be complex. For marketers with an ever-expanding toolset to evaluate and consider, that job gets increasingly harder. More tools are available, but a guaranteed ROI isn’t part of the contract negotiation.
  • HUBSPOT  |  SATURDAY, NOVEMBER 22, 2014
    [Blog] Why People Are Ignoring Your Emails [New Ebook]
    Thoughts about [title of their blog post]. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Google “business email mistakes” and you’ll find endless articles and resources. But they all say the same thing: Include a first name in the email. Avoid using business jargon. Don’t forget to include a greeting. Don’t say “to whom it may concern.”. Make sure you change the subject line. Spellcheck your work. Avoid emoticons.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Blog] 5 Ways Mobile Marketing is Affecting Social Media
    If you haven’t done so before, publish news-focused blog posts to social outlets (first, make sure that your blog is mobile-friendly). Follow the conventions of successful blogs: use numbered lists, vary sentence structure, use simple yet industry-appropriate language and be concise. The post 5 Ways Mobile Marketing is Affecting Social Media appeared first on Act-On Marketing Blog. How often do you check social media on your phone?
  • WEBBIQUITY  |  MONDAY, APRIL 25, 2011
    [Blog] Fast Company, Lebron, Twitter and the #Nifty50 (Coming Soon)
    Visit @ckburgess Blog at: Blue Focus Marketing. Random Cheryl Burgess Chuck Salter Fast Company Lebron James Lebronians Nifty50 Robert Rose
  • MODERN MARKETING  |  THURSDAY, DECEMBER 20, 2012
    [Blog] Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing
    Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Payne | Tweet this Today Eloqua announced that it has signed definitive agreements to be acquired by Oracle in an all cash deal valued at $23.50 per share. Read the whole press release here.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 28, 2017
    [Blog] Your Content Strategy Needs a Villain
    The archetypal hero is a fantastic storytelling device, as we’ve written about before on the blog. “In this light, fictional heroes should represent the most effective survival strategies, while the villains should be clever manifestations of the real dangers we can face,” as David Robson noted on the British Psychology Society’s blog. Imagine Dorothy skipping down the yellow brick road without worrying about a wicked witch.
  • FATHOM  |  MONDAY, JULY 20, 2015
    [Blog] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    Oracle writes in detail about these options in this fantastic blog post titled “ How Content Data Inputs and Programmatic Technology Are Changing Account-Based Marketing ”. Choose Your Display Platform(s) : Though this blog began by mentioning DemandBase, there are numerous display players in the space who can help you find and target specific contacts within your well-defined account lists.
  • HUBSPOT  |  TUESDAY, JANUARY 4, 2011
    [Blog] How to Generate Inbound Leads with No Editorial Department
    Andrew is the person who trains every new HubSpot employee about content creation, blogging, building calls-to-action and other editorial elements. Start a Shared Doc for Blog Ideas. Create a simple Google doc for employees to contribute their blog post ideas at any time. Build a Blogging Schedule. Whose blog article is in the top 10 most viewed or linked to posts? Free Ebook: Better Business Blogging in 2011.
  • MODERN MARKETING  |  WEDNESDAY, NOVEMBER 21, 2012
    [Blog] 23 Marketing Technologies We’re Thankful For
    Blogging. Blogs made publishing far more accessible to the masses and to brands. 23 Marketing Technologies We’re Thankful For is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Christina Pappas | Tweet this Thanksgiving often puts us in a grateful mood. And if you’re in marketing, you have plenty to be thankful for. As technology has advanced marketers have reaped the benefits.
  • HUBSPOT  |  SUNDAY, AUGUST 2, 2015
    [Blog] The 14 Coolest Beer Label Designs You've Ever Seen
    On their blog , the folks at Uinta describe the "classic Uinta feel" as one that "reflects an appreciation for the outdoors and the timeless beauty of the mountain west." Concert posters, according to their blog. Someone's even dedicated an entire Tumblr blog to Magic Hat beer cap "wisdom." (I Image Credit: Food Lush Blog. Image Credit: BOA Beer Blog. Many of [Steadman's] illustrations are mythical beasts related to the dog," reads the brewery's official blog.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 31, 2016
    [Blog] Squeaky Clean: 5 Tips for Writing Spotless Marketing Copy
    Squeaky Clean: 5 Tips for Writing Spotless Marketing Copy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Squeaky Clean: 5 Tips for Writing Spotless Marketing Copy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Marissa Lyman Did you know that grammatical errors are the number one cause of work-related aggression?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 30, 2013
    [Blog] It’s Fun to be a Marketer Again! – Introducing the Big Marketing Activity Coloring Book
    – Introducing the Big Marketing Activity Coloring Book was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller. One of the biggest misconceptions in B2B marketing is that you have to be serious and not have any fun. I couldn’t disagree more.
  • ACT-ON  |  MONDAY, JANUARY 11, 2016
    [Blog] Four Trends Elevating Marketing as the Key Business Engine
    In this blog, we will discuss four major trends that are causing this dramatic shift: Emergence of SAAS business model. This requires marketing to create a variety of content targeting different stakeholders and knowledge levels – content including blogs, eBooks, webinars, calculators, and more. Many of us who have been in B2B marketing for some time know that marketing has been undervalued or plain neglected in a majority of small and mid-sized companies.
  • HUBSPOT  |  SATURDAY, MARCH 16, 2013
    [Blog] How to Center Align Your Embedded Tweets [Quick Tip]
    But a couple of months ago when we went to embed a tweet into one of our blog articles, we noticed that Twitter no longer included an out-of-the-box option to specify the alignment of embedded tweets like it used to. Bookmark this article to reference the next time you get frustrated about how silly and unprofessional that left-aligned tweet on your blog post or web page looks. We love us some embedded tweets.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 17, 2016
    [Blog] Free Internet and Your Content Marketing Strategy: What Could Go Wrong?
    Your blog won’t deter hacks or defend against malware. “They should understand how the major systems that are exposed to the internet—such as blogs, databases, and mailing lists—are updated and secured,” Strom says. Europe has bold plans to lead the rest of us into the future. Last month, the European Commission announced plans to make public spaces Wi-Fi enabled across the continent.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Blog] How Marketers Can Get Their Content Listed in the Upcoming Apple News App
    In this article I'll explain how the submission process works and how we submitted our agency’s blog and podcast network to be included so that we can make sure we're ready when the app comes out. In the example of our agency , we will have one section for the podcast network and one section for the company blog. (I After several attempts at getting it right Apple has recently announced their newest foray into News, with their new native app coming this fall.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Blog] How to Create a Twitter Moment: A Step-by-Step Guide
    In this blog post, we’ll dive into the 411 on Twitter Moments, how to create them, and how brands can use them. A multi-channel strategy is key to successfully promoting content you publish on your blog and website, and social media channels are no exception. Try publishing insights and data from your latest blog post or research report in the form of a Twitter Moment.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 30, 2012
    [Blog] Social Media Guru Marcus Nelson Talks Salesforce Social and Employee Advocates
    Why content is king, marketing is queen, and your blog is your castle. Social Media Guru Marcus Nelson Talks Salesforce Social and Employee Advocates was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Marcus Nelson is a social media thought leader and Founder & CEO of Addvocate, a social amplification platform turning employees into inbound marketing and lead generation machines.
  • MODERN MARKETING  |  THURSDAY, FEBRUARY 9, 2012
    [Blog] The Enterprise’s $5.3 Billion Endorsement of the Cloud
    Billion Endorsement of the Cloud is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Payne | Tweet this If there was any remaining debate on whether cloud computing is here to stay, it was squashed today. Earlier Oracle announced it would buy Taleo, which makes talent management software in the cloud, for $1.9 billion. To put that in perspective, Oracle is spending 136 times Taleo’s earnings before tax, interest, depreciation and amortization.
  • HUBSPOT  |  THURSDAY, FEBRUARY 3, 2011
    [Blog] Becoming a Trust Agent w/ @ChrisBrogan [@InboundNow #6]
    Blogging tips Chris has picked up over your 11+ years of blogging. View the full transcript of the episode here: Business Blogging best practices with Chris Brogan. Fostering and Growing Your Community Through Blogging. What Chris Got Wrong About Blogging. Chris started out blogging talking to much about himself, when he turned the writing around focusing more on his audience and the space he saw a dramatic increase in activity in his blog.
  • MODERN MARKETING  |  TUESDAY, JULY 30, 2013
    [Blog] How to Practice Sales Enablement That Helps Reps Rock
    How to Practice Sales Enablement That Helps Reps Rock is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Raise your hands if you’ve ever been on the receiving end of a terrible sales call! Now, let’s all do the wave. Seriously, for today’s savvy buyers, there’s nothing less intrusive than a literally and figuratively cold call.
  • MODERN MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Blog] Why Content is the New Sales Call
    For companies that are not creating low touch, easily accessible content in the form of blogs, articles, white papers, infographics, videos and more – how are they providing the 1:1 marketing experience that entices, educates and engages customers to move along the buyer’s journey with their brand?
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